...Hospitality (Hotel) Industry SWOT Analysis Terri Harris Critical Thinking and Decision Making in Business/PHL320 April 13, 2015 Aileen Smith Hospitality (Hotel) Industry SWOT Analysis One of the main reasons in preforming a SWOT analysis on or in any industry is to help form a well-built and secure business approach. A well-built approach depends on knowing the strength and weaknesses of the industry and find a way to turn those weaknesses into strengths. Also it is good to look at the opportunities and threats that come from external things. In determining the strengths, weaknesses, opportunities and threats in the industry one has to remember that the industry is considered short-term lodging and one has to look at the worldwide scope of the industry and how the area is affected by this. The following is a form of displaying the SWOT analysis of the industry. Strengths * Location * Safety * Feeds Local Economy | Weaknesses * High Employee Turnover * Capital Needs * Taxes | Opportunities * Specific Attractions * Seasonal * Websites | Threats * Competition * Changing Economy * Local Conditions | What Are the Strengths of the Hotel Industry? Location is going is a major factor in the strength of the industry. Either it on a long stretch of road where people need to stop and sleep for the night or at a great tourist location. Both of these ideas bring money into the business. Safety is a top priority when traveling away from...
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...environments at good locations with multicultural and multilingual employees. Pleasing employees created less turn-over rates and non-unionized labor market. As a result, this created a differentiated service and created priceless appeal. Having good relationships with local tourism authorities to improve the appeal of destinations the hotel chain operates in. Having a deep local knowledge and community ties. Having above average performance levels of the global industry in Hawaiian market, which directly affects the hotel chain’s success. Being able to compete with other worldwide brand-recognized hotels, Their commitment of hospitality didn’t change even if they added properties (Both on-beach properties/condominiums and off-beach budgeted properties) in their portfolio. Condominiums customers (families with $90,000-$150,000 income) had four times as many reservations coming directly from the Internet, recovering faster after a soft economy. Having centralized services such as accounting, IT, finance, engineering, purchasing, and special projects provided an efficient workflow in OHANA Hotels. IT Function: Centralized IT systems increased their capabilities and decreased overall cost. Stellex, guaranteed complete redundancy and 24 * 365 uptime, provided revenue management systems for the wholesalers’ interaction, reservation center support, and blocks management....
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...Introduction The KenBarry Hotel – now known as The Blackpool Hotel – appeared in Channel 4’s “Ruth Watson’s Hotel Rescue” which aired in 2009. The programme showed new owners Rod & Shaun facing a lot of problems. At first view the hotel is shabby, rundown and cheap. Rooms are in great need of a refurbishment and with an average of only 10% occupancy business is not good. In a popular location of Blackpool competition is high. As the hotel is so poor quality it is actually only listed as a B&B. Legislation states that to be registered as a Hotel the property must have a number of en-suit bathrooms. As this is not the case the most the KenBarry can charge per night is around £27. In an attempt to improve the hotel renovations have began but very slowly. Furthermore the owners want to open a beauty therapy room in the hotel to try and bring in more custom. This report looks at the extended marketing mix, segment and contexts. It will also include any recommendations on how the company could further improve the hotel and attract more customers. Review of Micro and Macro Environment Prior to deciding their corporate strategy, a business should carry out a full analysis of their micro environment. Needham & Coles (1995) describe Micro Environment as “Factors or elements in an organisation’s immediate area of operations that affect its performance and decision making freedom. These factors include competitors, customers, distribution channels, suppliers, and...
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...(SLA) is chosen to conduct a SWOT analysis and potential strategic through the use of TOWS matrix. To further accomplish the learning outcome of this assessment, external and secondary research had been carried out through the use of internet, books and journal in completing the report. The SWOT analysis of Shangri-La Asia Limited is further divided into sections. In strength and weakness, it described the brand reputation of the company and its difficulties in expansion on different culture market respectively. Moreover, opportunities and threats is further been analysed into the growing demand of market and increasing labour cost in Mainland China. Furthermore, a TOWS matrix is created and potential strategic is strongly analysed based on the SWOT analysis. As such, it also look into strategic for Shangri-La Asia Limited (SLA) in overcoming the difficulties in culture difference and taking advantage of its brand reputation for expansion. Lastly, strategic such as being cost effective and revising job description of position is been look into. Table of Contents Executive Summary 1 Introduction 3 Analysis 4 Company Overview 4 Company History 4 SWOT 5 Strength 5 Strong brand image and reputation 5 Business geographically diversified in Asia-Pacific 6 Weakness 7 Difficult in expanding market across different culture market 7 Increasing indebtedness 8 Opportunities 9 Growing demand for hospitality industry 9 New hotel openings to improve market...
