...Sun da y M onda y T uesd a y W edn e sda y T hursd a y Fri da y S atu rd a y 1 New Year’s Day 2 3 4 5 6 7 8 JANUARY 2011 9 10 11 12 13 14 15 16 17 18 19 20 Thaipusam * 21 22 23 24 Supplementary and special (deferred) examinations commence. 25 ^^ Lectures end. 26 27 28 Supplementary and special (deferred) examinations conclude. 29 30 31 ^^ Swot Vac begins. * Semester Begins/Ends Examination period begins Subject to change Important Dates Mid-Term Break Public Holiday ^^ August Cohort Sun da y M onda y 1 T uesd a y 2 W edn e sda y T hursd a y 3 Chinese New Year * Fri da y 4 Chinese New Year * ^^ Swot Vac ends. S atu rd a y 5 6 7 Summer semester examinations commence. ^^ Examination begins. 8 9 ^^ Examination ends. 10 Summer semester examinations conclude. 11 Last day to add semester one or fullyear off-campus learning units without risk of late enrolment penalty. 12 FEBRUARY 2011 13 14 15 Prophet Muhammad’s Birthday 16 17 18 19 20 21 Orientation week commences (all new students). * 22 23 24 25 Orientation week concludes. * 26 27 28 Semester one teaching period commences. * Semester Begins/Ends Examination period begins Subject to change Important Dates Mid-Term Break Public Holiday ^^ August Cohort Sun da y M onda y 1 T uesd a...
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...Strategy development by using SWOT - AHP Dijana Oreski1 1 Faculty of Organization and Informatics, University of Zagreb, Pavlinska 2, Varazdin, Croatia Abstract –This paper employs combination of SWOT analysis and Analytic Hierarchy Process (AHP) in strategic planning for tourism of small mid-european city Varazdin, which is located in the north west of Croatia. SWOT analysis identifies internal and external factors which are prioritized by expert in tourism domain by means of AHP. The prioritized SWOT factors are used in strategies formulation using TOWS matrix. Results indicate that proactive communication strategy and isolation strategy with effective marketing promotional strategy were the best strategies that could have been implemented. Keywords – SWOT, AHP, strategy formulation. cases in the strategic management process. One of them is the SWOT analysis. This article explains the SWOT analysis, provides the theoretical background and an overview of the application of the SWOT analysis. As some authors have identified weaknesses of the SWOT, analysis is combined with a method for multi-criteria decision analytic hierarchy process (AHP) in order to avoid these disadvantages. Therefore, in the second part of the paper AHP method and SWOT AHP hybrid method are described. Following the basic steps method, SWOT AHP is applied to the example of the city of Varazdin strategic marketing plan definition. 2. SWOT analysis SWOT is an acronym of strength, weakness, opportunities...
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...curve 4. Rock-Solid Finances: The company has been nothing short of a cash cow since the first iPhone was launched. 5. Strong brand image 6. High profit margins 7. Market leadership for a range of products and services 8. Sophisticated supply-chain infrastructure 9. Product Quality, usability and design 10. Good customer understanding 11. Loya customer 12. Interconnectivity between products 13. Customer wxperience 14. Retails 15. International presence 16. Customer service 17. Related services such as iTunes, music or App Store, apple pay, Apple car… 18. Exlusivity 19. Most secure OS Apple oportunitites 1. Market-Share Growth 2. Smart phone Market growing 3. Penetration in China, Asia and BRIC countries 4. Streaming music market growth 5. Smart watch market growth 6. Market refocus to touch screen laptops 7. New product lines 8. Market more demanding with customer service 9. General concern about security 10. Mobile payments 11. Technology in cars :bluetooth tecnology and touch screens https://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.html http://www.valueline.com/Stocks/Highlights/Apple_Inc___A_Short_SWOT_Analysis.aspx#.Vux2cpMrK34 http://panmore.com/apple-inc-swot-analysis-recommendations...
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...6 1.4 ...............................................................................................................................................6 kpmg ....................................................................................................................................7 2.1 2013kpmg ..................................................................................................................7 2.2 verbal ...............................................................................................8 2.3 Oct.13.2013. KPMG .............................................................................................................................8 2.4 ........................................................................................................................................9 2.5 10.12KPMG ........................................................................................................................................10 2.6 10.15 ............................................................................................................10 2.7 KPMG12 GZ ..........................................................................................................11 2.8...
