...Swot Of Reliance Infocomm SWOT ANALYSIS; Reliance Communications has a reliable, high-capacity, integrated (both wireless and wire line) and convergent (voice, data and video) digital network. It is capable of delivering a range of services spanning the entire infocomm (information and communication) value chain, including infrastructure and services — for enterprises as well as individuals, applications, and consulting. Today, Reliance Communications is revolutionizing the way India communicates and networks, truly bringing about a new way of life. SWOT ANALYSIS; Strength: There is much strength that Reliance Infocomm can count on and boast off. - The state-of-art technology Reliance Infocomm is offering-CDMA technology. - The strong subscriber base over 10million subscriber's in their kitty. - Mobile with in the reach of common man. Affordable schemes. - Comprehensive Network-The strong back bone high capacity network(terabit capacity) supported by fiber optic cables laid all over the country(60,000km) - Offering Value Added services to it's customer's almost free of cost. Strength: Created strong brand equity with Reliance Mobile CDMA services. All India operators Opportunities: The revenue loss is mainly due to three reasons--bad debt on account of collection problems, fraud, and revenue leakage. Prepaid automatically addresses all the three problems. Two it can help in funding for network expansion. - In India, even though prepaid is not known to yield high...
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...ABSTRACT Reliance Infocomm offers a complete range of telecom services, covering mobile and fixed line telephony including broadband, national and international long distance services, data services and a wide range of value added services and applications that will enhance productivity of enterprises and individuals. Reliance IndiaMobile, the first of Infocomm's initiatives was launched on December 28, 2002, the 70th birthday of the Reliance group founder, Shri. Dhirubhai H. Ambani. This marks the beginning of Reliance's dream of ushering in a digital revolution in India by becoming a major catalyst in improving quality of life and changing the face of India. It aims to achieve this by putting the power of information and communication in the hands of the people of India at affordable costs. RIC is currently offering its wireless services in 1,100 towns and cities across India. In January 2004, Reliance Infocomm (RIC) acquired 100 per cent of the undersea cable company, FLAG Telecom for US$ 211 million through Reliance Gateway Net Limited, a wholly owned subsidiary of RIC. Reliance WebWorld : Reliance's strategy of vertical integration Reliance WebWorld is the retail interface initiative of the Infocomm juggernaut and a part of Reliance's strategy of vertical integration. 4 INDEX RELIANCE GROUP VISION MISSION FACTS RELIANCE INFOCOMM PLANS AND IMPLEMENTATION STRATEGY TO PROMOTE INFOCOMM VALUE CHAIN TECHNOLOGY ENTRY STRATEGIES MARKETING STRATEGY ...
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...Reliance Infocomm "Our strategy is to make money on scale, not from skimming the market," Anil Ambani said. 1 ACKNOWLEDGEMENT I would like to thank from deep of our heart our esteemed faculty Dr. Madhvendra Mishra for providing me with a rare combination of professional expertise and personal touch. It would have been impossible to complete our paper on such a big group without his valuable suggestions and able guidance. It is hard to envisage the problems i would have faced without them. I would also like to thank all other persons who helped us on various occasions and kept our morale up and things going. KANIKA ARORA(MBA200514) 2 ABSTRACT Reliance Infocomm offers a complete range of telecom services, covering mobile and fixed line telephony including broadband, national and international long distance services, data services and a wide range of value added services and applications that will enhance productivity of enterprises and individuals. Reliance IndiaMobile, the first of Infocomm's initiatives was launched on December 28, 2002, the 70th birthday of the Reliance group founder, Shri. Dhirubhai H. Ambani. This marks the beginning of Reliance's dream of ushering in a digital revolution in India by becoming a major catalyst in improving quality of life and changing the face of India. It aims to achieve this by putting the power of information and communication in the hands of the people of India at affordable costs. RIC is currently offering its wireless...
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... (2008-2010) [pic] J K BUSINESS SCHOOL SOHNA ROAD, GURGAON (HARYANA) SUBMITTED TO: SUBMITTED BY: PROF.KHUSHAL KATARIA HEMANT PAL SINGH FACULTY GUIDE ROLL. NO.-JKBS083193 J K BUSINESS SCHOOL MBA PREFACE All the learning’s in our MBA course is practice oriented. However, hands-on experience in the corporate world during our course is very necessary to be able to test the ability and extent of learning of the student before fully entering the corporate world. The two months training which I underwent at Reliance, Jai Agency, Delhi(West) in was a wonderful learning experience. I was assigned with the project “SWOT analysis of reliance communication with competitor” With the guidance and suggestions provided by Mr. BHUPENDRA SINGH, my Industry Guide, I started first phase of my Project by doing a market analysis, After that I started with the second phase which involved research work pertaining to the customer analysis. In this report I have explained what I undertook based on research and my personal experience. I have also tried to understand business relations with the market developers, business strategies, and ethics and work compliance in an industry as an additional part of my study. HEMANT PAL SINGH JKBS083193 MBA II SEM ACKNOWLEDGEMENT It is my proud privilege...
