...communications function in Vietnam based in Ho Chi Minh. Co-ordinate and implement all communications activities in country. Reports directly to General Manager, Sales & Marketing, Head of Communications, APAC. Main Responsibility Areas Creates communications plan for the country, key messages, positioning materials, collaterals & media events and executes the plan. Advisor to Nokia Vietnam’s management in topics that have an impact on Nokia’s reputation Creates local materials for locally relevant media activities Localises and distributes international media releases, materials Support in Nokia’s key stakeholder relations (operators, customers, partners, developers, industry associations) Media Relations Develop and implement the full media relations strategy for Nokia in Vietnam Develop and be responsible for all aspects of media coverage. Manage the perceptions of the business by the media and public Acts the spokesperson for Nokia Organise interviews for other approved Nokia spokespeople. Foster strong useful relationships with key media contacts. Select, invite and host media on to Nokia overseas events. Proactively build and maintain media/blogger...
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...develop school libraries is urgent in that, on the one hand there is a need to convey information via a wide diversity of technologies and resources, and on the other hand, there is a myriad of new teacher and student roles to support. Within this view, came the project of learning centers. The objective is to raise school libraries to an international and more technical standard. Learning Resource Centres can also be institutionalized in various institutions for teaching and learning purposes. The purpose of a resource center is to advanced the learning experience of students and teachers in any educational sector Concept A school utility driven by a qualified expert. It contains several information resources and their techniques, which the teacher directly deals to acquire searching skills of information, analyze and evaluate to build a new knowledge and experience, then develop them using several learning methods. It also provides services to, facilitate the useful for both teaching and learning. The beginning This view encourages educational trends, ruled in mid of 1960s and 1970s, whereas these are the methods of self-learning, from programmed learning and learning for mastery and learning throughout audio media to passing earliest beginnings to employ computer...
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...Case Study No. 17 Title: Establishing a Telephony Service Desk System to Enhance Telecommunications Support Author: TEKSYSTEMS GLOBAL SERVICE Date: 2014 Category: Development Process, Engineering Keywords: Telecommunications support, Telephony Service Desk System Source:http://www.teksystems.com/~/media/Files/case-studies/global-services/Delivering%20Superior%20IT%20Support%20Services%20for%20a%20Video%20Game%20Maker.ashx Content: With the guidance of TEKsystems’ Support Services practice, the client was able to successfully launch its first telephony service desk designed to resolvetelecommunications-focused issues. The service desk has been fully operational since 2001. TEKsystems sourced, screened and onboarded nine service desk analysts who were experts working to assess and fix any telecommunications problems. From TEKsystems’ Support Center in Maryland, this team was dedicated to providing 24x7x365 support for all telecommunications issues across the client’s massive network of retail locations; this ensured that tickets were resolved in a timely fashion and in order of urgency and escalation requirements. Regular client touchpoints were held to stay abreast of any shifts in business objectives andprovide transparency into our progress. Over time the analyst team earned the client’s respect, as they were perceived not as a vendor but as an extension of the organization’s internal telecommunications team. The team remained on the pulse of changing technologies...
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...Banglalink, Airtel, Teletalk, Citycell and Robi. The initial work will be to convince the mobile phone companies to agree in this campaign. First, we will talk to the CFOs of these 6 mobile phone operators. Later,there will be several meetings with CEOs of each of the companies. The moblie phone companies of Bangladesh are alread capitalizing on public emotions. They promote such causes a lot. So supporting such a campaign will work as a plus point for their beand image. Mobile phone users in Bangladesh are also inclined emotionally to those brands which fulfill their social responsibilities by serving the countrymen. If one of the companies agrees with us then others will also do the same thing. They will do so because otherwise their competitor companies will make a soft corner and a special space in the minds of people. So it is highly likely that if one telecom company can be convinced, others will also be convinced for the sake of holding their positive public image high. BRAC Bangladesh is a recognized trustworthy name not only locally but also globally. BRAC has been supporting such social causes for a long time. So it will be comparatively easier to go in negotiation with the companies with BRAC’s name. If any government regulation formation is needed regarding this campaign, BRAC’s transparent and strong image along with good relation with all the democratic governments puts us in an advantaged position. Finalizing the Procedure of Fund Collection The fund will be...
