...About | Contact | Jobs | [pic] • Lesson Store • Buy Video • Exercise Store • Powerpoint [pic][pic] Marketing Teacher: Home / The Marketing Environment The Marketing Environment [pic][pic][pic][pic][pic][pic][pic][pic] [pic][pic][pic][pic]The Marketing Environment What is the marketing environment? The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'. [pic][pic][pic][pic][pic] The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence. The macro-environment This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute...
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...LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-3 (The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be undertaken as a part of the continuous assessment for the Course) (TERM PAPER) School: LSB Department: Management Name of the faculty Member: Rajbir Singh Sethi Course No.: MGT 511 Course Title: Business Environment Class : BBA Section 1813 Batch 2010 Max. Marks :25 Date of Allotment :31/1/2011 Date of Submission:18/4/2011 . |Roll No. |Objectives of Academic Activity |Topic |Model* | |R1813 A01 |To enable students develop the |Disinvestment of PSU's |Analytical | | |Analytical skills by going through | | | | |the various practices going on in | |5 Marks-Viva | | |the field of Business & its | | ...
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...MNC's Effect on Local Businesses in Retailing Sector (India) Contents Abstract 1 Introduction 2 Literature Review 2 Effect of MNC’s into Indian Retail Market 5 Advantages 5 Disadvantages 7 Hypothesis 8 Conceptual Model 8 Conclusion 10 References 10 Abstract Globalization paved the way for entrepreneurs to expand their wings beyond their respective counties. MNCs exploit the business opportunities in other countries based on the FDI policies in those countries. This has both advantages and disadvantages to the target country. The MNCs have their impact on the economy and people of countries in which they operate business. This paper focuses on the impact of MNCs on local businesses in retail sector in India. The report review existing literature which provides insights into FDI policies in India, the level of FDI allowed by Indian government with respect to single –brand and multi-brand foreign companies, the advantages, opportunities, risks, threats and disadvantages of allowing MNCs into retailing sector in India. Introduction Retailing is the business taking up by individuals or families in India. Generally mom and pop kind of businesses operate in retail sector. The retail sector has tremendous growth in India. Moreover retailing is a profitable business in India. Since India is the country with huge population, naturally it is the correct destination to foreign investors to get profits from the market. India has been traditionally depending...
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...Reliance |Growth through Vision | | | |"Growth has no limit at Reliance. I keep revising my vision. | |Only when you can dream it, you can do it." | | | |Dhirubhai H. Ambani | |Founder Chairman | |Reliance Group of Companies | | | | | | Reliance |[pic] |[pic]...
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...INDIAN RETAIL INDUSTRY MANAGEMENT AND ITS EFFECTS ON THE ECONOMY SUBJECT: MANAGEMENT 360 RAHUL S MADAVA RAO NAVNEET SINGH RAWAT UDAI SAI NALAM MOUNIKA APARNA GUPTA - 131407 131431 131332 INDIAN RETAIL INDUSTRY MANAGEMENT AND ITS EFFECTS ON THE ECONOMY Contents INTRODUCTION ............................................................................................................................................. 2 Study plan ................................................................................................................................................. 2 Study objective.......................................................................................................................................... 2 LITERATURE REVIEW ..................................................................................................................................... 3 RETAIL INDUSTRY – INDIAN SCENARIO ......................................................................................................... 4 Segmentation ............................................................................................................................................ 4 IMPORTANCE OF MANAGEMENT IN RETAIL INDUSTRY ............................................................................... 6 Place .......................................................................................................................................................... 6 Supply chain...
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...subtitle] Contents Introduction 2 About IKEA 2 1.0 Analysis of Indian Market 3 1.1 Micro Analysis 3 1.1.1 PESTEL Analysis 3 1.2 Micro Analysis 4 1.2.1 SWOT Analysis 4 1.3 Impact on Hofstede Culture Dimension 5 a) Collectivism vs Individualism 6 b) Femininity vs Masculinity 6 c) Avoidance of Uncertainties 6 d) Power Distance 6 1.4 Porter’s Diamond Model 7 2.0 Global Marketing Objective 7 2.1 Porter’s Generic Strategy Mix 8 2.2 Ansoff’s Marketing Strategies 8 3.0 Mode of entry 9 4.0 7 P’s of Marketing 10 a)Product 10 b) Process 10 c) Price 10 d) Physical evidence 11 e) Place 11 f) People 11 g) Promotion 11 References 0 List of Figure Figure 1: SWOT Analysis 5 Figure 2: Hofstede Dimensions 7 Figure 3: Comparison of Entry Mode 9 Introduction India is developing country, populated with 1.2 billion people. India’s economy is of very worthwhile. The current analysis shows India is expected to be considering in Top 5 economies in the world. Due to powerful economic development in past few decades, the living standards of Indian nation are improved and improving day by day. The people of India are establishing themselves in the field of information technology and in other industries. They also step up in urbanization and trend of using foreign band has increased much. The retailing industry in India is working very well and playing very important role in Indian economy. Also it is responsible for 10% (approximately) of gross...
