“SWOT analysis is a planning exercise in which managers identify internal organizational strengths(S) and weaknesses(W) and external environmental opportunities(O) and threats(T)” [ (Jones/George, 2011) ]. SWOTSWOT identifies and analyzes a company’s strengths and weaknesses. Conant wanted to the company to make a turnaround. Campbell company sales plummet by 30% during the early 2000’s. Conant incited a SWOT planning exercise that helps identify where Campbell needed to change to help the company keep up with what the public wanted. The public wanted healthier foods and sports drinks. Conant internal analysis identified a number of in major weakness [ (Jones/George, 2011) ]. The staff level was high, and the machinery used to make soup needed to be updated. Conant increased his profit by coming up with a three –year plan based on the SWOT analysis. He realized that the customers wanted a healthier appealing soup. He introduced more variety of soups which contend less sodium and low of salt. Conant made a decision that was very bold. Godiva chocolates were a good fit but he questioned its profitability. He decided it was a weakness to the company so he sold it for $850 billion dollars. Conant decided it was time to make Campbell brands global. “Campbell shares have increased in the last 5 years and posted an 11% return” [ (Jones/George, 2011) ]. Conant used the low cost strategy because he wanted to gain a completive advantage by cutting the cost down below the costs of its industry rivals” [ (Jones/George, 2011) ]. Conant stated that he realized that his staff levels high compared to his competitors and the machines were outdated. Just by downsizing the staff you can save a company and jobs. I believe that was a good decision to make. Conant used a focused differenation strategy by producing soup for all segments of the market that was another great idea. I like Campbell’s chicken noodle soup. Whenever you sick you notice you doctor tell you to get a can of soup. People usually buy Campbell’s chicken noodle soup. Campbell soup is a household name. Conant strategy was well thought out. I believe that before he came to the company he had already done his homework. He knew how to turn the company around within a short period of time. For example if the Post Office would start using a focused differentiation strategy maybe they would stop losing so much money.