...theoretical concept is its implementation in practical grounds. So, to implement the theoretical concept of licensing we have chosen to market Jaquar bath accessories, a world famous Indian brand in the Bangladesh market. In the process of writing this project we have tried to implement all the aspects of licensing with the light of our limited knowledge. In the recent past most of the people in Bangladesh were not very cautious about the looks and design of the bathrooms; but now a days there is a new trend in our country to build own home or to renovate flat with high quality fittings. So there is grate demand of house fittings in our country. Also now a days people are very much concern about there own bath room and want to decorate there bathroom with high quality fittings with exceptional design with affordable price. So this is a new business trends in our country to import high quality bathroom fittings. But this is much more expensive and also there is no renowned importer of this product. As a result there is no price boundary of that kind of product. So customers are loosing there interest of these kind of bath accessories because of high price or monopoly business. Also many customers want to afford this kind of product but there is no supplier of high quality product. So we are going to bring world famous branded bathroom fittings in our country to meet the demand of the sophisticated customer with low price and high quality and service. We want to bring the world famous...
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...Introduction 1.1 Introduction & Background The Current trend of urban growth in Bangladesh is about 6-7% per annum. At present 29% of Bangladesh’s population live in urban areas, which will be 34% by the year 2025. The role of Real Estate Entrepreneurs in providing the housing facilities for the growing urban population is very important and these are substantially influencing the growth pattern of the city and its sustainability to the trade. Real estate business especially apartment projects has started in late 1970s in Dhaka City. But from early '80s the business started to grow and flourish. At present, more than 350 companies are active in business but 95% business is still dominated by of top 10 Companies. Present market is growing at the rate 15%. The main reasons why real estate business developed in Dhaka city are as follows: Scarcity of open space in the important areas of the city Hazards of purchasing land Hazards of construction of building Rapid increase in population of Dhaka Decrease in the rate of bank interest Price of land and apartments is increasing day by day Rent of the apartments is comparatively higher than the rent of privately constructed flats Open Market Economy. Remittance of foreign currency is very easy Security Service facilities such as garbage disposal, central satellite TV connection, apartments services saves time, roof top facilities, lift and so on A good number of real estate companies...
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...Introduction The Current trend of urban growth in Bangladesh is about 6-7% per annum. At present 29% of Bangladesh’s population live in urban areas, which will be 34% by the year 2025. The role of Real Estate Entrepreneurs in providing the housing facilities for the growing urban population is very important and these are substantially influencing the growth pattern of the city and its sustainability to the trade. Real estate business especially apartment projects has started in late 1970s in Dhaka City. But from early '80s the business started to grow and flourish. At present, more than 1000 companies are active in business but 85% business is still dominated by of top 10 Companies. Present market is growing at the rate 15%. The main reasons why real estate business developed in Dhaka city are as follows: • Scarcity of open space in the important areas of the city • Hazards of purchasing land • Hazards of construction of building • Rapid increase in population of Dhaka • Decrease in the rate of bank interest • Price of land and apartments is increasing day by day • Rent of the apartments is comparatively higher than the rent of privately constructed flats • Open Market Economy. Remittance of foreign currency is very easy • Security Service facilities such as garbage disposal, central satellite TV connection, apartments services saves time, roof top facilities, lift and so on A good number of real estate companies are working under...
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...aMM-522 ON_J MARKETING MANAGEMENT Marketing Plan-Final Draft for Mark Marlow Construction February 21, 2010 By Juli Elliott I. EXECUTIVE SUMMARY Mark Marlow Construction is an independently owned and operated licensed general contractor that provides remodeling services to residential customers in the Silicon Valley, California. Mark Marlow Construction's philosophy has been to deliver a quality product on time and in budget. Their mission is: To perform for their customers the highest level of quality construction services at fair and market competitive prices. To ensure the longevity of their company through repeat and referral business achieved by customer satisfaction in all areas including timeliness, attention to detail and serviceminded attitudes. To maintain the highest levels of professionalism, integrity, and fairness in their relationships with their suppliers, subcontractors, professional associates and customers. Mark Marlow Construction evaluates projects for constructability, provides cost estimates, helps maintain project scheduling, and works with owners to meet quality and time objectives. They also suggest cost effective means of construction and help select the best subcontractors for each project. Once a project has begun, Mark Marlow Construction maintains a full-time foreman who is responsible for scheduling, quality review and timeliness of subcontractors, conducting meeting and maintaining good communications with the...
