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Supply Chain Management of ‘Arong’

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Submitted By gnee
Words 3148
Pages 13
1. INTRODUCTION
In today’s competitive world of Business competitive advantage can be gain by proper information system and developing that information system. Aarong information system is a sign of the modern business organization of Bangladesh. Aarong is a chain of retail outlet located in major cities in Bangladesh an enterprise of BRAC. It established in 1978, Aarong is a fair trade organization dedicated to bring about positive changes in the lives of disadvantages ascertains and underprivileged rural woman by reviving and promoting their skills and craft. Reaching out to weavers, potters, brass workers, jewellary, jute workers, basket weavers, wood carvers, leather workers and more, Aarong, to embraces and nurtures a diverse representation of 65000 artisans work with the collaboration of 85% of whom are women. Today, Aarong has become the foundation upon which independent cooperative groups and family based artisans market their craft, in an effort to position the nation’s handicraft industry on a world platform of appreciation and acknowledgement. Aarong’s supply chain management (SCM) is the integration and management of supply chain organizations and activities through collaboration, effective business processes and information sharing with women cooperatives. It has become a great tool for Aarong to deal with competition and increasing customer demand for value. To provide complete satisfaction to its domestic and foreign buyers, the information must be available in real time across the supply chain and this is achieved by Aarong’s integrated software system for supply chain management. Web technologies enable Aarong to become more effective, to trade with suppliers and customers over the Internet in real time. Implementation of the supply chain information systems in Aarong’s facilitates an increase in its competitiveness and profits.

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