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Sustainability of Whole Foods

In: Business and Management

Submitted By harsh77
Words 395
Pages 2
How sustainable is Whole Food’s competitive advantage? What factors will be the most crucial in maintaining it over the coming decade?
Whole Foods can sustain its competitive advantage over the next decade on the basis of following four questions that will address about its resources and capabilities.
The question of value: The Company has built a reputation for being selective in the products sold and only providing its customers with the highest quality natural and organic foods available. It appeals to upscale and affluent shoppers and has managed to evoke the kind of lifestyle brand. Moreover, Whole Foods strives to make shopping engaging, fun and interactive store atmosphere where community can interact, educate and grow, whereas its counterparts emphasize on low cost and abundant variety foods. For the upcoming decade, as customers are being more aware about the idea that low-priced foods from conventional sources costs more to the environment, communities, and animal welfare, the overall company’s outlook looks very positive.

The question of rareness: The Company is in the customer-centered business, where customer happiness is pursued with greater interest, passion and empathy as compared to profit-centered businesses. The employees are organized into self-directed teams and employees are empowered to decide what products to stock in their section. The individual freedoms and positive reinforcement is far more philosophical, and therefore more difficult to replicate, than what most businesses have managed to comprehend but may eventually find unavoidable to confront.

The question of imitability: Whole Foods strong dedication towards providing customers with highest quality natural and organic foods over the last three decades adds tremendous value to the organization. The rich history of providing customers with enjoying shopping experience and

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