...COCA-COLA SUPPLY CHAIN MANAGEMENT The Coca-Cola Company is selected for this project because it has one of the largest supply chain systems in the world. The Coca-Cola Company is a beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves 1.6 billion servings each day. The company is best known for its flagship product Coca-Cola. The Coca-Cola Company headquartered in Atlanta, Georgia is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Coca-Cola is the best-selling soft drink in most countries. The Middle East is one of the only regions in the world where Coca-Cola is not the number one soda drink. SUPPLY CHAIN GRAPHIC The generic supply chain graphic of the beverage industry is generally the same as any other industry with manufacturers, distributors, retailers and end consumers playing their respective roles. We will further delve into Coca-Cola’s customized and somewhat complex supply chain model in the proceeding diagrams. SUPPLY CHAIN MANAGEMENT Due to the vast nature of the company’s operations and its several product...
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...Coca Cola 1. Information System tasks are to acquire, store and access data. IS also processes data into information and then present the information to decision makers. The functional model of an Information System includes a user, input/output, processor, and storage. Coca Cola goes all of these stages of the model. The user is the customer, the drink they chose is the input, processor is processing the input from the customer and the storage is what tells the processor to give as an output. The output is the drink that the customer chose. Software, hardware, and network all work together to complete a task. The network is the wireless connection from the coke dispenser to the headquarters. The hardware is the coke dispenser itself, and the software is what is inside the dispenser to tell it what and how to dispense to give to the customer—essentially like a recipe. 2. The data collected from the coke dispenser is what syrup is being used and how much of each syrup is being used. The information gathered from the data tells the headquarter what customers are drinking more of and at what time of the day, and also tells the business owners what to order and what to order more of. 3. When referring to the Five Forces Model I am using the company Coca Cola as to whom to buy from and the drink options as to the choices. Buyer and Supplier Power are low since they have many drink choices to choose. Threat of New Entrants is low since there are significant entry...
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...Coco Cola Visit Notes 22nd February 2012 Coca Cola Enterprises Edmonton (North London) Founder/ Inventor John Pemberton Year 1886 (May) Occupation: Pharmacist Location: Atlanta (Georgia) Brand History 150 Years 50 Brands in the UK Main Objective Keep cost under control and maintain costs low to retain value for money Having a good sustainable relationship with suppliers is a main importance at all times and particular within the economic downturn. To keeping and maintaining costs low and margin at a good level, keeps the company at an edge to the market. Sales Forecast 2.5 Billion (2011) Statistics 98% of the words population recognise the coca cola brand 1.4 Million Drinks a day and millions of business partners 44% share soft drinks market Challenges Increased advertisement during the winter months such as Christmas. Due to the effect of low sales received compared to the summer period of high sales and promotions of events. High ratio of complaints within the month of December Ingredients / Raw Materials Water Syrup Glass (Imported from Saudi Arabia) Expensive Material: Carbon Foot print higher Minimum storage (No more than a week) UK Statistics 30 % recycle plastic (Reduce Footprint) 27% share of UK soft drinks 4,650 fte employees 7 Manufacturing Sites 4 other major sites (HQ) 25,000 products of coca cola are stored within the warehouse Takes half an hour to load trucks with the advanced technology of the machinery that hands picks...
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...Coca Cola ( how coca cola get its row meterial what method use by its suppliers ,what is manufacturing process , how coca cola send its product to consumer or what method used by coca cola to complite its ordes od prodect , how coca cola manage its inbound logistic , how coca cola manag its outbond logistic , how coca cola mentain its quality of the prodect , how coca cola manage its inventry , what is the supply chain of the coca cola in india , how many supply chain used by coca cola in difrent countrys and if coca cola use different supplyy chain in different countrys then why , what is the main benifit to use particular supply chain and wha is the loss of that supply chainand if there is any lose of it then why coporter value chain of coca cola ( how coca cola get its row meterial what method use by its suppliers ,what is manufacturing process , how coca cola send its product to consumer or what method used by coca cola to complite its ordes od prodect , how coca cola manage its inbound logistic , how coca cola manag its outbond logistic , how coca cola mentain its quality of the prodect , how coca cola manage its inventry , what is the supply chain of the coca cola in india , how many supply chain used by coca cola in difrent countrys and if coca cola use different supplyy chain in different countrys then why , what is the main benifit to use particular supply chain and wha is the loss of that supply chainand if there is any lose of it then why coca cola use that particular...
