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Swot Analysis of Motorola

In: Business and Management

Submitted By AidaRahmad
Words 3062
Pages 13
The term “Organisational Change” implies and can be defined as the adoption of a new idea or behaviour within an organization (Robbins and Judge, 2010). It’s the adjustment made among people, technology and structural foundation which was being established within an organisation for period of time. The fundamental concept is for the employees to comprehend the business environment and its significance for the sustainability of the business organisations (Management of Organisation, 2013). For the assignment undertaken, we will be looking into MOTOROLA which was heralded as one of the global communication leaders at a point of time; we evaluate factors effecting its business environment over the past five years using PESTEL analysis which led the organisation to make specific strategies to remain competitive and relevant in the industry.
Motorola was influenced by several changes in its business environment which led company to develop strategic planning to work and collaborate with diverse corporation in the industry in assisting the business to continually innovate and improve their products and gain significant market share. This can be observed through the milestones of changes, since its inception back in 1930 when it was known as Gavin Manufacturing Corporation (Motorola Solutions, 2013). * Motorola Inc. was an American corporation established in 1928, a multinational company in telecommunications located in Schaumburg, Illinois in Chicago Suburb (Motorola Website, 2011). * Gavin Manufacturing Corporation change of the company name to Motorola Inc. in 1947. Since then, it has embarked achieving substantial milestones such as from battery eliminator as their first product to being the world’s first FM portable two-way radio in 1943, the first words from the moon was relayed from Motorola’s transporter radio in 1969, world’s first commercial portable

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