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...About | Contact | Jobs | [pic] • Lesson Store • Buy Video • Exercise Store • Powerpoint [pic][pic] Marketing Teacher: Home / The Marketing Environment The Marketing Environment [pic][pic][pic][pic][pic][pic][pic][pic] [pic][pic][pic][pic]The Marketing Environment What is the marketing environment? The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'. [pic][pic][pic][pic][pic] The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. The macro-environment This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute...
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...many uncertainties organizations face when operating their businesses. These uncertainties can be limited if organizations perform environmental scans for their organizations. Environmental scanning assists businesses in providing information from internal and external environments to the executives so measures can be taken to take advantage of the information and succeed. SWOT (strengths, weaknesses, opportunities, threats) analysis is a key element of environmental scanning process which provides detailed information for the organization that can assist in growth and profits. Environmental scanning and SWOT analysis and how organizations use these tools to succeed and grow will be discussed in this paper. Environmental scanning is a process which monitors, evaluates, and disseminates information from internal and external environments to the people of the organization responsible of making decisions regarding growth and success of the company. Scanning the natural environment, societal environment (STEEP analysis), and task environment are the key elements of identifying the external environment. SWOT analysis should be performed to assess the internal environment of the organization. (Wheelen & Hunger, 2010) In scanning the natural environment, strategic managers must assess physical resources, wildlife, and climate. “The concept of sustainability argues that a firm’s ability to continuously renew itself for long-term success and survival is dependent not only upon the greater...
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...| | Hilton Hotel | | | | Index Hilton Hotel 2 About Hilton Worldwide 3 Mission 3 Vision 3 Objectives 4 Market Position and Services 4 SWOT Analysis of Hilton Hotels 4 Strength 5 Weakness 5 Opportunity 5 Threats 6 Challenges 6 Internal and External Environment 7 PESTLE Analysis 7 Economic Environment 8 Legal Environment 8 Technological Environment 8 Social Environment 9 Political Environment 9 Porter’s five forces model for Hotel Hilton 9 Current strategies 10 Offering Future Strategies 13 Recommendation 15 References 15 Hilton Hotel From Omaha to Rome there are about 500 Hilton Hotels located in between. Online transactions help in the development of Hilton Hotels. Among all hotels Hilton hotels are unique. In year 1919, in Cisco (Texas) Conrad Hilton bought first hotel. And this Hotel was inaugurated in year 1925 in Dallas which was named ‘Hilton’. In America during year 1943 Hilton hotels grown to first extensive hotels, this was situated for the facilities of industrial customers. Subsequently having huge development in their hotels, the owner of Hilton Hotels i.e. Conrad Hilton grown into the richest person around the whole world. Hilton hotels were operated outside America also. In Puerto Rico in year 1949 Hilton operated his 1st hotel outward of America. In year 1979 Conrad Hilton died and the whole business was owned by Barron Hilton (Hilton’s son). They opened around 500 new hotels in the whole world...
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...Running head: AMBER INN AND SUITES CASE ANALYSIS Amber Inn and Suites Case Analysis Selwyn Paul Davenport University Marketing Strategies MKTG610 Dr. Paula Zobisch Jul 26, 2011 Amber Inn and Suites Case Analysis Case Recap Amber Inn and suites, Inc. is a hotel chain with 250 properties scattered throughout 10 Western and Rocky Mountains states. The hotel chain was formed in 1979, and the company operates 200 Amber Inns, and 50 Amber Inn and Suites. Each Inn has the capacity of approximately 150 individual guest rooms or suite units. In fiscal year 2005 the company projected revenues of $422.6 million and with a net loss of $15.7 million. In the spring of 2005 the Senior Vice, Kelly Elizabeth, President of sales and marketing of Amber Inn and suites, Inc. held a meeting with the vice president of advertising Catherine Grace about the profitability of the company, and to consider options for better success in the future. (Kerin & Peterson, 2010, 331) As a result of this meeting with Catherine Grace the company decided to hold several other meetings including a senior vice president conference with Joseph James the company's new chief executive officer and president. Not more than one week before Mr. James was appointed as chief executive officer after the sudden resignation of his predecessor. The senior vice presidents were given the task of presenting his/her initiatives, plan of expenditures, and outcomes, and budgetary initiatives for the upcoming fiscal...