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...Coca Cola Global Success Coca Cola Global Success The supply chain begins with extraction of raw materials, to manufacturing of product, to the distributors on to the end product user, the customer or consumer. Supply chain management is the management of processes a from the raw material suppliers to the final customer (Wisner, Choon & Leong, 2012). There are many strategies used because a break in the supply chain can cause financial havoc for a company or even destroy a company. A company must meet the customer demand and get the product out to their customer in order to stay competitive in the market and financially afloat. Distributing to a global market can bring even more risk to a company. The Coca Cola Company uses strategies that have minimized the risks including the creation of Bottling Investments Group (BIG), set up in local markets, uses a SAP integrated program, involved with environmental concerns, and employs risk management planning. Coca Cola began in 1886 by Atlanta pharmacist, Dr. John Pemberton when he created the soft drink that could be sold at soda fountains. Coca Cola is a mixture of syrup and carbonated water. It expanded to soda fountains outside Atlanta. In 1894 due to growing demand the beverage was made portable and put in bottles. In 1899, three businessmen purchased the bottling rights and developed a bottling system large scale (Coca-Cola). Coca Cola Company owns and manufactures the concentrates, beverage bases and...
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...Peran Teknologi Informasi dalam Supply Chain PT Coca Cola Amatil Indonesia Virhanty Ernita Sukma P. Industrial Engineering Department, Institut Teknologi Sepuluh Nopember ABSTRACT Dalam meningkatkan daya saing, pola kompetisi mulai berubah dari persaingan antar perusahaan menjadi persaingan antar supply chain. Dalam Supply Chain Management (SCM) mengalir sejumlah material dan barang, informasi, dan jasa. Informasi merupakan salah satu hal penting dalam berjalannya supply chain management yang efektif. Peran teknologi informasi dalam mendukung supply chain akan dibahas pada artikel ini. PT Coca Cola Amatil Indonesia yang merupakan produsen dan distributor terbesar diIndonesia untuk produk minuman berkarbonasi menjadi contoh kasus yang akan dibahas. Keywords: Information technology, supply chain management, Coca cola Amatil Indonesia 1. Introduction Persaingan bisnis saat ini semakin ketat seiring dengan berkembangnya teknologi yang mendukung kegiatan bisnis. Penting untuk mengetahui apa yang menjadi keinginan konsumen dalam rangka memenuhi kebutuhan dan memuaskan konsumen. Untuk memenuhi kebutuhan konsumen yang bersifat dinamis, harus ada kerjasama yang baik antara perusahaan dengan rekanan bisnisnya yaitu supplier, distributor, retailer, hingga ke konsumennya sendiri. Teknologi informasi dibutuhkan untuk mendukung komunikasi yang baik antar supply chain, sehingga pemenuhan kebutuhan konsumen tercapai. Tidak hanya dari segi kebutuhan konsumen yang dicapai, namun...
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...Coca cola The concept of system thinking is “the process of understanding how things, regarded as systems, influence one another within a whole. In an organisation systems consist of people, structures, and processes that work together to make an organisation healthy or unhealthy”.(Ideasresearch, Systems Thinking, viewed 5 September 2012, http://youtu.be/pEIXE9DI9e4.) System thinking is useful to global supply chains because it is an approach to problem solving, by viewing “problems” as parts of an overall system, rather than reacting to specific part, outcomes or events and potentially contributing to further development of unintended consequences. System thinking is not one thing but a set of habits or practices within a framework that is based on the belief that the component parts of a system can be best understood in the context of relationships with each other and with other systems, rather than in isolation.() The company that this analysis will focus on is Coca Cola company, in particular it will focus of the challenges they face in globalisation, industry specific challenges, some risk and failure points, system thinking and the product life cycle. The coca cola enterprise is a globalised company with an iconic brand name that is known around the world. It is a global business with “17 manufacturing facilities spread out around the world, it produces 11 million bottles and cans per year and employs over 13,500 employees”.(http://cokecce.com) The risk associated with...
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...An operations strategy is the structure upon which an organization determines how it arranges and uses its resources in order to maintain acompetitive advantage. It is a formulated framework consisting of two elements. The structural element contains components like location and size of the organization, whereas the infrastructural element focuses more on aspects like product quality control. A successful operations strategy will align and actualize the organization’s business strategy. Sponsored Link Talent Management Strategywww.cornerstoneondemand.com Improve workforce productivity and customer sat. Free Whitepaper Competencies Design an effective operations strategy around competency priorities to focus on how the organization plans to offer its competitive edge in the marketplace and how it distinguishes itself from other organizations that offer similar products or services. Many organizations target one competency from the traditional list of cost, quality, flexibility and service. For example, a quality-driven operations strategy focuses on beating out the competition with its products' durability and reliability. Cost Driven An organization designing a cost driven operations strategy focuses on providing a product more cost-efficient than its rivals. Many cost driven products are commodities such as salt, flour, sugar or even gasoline, which customers usually buy strictly on the basis of price because they perceive little or no difference between brands. Service Driven...
