...clusive use at Institute of Management Technology, Hyderabad (IMT,HYD), 2015 9-109-017 REV: FEBRUARY 18, 2009 ROBERT SIMONS KATHRYN ROSENBERG NATALIE KINDRED Sydney IVF: Stem Cell Research At Sydney IVF we absolutely respect your beliefs. Because of this, we have taken the care to devise acceptable assisted conception programs for virtually all faiths—Christianity (including the Brethren), Islam, Judaism (including supervised kosher treatment cycles), Hinduism, and Buddhism. We guarantee that your eggs and your sperm will never be used in a way that you have not explicitly or implicitly consented to. — (Sydney IVF website) This case study describes the strategy implementation choices made by executives at Sydney IVF Limited: an Australian business that tested and performed research using human embryos derived from in vitro fertilization. In vitro fertilization (IVF) was a process that allowed human eggs to be fertilized outside a woman’s womb. In a typical IVF cycle, a woman’s ovaries were stimulated with fertility drugs to encourage the production of anywhere from 3 to 30 eggs. These eggs were then retrieved from the ovaries and fertilized with sperm in a glass test tube or petri dish—hence the Latin term in vitro, which means “in glass.” The fertilized eggs grew in a specialized culture medium (a nutrient-rich salt solution) for several days. The resulting embryos—clusters of cells that form after an egg is fertilized—were then transferred back to...
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