...Name: ____________________________ Sex: ____ Occupation: ________________________ Age: ____ Monthly Income ___ PHP 11,999 and below ____ PHP 41,000 – 46,999 ___ PHP 12,000 – 19,999 ____ PHP 47,000 – 53,999 ___ PHP 20,000 – 26,999 ____ PHP 54,000 – 60,999 ___ PHP 27,000 – 33,999 ____ PHP 61,000 – 67,999 ___ PHP 34,000 – 40,999 ____ PHP 67,000 and above Dear Sir/Ms, I am a student of Mapua Institute of Technology Makati, taking MGT121, Fundamentals of Marketing, under the E.T. Yuchengco School of Business and Management, presently doing a marketing plan on the Coca-Cola beverage. We request for your cooperation to fill this questionnaire below and the data gathered shall be kept confidential. 1. Where is your workplace or school located? ___ Batangas Province ___ Metro Manila Current hometown (please specify): ______________ 2. How do you usually travel from your home to your workplace? ___ Private vehicle ___ Buses (for long distance travels) ___ Public Van ___ Jeepney/Walking 3. How do you travel within the locale of your workplace or study? ___ Jeepney/s ___ Tricycle ___ Walking ___ Private Vehicle 4. Where do you usually go for the weekends? ___ Staying at home ___ Town plaza/community park ___ Local malls ___ Weekend jobs/classes 5. Are you willing to buy our product (Coca-Cola beverage)? ___ Yes ___ No 6. What do you...
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...Name (Optional): _____________________________________________ *ID Number: ____________________________ *QPI: _______________ *Sex: ________ * Age: ______ * (Required) Please answer the following questions by simply checking the blank space provided before each item. 1. What are the factors that cause you frustration, stress and burnout in school? Write a check on each blank. * Examinations * Curriculum * School regulations * Extracurricular Activities * Parents * Peers * Grades * Relationship/s * Financial status * Personal Habits * Others (specify): _________________________ 2. Who/what influences you to enroll in your course? * Self * Parents * Peers * Booming demand in accounting profession * Others (specify): __________________ 3. Are you comfortable with your schedule especially in your accounting subject/s? * Definitely * Not really. If not really, why? _____________________________ 4. How do your frustration, stress and burnout affect your academic performance? * Lowers self-confidence that may result to poor classroom performance. * Intensifies self-awareness that may lead to poor concentration or focus. * Negates an individual’s thought which may affect his/her decision making * Exhausts student’s mind which may result to gradual increase in energy consumption. * Change of sleeping...
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...1. As a taxpayer, are you happy with the prison system in the United States? Yes/No 2. Do you think the prison system is overcrowded? Yes/No 3. Do you agree with the statement, “The prison system in the U.S. does a good job at helping prisoners re-enter society as law abiding citizens?” Yes/No 4. Do you think more money should be spent on education rather than prison? Yes/No 5. The food in public schools is the same grade and quality as the food in prisons, does this surprise you? Yes/No 6. Guantanamo Bay prisoners, many of which are terrorists, have better healthcare than the average American. Do you think this is fair? Yes/No 7. There are many crime prevention alternatives that are more efficient, humane, fair and effective than imprisonment. Such alternatives include counseling, drug rehabilitation, education, job training and victim restitution. Do you support alternative penalties other than prison for non-violent criminal offenders? Yes/No 8. “60% of people released from prison commit a crime after being released.” From this information, do you currently see the prison system as a success or a failure? Success/Failure 9. Would you be willing to accept less state spending on healthcare or education to pay for prison spending? Yes/No 10. Considering all the benefits offered to inmates, such as healthcare and other benefits, would the average person rather be homeless or in prison? Homeless/Prison 11. What should be the...