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...Supply Chain Management of Coca Cola: Raw materials The Coca Cola Company produces only the syrup that is used to make its sodas. It manufactures and distributes a number of non-alcoholic beverage concentrates and syrups. It does not produce the final beverage (Zoominfo.com, 2008). The company provides the syrups and concentrates to franchises that use these to make the final beverage although the company holds interests in some of the major bottlers and distributors. The actual formula Coca-Cola uses is a very tightly held trade secret so there is little information regarding the ingredients and thus, little information of the costs of their supplies. Specifically, the company uses high fructose corn syrup, sucrose, aspartame, and citrus concentrates. Integrated Supplier Network According to the company, the Coca-Cola system is: they produce the concentrates and bottling partners manufacture, package and distribute the product. The supplies used include sugar, citrus, coffee and other flavors, and water (Coca-Cola, 2008). Suppliers are those companies that provide the ingredients for the concentrate syrups. In 2004, Coca-Cola changed their supply chain to achieve greater efficiencies (Foley, 2004). Three business units were combined in North America to make one more efficient integrated unit (Foley, 2004). The process streamlined information technology, procurement process and supply chain operations (Foley, 2004). The company made another change in 2006, when it began...
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...The Coca-Cola Company An amazing 1.8 billion servings of Coca-Cola products are sold around the world every day, according to Steve Buffington, vice president of supply chain development and director of supply chain, Bottling Investments Group for The Coca-Cola Company. Making sure that every one of its thirsty clients gets the right product, at the right time and in the right price range is Coca-Cola’s supply chain priority. Buffington, a 34-year veteran with The Coca-Cola Company, has been involved in a variety of strategies for growth and operations excellence. He has led new developments in the Coca-Cola supply chain around the globe, from bottler consolidation in North America in the 1980s, to procurement and supply chain strategies in Argentina in the ’90s. In the mid-2000s, Buffington took over management responsibility for the Bottling Investment Group in Brazil, Uruguay, India, Philippines and Singapore as Coca-Cola focused on strengthening bottlers in these key markets. Since 2009, Buffington has been responsible for development and implementation of strategies to support and enhance the Coca-Cola supply chain system. LOCAL SERVICE To be able to offer that localized customer service worldwide, Coca-Cola six years ago established the world’s largest lean-Six Sigma supply chain operation to leverage best practices, processes and operational excellence programs. “It’s all about being local, being responsive, being market-driven and also being able to...
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...Coca-Cola Supply Chain Management & Coca-Cola Facebook Analysis Dr. R. LeWayne Johnson Importance of Standardization in Supply Chain Management Supply Chain Management (SCM) according to May School of Business at Texas A&M University is defined as the strategic management of supply chain activities to maximize customer value and achieve a sustainable includes all the activities that must take place to get the right product into the right consumer’s hands in the right quantity and at the right time – from raw materials extraction to consumer purchase. SCM focuses on planning and forecasting, purchasing, product assembly, moving, storage, distribution, sales and customer service. SCM professionals are involved in every facet of the business process as they strive to achieve a sustainable competitive advantage by building and delivering products better, faster and cheaper.The importance of an organization’s supply chain is driven by the degree that the flow of goods from one destination to another destination is cost effective and timely to the business needs. An additional metric that determines the importance of an organization’s supply change is if the organization realizes profit from the supply chain. Supply Chain consists of many trading partners, from raw materials to finished products. A typical supply consists of several collaborative units such as (a) supplier, (b) manufacturer, (c) wholesaler and, (d) retailer. each party consists of 5 logistics activities...
