...Goderich-Huron branch, as they are responsible for The Cove’s operations and would then need to cover those costs. In the long run, the YMCA could end up discontinuing operations of The Cove and the community could lose this safe and family-friendly beach that they love. Anne-Marie also needs to consider that Goderich is a small, tight-knit community who enjoy that The Cove is governed by the YMCA and what it stands for. YMCA’s in Canada are committed to achieving and upholding a shared vision. This vision includes “building stronger kids, families and communities and making our communities better places for everyone to live 1”. As outlined in the SWOT analysis2, The Cove is enjoyed by tourists and residents but lacks the necessary revenues to continue operating. There is competition for The Cove as there are several other public and private beaches to enjoy as well as other...
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...THE SWOT ANALYSIS OF TOURISM DEVELOPMENT IN BANGLADESH [pic] Based on a Study of MARKETING MANAGEMENT TERM PAPER ON THE SWOT ANALYSIS OF TOURISM DEVELOPMENT IN BANGLADESH |SUBMITTED TO | |MD. ABDULLAH | |Assistant Professor | |Department of Marketing | |Comilla University | |SUBMITTED BY | |MD. SHAHADAT HOSSAIN SUNNY | |Exam Roll No: 01 001 | |Registration No: MKT 07 322 | |MBA, 1st Semester | |Department of Marketing | |Comilla University ...
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...Executive Summary The Gold Coast is indisputably Australia's most popular holiday destination and offers many different types of beachfront accommodation, award-winning dining, shopping and thrilling attractions. This marketing report aimed to devise a marketing strategy for this location. It began by scanning the macro environment and found that the location is politically stable, although currently the entire world is being severely affected by the economic recession. This has therefore meant that non-essential spending is down, which will have a negative economic impact. Conversely, new technologies such as efficient aircraft are allowing for more visitors to the region. A current concern is that of global warming, being a beach front city, this will affect the climate and cause beach erosion. The Gold Coast and Queensland are famous for the Sun and Surf as well as a very active party and bar scene, and some world famous events. The existing marketing plan has made good use of these factors, although the report has shown that it may be further refined. A brand-new aspect of the Gold Coast promotion has been introduced in the form of a new logo which consists of a rainbow theme. It has been designed to appeal to several markets such as self discoverers, active explorers, and stylish travellers, un-winders, social fun-seekers and connectors which are further outlined in the target market section. In order to promote the destination effectively, this report...
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...use and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the case study and the use of secondary resources for support of the marketing strategies recommended for the Hilton Hotels. Market Summary Hilton Hotels is one of the market leaders in the hotel and gaming industry in the United States. Hilton is a well-known and distinguished name in fine hotels across the United States and worldwide. In 1999, Hilton expanded aggressively by acquiring the Promus Hotel Corporation, Hampton Inn and Suites, Doubletree Hotels, Embassy Suites Hotels, and Homewood Suites. Hilton Hotels Corporation has grown to become the world's most recognized and most successful hotel company (Hilton Innovation, 2007). With the 2006 acquisition of Hilton International, Hilton Hotels Corporation became a global force with more than 2,800 hotels in more than 80 countries throughout the world (2007). Market Demographics The demographics for a diverse company such as Hilton offer a wide variety of customers. Hilton's target market includes the everyday business traveler, families on vacation, leisure travelers, and the convention business segment. After the events of September 11, the hotel industry has seen changing demographics and lifestyle changes that have had a major impact on the U.S. traveler. Many travelers have different priorities when traveling to include visiting theme parks, beaches, shopping, dining, or other entertainment...
