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Sustained Tourism Development

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Submitted By jingerspice
Words 12541
Pages 51
Chapter I
THE PROBLEM AND ITS BACKGROUND
Introduction
Sustainable tourism development is actually taking proactive steps for long-term success that requires long-term sustainable tourism planning that brings all of the major local stakeholders to the table. It makes use of intelligent, sustainable tourism planning to focus on shared goals to move the entire community forward and create a Master Tourism Plan. And in addition major local stakeholders establish unique and creative funding options and marketing options that ensure success for the new tourism organization and the entire community as they move and grow into the future (Kerns, 2010). Local governments and tourism bureaus are the ones tasked with bringing all of the stakeholders to the table and creating a long-term, sustainable tourism master plan that will benefit everyone in the community. These leaders face the difficult task of managing very different groups while creating an attractive tourism product that encourages the desired type of tourist to visit. Local residents are essential partners in any tourism development efforts, as their lives will inevitably be touched by an increase in tourism. If the residents in a community are completely unwelcoming of tourism, then it will eventually fail. On the other hand, welcoming and friendly residents will create a warm and comfortable atmosphere where sustainable tourism will be able to flourish. Poorly planned tourism efforts will result in the failure of local businesses and an explosion of chain businesses that re-route profits to out-of-area companies. Good business planning encourages community businesses to expand and modify to capture tourists, and encourage local pride by providing local residents business opportunities in their own hometowns (Kerns, 2010). Sustainable development of destinations is about managing the visitor impact on a

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