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...Q1. How can social media such as LinkedIn, Facebook, and Twitter be used to improve knowledge sharing, build social capital, support innovation, and aid problem solving in one of the following context - - A multinational corporation - Small business networks in Australia or your home country - Networks of community based Not for Profit organisations in Australia or your home country Discuss the associated risks and benefits for this context Table of Contents Introduction 4 Building Social Capital 5 Improving Knowledge Sharing 6 Aid Problem Solving 7 Supporting Innovation 8 Risks of Social Media 9 Conclusion 10 References 11 Introduction This essay examines how social media can be used to assist multinational organisations through enhancement of knowledge assets and social capital. Social media is an accessible and influential tool that can be used by organisations to cultivate and improve abilities to learn and share new knowledge. This knowledge can be used to solve problems through the effective usage of social media. Social networking has caused a fundamental and transformational shift in the way that people are connecting, knowledge is being shared and information is flowing However, as the information is communicated via the internet, risk of miscommunication and loss of vital information may happen. With proper management of knowledge sharing through social media, the organisation can provide excellent services and products to...
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...the economic diversification plans of Abu Dhabi Government to be away from overdependence on hydrocarbon industries. The company is being given 2.6 billion US dollars to be transformed into Al Ain wild life park and Resort. Continuous political stability in UAE attracting businesses to invest in UAE. This project is a chance for everyone to invest. Partnership agreements with international and regional organizations are another advantage for AWPR. The agreements further reinforce Al Ain Wildlife Park & Resort's commitment to partnering with conservation organizations both regionally and internationally. The agreement includes an animal and plant exchange program. As part of a major expansion, Al Ain Wildlife Park & Resort is developing a world desert habitat featuring the animals and plants. AWPR has a lot of partnerships and agreements such as: * Exclusive agreement with San Diego Zoo was a huge benefit to the Al Ain wildlife park & resort which is the one of the world's largest and most progressive zoos home to over 4000 animals of 800 different species stretching over 100 acres of land will be an integral partner involved in all aspects of the project from initial planning and design to the park and resort operations with special attention to the sustainable conservation of wildlife and education. * Joint venture with Valley...
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...Front Desk Job Description Front desk job description involves greeting and welcoming guests or clients, answering their queries, providing them with necessary information and maintaining records, receiving payments, etc. They are also responsible for promoting various offers and services of the organization they are working with. Front desk agents are the face of the company, hotel or hospital. They are the first ones to greet business associates, guests, patients, etc. Front desk job is an important job, because the impression one has about a particular place will depend on interaction one had with the front desk official. A rude, haughty front desk official will spoil one's impression about the place entirely. Thus, the primary role of a front desk official is to present the organization in the best possible manner. Front desk job description or receptionist job description will vary from one industry to another. An operations supervisor has many different functions in many different career fields. The main responsibility of an operations supervisor is to ensure that the processes and employees working under him are working smoothly and efficiently. An operations clerk handles office duties for a company’s top executive. Sounds simple, but the responsibilities of an operations clerk are vital in helping a company run smoothly. Operations clerks answer phones, greet clients, schedule appointments, type reports and letters written by chief officers, and handle an array...
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...Project Plan Statement of Scope and Goals: Scope: The scope of this project is to provide Kudler Fine Foods with the ability to track individual customer purchases. These purchases are to be monitored as Loyalty Points for later redemption by the customer. The purpose of this project is to develop a system that tracks customer purchases through a Frequent Shopper Program thereby increasing revenue. Stakeholders: • The Customer: The entire process begins with someone who would like to purchase from KFF a product of service offered • The Employee: The employees make it possible for Kudler Fine Foods to meet the demands of their customers • Financial Institution: The financial institutions help by providing financial assistance as needed • Suppliers: The suppliers provide the wares that KFF sales to their customers • Distribution: The distribution team work together to get the products that customers have purchased to where they need to go Functions included in the project: • Finance and Accounting: Keeps track of the ledgers, vendor codes, retail sales, accounts, asset management, and information security for the business. • Sales and Marketing: Handles advertising, accounting, inventory management, and merchandise selection and pricing. • Frequent Shopper Program: Tracks and maintains records of individual shoppers for the purposes of rewarding those that increase their purchasing with loyalty points. The goal for this program is to provide the loyal customer...