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...ONE GREENBELT HOTEL PRACTICUM REPORT SUBMITTED BY: Padilla, Rosario M. BSHRM SUBMITTED TO: Ms. Nancy Ramento Ms. Maryann Jane Pastorfide Table of Contents I. Chapter I – Hotel Profile 2.1 Location Map 2.2 Hotel’s Vision and Mission Statement 2.3 Facilities and Rates 2.4 Organizational Chart II. Chapter II – Hotel Policies, Processes and Standards 2.1 Marketing and Sales Department 2.2 Environmental Practices 2.3 Safety and Security Practices 2.4 Security Department 2.5 Human Resources III. Chapter III – Findings and Recommendations 4.5 SWOT Analysis 3.1.1 Strengths 3.1.2 Weaknesses 3.1.3 Opportunities 3.1.4 Threats 3.2 Overall Analysis and Recommendation IV. Chapter IV – Conclusion V. Appendices Appendix 1. Original Time Sheet Appendix 2. Daily Work Logs Appendix 3. Practicum Certificates Appendix 4. Resume Appendix 5. Registration and Final Permit CHAPTER I HOTEL PROFILE 1.1 Location Map 914 A. Arnaiz Street, San Lorenzo Village, Makati City BY CAR Two of Metro Manila's main arteries pass through Makati. The Epifanio De los Santos Avenue (EDSA) passes along the southeast part of Makati and connects the city with Mandaluyong City and Pasay City. The South Luzon Expressway (SLEX) runs through the western part of Makati and connects the city with Manila to the north and with southern Metro Manila. The Skyway, an elevated...
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...types of services they offer to the public include: * Educational Visits * Craft Activities * Fun for Under 5’s * Food/ Beverages – Cafe * Family Explorer Travel Bags * Gift Shop * School Holiday Entertainment * Venue Hire * Art Exhibitions * Guided Tours Source: http://www.russell-cotes.bournemouth.gov.uk [Accessed 22/02/2010] Our Mission is to produce an innovative event to target a new market of customers. This will help to potentially bring profits to the organisation and therefore benefit them by expanding their product and service range, as well as attracting a niche market. We aspire to exceed our guest’s expectations and to meet the requirements by creating a new event. 2.0 Situational Analysis Creating a Chinese New Years themed murder mystery evening, will be the first time the museum has hosted such an event. In order for it to be successful and profitable, a strong marketing strategy is essential. Russell-Cotes Museum effectively targets certain markets well, but our aim is to provide an event for the areas of the market that have not yet been reached. 2.1 Markets Summary Russell-Cotes museum has minimal information regarding its existing customer profile. Appealing to all market segments has proved difficult as stated by Curtis.K, 2009 who believes middle-aged men do not visit the museum, “as they think there is nothing of interest for them”. From this information, this is the market we intent to target. Source:...
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...Unit 8-Business Planning Introduction My business venture is based on a bed and breakfast located in Belfast. In intend to offer a quality service for local and international tourists and business travellers. The target market for my business will be tourists looking for short stays and accommodation, not only at holiday time but for the increasing silver surfers, who avail of free travel, cheaper deals etc at off peak times. The name of my Bed and Breakfast is BEDFAST. I got this name from combining bed and breakfast. I also chose this name because it sounds like the location it is set in and would create an instant impact with the potential customer. The purpose of my B&B is to provide me with an opportunity to earn extra income by meeting growing customer demand for my affordable overnight accommodation in a relaxed and friendly setting. There are many features of my B&B such as en-suite guest rooms with king size beds. My bed and breakfast has two dining rooms which gives the guests a bit more privacy and space if they want to eat alone. I have hired professional staff to clean the house and make sure that all guests are settled in well. I have also hired chefs to cook the guests their breakfast of whatever they choose. By doing this I will ensure that the guests of my B&B will have a great stay and be happy to return. My objectives are to make sure that I have provided the best level of customer service for tourists both local and international. I will make sure...
