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Suppy Chain Management

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INSTITUTE OF BUSINESS MANAGEMENT STUDIES

Term End Examination/ Supply Chain Management.
All Questions are compulsory.
Total Marks : 100.

Q.1 Consider the supply chain involved when a customer order a book from Amazon. A. Identify the push/pull boundary & two process each in the push & pull Process?

Answer :

In Amazon’s original operations design the push/pull boundary existed betwixt the retailer (Amazon) and their distributor. Amazon ordered product from the distributor and the customer order arrived. Today, Amazon has six warehouses where it stocks an inventory of items it is confident that will sell. In this scenario, the push/pull boundary exists between the customer and the retailer.

All supply chain processes can be broken down into four process cycles that connect the five stages of the supply chain; the customer order cycle, the replenishment cycle, the manufacturing cycle, and the procurement cycle.
The customer order cycle connects the customer with the retailer; this connection is made as the book, perhaps Supply Chain Management, is selected and paid for by the customer.

Processes in the pull phase are the order fulfillment, shipping, customer returns, and customer billing. Processes in the push phase are production, stock replenishments, shipping, and payment.

B. How do you characterize the competitive strategy of high end dept. store chain Such as Nordstrom? What are the key customer needs that Nordstrom aims to Fill?

Answer

For a high-end department store such as Nordstrom, Nordstrom targets upper-end customers with high responsiveness requirements. These customers are willing to pay a high price to get the products that they want timely. To support this strategy, Nordstrom must use inventory. A large variety and quantity of stocks can make sure a high

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