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Swot Analysis of Apple

In: Business and Management

Submitted By analise11
Words 1380
Pages 6
Abstract
This individual project is a SWOT analysis on Apple. We will analyze the strengths, weaknesses, opportunities, and threats. Once the analysis is completed, we will propose a strategy and a product to take advantage of their vulnerabilities to increase the company’s market share. The strategies will be used to make sure the highest benefit to the company will be looked at with great detail. The evaluation would suggest the need to extend with the strategy or to redefine them.

SWOT Analysis of Apple Apple Incorporated is managed by CEO Tim Cook. Apple manufacturers’ computers, computer software, computer hardware, electronics. Apple has grown since 2001 when they launched the iPod mp3 player. Apple is the most prosperous electronics company in the world and has $156.508 billion in revenue and has profited $41.733 billion all in the year 2012 (DataMonitor, 2006).
SWOT ANALYSIS
Strengths
1. Strategic Alliances: Apple has been thriving in increasing and improving strategic alliances with lateral manufacturers and intermediate connection giants like Verizon, Comcast, Disney, and TBS. Strategic alliances have been a source of comparable benefit as the association can focus on making innovative products like iPod, iTunes, and iPad.
2. Creativity: Creativity is apples well renowned strength in the entire industry. Apple has continued to be creative, an example of which is the creativity it conveyed to the OS and hardware conceive of the iPhone and iPad. The app shop is another example of creativity by Apple.
3. Powerful Emblem Insight: Powerful brand insight among customers assists apple to money on the increased levels of sales for its new and living products. With iPod Apple dominated the music market and till designated day apple enjoys the affirmative emblem perception with customers. Apple extends to use the

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