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...1. Household Name 2. Name of Head of Family 3. Category :- SC | ST | OBC | OTHERS | 4. Are you a beneficiary under any of the following:- IAY | LAND REFORMS | Scheduled Tribes and Other Traditional Forest Dwellers Act | 5. Is the family BPL family? Yes | No | 6. How many individuals working under MGNREGA? Men | Women | 1. Did you pay anything for getting the application for registration? 2. Has a job card been issued to your HH? If yes, then were you asked to pay any amount for getting the job card issued? 3. Did you demand for work or was the work given to you when available? 4. Was the dated receipt given after you applied for employment? 5. Were you informed to report for work? If yes, then did you report for work? 6. Was the work given to you within 15 days or the date for which you demanded employment? 7. If employment was not provided within 15 days and you reported for work, was any unemployment allowance provided? 8. Is the work site within 5 km radius? If no then what is the wage received? 9. Was there any delay in payment of wages? 10. Did you take any action to curb such practices? 11. Did you go for work in which delay in payment of wages was made? 12. Did the delay in payment of wages force you to migrate during lean periods? 13. Ratio of wages male: female? 14. What are the provisions provided to you at the worksite? 15. What is the mode of payment...
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...Contributions of survey questions for primary research for new/revitalized repurchased spa. Product Description: Health and Wellness Spas are everywhere. We are offering a spa that will reconnect your mind, body and soul. It will be a place of refuge and a safe haven to revive your energies, redirect your thoughts and actions in the aim of being whole again. We will offer you exotic services to help you attain this measure of revitalization and peace. Please take a few moments to answer a few questions below. 1) Do you take a few minutes each day to quiet your mind and breathe deeply? a. Yes b. No 2) Are you familiar with: Very Familiar Somewhat Familiar No c. Aromatherapy and its benefits d. Hot stone massage e. Oriental Foot Massage f. Acupuncture g. Thai Yoga Massage h. Yoga exercise i. Spa Parties j. How to change your nutrition habits 3) Which of these services are you most likely to choose? k. Aromatherapy - mixture of natural oils inhaled or rubbed into the body to bring about psychological or physical wellbeing. l. Hot stone massage – heated stones are placed at strategic points on your back and the stones warm and relax the muscles. It is believed to improve circulation and calm the nervous system. m. Oriental Foot Massage – a form of reflexology bringing healing through pressure points on sole and to of feet. n. Acupuncture – ancient Chinese healing through...
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...successful in getting buyer’s attentions. There are five questions that develop the sampling plan and Penton Media’s answers to these questions are described in this paper along with the strengths and weaknesses of their decisions. Their research design is also explained in the eight categories given. Finally, the strengths and weaknesses of their research design are given. Case Assignment 2 Penton Media has designed a research study to determine if the reader service cards are still a sustainable form of bringing in customers. Penton Media came up with a sampling plan in order answer this research plan. Their sampling plan answered five questions and has both strengths and weaknesses. They also formulated a research design, which includes eight categories of options to answer their research question. Their research design also includes strengths and weaknesses, and these will be further examined in this paper. Sampling Plan According to Cooper and Schindler (2014), the sampling plan includes five questions. These questions include (p. 344): * What is the target population? * What are the parameters of interest? * What is the sampling frame? * What is the appropriate sampling method? * What size sample is needed? Once you have answered all these questions, you can determine the appropriate sampling design for your study. Penton Media has created their sampling plan from these questions. The target population for Penton Media’s study is...
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...markets that they had or trying to approach. The product functionality study was carried out at the concept testing stage of the research, through the use of an online survey. The purpose was to understand which of the two credit card concepts customers preferred of the dual-function or two separate cards. This would determine if the product would or would not function as Starbucks desired, the findings of this study would be pertinent information to assist Starbucks and its affiliates in determining the strengths and/or weaknesses of the study’s design. The study of product optimization was used to see the concept stages of research. Starbucks used this study to see if certain features from the dual action card would determine if customer’s decision to apply for a credit card. The brand tracking was used to measure the return on the marketing investments based on the feedback after they launched the card. 2. Build the management-research question hierarchy for this project. The first question Starbucks had to answer was whether or not they would be able to provide a dual-functionality credit card in an already credit card market. It was important to understand if the credit card companies were a good fit for the concept and if the execution of the card would provide a unique product for consumers. The next question to address was whether or not consumers would be open to the new concept and if they would see the benefit...