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...L'ORÉAL COMPANY PROFILE – SWOT ANALYSIS December 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. Beauty and Personal Care Baby and ChildSpecific Products Bath and Shower Colour Cosmetics Deodorants Depilatories Fragrances Hair Care Men's Grooming Oral Care Skin Care L'Oréal has performed well thanks to a segmented portfolio lending it the flexibility to address diverse consumer groups across the world. However, competitive intensity is increasing, which L'Oréal needs to heed to retain its market position in the long run. Sun Care Set/Kits Premium Cosmetics Mass Cosmetics © Euromonitor International BEAUTY AND PERSONAL CARE: L'ORÉAL GROUPE PASSPORT 2 STRATEGIC EVALUATION COMPETITIVE...
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...L'ORÉAL COMPANY PROFILE – SWOT ANALYSIS December 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. Beauty and Personal Care Baby and ChildSpecific Products Bath and Shower Colour Cosmetics Deodorants Depilatories Fragrances Hair Care Men's Grooming Oral Care Skin Care L'Oréal has performed well thanks to a segmented portfolio lending it the flexibility to address diverse consumer groups across the world. However, competitive intensity is increasing, which L'Oréal needs to heed to retain its market position in the long run. Sun Care Set/Kits Premium Cosmetics Mass Cosmetics © Euromonitor International BEAUTY AND PERSONAL CARE: L'ORÉAL GROUPE PASSPORT 2 STRATEGIC EVALUATION...
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...Executive summary Taｂｌｅ ｏｆ ｃｏｎｔｅｎｔｓ Introduction 1. Strategic analysis 2.1 internal analysis 2.1.1 existing mission, objective Jamie’s Italian was founded in oxford in 2008. Since then it has grown to more than 40 restaurants worldwide, and there are already plans for even more in towns, counties and countries around the word. Their menu and concept are constantly evolving with creativity, simplicity, great quality and genuine passion at the heart of everything. They work hard to find the very best ingredients, which are meticulously sourced from producers, both in Italy and around the UK. And the staff of the restaurant have thorough knowledge of all the dishes that they serve including the personalities and the stories. Jamie’s Italian is designed to be accessible and affordable, a neighborhood restaurant where everyone is welcome and feels comfortable. And the target of the restaurant is family style, good for business meetings, child-friendly and special occasion dining. Their productions collect with international inspirations including the cuisines of Spain, Italy, Sweden, Morocco, Greece and France (Harriet 2005). In addition, they also have online shopping contains deli, gifts, tableware, ovenware and planks. And the price of restaurant is 20-30 pounds each. The decorative style of the restaurant is “industry feel”, which is design with recycle material by Blacksheep company. According to the statement of senior designer Jordan (2011), the main concept of the...
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...FAR EASTERN UNIVERSITY INSTITUTE OF TOURISM AND HOTEL MANAGEMENT Super Dog’s Gym & Training Center ---------------------------------------------------------------------------- A Business Plan Presented to the Faculty of the Institute of Tourism and Hotel Management Far Eastern University Nicanor Reyes Street, Sampaloc, Manila ---------------------------------------------------------------------------- In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Tourism Management ---------------------------------------------------------------------------- BASAT, JOLINA BELLE C. HUANG, YA-HUI E. MATAYA, TRIZIAMAE D. PAREDES, CHIT JANSSEN A. TELAN, DERREN KRISTELLE J. October 2015 FAR EASTERN UNIVERSITY INSTITUTE OF TOURISM AND HOTEL MANAGEMENT APPROVAL SHEET In partial fulfillment of the requirements for the degree of BACHELOR OF SCIENCE TOURISM MANAGEMENT, this business plan entitled “Super Dog’s Gym and Training Center”, prepared and submitted by JOLINA BELLE C. BASAT, YA-HUI E. HUANG, TRIZIAMAE D. MATAYA, CHIT JANSSEN A. PAREDES, and DERREN KRISTELLE J. TELAN, is hereby recommended for submission to the Oral Presentation. _____________________________________________ Adviser Approved by the Research Committee at the Oral Examination conducted on October 4, 2015 with the grade of __________ %. THE RESEARCH PANEL COMMITTEE ______________________________ Chairman ______________________________ ...
