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Sustainability In Hospitality

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Sustainability has become one of the key issues within the global lodging industry (Jones et al., 2016). One of the main contributors to the draining of our natural resources is the hospitality industry; sustainability, decreasing the carbon footprint, and cutting down operating costs have all get to be imperative focuses of the industry. Concerns related to the environment problems have increasingly heightened, such as ecological concerns have brought about gradual changes in the consumer purchasing behaviors toward businesses which have made efforts to engage in the Green practices (Khosla et al., 2005). It shows that the impact of the growth of worldwide tourism growth on the environment has become a vital topic within the hospitality industry. …show more content…
The more consumers and employees consume water, energy and resources, the more people perform green consumption. In the early 2012, Trip Advisor had an survey noted that the “green” travel trend was gaining momentum as evidenced by 71% of survey respondents who said they plan to make more eco-friendly choices in the next 12 months compared with 65% who did so in the past 12 months (TripAdvisor, 2012). The next year, as many as 79% of respondents indicated that implementing green practices is important to their choice of lodging (TripAdvisor, 2013). These numbers shows that green consumption in the lodging industry is on the …show more content…
By practicing green practices, not only it can save cost, but it can also bring more business to the hotel. Guests are the primary stakeholders for hotel as they are the main sources of revenue. More consumers look into environmental issues and seek for eco-friendly activities. This shows the importance of implementing green practices as factors to attract guests. Green practices have also become a way to market the hotel as it has emerged into nowadays trends. Some hotels use the label “green hotel” as a marketing plan to attract consumers (Pizam, 2009), because it is believed to play a critical role in consumers’ decision-making processes and behavioral intentions (Prendergast and Man, 2002). However, many companies are being cautious with the launching of environmentally conscious promotions to prevent from being accused of “green washing” (Peattie and Crane, 2005). Here, hotel implement green practices more to save cost but not into green marketing to attract guest as preventing “green washing” accusation. Hotel manager need to understand how green practices can be implemented to attract more guests and how guests will be attracted by the green practices. Therefore, I propose

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