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...out primary research, these are: • Observation • Surveys • E-marketing research • Focus groups • Panels • Field trials • Piloting 1.1.1 Observation This is a cost effective way of collecting data that involves simply watching and recording what happens. The amount of time required to collect data using this method depends on what needs to be done to set up the observation, as well as carry it out and analyse the results. Observation is more suitable for collecting quantitative data rather than qualitative data, this is because this type of method is usually undetected, it records what people actually do. If people are aware that their views and behaviour are being noted, they may be encouraged to act differently and in a certain way, this can then create a more favourable impression of themselves. Observation can only help to reveal what people do, the lack of interaction means that it cannot establish reasons for their reactions or actions. 1.1.2 Surveys Surveys are used to gather primary date either qualitative date or quantitative data. These are often based on a representative group or sample of people, if the number of potential respondents is very large. There are different ways of conducting a survey, the method chosen depends on the type and amount of information needed, as well as the cost and ease of obtaining it. 1.1.2.1 Face-to-face surveys These involve using trained interviewers to question people face-to-face and are usually based one...
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...Quality Improvement Plan Part II This paper attempts to explain some areas of potential improvement for the Veteran Affairs (VA) organization in a surgical department. Describe the data that needs to be collected and the tools to be use. Also, it will be identified and compared the types of information collected based on the different tools used. Presenting the Quality Improvements (QI) tools needed to accomplish the goal and describe the information obtained from it. In addition, establish how are these tools helpful for the health care organizations. Areas of Potential Improvements for the Organization The areas to be considered are; on- call Practices, preoperative personnel are assigned designated times, in addition to their regular work hours, to be available on an “on-call” basis for unplanned , urgent, emergent procedures or to provide care for patients whose procedure run past schedule time periods. Call hours may vary from four hours or more. Actual hours worked during the call period are unpredictable and can range from 30 minutes to the entire length of the call period. A large body of research exists about fatigue and sleep deprivation and their effect on performance. Research also suggest that work periods of 12 hours or more are associated with higher probability of making an error and increase in risk-taking behaviors. The Time-Out: While technologies and other innovations have advanced health care, these advancements have also led to failures in the delivery...
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...Introduction Surveys and experiments can prove to be an extremely valuable tool that organizations can use to gain pertinent information. In order to effectively utilize these tools firms must pay careful attention to the design, methodology, and ethical issues of the experiment chosen. Among these issues are variables in conducting experiments with human subjects, design elements affecting the accuracy of the experiment, and questions of methodology. The information below addresses each of these concerns and describes how experiments can become a valuable tool for organizations to plan for the future. Question 9.4 – Ethical Problems in Conducting Experiments with Human Subjects After choosing the experimental design, the researcher must then select and assign participants for the study. According to Cooper and Schindler (2014), participants selected for an experiment should be members of the population in which the researcher wishes to make interpretations about. When choosing to conduct experiments with humans as the main subjects, researchers should be aware of various ethical concerns that may arise. When ethical problems are debated in the research design process, most people often think first about defending the rights of the participant. Whether observations are taken from an interview, survey, or an experiment, the participant has many rights that need to be protected during the research process. As discussed in the text, research must be designed in a way...
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...MARKET RESEARCH 1. Discuss the importance of attitude measurement, and describe tow different approaches to measuring people's attitudes toward a given object. There is a growing need among today's marketers to better understand their customer's attitudes and feelings toward the company's products, services, and delivery systems. Some researchers view "attitude" as a derived composite outcome of the interaction between a person's beliefs (i.e., cognitive thoughts) and expressed emotions (i.e., affective feelings) regarding those beliefs. Knowing these interactions can be helpful in predicting a person's behavior (i.e., conative action). Not all researchers accept this trilogy approach to measuring attitudes; some simply see attitudes as a global indicator of a person's feelings (i.e., affect = attitude) toward an object or behavior. No matter the approach, these is significant diagnostic value to both researchers and practitioners in understanding the different scale measurements used to capture people's belief structures versus emotional feelings versus behavior tendencies. Tell how to correctly design and text Likert, semantic differential, and behavior intention scales, and explain their strengths and weaknesses. Likert scale designs uniquely use a set of agreement/disagreement scale descriptors to capture a person's attitude toward a given object or behavior. Contrary to popular belief, a Likert scale format does not measure a person's complete attitude, only the...
