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Swot Analysis

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SWOT Analysis
Strengths Weakness
• leading and renowned banks in the financial sectors
• Ranked as 19 in the Fortune 500 list (2010).
• Acquired Wachovia Corp
• Among the ‘Top 100 Companies’ according to Forbes.
• Holds assets worth $1.2 trillion.
• Employs 278,000 team members.
• Customer base of 70,000,000 (2010).
• The firm has more than 9,000 stores and about 12,100 ATMs (2010).
• High level Research and Development
• Stable online growth that shows positive vibe.
• very strong financial position.
• Real Estate is an important part regarding the revenue generation of the firm.
• Cost advantage
• Asset leverage
• Effective communication
• Innovation
• Loyal customers
• Market share leadership
• Strong management team
• Strong brand equity • Limited International presence
• Diseconomies to scale
• Over leveraged financial position
• Low market share
• the online system and the authentication had less security measures
• Not innovative
• Not diversified
• Low level of debit card market share
• Regulatory restraints
• Fluctuating stock price •
Opportunity Treats
• Create more effective commercial
• New Acquisitions
• Asset leverage
• Emerging markets and expansion internationally
• Innovation
• More Online banking
• Product and services expansion
• Takeovers of other small financial service providers. • Increase Profit from Investments and Insurance
• Increase market share • Economic slowdown
• Exchange rate fluctuation
• Lower cost competitors or imports
• Regulations and legalities
• Rising incidents regarding the online scams.
• US asset backed securities market meltdown.
• Consolidation in the U.S. banking industry.
• Rise in interest rates.
• Mortgage issues.
• Government Interventions.

Competitive

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