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...internal and external environment with relevant models. Secondly, the design formulation of the business portfolio strategy to answer our question and thirdly, we give a conclusion. This approach will help the corporate parent to use its core competencies in an effective and efficient manner to help its multi-domestic strategy to earn above-average returns. WHITBREAD ENVIRONMENT ANALYSIS 1. INTRODUCTION Established in 1742, Whitbread is one of the UK’s oldest and well-respected companies. The story really begins in August 1720 with the birth of Samuel Whitbread, who began his brewing apprenticeship in 1736, then founded his first brewery six years later. In 2001, Whitbread become the company it is today. They sold their breweries and left the pub and bar business, refocusing on the growth areas of hotels and restaurants. Their reinvention as the UK's leading hospitality business naturally coincided with the ending of this country’s brewing and pub-owning tradition, started by Samuel Whitbread over 250 years earlier. Now Whitbread is the UK’s biggest hospitality company, it has got the UK’s no. 1 hotel brand, Premier Inn and the no.1 coffee shop brand, Costa. Also very proud of their much-loved restaurants, Brewers Fayre, Beefeater...
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...Running head: AMBER INN AND SUITES CASE ANALYSIS Amber Inn and Suites Case Analysis Davenport University Marketing Strategies Amber Inn and Suites Case Analysis Case Recap Amber Inn and suites, Inc. is a hotel chain with 250 properties scattered throughout 10 Western and Rocky Mountains states. The hotel chain was formed in 1979, and the company operates 200 Amber Inns, and 50 Amber Inn and Suites. Each Inn has the capacity of approximately 150 individual guest rooms or suite units. In fiscal year 2005 the company projected revenues of $422.6 million and with a net loss of $15.7 million. In the spring of 2005 the Senior Vice, Kelly Elizabeth, President of sales and marketing of Amber Inn and suites, Inc. held a meeting with the vice president of advertising Catherine Grace about the profitability of the company, and to consider options for better success in the future. (Kerin & Peterson, 2010, 331) As a result of this meeting with Catherine Grace the company decided to hold several other meetings including a senior vice president conference with Joseph James the company's new chief executive officer and president. Not more than one week before Mr. James was appointed as chief executive officer after the sudden resignation of his predecessor. The senior vice presidents were given the task of presenting his/her initiatives, plan of expenditures, and outcomes, and budgetary initiatives for the upcoming fiscal year 2006 which was to begin on June 1, 2005. The new...
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...| 2014 | | The Stonington Beach Hotel, Bermuda | [consultancy report] | The following report is a detailed analysis and diagnosis of the current situation at The Stonington Beach Hotel, Bermuda. Many aspects are considered that include the effect that maintaining the property has on human resources, marketing and the organizational structure of the business. Recommendations are made and then discussed further. | Table of Contents Executive Summary3 Background4 Current Situation4 Analysis & Diagnosis5 SWOT Analysis5 Property Perspective6 External Building Structure…………………………………………………………………………7 Building Interiors………………………………………………………………………………………..8 Exterior Facilities………………………………………………………………………………………..9 Other Property Issues…………………………………………………………………………………9 Human Resources……………………………………………………………………………………..10 Marketing………………………………………………………………………………………………….11 Organizational Structure………………………………………………………….…………………12 Recommendations………………………………..………………………………………………………..13 Conclusion………………………………………………………………………………………………………15 Executive Summary The Stonington Beach Hotel is only one part of a bigger organization – The Bermuda College, which is owned by the Bermuda Government. A SWOT analysis is conducted in order to determine the hotel’s internal strengths and weaknesses, and external opportunities and threats. Although fairly balanced overall, internal weaknesses do pose a slight concern that should be further assessed. ...
