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Swiss Franc

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Submitted By gemmaratcha
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Question# 2: Why have the unfavorable foreign exchange movements made the Swiss franc a “currency from hell,” according to a lot of Swiss firms, managers and employees?

Since 2008, the Swiss franc has significantly begun in the appreciation of its currency against the Euro and some other major currencies. Though Swiss franc is being one of a safe haven currency, but this appreciation of unfavorable currency exchange movement can challengingly affect to the firms, managers and employees as a whole.

The currency of Swiss franc was considered to be massively appreciated since a debt crisis and subsequent global recession broke out in peripheral euro countries which result in the weakness in the euro. It threatens the development of the country and financial stability in the whole of Europe. According to the Swiss Federal Department of Finance (FDF) report, the Swiss franc significantly appreciated by approximately 48% against the euro between the start of August 2009 and the start of August 2011, and also against other major currencies such as the US dollar. Another main reason for this Swiss franc appreciation is the fact that investors increasingly seek secure investments during times of crisis. As the Swiss franc is seen as extremely safe haven, many investors take refuge in this currency, therefore increasing in demand and thus creating upward pressure (Federal Department of Finance, 2011). This rapid Swiss franc appreciation directly impacts on a large scale of country’s economy and the currency market, especially in the domestic exporting industries.

The drastic appreciation of Swiss franc is a critical danger to the economy and Swiss exporting firms. This situation makes exporters recognized more on unfavorable exchange rates movement that may affect to their business operations. Switzerland is the country of export-oriented economy, which exports

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