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...A Brief Study On SWOT ANALYSIS OF RELIANCE COMMUNICATION WITH COMPETITOR IN BHUJ AND SURROUNDING OFFICE OF [pic] PROJECT REPORT Submitted for Partial fulfillment for SRK INSTITUTE & MANAGEMENT EDUCATION MBA DEPARTMENT AFFILATED WITH GUJRAT TECHNOLOGY UNIVERCITY, AHMEDABAD JAY S. BARMEDA ROLL NO...2016 Session : 2009-2010 HISTORY OF RELIANCE The Milwaukee Land Company purchased land from C.C. and Anna Herron for a town site in 1905 and the town was named Herron, but changed to Reliance when it was decided that the name Herron sounded too much like Huron. To the southwest stood a town site named Dirkstown and all of the buildings from there were moved into Reliance once it was learned the railroad would not be going through Dirkstown. Town sites were set up by the railroad company at about 10-mile intervals. Businesses, of the day, were set up immediately, probably the land office being the first. That and the first bank and the newspaper to advertise the land transactions. The lots sold for $200 for corner lots, $150 for inside business lots, $150 for residential corner lots and $100 for inside residential lots. Peter B. Dirks and a Mr. Montgomery, of the Farmers and Merchants State Bank from Dirkstown, purchased the first corner lot. Dirks' Trust and Title Company also opened a hardware and general store. Lafferty and Schoessler...
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...A Brief Study On “TELECOM SERVICES OF RELIANCE COMMUNICATION’’ PROJECT REPORT Submitted for Partial fulfillment for The Award of the Degree of Master of Business Administration (2007-2009) INTERNATIONAL SCHOOL OF BUSINESS & RESEARCH # 62B, ELECTRONIC CITY, PHASE-1, OPP. POLICE STATION, BANGALORE, PIN-560100 Submitted by: GAURAV GUPTA Enroll. No. – 5310700343 Reg. No. - 531M8075F00198 MBA (FINANCE & RETAIL) Session: - 2007-2009 CERTIFICATE This is to certify that Mr. Gaurav Gupta bearing university Regd. No...
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...A Brief Study On SWOT ANALYSIS OF RELIANCE COMMUNICATION WITH COMPETITOR IN DHANBAD AND SURROUNDING OFFICE OF RELIANCE COMMUNICATION LTD. DHANBAD PROJECT REPORT Submitted for Partial fulfillment for The Award of the Degree of Master of Business Administration (2007-2009) [pic] BHARATH UNIVERSITY School of Management Studies (Established in 1983 under Section 3 of UGC Act, 1956) 173, Agaram Road, Selaiyur Post, CHENNAI - 600073 Submitted by Anand Prasad Gupta Reg No. – PO7BA005 MBA (Marketing & HR) Session : 2007-2009 CONTENTS Guide’s certificate Organizational Certificate Acknowledgement Preface Chapter – 1 Introduction ❖ Concept of Reliance communication ❖ An Overview of current Market Scenario ❖ Brief Study of the Organization ❖ Organizational Set-up Chapter – 2 Main Studies ❖ Introduction of the Topic ❖ The problems being faced ❖ What does Company expect to do by solving the problem Chapter – 3 Methodologies Research problem Research Objective & sub- objective ...