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...Nokia SWOT analysis (Barney, 1991). Internal analysis (Resource-based model) Strengths – Having the advanced technology over the competitors in the mobile phone industry – Decentralized company structure, innovative and creative employees and Charismatic strong leader, such as: Jorma Ollila. – The market leadership in the mobile industry. – Strong brand name and company image in the global market – Has its own manufacture and network. – Product innovation. – Economy of scale Weaknesses – Complacency and arrogance. – Few customized, operator-specific handsets. – Few alliances, company sticks to its standing in the market, do not want to cooperate with the operators. External analysis (Environmental models of competitive advantage) Opportunities – The emerging market in developing countries, such as China, India – The emerging market for high-end mobile phone such as business user phone. Threats – Facing more new competitors, especially from Asia. – Stronger buyer power from the network operators. – Lost market share – The market becomes saturatedong competition in mobile industry OPPORTUNITIES LG: its...
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...COMPANY PROFILE Ikea Group REFERENCE CODE: 6878C795-4BCB-4C85-A319-6F33C508FD80 PUBLICATION DATE: 14 Aug 2014 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Ikea Group TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4 Ikea Group © MarketLine Page 2 Ikea Group Company Overview COMPANY OVERVIEW Ikea Group (Ikea or 'the group') is an international home products retailer. It sells furniture, accessories, and bathroom and kitchen items. Ingka Holding BV, a wholly-owned company by Stichting Ingka Foundation, is the parent company for the Ikea group of companies. The foundation is owned by the Kamprad family. As of August 31, 2013, the group had operations in 43 countries across Europe, North America, Asia and Australia. Ikea is headquartered in Delft, the Netherlands, and employed 135,000 people as of August 31, 2013. The group recorded revenues of E28,506 million (approximately $37,280.1 million) during the financial year ended August 2013 (FY2013), an increase of 3.2% over FY2012. The operating profit of the group was E4,011 million (approximately...
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...costs in the retail and manufacturing sectors and to enact its own standards with regards to its work force. Facts about Wal-Mart and China * It is important to understand that there is a huge difference between the Chinese model and the Indian growth model, the Indian model is essentially domestic demand driven unlike the Chinese one that is fuelled by export growth. * More than 70 per cent of the commodities sold in Wal-Mart are made in China. * Wal-Mart Stores Inc, says its inventory of stock produced in China is expected to hit US$18 billion this year, keeping the annual growth rate of over 20 per cent consistent over two years. * "If Wal-Mart were an individual economy, it would rank as China's eighth-biggest trading partner, ahead of Russia, Australia and Canada," Xu Jun, Wal-Mart China's director of external affairs said. * Insiders point out that Wal-Mart's imports from China have largely influenced the US trade deficit in China, which is expected to reach US$150 billion this year. * According to Larry Mishel of the Economic Policy Institute about Wal-Mart's China policy, "A very conservative estimate could say that we (USA) have lost over a million jobs to China." How will Wal-Mart affect other Indian retailers? In all of the countries Wal-Mart has set up shop it has put other retailers out of...
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...SWOT Analysis of Emami Fair and Handsome with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis Emami Fair and Handsome | Parent Company | Emami | Category | Skin care | Sector | FMCG | Tagline/ Slogan | World’s No. 1 fairness cream for men | USP | 5 Power Fairness system: Double strength peptide complex, Sun guard, Stress busters, Anti bacplus, herbo cool | STP | Segment | Fairness Cream | Target Group | Urban young Men from middle and upper middle class | Positioning | World’s No. 1 fairness cream for men | SWOT Analysis | Strengths | 1. Created the category of fairness creams for men. Hence, first mover’s advantage 2. Endorsed by Indian movie stars, hence enhanced nationwide recall 3. The product is available in sizes of 9ml, 30ml and 60ml, customised for various pockets.4. Good availability and distribution owing to parent company5. TVCs and print ads help brand boost visibility | Weaknesses | 1. The brand has a limited market share compared to international leaders2. Allegations of false results of using fairness creams hurts brand image | Opportunities | 1. Largest player in the men’s fairness cream category, can leverage on that 2.Growing interest in personal grooming amongst Indian men 3. The growing Indian economy and the growth in disposable income have led to strong demand for fairness creams | Threats | 1. A lot of competition emerging in the segment with all the major players targeting men 2. These...
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...micro-environment in India, such as PESTEL, SWOT, Porter’s Five Forces Model and Self Referencing Criteria. Based on this analysis, the current situation of India shows an attractive prospect to Disney in terms of economic and technological development, the diversification of culture, and the acceptance of Disney products and services. Introduction: India with its rich and various cultural heritages is now on one of the top industrialized nations in the world. India being the seventh largest country in the world with the coverage area of 32,87,263 sq.km (Indian government, 2010 a). India is divided into 27 states and 7 union territories (Indian government, 2010 b). According to WHO (2011), the total population of India was 1,151,751,000 approximately. The Walt Disney Company was founded in 1923 by Walt Disney and the first Disney theme park was opened in California in the year 1955, ever since Disney theme park has expanded to encompass Disney Cruise Line, eight Disney Vacation Club reports, Adventures by Disney, and four more resort locations. This report will analyze the profitable venture of The Walt Disney Company to India through PESTEL, SWOT and further on this report will use Porters’ 5F and self-referencing criteria as a tool to analyze the possibility of achieving success in the Indian market and will discuss in the discussion section. Finally it will give a conclusion at the end. PESTEL Analysis Political Analysis Since the independence of India in 1947, India...
