Swot Analysis on Waitrose

Swot Analysis on Waitrose

Waitrose SWOT Analysis |

Strengths   * Waitrose have their own brand have over 18000 products including 117 lines in their ‘Perfectly Balanced’ range which promotes a fresh and healthy lifestyle for their customers (mintel.com2011).   * Waitrose own their own farms “Working with its farmers, growers and other suppliers, it ensures the best standards in quality, safety, environment and animal welfare are applied across its supply chain, supported by its own inspections and farm assurance schemes”. (waitrose.com 2013)   * Waitrose also holds a Royal Warrant with Her Majesty the Queen to supply goods to members of the Royal Family (waitrose.com 2013).     * Partnership with John Lewis improves Waitrose’s reputation; Waitrose would have struggled to achieve the success it has today without the help of the partnership. The partnership also functions as a team therefore diversifying risks. (John Lewis Partnership.co.uk 2013).     * Waitrose has a strong culture of co-ownership due to the fact that it’s not owned by shareholders but owned by everyone who works for the partnership. (waitrose.com 2013)   * | Weakness   * Waitrose is very dependent on this product range with a majority of sales coming from its own brand. Diversification would be helpful to gain better strength in the market (mintel.com 2011)   * Waitrose also has the weakness of only supplying high quality, high price products. This can be seen as a negative factor due to the exclusion of an entire demographic of people in the lower class of the population who could be potential customers. (mintel.com 2011)   * John Lewis has recently started cutting prices to match up the ever increasing competition. This may devalue the brand (The Economist, 2012). |
Opportunities   * Waitrose to diversify into other non-food products other than those that John Lewis already offers. (businesscasestudies.co.uk 2011)   * Designing of trendier clothes would attract young and potential customers to its stores   * |...

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