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...Faculty of Business & Information Technology Bachelor of Applied Business Studies Graduate Diploma of Applied Business Studies BUS 7333 Strategic Management, Semester 2, 2011 | Assessment Cover Sheet This sheet must be signed by the student and attached to the assessment being submitted. 21101006 | STUDENT ID : TUTOR NAME : Julie McGowan ASSESSMENT : Assignment One – Case Study Analysis Report – Towards 2040: A Smart Green Wellington. DUE DATE : 1pm Monday, August 22nd, 2011 (via Moodle). DATE SUBMITTED : August , 2011. I declare that * I have read the Whitireia Community Polytechnic Regulations on Assessment Misconduct and understand what plagiarism is. * I am aware of the penalties for plagiarism as laid down by Whitireia Community Polytechnic. * This is an original assessment and is entirely my own work. * Where I have made use of the ideas of other writers, I have acknowledged the source. * This assessment has been prepared exclusively for this course and has not been or will not be submitted as assessed work in any other course. STUDENT SIGNATURE: Mohan, Apratim. DATE OF SIGNATURE: August , 2011. Analysis Report Case Study: Towards 2040 - A Smart Green Wellington 1. Executive Summary: This report is an attempt to analyse and evaluate, both critically and otherwise, the strategic approach of Wellington City Council towards its endeavour to take the city to a highly elevated level in terms...
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...1. Background The Arabian Hillside offers villas and townhouses in a lovely gated community. Have you ever felt as you haven’t received the service you deserved? You pay millions and millions of dollars and still not feel secured well your dream has come true. The Arabian Hillside is the answer to your dreams; we make sure to have everything in one community for you. Arabian Hillside Community provides amenities such as tennis, marinas, dining, and fitness that offer luxury homes, vacation homes, and luxury condos. This new gated community located in beautiful Martin County offers an attractive selection of single family homes/multi family homes on two-acre honesties only minutes from downtown Stuart, with easy access to beaches, parks, schools and shopping along South Florida’s Treasure Coast. The Arabian Hillside Community master plan encompasses ample green space and a large lake, with a total of 200 spacious lots of the construction of high-quality energy-efficient single-family homes/ multi-family homes. Arabian Hillside homes offers buyers a choice of two-to-five- bedroom home plans ranging from about 3,300 square feet to over 5,000 square feet, with deluxe kitchens and bathrooms, city water and sewer, concrete sidewalks and a wide range of custom design options available. 2. Strategic Focus and Plan This aspect of our marketing plan focuses on the strategic planning of Arabian Hillside community to make it a successful business. There are three areas...
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...the use and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the case study and the use of secondary resources for support of the marketing strategies recommended for the Hilton Hotels. Market Summary Hilton Hotels is one of the market leaders in the hotel and gaming industry in the United States. Hilton is a well-known and distinguished name in fine hotels across the United States and worldwide. In 1999, Hilton expanded aggressively by acquiring the Promus Hotel Corporation, Hampton Inn and Suites, Doubletree Hotels, Embassy Suites Hotels, and Homewood Suites. Hilton Hotels Corporation has grown to become the world's most recognized and most successful hotel company (Hilton Innovation, 2007). With the 2006 acquisition of Hilton International, Hilton Hotels Corporation became a global force with more than 2,800 hotels in more than 80 countries throughout the world (2007). Market Demographics The demographics for a diverse company such as Hilton offer a wide variety of customers. Hilton's target market includes the everyday business traveler, families on vacation, leisure travelers, and the convention business segment. After the events of September 11, the hotel industry has seen changing demographics and lifestyle changes that have had a major impact on the U.S. traveler. Many travelers have different priorities when traveling to include visiting theme parks, beaches, shopping, dining, or other entertainment...
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...Haas, Frederick-SWOT SWOT Analysis- Description Before developing a SWOT analysis it is necessary to understand the organization’s business plan. This will ensure that the marketing plan supports the business plan. Elements of the business plan consist of the organizational level mission, vision, goals, objectives, and strategies. The marketing department must understand the organization’s mission, or what defines the company’s reason for existence. It must also understand the strategic vision, which is where the company wants to see itself in the future. It must prioritize organizational goals that support the mission and vision to become attainable objectives. From this information an organizational strategy is developed to accomplish the mission and objectives. There are four dimensions of an organizational strategy that must be analyzed in order for marketing to support organizational goals. The first dimension is a competitive strategy that Michael Porter separates into three categories: Low-cost, differentiation, and focus. The process involves identifying the organization’s core competencies, or, things the firm does exceedingly well. If the organization determines that part, or all of their core competencies are superior to those of their competitors, they are defined as distinctive competencies. A sustainable competitive advantage can be realized when an organization focuses on their distinctive competencies, especially if it is difficult for...
