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Survey

In: Business and Management

Submitted By imtiaz83
Words 682
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State Farm Survey

Hi! Am I speaking with the Man/Lady of the house? My name is _________ and I’m a Marketing student as SOSU and as part of a class project, we are doing a survey of area residents. Would you mind taking a few moments to answer some questions for me? Your choice to participate is strictly voluntary and your responses are confidential and anonymous. Please understand that there is no correlation between survey responses and e-mail addresses.
We really need your help and hope you will take a few minutes to complete the online questionnaire (the survey should take less than fifteen minutes). You can withdraw from the survey at anytime. You should understand that by agreeing to take this survey, as with all surveys, you are accepting any potential risks associated with taking surveys. This survey has been approved by the University’s Human Subject Research Review Committee. For more information on this research, contact Dr. Robert E. Stevens, John Massey School of Business R109, Southeastern Oklahoma State University, Durant, OK 74701, Phone: 580-745-3181 (If the answer is yes, begin the survey with question one. 1. Are you or anyone else living in your home presently employed by an insurance company?
_____Yes ________No (If yes, thank and terminate)

2. Do you have auto insurance? (If no, thank and terminate)
_____Yes _____No

3. Which brand of auto insurance do you carry?
_____State Farm
_____Geico
_____Progressive
_____American Farmers & Ranchers
_____Allstate
_____Farmers
_____Other(please specify)________________________________

4. How long have you done business with that company?
_____0-5 years
_____5-10 years
_____10-15 years
_____15 or more years

5. How satisfied are you with your current company?
_____Very satisfied
_____Somewhat satisfied
_____Dissatisfied

6. Please rate the importance of the following in terms of how much they influenced you the most when you purchased your auto insurance with a 1 being unimportant, a 2 be somewhat unimportant, 3 being somewhat important, and 4 being very important?
Unimportant Somewhat Somewhat Very Unimportant Important Important
Coverage available 1 2 3 4
Price 1 2 3 4
Customer service 1 2 3 4
Availability of local agent 1 2 3 4
Recommendation from others 1 2 3 4
Well known company 1 2 3 4
Other (please specify)____________ 1 2 3 4

9. Do you have access to a computer with internet?
_____Yes _____No

10. Do you make purchases online?
_____Yes _____No

11. Have you ever purchased insurance online?(Ask the next two questions even if they answered no to this question)
_____Yes _____No

12. If you purchased online, what would be you main reasons?(Mark all that apply)
_____Convenience
_____Ease
_____Accessibility
_____Price

13. What are your concerns about purchasing insurance online?(Mark all that apply)
_____Privacy concerns
_____Identity theft
_____Security of information given
_____Other

14. Have you ever heard about State Farm Insurance?
_____Yes _____No

15. How did you first learn about State Farm?
_____Billboards
_____TV commercials
_____Word of mouth
_____Radio ads
_____Print ads
_____Other (please specify)

16. Did you know that State Farm provided more than just auto insurance?
_____Yes _____No

Now we would like to have some information about you.
Read out the following questions and choices.

17. Which of the following categorizes your age group?
_____18-25
_____26-34
_____34-44
_____45-54
_____55-64
_____65 and over

18. What is your current family status?
_____single
_____married (with no children)
_____divorced (with no children)
_____widowed (with no children)
_____married with children at home
_____divorced with children at home
_____widowed with children at home

19. Gender: (Don’t ask unless necessary)
_____Male
_____Female

20. What is the highest level of education you have completed?
_____completed middle school
_____completed high school
_____completed college
_____completed advanced degree

21. What is your occupation?
_____homemaker
_____student
_____laborer
_____skilled
_____professional
_____retired

22. Which of the following categories contains your family’s annual income?
_____less than $10,000
_____$10,001 - $30,000
_____$30,001 - $50,000
_____$50,001 - $70,000
_____$70,001 - $90,000
_____$90,001 - $100,000
_____over $100,000

(Thank you so much for your time and cooperation!)

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