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...SWOT ANALYSIS A SWOT analysis strives to determine the current strengths and weaknesses within a firm, as well as the opportunities and threats facing the firm (SWOT = strengths, weaknesses, opportunities, threats). A SWOT analysis is a powerful tool to evaluate the current position of the firm within its broader business environment. It is an evaluation undertaken by senior staff or the owner of the firm. It needs to be as honest an appraisal as possible. Environmental factors internal to the company can be classified as strengths or weaknesses, and those external to the company can be classified as opportunities or threats. The Indian Textile industry adds 14% to the industrial production and 8% to the GDP of India. It provides employment to 38 million people and thus, is the second largest employment provider after agriculture. The Indian Apparel & Textile Industry is one of the largest sources of foreign exchange flow into the country with the apparel exports accounting for almost 21% of the total exports of the country INTERNAL FACTORS STRENGTHS : Strengths describe the activities that an organization does well and that set it apart from competitors. It is an inherent capability of the company which it can use to gain strategic advantage over its competitors. Strengths of an export house are as follows: 1) The Latest and best machines: Manufacturing An innovative team under mature infrastructure is the pride of Shahi in fashion industry. They have...
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...Demographics…………………………………………………………………………………………4 III Situation Analysis…………………………………………………………………………… 5 (a) Customer Analysis…………………………………………………………………………..5 (b) Competitors Analysis……………………………………………………………………… 7 (c) Company Analysis…………………………………………………………………………..9 (d) Community/Climate Analysis………………………………………………………….9 IV Marketing Mix……………………………………………………………………………………10 V Marketing Budget………………………………………………………………………………12 VI Reference…………………………………………………………………………………………..15 1 (II) Executive Summary Dubai Internet City is considering expansion opportunities to offer its unique one-stop business services to other country, where it can enjoy a new celebrity that is gradually loss over the years. This paper is to produce a marketing plan for India/Bangalore as a place considered for Dubai Internet City for its new business operation. Dubai Internet City located inside a free trade zone in Dubai, provides a knowledge economy ecosystem designed to support the business development of information and communications technology (ICT) companies that wanted to start newly. (www.dubaiinternetcity.com). Asia which India /Bangalore is among will be a good location since business parks is a new concept in the country, with “the immense potential of the Indian software industry and collaborating with Bangalore, the premier hub of India’s IT upsurge will give Dubai Internet City the ability to build strong ties with the Indian technology industry” (http://www.dubaiinternetcity.com/news/28)...
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...3.5 STRUCTURE OF INDIAN AUTO COMPONENT INDUSTRY Most of the auto component manufacturers are distributed in the north, south, and, western parts of India around major Automotive Vehicle Manufacturers (AVMs). The AVMs contribute largely towards the development of component suppliers through technical and or financial collaborations. These are however, concentrated in some pockets such as Chennai and Bangalore in the south, Pune in the west, the National Capital Region (NCR, which includes New Delhi and its suburban districts) in the north, Jamshedpur and Kolkata in the east and Pithampur in the central region. Following global trends, the Indian automotive sector also has most auto suppliers located close to the manufacturing locations of OEMs, forming regional automotive clusters. Broadly, the three main clusters are centred around Chennai, Pune and the NCR. The Indian automotive component industry is highly fragmented. There are nearly 6,400 players in the sector, of which only about 6 per cent are organised and the remaining 94 per cent are small-scale, unorganized players. In terms of value added, however, the organised players account for nearly 77 percent of the output in the sector. The auto ancillary industry caters to three broad categories of the market: 1) Original equipment manufacturers (OEM) or vehicle manufacturers, that comprises of 25% total demand 2) Replacement market, that comprises 65% of the total demand 3) Export Market, that comprises primarily...
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...support http://talkfinanceonline.com/swot-analysis-of-mcdonalds/ SWOT analysis of Mcdonalds April 18th, 2012 | Author: admin Share Swot analysis on McDonalds. McDonalds is an international food outlet preferred by every age group around the world. It is a multinational food outlet, despite this it has to be analyzed to evaluate its strengths, weaknesses, opportunities and the threats. Let’s analyze the outlet using swot analysis. Weakness * The weakness that hits the list is the employee turnover rate. Every year many of their employees are fired out of the restaurant * McDonalds mostly advertises products and food items that targets children. You will notice that bill boards always display the advertisements of Happy Meal and any other deal that is ordered for the kids mainly * Health conscious people seldom complain that they do not provide us with the organic and healthy food. This becomes their weakness when they get in the complaints * They also face quality issue at times. This affects the business as they are running the outlet worldwide, if one franchise gets affected others also get a bad name Strength * McDonalds holds a very strong brand name worldwide * They have large partnerships with other companies that provides them with their desired products, this increases the goodwill of the company * Socially responsible firms earn a good name in the market due to their projects they do to help people, McDonalds is one the most reputed...
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