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...Ghana SWOT Analysis as a Potential Tourist Destination Todd Breen Applied Marketing Management MGT 541 September 06, 2012 I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. If it is found that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which could include expulsion from Indiana Wesleyan University. Ghana SWOT Analysis as a Potential Tourist Destination Executive Summary This paper is a short situation analysis identifying internal strengths and weaknesses, and the external opportunities and threats (SWOT) in developing a marketing strategy for Ghana as a tourist destination. The SWOT analysis is the most famous technique used by firms and organization to access their Strengths, Weakness, Opportunities and Threat in their prospective industry to steer its affairs to the right direction (Briggs, 2001). We will use the SWOT as a strategic planning tool and identify three potential markets for Ghana’s expansion. Introduction International tourism is a key industry for less developed countries because they are in some prime areas throughout the world. Ghana is rich in history interwoven with British and Dutch Colonization...
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...| 2015 | | | [Cultural Analysis - brazil] | MKT 6003 RESEARCH PAPER | Abstract I currently lead a team called Pontonet as part of my responsibilities as Sr. Strategic Customer Manager who is based in Brazil. When I began my job in August I was quickly introduced and held meetings with my manager and a co-worker. I noticed very quickly that our abrasive American ways of communicating was not effective by listening in on conference calls with the three of us. I noticed as well that there was a seemingly deep sense that creating a more relation type of Management/Vendor management style was would make for a clearer and cleaner method than the alternative. I learned in haste that my report Jurandir at Pontonet began to surpass expectations quickly in comparison to other vendors in a surprisingly quick time frame. This paper shall also attempt to analyze the business and social culture of Brazil from an American point of view. In addition my purpose is to help achieve the most success when participating in a leadership activity with Pontonet. By having a better grasp of the cultural norms I believe that it will greater help me to have an advantage as a leader for this 3rd party management role I have accepted as part of my responsibilities. It is my understanding through research that Brazil’s business culture is much more stringent than the United States. In this paper it will be my intent to provide analysis and review the current business culture and...
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...Executive Summary Suva is the capital of Fiji. It is located in the southeast coast of Viti Levu Island. The population of this city as in 2012 was 89,038. It is the main spot in Fiji. Sugar and tourism industry are two major industries in Fiji. With a mix of traditional infrastructures and modern architectures and the unique natural scenery, Suva attracts a lot of tourists to visit yearly. The most tourists are from Australia, New Zealand, U.S.A and Europe. When the visa-free policy approved in 2009, the number of Chinese tourists is increasing. And low price also is a reason that tourist choose Suva as a destination of holiday. Even though, the city is with wonderful nature, there are some issues are affecting the development of tourism industry. The increasing crime rate is continuing problem in Suva. The crime occurred frequently in Suva create a sense of fear in the minds of visitors. According to the official crime statistics, a total of 8,012 crimes were recorded. The safety issue is related to whether tourists would choose this place as a destination or not. With the development of tourism industry in Fiji, the environmental degradation is one situation that we need pay more attention. The air pollution caused by increased urbanisation and industrial growth is destroying the nature and damaging the people’s health. And increasing waste disposal make the environment become worse. Poor hygienic conditions are damage to environment as well as stop the tourists to visit...
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...Case you are critiquing: For each of the major points below, comment on how well the case analysis team addressed each. This critique should not exceed three pages when complete. 1. Situation Analysis – how well was the SWOT analysis completed? Was there any missing information? Did the students clearly label what was internal and external to the case? Overall, the team did a good job identifying the main points of the situation analysis. However, it did not clearly label which points are internal and which are external to the case. We would also recommend including the following missing points into SWOT: One of additional strengths that we would include is the high quality of the ice cream and “super premium” ingredients that Marble Slab uses in its products. Penny Thomas can use this strength to the benefit of her promotion strategy to stress brand differences to better position the franchise against its competitors. Another strong characteristic of a franchise is assistance with expertise in areas like financing, real estate and marketing. This is a major advantage for a startup company, where potential financial risks can be minimized due to backing by the head company. A weakness that was not pointed out is relatively high pricing of Marble Slab offerings. This weakness indicates that Penny Thomas will have to target a market of customers who would be willing to pay for “affordable luxury.” An additional opportunity that we would suggest...