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...(OMGT2087) Executive Summary This report aims to analysis the Australia Company Coca-Cola Amatil of the logistics and supply chain activities. Coca-Cola Amatil is an Australian beverage company which is a partner of Coca-Cola Company purchasing and distributing carbonated soft drinks from Coca-Cola license. In addition to this, CCA provides their own products of water, soft drinks and fruit juices, and spirits and an alcoholic beverage. In view of the supply chain of CCA, we have a specific of the analysis for the quality management systems, transportation and warehousing system, inventory management systems during our report. Besides of the manufacturing in CCA, amatil have their responsibility in distributing the products during two kinds of the operation patterns delivery partner and out delivery partner. To maintain the quality of their product, CCA based on the implementation of ISO 9001, ISO 14001, ISO 22000 and OHSAS 18001 Coca-Cola created a system called Coca-Cola Operating Requirements (KORE) system. CCA has an cooperation with Swisslog to build its own warehouse system and logistics system to ensure distribution system in normal running. Forecasting is important for CCA to review the past and planning the strategy in inventory for the future by using technology and collaborative planning. Table of Contents Table of Contents - 2 - 1. Background - 3 - 2. Supply Chain Structure - 4 - 3. Quality Management - 6 - 3.1 ISO 9001, ISO 14001, ISO 22000 and...
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...of the Coca Cola enterprise in terms of supply chain Introduction Pharmacist John Pemberton founded the CCE (Coca-Cola Company) in 1886. The CCE formula and brand was purchased in 1889 through Asa Griggs Candler, He was an American business who established the CCE. Subsequently, The Coca-Cola Company is one of a biggest enterprise, and a largest beverage organization in the U.S that people across a global is lots of consumed and recognized. Also, the company has organized structure of itself in terms of reflecting on the particular requirement of local market sensitively. (Coca Cola company Case study). CCE currently provides over 650 brands to customers more than 200 countries, and CCE have the headquarter in Atlanta, Georgia. (Academia). - The global and local strategy of Coca Cola Once again, the Coca Cola enterprise is largest beverage company of the world. It has been recognized the most valuable branch of the world. It has promoted many kind of soft drink of the top worlds brand such as Coca Cola, diet coke, sprite, and Fanta. (Studymode.com). The Coca Cola Company has been successful by think over five main point factors: 1. “A unique and recognized brand” Coca Cola is the most popular among trademarks across the globe. 2. “Quality” Consistently they have offered high quality of product for consumer. 3. “Marketing” carried on a good idea, inventive and innovative into marketing platform across a globe. 4. “Global availability “ Coca cola product...
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...Coca-Cola Company A Multinational Enterprise The Coca-Cola Company indeed is an MNE because it operates a headquarters in Atlanta, Georgia with other local operations in nearly 200 countries around the world. Coke succeeded as a multinational because of its understanding and appeal to global commonalities (Rugman, A. M. & Collinson, S., 2006). The firm has implements three principles that are assigned to make it more locally responsive, the three principles are: Coca-Cola's three principles * Principles * Description * Operates on a local scale The company modifies its operations to meet local need and institutes a strategy of "think local, act local". Country-by-country basis: It focuses itself as a pure marketing company and pushing its brands on a regional basis and local basis rather than a worldwide basis. Integrates with local environment: Coke is now working to become a model citizen by reaching out to local communities and getting involved in local activities Background of the Coca-Cola Company A carbonated beverage called Coca-cola or often referred as Coke is the world's largest beverage company and the best-known brand in the world. Coca-Cola Company has operated for 124 years since 1886. Coca-Cola was invented by a pharmacist in Atlanta, John Pemberton and he has become one of the global market leaders in the beverage industry (iloveindia.com). The Coca-Cola Company offers over 400 different brands in more than 200 countries worldwide. Coca-Cola...
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...COCA-COLA: CASE STUDY 1. Analyze Coca-Cola and its business strategy using the value chain and competitive forces models. 2. What is the relationship of collaboration and knowledge management to Coca-Cola’s business strategy? 3. How is Coca-Cola using knowledge management systems to execute its business model and business strategy? 4. Why is Coca-Cola’s relationship with its bottlers so important? What is Coke doing to improve its ability to collaborate with its bottlers? 5. What are Coca-Cola’s prospects for success in the future? Will information systems make a difference? Why or why not? Question-1: Analyze Coca-Cola and its business strategy using the value chain and competitive forces models. Answer: Firm Level A value chain is a chain of activities for a firm operating in a specific industry. The business unit is the appropriate level for construction of a value chain, not the divisional level or corporate level. Products pass through all activities of the chain in order, and at each activity the product gains some value. The chain of activities gives the products more added value than the sum of the independent activity's value. Activities The value chain categorizes the generic value-adding activities of an organization. The & quot; primary activities & quot; include: inbound logistics, operations (production), outbound logistics, marketing and sales (demand), and services (maintenance). Coca –Cola is doing their business throughout the...
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