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Swot Analysis: Bj's, Sam's Club, Costco

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Submitted By cnkavanaugh
Words 666
Pages 3
SWOT ANALYSIS
Group 4: Wholesale Clubs
Due Date: April 13th

Participants:
Chelsea Jensen (Sam’s Club)
Caitlin Kavanaugh (BJ’s)
Julie Lehrman (Costco, formatted and submitted the document)

A SWOT analysis is an analyzation on a situation which is broken up into 4 parts: Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses of a situation are internal factors that can include the development of a company or program, pricing, distribution, brand awareness, promotion market sharing, and management experience. Opportunities and threats of a situation are external factors that can include market trends, competitive activity, regulatory issues, economic pressure, and social issues. By evaluating a situation and categorizing those evaluations into the SWOT chart, you can more clearly see the past, present, and future of a situation/company. Identifying trends, analyzing the organizations competitors, accessing the organization itself, and researching the present and prospective customers are some points to look out for. As a result of a SWOT analysis, you can more clearly see how a company can: build on strengths, correct a weakness, exploit an opportunity, and avoid a threat.

On the following page there is a chart that organizes a SWOT analysis on 3 different wholesale clubs: Costco, BJ’s, and Sam’s Club. Sources of information can be found on the page 3.

S W O T
|STRENGTHS(POSITIVE)|WEAKNESSES(NEGATIVE)|OPPORTUNITIES(POSITIVE)|THREATS(NEGATIVE)|
Costco|· 72 million members with ⅓ of those being executive members, resulting in $2.29 billion in membership fiscal fees in 2013.· Strong brand loyalty|· Clubs are not as centrally located as other wholesale clubs· Lower number of clubs compared to competitors.· Primarily dependent

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