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...Dhaka, Bangladesh Abstract The main objective of this paper is to give an extensive knowledge on SWOT Analysis. In this paper SWOT analysis is discussed in the case of project management. SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. Such analysis can be a part in a project or in a business venture. A SWOT analysis can be carried out for a product, place or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute now called SRI International, in the 1960s and 1970s using data from Fortune 500 companies. Performing SWOT analysis allows setting achievable goals or objectives for the organization. SWOT analysis is important for organizations to plan future steps that are to be taken for development or to compete with other companies. Through SWOT analysis, a company or organization come across advantages, disadvantages, possibilities, capabilities and problems that they may face in a project takes visual. In this paper different sectors are considered where SWOT analysis is done successfully. Some other techniques of analysis such as Benchmarking, PESTLE, M.O.S.T Analysis etc. are also discussed in brief in comparison to SWOT analysis. Table of Contents Page Abstract ....................................................
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...SWOT ANALYSIS Romy Louise van Schooneveld Global Marketing Ms van Essen September 2013 SWOT ANALYSIS TONY’S CHOCOLONELY By Romy Louise van Schooneveld An analysis submitted to the faculty of Hogeschool van Amsterdam (Amsterdam University of Applied Sciences) For the subject of Global Marketing Lecturer: Ms van Essen Class 2IBL3 Student number: 500662293 Domain Economics and Management 2013, September SWOT-‐Analysis Tony’s Chocolonely, 2013 2 Summary Tony’s Chocolonely is a leading fair-trade brand operating in the chocolate industry. It was founded in 2005, and officially registered at the Chamber of Commerce as Tony’s Factory BV (LLC) in 2006 in Amsterdam. The company’s core competence is to ensure cocoa farmers a stronger (financial) position and to make the best chocolate. The company has five main short- and long-term objectives for the upcoming years. These are: increase brand awareness, to be able to follow the whole process of bean to chocolate bar, enter new markets, grow (+50% net sales compared with 2012) and increase profitability (+4% net profit over net sales) Tony’s Chocolonely is still...
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...and how it reached All the Corners of The World at Lesser Cost. Retrieved from https://www.academia.edu/6465022/Global_Strategy_of_McDonald_and_How_It_Reached_All_corners_of_World 2. Ashley Lutz. (2014, October 24th). McDonald’s Is Making 4 Changes To Get You To Eat There Again. Retrieved from http://www.businessinsider.com/mcdonalds-us-strategy-for-2015-2014-10 3. Ovidijuis Jurevicius (2013, February 16th). SWOT analysis of McDonalds. Retrieved from http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html 4. Harsh Narula. ( 2014, July 29th). McDonald’s Supply Chain. Retrieved from http://www.slideshare.net/harshnarula/mcdonalds-supply-chain-37455744 5. Dan Moskowitz (2014, March 22rd). The Motley Fool: McDonald's new menu item hints at new strategy Retrieved from http://www.usatoday.com/story/money/business/2014/03/21/mcdonalds-new-menu-item/6705499/ 6. Keith Nunes (2014, October 22nd). McDonald’s to focus on local, customization in 2015. Retrieved from http://www.foodbusinessnews.net/articles/news_home/Business_News 7. Adam Jones (2014, June 18th). Must-know: A company overview of McDonald’s. Retrieved from http://marketrealist.com/2014/07/must-know-company-overview-mcdonalds/ 8. Don’t just talk; register. (n.d). A McDonald’s Restaurants case study. Retrieved from http://businesscasestudies.co.uk/mcdonalds-restaurants/the-marketing-process/introduction.html#axzz3TmfHSNfl Don’t just talk; register. (n.d). Marketing Strategy...
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...Summary 7-Eleven is a famous brand and provide more than 40 thousands convenience stores for the customers in the worldwide and the most important factor is successful performance in Supply Chain Management (SCM). However, 7-Eleven still has been facing a lot of problems which should be sorting them out in order to get more business opportunities. This report focuses on the supply chain management of 7-Eleven and suggests the improvement for potential problem of its whole supply chain system. At first, will introduce the company’s background by collecting data about its current situation and identifies the issues which are supported by SWOT analysis. And through the GAP analyses of the business the key existent issues faced by 7-Eleven. According to those above, the report will finalize the recommendations and implementation methods in order to improve the business and set a benchmark for future development. In the end, although 7-Eleven’s trend is led more convenience stores to satisfy the need of customers, but it still needs to improve its supply chain and operation mode to Commercial global optimization to continue keeping its leading position in the retail market. 7-Eleven Background 7-Eleven is the largest convenience store chain in the world, which has approximately 47,500 stores in 16 countries. The first Australian store was opened in 1977 owned by the Withers/Barlow family which has the license to operate and franchise 7-Eleven stores in Australia from the U.S. 7-Eleven...