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...themes are survey methods, survey fatigue, and interpreting surveys. Data will be gathered from scholarly and unscholarly peer-reviewed journals. The articles demonstrated an application of knowledge to understand usable customer feedback. This paper will concentrate on revealing why businesses are dissatisfied with customer feedback and strategies a business can focus to improve customer feedback. We will also have a better understanding of why the customer feedback does not satisfy a company’s needs. The intent of this proposal is to show that businesses need to keep it simple when it comes to surveys. Obtaining usable customer feedback will give businesses a competitive advantage (Purdy, 2013). A business will understand that customers are overwhelmed with feedback and not answering correctly, or not doing surveys (Pecoraro, 2012). Customer feedback is the answer for keeping one business higher in a competitive business world (Jeppsen, 2010). Analysis and Opinions The literature review revealed the three themes that provided an insightful and thorough analysis of the issues that surround customer feedback. Survey methods is a structured questionnaire given to customers and designed to obtain specific information. Customers have expected to have their voices heard quicker with the social media-driven world (Bronx, 2012). Customers are satisfied sharing thoughts and opinions because technology makes it easier to access social media outlets (Bronx, 2012). Survey fatigue is...
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...research generate by conduct trial, ask questions, and comparing results. Usually this research could take from quantitative or qualitative research (hsc.csu.edu.au, n.d). As the consultant for Heavenly Blush, we could suggest to use survey and questionnaires. From four types of primary research can be done, survey and questionnaires is the most effective. Heavenly Blush can conduct survey and questionnaire because by conduct both of them can clearly tell the information that the company needed. From survey, company can create a chart to make people easy to understand. Survey means a form of questioning that is stricter than interview and it is more general because it involves big scope of people (owl.english.purdue.edu, 2013). Heavenly Blush’s consultants would get the information that they want from the medium until large population. It is very useful than the consultants’ interview one by one to know the information of people think about Heavenly Blush. Questionnaire is often focus on the specific topic (hsc.csu.edu.au, n.d). For instance, if the consultants’ of Nike that want to know about what customer want from Nike’s products. So the consultants would ask some questions that are focus on one topic to fulfill the questions from Nike. As well as the Heavenly Blush’s consultants, they may ask some question to the large population to fulfill the objectives of conduct questionnaire. According to hsc.csu.edu.au, before conducting a survey or questionnaire, Heavenly Blush consultants...
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...conducted during the concept stage to determine the impact certain features have on a customer's decision to apply for the card and which of those features could potentially increase sales (Cooper & Schindler, 2011). This information proves beneficial in knowing which customers would not apply for the card and why and how the most appealing features would affect the profit margin. In the final stage of research, Starbucks measured the return on their marketing investment, using customer feedback obtained through yet another online survey after their new card was launched (Cooper & Schindler, 2011) . The customer feedback responded to customer awareness and the reasons why customers chose to apply, or not apply, for the card. This type of study measured the success of the card launch and how that success came about, along with whether or not the desired goals were reached. Before Starbucks could embark upon such research, the management-research question hierarchy had to be executed. Because Starbucks was more interested in expanding a current product, the actual management dilemma and line of questioning was in discovering the behavior of customers in introducing a dual-function card, the customer's understanding of the...
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...and addresses question such as “how many?”, “how often”, “who?”, “when?” and “where?” The results of quantitative research will generally be numerical form – for example: * 35% of customers rate the new product as “attractive” * 70% of potential customers use the Internet to buy their hotel accommodation in Dorset * 3 out of 5 customers will buy a new food product after being offered a free in-store sample Quantitative methods are those which concentrate on numbers and frequencies rather than on meaning and experience. What is it? Quantitative research is a more logical approach which provides a measure of what people think from a statistical and numerical point of view. For example, if you wanted to know how many of the customers like the new car or our new customer service and how strongly (on a scale) they support it, then this will provide the company with a numerical statistic. Quantitative research can gather a large amount of data that can be easily organized and conveyed into reports for analysis. How to do it Quantitative research uses methods such as questionnaires and surveys with set questions and answers that respondents tick from a predefined selection. Answers can be measured in strengths of feeling such as ‘strongly agree’ ‘disagree’ or numbers such as scales out of 10. This form of research will help Aston Martin to gather fair opinions about their products and services. Quantitative research — including surveys and customer questionnaires...
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