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...PROJECT REPORT Submitted for Partial fulfillment for The Award of the degree of Master in Business Administration (2008-2010) J K BUSINESS SCHOOL SOHNA ROAD, GURGAON (HARYANA) SUBMITTED TO: SUBMITTED BY: PROF.KHUSHAL KATARIA HEMANT PAL SINGH FACULTY GUIDE ROLL. NO.-JKBS083193 J K BUSINESS SCHOOL MBA PREFACE All the learning’s in our MBA course is practice oriented. However, hands-on experience in the corporate world during our course is very necessary to be able to test the ability and extent of learning of the student before fully entering the corporate world. The two months training which I underwent at Reliance, Jai Agency, Delhi(West) in was a wonderful learning experience. I was assigned with the project “SWOT analysis of reliance communication with competitor” With the guidance and suggestions provided by Mr. BHUPENDRA SINGH, my Industry Guide, I started first phase of my Project by doing a market analysis, After that I started with the second phase which involved research work pertaining to the customer analysis. In this report I have explained what I undertook based on research and my personal experience. I have also tried to understand business relations with the market developers, business strategies, and ethics and work compliance in an industry as an additional part of my study. HEMANT PAL SINGH JKBS083193 MBA II SEM ACKNOWLEDGEMENT It is my proud privilege to express a deep sense of gratitude and regard to My guide Prof. KHUSHAL KATARIA...
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...Reliance |Growth through Vision | | | |"Growth has no limit at Reliance. I keep revising my vision. | |Only when you can dream it, you can do it." | | | |Dhirubhai H. Ambani | |Founder Chairman | |Reliance Group of Companies | | | | | | Reliance |[pic] |[pic]...
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...8 Analysis SWOT Analysis BCG Matrix Porter Model Ansoff matrix Environmental Analysis Competitors Analysis 12 16 17 18 19 21 Findings 25 Recommendations 26 Bibliography 27 References 27 Uploaded for www.projectsparadise.com 2 ACKNOWLEDGEMENT There are many people who have been of enormously help in the preparation of this Project on Housing Finance In India, we are specially thankful to Dr. A. Nag, faculty at Institute of Marketing and Management who have given us this opportunity to undertake this project. We are thankful to all our friends giving their remarkable contribution and special thanks to our faculty in charge, Dr A. Nag who not only explained the topics very well but all have thrown a good insight at the practical aspect too. Uploaded for www.projectsparadise.com 3 EXECUTIVE SUMMARY This report on Bharti Airtel is done to findout certain objective regarding the strategic approach Adopted by Airtel to stand strongly in the competitive telecom market. Airtel’s marketing strategies are analyses using various models like SWOT analysis, BCG Matrix, Ansoff’s matrix, porter’s five forces etc. The outcomes of these models are properly analyzed to find out the various aspects like companies position and competitors position in the market. This report on Airtel not just give description about the company but it also talks about the various marketing strategy adopted by the company. SWOT analysis of Airtel...
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...THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT, AHMEDABAD THESIS TOPIC “Critically analyze the customer preference and satisfaction measurement in Indian Telecom Industry” SUBMITTED BY Naman Shah PGP/SS/06-08 ALUMNI REFERENCE ID: SS/06-08/AHD/MKTG/2 SUMISSION DATE: 27th August, 2008 GUIDED BY Prof. Pabitra Ranjan Chakravorty Senior Research Associate (Marketing) IIPM, Ahmedabad. I LETTER OF CONSENT IIPM Ahmedabad 19, Inquilab Society, Gulbai Tekra, Ahmedabad-380015 To, The Dean, IIPM-Ahmedabad Date: November 6, 2007 Respected Sir, Subject: Letter of Consent I, Prof. Pabitra Ranjan Chakravorty, a faculty of Marketing Management of IIPM-Ahmedabad, expressing my interest in guiding for a thesis on “To critically analyze the customer preference and satisfaction measurement in Indian Telecom Industry” to Mr. Naman Shah, a student of PGP/SS/06-08. This is to inform that I shall support him as a guide for his thesis on the above mentioned topic and extend my knowledge and help in all ways possible. Thank You. Yours faithfully, Prof. Pabitra Ranjan Chakravorty. II LETTER OF APPROVAL III PREFACE The customers are very important and play a crucial role in any process of marketing. Today, customers are the kings of the market because the customer loyalty and customer preference are built by the products and the services offered to the customers and they seek for the more benefits and money’s worth for the amount they spend. That is where the...