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...28Week2 Strategic Planning and Positioning Jul 22 - Jul 28 / 13 points Tasks Complete the Learning Team Charter. Objectives/Competencies 2.1Identify the components of an effective marketing plan. 2.2Conduct a SWOT and competitive analysis. 2.3Apply the market research process in discovering and answering business questions. 2.4Apply a segmentation model to create a target market and develop a positioning statement. Learning Activities Required Reading Basic Marketing, Ch. 2 43 Reading Basic Marketing, Ch. 3 14 Reading Basic Marketing, Ch. 4 11 Reading Basic Marketing, Ch. 7 10 Reading Basic Marketing, Ch. 18 7 Discussion Favorite Brand Discussion 24 Discussion Product and Organization Selection and Approval 6 Discussion Research and Discussion 3 Video The Five Competitive Forces That Shape Strategy 1 Video Target: Inside the Bullseye 2 Video Positioning 11 Video Marketing Research and Segmentation 4 ERR Week 2 Electronic Reserve Readings Assignments ASSIGNMENT STATUS FRIENDLY NAME TITLE DUE DATE POINTS UNREAD COMMENTS Participation Week 2 Participation Due Jul 28, 11:59 PM /3 Presentation Marketing Mix Presentation Submitted /5 5 Paper Personal Branding Plan Paper Due Jul 28, 11:59 PM /5 Total Points /13 Course Progress 4.7 / 8 (58.75%) of points so far 100 points total All Assignments » Course Overview Jul 15 - Aug 18 This course develops an understanding of the complexities an organization...
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...CONTENTS Page(s) 1. Introduction 2. Company Background 3. Swot Analysis 4. Strengths 5. Weaknesses 6. Opportunities 7. Threats 8. Recommendation/ Conclusion APA Referencing 1 1 1–2 3-4 5-6 7 8-9 10 10 - 12 1.0 Introduction The purpose of this report is to identify the factors found in the internal and external environments that could affect Holland and Barrett, a franchise brought to Singapore by the Jay Gee Melwani Group. 2.0 Company Background Holland & Barrett is a leading European brand, selling vitamins, minerals and herbal supplements (Holland and Barrett, 2013). The Melwani Group is a family run business, which represents and markets leading brands like Aigner, Aldo, Levis, Celio, Adidas Kids and many distinctive household brands (Jay Gee Melwani Group, 2013). The company brought Holland & Barrett to the Singapore retail scene and to date, they have 22 outlets (Holland and Barrett, 2013). 3.0 SWOT Analysis We will be adopting the SWOT model of analysis, looking at the strengths, weaknesses, opportunities and threats this business franchise maybe facing, so as to evaluate what are the possible internal and external environments that could affect the business. SWOT is widely used by companies when it comes to strategies planning (Coman, Ronen, 2009, p.1). It is a tool used by management to identify the strengths and weaknesses of a company within the internal environment, as well as opportunities and threats in the external environment (Kotler, P., Keller...
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...Page | 10 Discussion questionsWhat have been the key success factors for Nestlé? 1. Global brand strategy: Nestlé has products that resonate all over the world under a unified brand.These brands have the reputation of a “global food company” and the products have their ownspecific attributes.2. Best quality at the lowest cost: The quality standard of Nestlé made it a differentiator. Nestlé goes to greatlengths to enhance their relevance to consumers when considering the taste, appearance and price of their products. Nestlé's existing products grow and succeed through renovation while maintaining abalance of quality in geographic activities and product lines.3. Highly developed HR (Human Resource) department: Nestlé regards its personnel as its most valuableasset. The HR department of Nestlé takes great care and precaution when hiring personnel.Management of Nestlé believes in open door policy and highly discourages bureaucracy in theoperational process and believes that a happy employee is a productive employee.4. Localization amidst globalization: Nestlé has successfully achieved localization in the increasinglyglobalized food industry. (Product planning, production, marketing and services form a strategy of localization) Where is Nestlé vulnerable? What should it watch out for? Most U.S. cities implemented a new policy to banish all bottled water from municipal buildings. UnlikeCoca-Cola and PepsiCo - two of the big-four international bottled water...