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...EXPOSURE AND EVALUATION WITH SWOT ANALYSIS OF CUATRO ISLAS IN INOPACAN LEYTE Abstract The aim of the study is for Cuatro Islas to be known and to have its own destination brand, a brand that the core essence of the place in terms of its values as perceived by consumers is about the emotional relationship between the place and its visitors – how they are going to perceive the enduring nature of the destination in relation to other places. In short, it is about the personality of the place and how it makes people feel about it. In addition this is also to promote Cuatro Islas as an Ecotourism destination that will be known not just locally but internationally. Being a tourist potential destination much has to be done to become one of the premier tourist attractions in the region and in the country as well also considering the fact that there are many beautiful islands in the Philippines. This study envisions positive out-come from the proposed strategic destination branding in developing and promoting Cuatro Islas as a world class eco-tourism destination in Leyte. Introduction Tourism has often been seen a key element in the development of places and destinations, which are adopting branding strategies that is meant to gain a competitive position and assert their identity - in their communication with potential tourists” Tourists are always interested in knowing how their economies fare as compared with their competitors. A specific SWOT analysis can be a useful tool...
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...Letter of Transmittal August 07, 2010 BRAC Business School Syeda Rownak Afza Course instructor MKT 424 BRAC University Madam, We are glad to submit the report on “Advertising Planning and Strategy”. We would like to say that this assignment was very helpful for us to know about different advertising methods and the way an organization takes decisions and plans to attract foreign visitors according to these methods. So it was a wonderful opportunity for us to work on this topic and we are very grateful to you for giving us this opportunity. We took some information from Abakash Parjatan Corporation about tourism related. We will be honored to provide you any additional information, if necessary. Sincerely Yours, MD.Wahiduzzaman(07304036) Abeda Rezwana Khanam(08104080) Sharifa Tanjim (08104127) Fatema-Tuz-Zohara(08304082) Takka Mokaddesa(08104117) Md.Emdadul Hoque Mobin(07304074) Acknowledgement We acknowledge our heartiest gratefulness to all who have extended their hand of co-operation in preparing the report. At first we express our gratitude and acknowledge our indebtedness to our relevant course instructor for his overall co-operation, guidance, advice and support in discharging our responsibilities consciously and preparing this report. We would like to thank all the group members of our group for the sincere effort to complete this report. Without the teamwork and supportive attitude of the group members it wouldn’t have been possible to prepare...
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...to see more of Fraser Island In comfort. You will experience the sheer beauty, precious eco-systems, unique Fraser Island wildlife and tranquillity of one of the world's great natural playgrounds... Fraser Island, the world's largest sand island. Explore the greatest view of Frazer Island while relaxing and enjoying the beach activities. Swimming in fresh-water lakes, bright as jewels ringed by white sandy beaches, walking through tall ancient rainforest growing in sand, four-wheel driving along a beach flanked by strikingly coloured sand cliffs to find a ship wreck. 2) Describing Product This Tour includes * Cruise aboard a luxurious air-conditioned catamaran boat * 4WD on the bush * Guided bush walking * Swimming, beach activities * Morning & afternoon teas * BBQ lunch * Cruise starts from and off CBD point * Fully licensed Features * Explore the greatest view of Frazer Island * Relaxing and enjoying the beach activities * Swimming in fresh-water lakes, * bright as jewels ringed by white sandy beaches * Walking through tall ancient rainforest growing in sand, * four-wheel driving along a beach flanked * Strikingly coloured sand cliffs to find a ship wreck. This cruise leaves from CBD point Pontoon; positive to cultural centre or art gallery. Cruise leaves daily from 9.45am as the sail at 10am promptly and returns back at 5:30 at CBD. With a maximum of 20 PASSENGERS we can show you all the...
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