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...CURRICULUM VITAE (CV) FOR PROFESSIONAL STAFF 1. Name: Golam Morshed Specialized Area : Communication & Media Specialist 2. Date of Birth: 20 October, 1973 Nationality: Bangladeshi 3. Education: • From: 2000 To: 2002 MBA in Major Marketing from American International University of Bangladesh (AIUB), Dhaka • From: 1992 To: 1996 Honors (Major in Management) from National University, Bangladesh • From: 1989 To: 1991 Higher Secondary Class (Commerce) for Dhaka City College, Bangladesh 4. Adress: Apt C1, House 4KA, Road 13, Dhanmondi, Dhaka 5. Contact: Mob: 01199809173, Res: 8144598, email: gmorshed1973@hotmail.com 6. Countries of Work Experience: N/A 7. Language: Good in Speaking, Reading and Writing both in English and Bengali. 8. Employment Record • From: 2010 March To: Present Public Relation & Event Management Specialist Developing communication strategy and implementing those messages to media, stake holders, developers etc under “Strenghting Public Expenditure Management Program (SPEMP) under World bank. Beside, manage the events to support the objective. • From: 2008 To: 2009 Dec Head of PRCU, BMB Mott MacDonald In charge for the Public Relation Communication Unit (PRCU) for BICF (Bangladesh...
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...*******This is what I turned in. Please take into account the professor comments when you analyse the case. Good luck!****** Pepsi Refresh Project Case Analysis Problem Definition Should Pepsi continue the Pepsi Refresh Project? If so, how should the marketing strategy and execution be changed to use the project’s success to drive Pepsi sales? Decision Alternatives ( add a bit more detail with each alternative) 1. Discontinue the Pepsi Refresh Project and use the funds for advertising again. 2. Continue the project as it was originally intended. 3. Continue the project with less commitment and a different purpose. Background Pepsi brand originated in 1898 as a hand mixed carbonated drink sold at a pharmacy in North Carolina. It is a division of PepsiCo, a global brand that sells snack foods, beverages, and food brands. Valued at over $14 billion, PepsiCo is ranked 23rd on the Interbrand best global brands list. The Pepsi brand includes Pepsi, Diet Pepsi and Pepsi Max. Pepsi brand is positioned as the drink for the young and the young at heart. The senior marketing director and the head of the Pepsi Refresh Project, Ana Maria Irazabal says, “Pepsi’s DNA has always been, “Spirit of the challenger, celebration of next generation, and of optimism & things young at heart.”” Pepsi has always positioned its drink for the young and young at heart and has featured artists, models, sports figures, and the like in their advertising to promote this...
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...Abstract This paper will discuss how social media marketing has different effects on businesses including the way Pepsi Co refresh project used the marketing strategy to boost its sales by advertising in a different way. The paper will discuss social media with two businesses in case studies and showing how it could help or hurt the companies. The paper will talk about the different types of social media being used in the businesses today and how they are helping to expand the success of the companies. The paper also will discuss the disadvantages and advantages of using this type of strategy in the business to help grow rapidly and steadily. A business organization should consider numerous things when trying to be successful. The company has to take in account what product or service to offer to the consumer. Companies should also consider how the product is going to be marketed. This brings us to the 4 Ps of traditional marketing strategies should be considered for the success of a business which are pricing, placement and promotion. However, marketing strategies alone do not ensure a successful business (Freeman, 2009). There should also be a lot of research done before developing a product. A business will only be successful if it’s earning profits (Boyd & Ellison, 2007). This happens when the company has the right mixture of products and marketing strategies. Business organizations that have been successful in including traditional marketing strategies in the...
