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Sustainable Marktting

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SCHOOL OF MANAGEMENT AND LANGUAGES
Edinburgh Campus

C11SK– Sustainable Marketing

Course Handbook

Semester 2, Session 2013-2014

Introduction
Managing sustainability is arguably the most important business issue to face organisations today and into the foreseeable future. Organisations will be required by the market, governmental intervention or resource scarcity to fundamentally reorganise how they satisfy consumers’ demands. This course will develop students’ knowledge and expertise on how to do this and meet these marketing challenges. In doing this, students will develop a detailed understanding of the sustainable consumer, the causes of over-consumption and how marketing sustainability can be practiced

Staff contacts
Lecturer and Course Coordinator: Dr Iain Black

I joined Heriot Watt as a Reader from the University of Edinburgh and before that held post of senior lecturer at University of Sydney. My main teaching and research interests revolve around sustainability, in particular anti-consumption, consumer’s responses to scarcity and how consumers dispose of goods. I am the Sustainable Consumption theme leader for the International Sustainable Development Research Society and have published widely in top ranked academic journals including the European Journal of Marketing, Marketing Letters, Journal of Marketing Management, Journal of Consumer Behaviour, Sustainable Development and Journal of Marketing Communications. This allows my teaching to be research driven. I have also consulted widely to sustainability organisations and the pharmaceutical and market research industries. My lectures are interactive, be prepared to talk, discuss and think critically about what is presented. I ask questions (many) and want to hear your considered opinion.

Tel: 0131 451 3803

Office: EF 30, Esmee Fairbairn Building, Riccarton Campus,

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