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...(i)Executive Summary This project discusses the Strategic Management process which Robbins and Coulter (2007:240) define as” A six –step process that encompasses strategy planning, implementation, and evaluation”. The project is based on the strategic management of Barclays Bank. The main goal of Barclays bank is to satisfy people’s needs and offer them the best service. According to Jones and George (2008:308), the SWOT analysis is “A planning exercise in which managers identify organizational strengths (s) and weaknesses (W) and environmental opportunities (O) and threats (T)”. Strengths might include adequate financial resources, economies of scale, and proprietary technology. Weaknesses include lack of strategic direction, obsolete facilities, and lack of managerial depth and talent. Whereas, Opportunities might include the possibility of serving additional customers in the face of weakening competition, or the chance to enter foreign markets due to falling trade barriers. Threats might include the likely entry of new lower-cost foreign competitors, rising sales substitute products, and slowing market growth (Dessler, 2004). Four important features that lead to the success of Barclays bank are: High quality products, team spirit between the bank’s employees, wide spread global presence and strong management with well educated managers. Although Barclays bank is a highly qualified bank, it still lacks important services and offers like Islamic banking and Drive...
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...ASSIGNMENT COVER SHEET Name: Nadine Williams Hadfield Address: 28 Parkland, Stella, Blaydon on Tyne, Tyne and Wear Post code / Zip: Ne21 4LJ Telephone No: 07875217096 Email Address: nadinehadfield@me.com Date: 7/7/13 Course Name: Level 7 Diploma in Strategic leadership and management Tutor Name: Maxine Shaverin Assignment Name: Professional Development for strategic managers DRAFT Introduction It is now commonly accepted that a firm and holistic commitment to the continued professional development of employees and managers alike is highly beneficial, not only for the continued success of a business or organization but for the well being and personal development of individuals. Megginson and Whitaker (2007:3) reflect on the personal opportunities afforded through CPD: ‘ It challenges us to make time for personal reflection and review. It reminds us that we have responsibility for developing ourselves…’ Remaining competitive in this ever changing global market is becoming increasingly difficult, putting pressure on managers to deliver consistently high standards of product/service delivery. Guskey (2001) asks that we recognise that professional development is a purposeful and intentional process, which is designed to evoke positive change within organisations. In order to maintain an effective and efficient workforce and to ensure that managers’ skills reflect this commitment to professional development then it is imperative that we, as managers, set...
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...Assessment Portfolio MPU3363 Entrepreneurship Year | 2014 | Exam Sitting | August 2014 | INSTRUCTIONS: In this module, you will be assessed throughout the subject by using different elements of work. To pass the subject, you must have an overall mark of 50%. The table below is an overview of the subject assessment: Assessment | Marks | Due Date | Test | 15% | Week 3 | Assignment (Group) | 10% | Week 5 | Presentation (Group) | 15% | Week 6 | Participation | 10% | Throughout the semester | Final Examination | 50% | August 2014 | Assessment Portfolio MPU3363 Entrepreneurship Test (15%) Students have to complete the test as part of the subject assessment. The test covers the topics of: a) Foundations of Entrepreneurship b) Strategic Management c) Forms of Business Ownership and Franchising There are 3 subjective questions in the test. The total score for the test is 15%. The duration of the test is 90 minutes. Assessment Portfolio MPU3363 Entrepreneurship Regulations of Assignment A. Late Submission * A 10% deduction per day of total coursework marks (excluding weekends and public holidays). * Late submission after 5 days of the due date results in an automatic 0% for coursework. The student will be barred from the final examination. B. Deliverables The assignment should contain proper in-text citations. You are required to use the Harvard...
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...1. The structure of a simple organization • A. limits the owner's(s') control • B. correct maximizes the owner's(s') control • C. minimizes the owner's(s') control • D. slightly increases the owner's(s') control Correct : Since simple organizations tend to be made up of one or a few owners and just a few employees, the owner’s(s’) level of control is extremely high. Materials • Simple Organizational Structure 2. This structure is one in which a set of relatively autonomous units are governed by a central corporate office but where each operation has its own functional specialists who provide products or services that are different from those of other operations. • A. Correct Divisional organizational structure • B. Matrix organizational structure • C. Functional organizational structure • D. Product-team structure Correct : Divisional organizational structures are often grouped into product groups or distribution channels and feature cross-functional groups of employees. Materials • Divisional Structure 3. This type of organizational structure combines the advantages of functional specialization with the advantages of product-project specialization. • A. Specialization business • B. Product-team structure • C. Divisional organization • D. Matrix structure Correct : A matrix structure allows an employee to be assigned to both his or her functional team and to another group, based on a project or product. By using a matrix...
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