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...Introduction The chosen organisation is HSBC Bank Middle East Limited (HBME Ltd) which is the largest and most widely represented bank in the Middle East. It has been a principal member of HSBC Group since 1959 having originally been called The British Bank of the Middle East (BBME). Operating in 8 countries within the region it provides a range of banking services for both corporate and individual customers. Middle East banking sector forecast to 2013(Bharat Book Bureau 2010) indicates that the banking industry in the Middle East region is considered one of the world’s fastest growing industries. Banks play an essential role within an economy and can contribute to its health and stability. Most world economies, including the Middle Eastern economies, attempt to focus their efforts on growing and stabilising their banking sectors. Al Shaher, T.,Kasawneh, O.,Salem, R.(2011) This assignment will focus on the United Arab Emirates (U.A.E) region of HBME Ltd. This region due to current U.A.E Central Bank restrictions has a cap of 8 branches which serve 5 of the emirates with a multitude of smaller Customer Service Units. All the usual banking services and products are available including offshore banking and Investments, personal and private banking, commercial and investment bank capabilities. The bank serves a truly multicultural society with over 200 nationalities co existing peacefully within the U.A.E (UAE Interact 2009). Banks play an essential role within an economy and can...
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...Board of Director *Job description A board of directors legally represents the interests of a corporation's stakeholders. Those stakeholders include stockholders of a publicly held corporation, donors to a nonprofit corporation and/or the communities served by either. As their representatives, the board members have the responsibility of establishing, guiding and assessing the overall direction of the corporation. * Job Specification a job specification is a written statement of educational qualifications, specific qualities, level of experience, physical, emotional, technical and communication skills required to perform a job, responsibilities involved in a job and other unusual sensory demands. It also includes general health, mental health, intelligence, aptitude, memory, judgment, leadership skills, emotional ability, adaptability, flexibility, values and ethics, manners and creativity, etc. Purpose of Job Specification Described on the basis of job description, job specification helps candidates analyze whether are eligible to apply for a particular job vacancy or not. It helps recruiting team of an organization understand what level of qualifications, qualities and set of characteristics should be present in a candidate to make him or her eligible for the job opening. Job Specification gives detailed information about any job including job responsibilities, desired technical and physical skills, conversational ability and much more. It helps in selecting...
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...Bidding, Analysis of Companies, Select a Company Introduction of Client Company (Super Bank) Client Company is a financial institute named as Super Bank which serves their customers on daily basis via several nationwide branches and their ATMs accordingly. As discussed in last assignment, the current data service provider’s poor performance is badly affecting the company business and so an initiative has been taken to introduce a new service provider for smooth and seamless operation of Super Bank. Super bank has currently 100 nationwide branches and 50 ATMs and their Head office is located in Lahore. Following are some of the departments which are included in the completion of their new project, as they have to search a service provider that has to satisfy their specifications. 1. Network Support Department (NSD) This department includes the professional network Engineers which are monitoring the network of all the branches with Head Office. Link of each branch is monitored via NMS (Network Management System) ORION. Department contains a Head of Department, Manager Networks, an Assistant Manager Networks and Network engineers. So this team has to be familiar with the new data services provided by a provider and their devices which will be placed in each branch. 2. System Support Department (SSD) System engineers in this department are responsible for overall maintenance of the internal network of each branch i.e LAN side. They are divided among regions and...
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...Active Ways to Get New Clients 1. Get the word out to family and friends in a meaningful way. I had a friend launching a business + blog who chose a method that I now love to use and help other people use: she wrote (actual) personalized + purposeful messages to each person. This may sound very “duh” to you, but make sure each time you reach out, you include: * a personal note that lets someone know this is not the same email/message 300 other people got; make a connection on a hobby, interest, desire, or need of theirs * a brief description of the type of work you are doing now and why it’s so important to you * the ways in which your friend/contact can help you (Do you want referrals if your friend knows someone in need of your services? Do you want people to share your message?) * a clear way for people to practically do what you’re asking/hinting (for example: if you’re asking for people to share your brand on Facebook, give them a brief description and picture “if they so choose to use it” . . . or if you’re asking for referrals from a good friend, give them an idea of what they could email out to others–and perhaps even give them a sweet freebie to distribute) * a sincere “thank you” for the person’s time in reading your message and in helping you any way they see fit Are you at a loss for where to pull personal connections from other than your phone’s contact book and Facebook friends list? Think of people you may know through: * volunteer work...
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