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...Table of Contents Executive Summary 1 Introduction 1.1 Purpose 1.2 Method of investigation 1.3 Scope 5 8 2 Company Profile 2.1 MobileOne‟s operations 2.1.1 Mobile network 2.1.2 Broadband services 2.1.3 International services 2.2 History 2.3 Key Management of M1 2.4 MobileOne‟s Board of Directors 2.5 Ownership structure 2.6 Key Competition 2.6.1 SingTel Group 2.6.2 Starhub Ltd 2.7 Share Price Performance and Comparison 8 1|Page 3. Industry overview 3.1 Industry Market Share 3.2 Porter‟s Five Forces Analysis 3.2.1The threat of substitute products 3.2.2 The thread of new market entrants 3.2.3 The intensity of rival firms 3.2.4 Customers‟ bargaining power 3.2.5 Suppliers‟ bargaining power 3.3 SWOT analysis 3.3.1 Strengths 3.3.2 Weaknesses 3.3.3 Opportunities 3.3.4 Threats 3.4 Industry life cycle of M1 21 4. Current Issues 4.1 Global financial crisis 4.2 Government regulations 4.3 Government Initiatives – Lower corporate tax rates 4.4 Developments in Next Generation Broadband Network 4.5 Growth in mobile broadband market 4.6 Plans for overseas expansion 4.7 Cross content for Pay TV 2|Page 40 5. Financial Analysis 5.1 Internal liquidity rate 5.2 Turnover ratios 5.3 Operating profitability ratios 5.4 Debt ratios 5.5 Return on equity ratio 47 6. Company Valuation 6.1 Assumptions 6.1.1 Required rate of return (r) 6.1.2 Expected market return (Rm) 6.1.3 Risk free rate(RFR) 6.1.4 Beta (β) 6.1.5 Application of the CAPM 6.2 Estimated growth rate(g) 6.3 Dividend...
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...CHAPTER-1 INTRODUCTION The ultimate aim of every organization is to sell the products, which the company manufactures and to make profit. A successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market. Today’s world is full of competition. And manufacturing the product is not enough, the same product needs to be communicated or the consumers should be made known about the availability of the product. Also it becomes essentially important to propagate the additional features about the product. Promotion plays an extremely important role in communications as if the public doesn't know your item is for sale it will not sell. In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include: • Brand Co-creation. • Promotional strategy (push, pull, etc.) • Advertising • Personal selling & sales force • Sales promotions • Public relations & publicity • Marketing communications budget The main objective of the project was to promote the offer to the customers and to study the effective product promotional tariff as well as the sales. Promotion is aimed at ...
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...PROJECT REPORT ON MARKETING STRATEGIES OF AIRTEL SUBMITTED UNDER PARTIAL FULFILLMENT OF THE REQUIREMENT FOR TRAINING SUPERVISOR: PROJECT ADVISOR: SUBMITTED BY: SESSION: ACKNOWLEDGEMENT I acknowledge the sincere assistance provided to me from several rather unexpected quarters during the course of execution of this study. It would be a mammoth task to place on record my gratitude to each and every one of them but a whole hearted attempt would be made nevertheless, least I be branded ungrateful. I am extremely thankful to Mr.Abhishek Yadav, (Unit Advisor) for giving me an opportunity to undergo training in BHARTI AIRTEL MARKETING and making my stay at AIRTEL MARKETING a memorable learning experience. Where the emotions are involved words cease to work. I am deeply indebt to ---------------------- for her encouragement, affections, valuable advice and guidance that helped me to complete this project successfully. 2 EXECUTIVE SUMMARY The project aims at understanding the Marketing strategies at Airtel and its impact on the perception of Airtel Cellular Services. Research has demonstrated conclusively that it is far more costly to win a new customer than it is to maintain an existing one. And there is no better way to retain a customer than to exceed his expectations. For this purpose it is essential to know the level of customer satisfaction. The focus of my research was the measurement of customer satisfaction level for the services provided by Bharti...
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...Summer Project Report on “Market Research and Route Mapping for Tata Iris and Venture” Submitted in partial fulfillment of PGDM program 2013-15 [pic] Submitted by Name: Tapan Sharma Roll Number: 27 Company Guide Faculty Mr. Ankur Aggarwal Dr. Girish Kathuria Territory Sales Manager -SCVP Professor Tata Motors Ltd EMPI BUSINESS SCHOOL New Delhi ACKNOWLEDGEMENT I express my sincere gratitude to my industry guide Mr. Ankur Aggarwal, Territory sales Manager-SCVP, Tata Motors ltd, for his able guidance, continuous support and cooperation throughout my project, without which the present work would not have been possible. I would also like to thank the DSE and DSM of Automobile Sterling, Ashok Ojha , Mr. Harish Sharda, for the constant support and help in the successful completion of my project. Also, I am thankful to my faculty guide Prof./Dr./ Girish Kathuria of my institute, for his continued guidance and invaluable encouragement. Tapan Sharma INDEX |s.no |chapters |page no. | |1 |EXECUTIVE SUMMARY ...
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