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...“Marketing Activities of Batayan Housing & Development Ltd.” Submitted To: Mohammed Masum Iqbal Assistant Professor Department of Business Administration Daffodil International University Submitted By: Md. Roman Mia ID: 061-11-1157 BBA Program Major in Marketing Department of BusinessAdministration Daffodil International University. Date of Submission: 26-01-2013 January 26, 2013 Mohammed Masum Iqbal Assistant Professor Letter of Transmittal Department of Business Administration Daffodil International University Subject: Submission of Internship Report Titled “Marketing Activities of Batayan Housing & Development Ltd.” Dear Sir, I hereby with due respect would like to state that I have completed my Internship Program from Batayan Housing & Development ltd. I was appointed in Batayan Housing & Development ltd. Corporate Office addressed at 2/1, kalbagan (2nd floor), Dhanmondi, Dhaka-1205. The topic of my Internship report is “Marketing Activities Of Batayan Housing & Development Ltd.” Apart from the academic knowledge gained, this internship program and preparation of report has given me the opportunity to acquaint myself with a reputed company. I believe that the experience I acquired from this study will be an invaluable asset in my life. It has also to be mention that without your expert advice and cooperation it would not have been possible to complete this report. If you have any further enquiry concerning any additional...
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........ 7 2.5. Porter’s Five Forces ............................................................................................... 8 2.6. Industry Profitability ............................................................................................. 9 2.7. Industry Key Success Factors .............................................................................. 11 3. Internal analysis and positioning of the firm .......................................................... 12 3.1. Resources and capabilities ................................................................................... 12 3.2. Competitive Scope................................................................................................ 18 3.3. Thornton’s Strategy: Outline ............................................................................... 21 3.4. Thornton’s profitability ....................................................................................... 21 3.5. Threats & Opportunities and Future outlook ...................................................... 22 3.6. Value Chain Analysis...
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...http://www.nckvietnam.com Understanding the Global Spa Industry http://www.nckvietnam.com This page intentionally left blank http://www.nckvietnam.com Understanding the Global Spa Industry: Spa Management Marc Cohen and Gerard Bodeker AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEWYORK • OXFORD • PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier http://www.nckvietnam.com Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP, UK 30 Corporate Drive, Suite 400, Burlington, MA01803, USA First edition 2008 Copyright © 2008 Elsevier Ltd. All rights reserved No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone ( 44) (0) 1865 843830; fax ( 44) (0) 1865 853333; email: permissions@elsevier.com. Alternatively you can submit your request online by visiting the Elsevier web site at http:/ /elsevier.com/locate/permissions, and selecting Obtaining permission to use Elsevier material Notice No responsibility is assumed by the publisher for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any...
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...NATIONAL UNIVERSITY OF SCIENCE AND TECHNOLOGY FACULTY OF COMMERCE GRADUATE SCHOOL OF BUSINESS EMBA MARKETING MANAGEMENT Prepared by Mrs O Gwate-Hall 2012 EMBA MARKETING MANAGEMENT MODULE 1. THE MARKETING CONCEPT Business philosophy has experienced three major shifts during the history of commerce in the United States. It has moved from a production orientation to a sales orientation to the current consumer orientation. Each of these philosophies has reflected the economic environment of its time. From the early years of the country into the late 1920s, businesses had limited production capacity and continuous demand for their products. Under those circumstances, it was inevitable that the prevailing philosophy would be "produce as much as you can and it will sell." Business goals based on that belief naturally focused on production. Marketing concerns were limited to order taking and product distribution. With the introduction of mass production in the late 1800s, the gap between production and the demand for goods and services began to narrow. By the 1930s, production capacity had caught up with and, in many areas, exceeded demand. In order to maintain or regain production and sales levels, businesses adopted a sales oriented philosophy. This philosophy held that "if...
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