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Super Slueth

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Submitted By saralevi1
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OBSERVATION ASSIGNMENT BRIEF:

Location:
Whole Foods
1548 N Dale Mabry Hwy
Tampa, FL 33607

Time:
Tuesday, September 24, 2013
5:00pm

Gender: Male

Age: In early 30’s

Type of car: Lincoln Coupe

How dressed: Dark denim jeans, Black Raulph Lauren Polo and Sperry’s

Time of Day: Tuesday, September 24, 2013
5:00pm

Was the store crowded?
There was slight traffic from everyone doing a bit of after work/school shopping

Did the person have a list?
He did not have a written list at hand but he kept looking at his smartphone. I assumed that he may had a list on his phone because he was looking at his phone majority of the time.

Did the person appear to follow the list and not deviate (buy any extra items)?
This young man seemed to be on a mission. He approached each aisle with confident in picking out grocery items. He did pass by the aisle with pasta and seemed unsure of exactly what pasta to pick, and chose several.

Did the person appear to buy an impulse item, if yes what was it?
He did pass by the bakery, and then proceeded to back track and pick a couple cookies behind the glass bakery doors.

What size of items did the person buy single serving, family packs, et cetera?

He bought individual servings.

Did the person comparison shop items or did the person go straight to the item?
He did a bit of comparison shopping. I could tell he looked at certain products to study their nutritional information. The reason I know this is what he was doing is because that is the way I shop. It was very familiar ritual I have when grocery shopping.

What type of items were purchases convenience, pet food, non-grocery, seasonal, meats, produce?
He purchased pastas, sauces, some filet , different vegetables, cookies from the bakery and an assortment of beer.

Did they pay with cash, credit, or check?
He paid in cash.

Did they

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