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...by Hotels in Jordan Original Citation Aldehayyat, Jehad S., Al Khattab, Adel and Anchor, J.R (2010) The Use of Strategic Planning Tools and Techniques by Hotels in Jordan. Working Paper. Emerging Markets Research Group University of Huddersfield, Huddersfield, UK. (Unpublished) This version is available at http://eprints.hud.ac.uk/7507/ The University Repository is a digital collection of the research output of the University, available on Open Access. Copyright and Moral Rights for the items on this site are retained by the individual author and/or other copyright owners. Users may access full items free of charge; copies of full text items generally can be reproduced, displayed or performed and given to third parties in any format or medium for personal research or study, educational or not-for-profit purposes without prior permission or charge, provided: • • • The authors, title and full bibliographic details is credited in any copy; A hyperlink and/or URL is included for the original metadata page; and The content is not changed in any way. For more information, including our policy and submission procedure, please contact the Repository Team at: E.mailbox@hud.ac.uk. http://eprints.hud.ac.uk/ The Use of Strategic Planning Tools and Techniques by Hotels in Jordan ABSTRACT Purpose This paper aims to understand the use of strategic planning tools and techniques and the nature of its relationship with managers’ views of the strategic planning process in hotels. Design/methodology/approach...
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...Strategic Analysis of Pearl Continental Pakistan Summary: A strategic business analysis of Pearl Continental Hotel, located in Pakistan. Explores history, weaknesses, strengths and future prospects. [pic] COMPANY PROFILE Our vision We are committed to dynamic growth and service excellence built upon our heritage of traditional hospitality. We strive to consistently meet and surpass guests, employees and others stakeholders expectations. We feel pride in making efforts to position Pakistan in the forefront of the international arena. Our Core Values - G.R.I.T Growth & Development Recognition & Reward Innovation Trust Recognition and Reward Achievement orientation Performance-based evaluation Appreciation Incentives Setting ever-rising standards of performance Innovation Listening and two-way interaction Participation Encouragement Motivation Enterprises Trust Cooperation Support Teamwork Sense of ownership Empowerment Integrity Dignity Respect Candidness Growth & Development For All Competence and contribution as the only basis for job security Promotion from within Learning environment and opportunities Provision for world-class education and training Aligning people with latest technological trends INTRODUCTION TO PEARL CONTINENTAL History The Pearl continental chain in Pakistan is owned by the Hashwani group under the holding company Pakistan Services Ltd (PSL) and Hashwani Hotels ltd respectively. The Pearl chain was acquired by the...
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...INNO NATOUR. Lesson learnt from Innovation in Nature Based Tourism Services Contact: Faculty of Economics and Public Administration „Stefan cel Mare” University of Suceava Universităţii str., no. 13, Building H 720229 SUCEAVA, ROMANIA Phone: (+40) 230 216147 ext. 294 Erasmus IP web site: www.innonatour.usv.ro Faculty web site: www.seap.usv.ro University web site: www.usv.ro 2012 Subject to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without written permission of the copyright owners. CONTENTS INTRODUCTION............................................................................................................................................ 5 DESCRIPTION OF THE PROJECT.............................................................................................................. 8 STUDENTS OF THE 20112012 ERASMUS IP ...................................................................................... 9 LECTURERS, TUTORS AND EXPERTS OF THE 20112012 ERASMUS IP ................................. 10 RESULTS OF THE ERASMUS IP INNO NATOUR 20112012......................................................... 19 FINAL REPORTS OF THE WORKING GROUPS .................................................................................. 20 INDIVIDUAL POST CASE STUDIES OF THE STUDENTS ................................................................. 44 CONCLUSIONS AND IMPLICATIONS ......................................
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... 6 1.1 2.0 2.1 2.1.1 2.1.2 2.1.3 2.1.4 2.1.5 2.2 2.2.1 2.2.2 2.2.3 2.2.4 2.2.5 2.3 2.3.1 2.3.1.1 2.3.1.2 2.3.1.3 2.3.1.4 3.0 3.1 3.2 3.3 3.3.1 3.3.2 4.0 4.1 2 Overview of the Company ............................................................................................... 7 Situational Analysis .......................................................................................................... 8 Macro Analysis ................................................................................................................. 9 PEST Analysis .............................................................................................................. 9 Political Factor .............................................................................................................. 9 Economic Factors....................................................................................................... 11 Social and Cultural Factors ....................................................................................... 12 Technology Factor...................................................................................................... 13 Porter’s 5 Forces Analysis for Hilton Hotel ................................................................. 14 Bargaining power of Customers ................................................................................... 15 Bargaining power of Suppliers ...............................................................................
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