...NOKIA Strategies to get hold of lost market share with the latest product launch -Marketing Objectives, Channel, Target Audience and more ( Case Study Nokia ) Today more than ever King Midas lives within each one of us. Midas was a King who wished that everything he touched changed into gold; he truly symbolized the POWER of TOUCH. Nokia recreated the famous Midas Touch. It gave the youth the power to change the music programming of his favorite radio station by a mere TOUCH. The power of this MIDAS TOUCH has reached the global platform with this innovation winning the award of the “best radio innovation” at Cannes Media Lions 2009 Marketing Objective: Today, music on mobile phone has been revolutionized from a passive experience to an active social platform. For youth, music on mobile is an expression of themselves. Conventional route of passive music experience led to no single player dominating the Music phone category. Nokia’s XpressMusic launch into 2009 was also its first ever touch phone and was slated to be the “I-Phone killer”. Touch mania had taken over the Indian cellular phone market with the launch of I-Phone. Research revealed that the TOUCH experience of an I-Phone was a bigger trigger to purchase than its Music capability. Though feature to feature, Nokia 5800 was a much better choice; we had to provide a superior touch experience to be in contention. The brand wanted to position itself amongst the youth as a premium...
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...GENERAL | 2G Network | GSM 850 / 900 / 1800 / 1900 | | Announced | 2009, August | | Status | Available. Released 2009, September | BODY | Dimensions | 103 x 56.5 x 12 mm | | Weight | 90 g | DISPLAY | Type | TFT capacitive touchscreen, 256K colors | | Size | 240 x 320 pixels, 2.8 inches (~143 ppi pixel density) | | Protection | Corning Gorilla Glass | | | - Smart unlock - Cartoon UI | SOUND | Alert types | Vibration; Downloadable polyphonic, MP3 ringtones | | Loudspeaker | Yes | | 3.5mm jack | No | | | - DNSe (Digital Natural Sound Engine) | MEMORY | Card slot | microSD, up to 8 GB, buy memory | | Phonebook | 1000 contacts, Photocall | | Call records | Yes | | Internal | 50 MB | DATA | GPRS | Class 10 (4+1/3+2 slots), 32 - 48 kbps | | EDGE | Class 10, 236.8 kbps | | Speed | No | | WLAN | No | | Bluetooth | Yes, v2.1 with A2DP | | USB | Yes, v2.0 | CAMERA | Primary | 2 MP, 1600x1200 pixels | | Features | Smile detection | | Video | Yes, QVGA@15fps | | Secondary | No | FEATURES | Messaging | SMS, MMS, Email | | Browser | WAP 2.0/xHTML, HTML | | Radio | Stereo FM radio with RDS | | Games | Yes + downloadable | | GPS | No | | Java | Yes, MIDP 2.0 | | Colors | Jamaican Yellow, Cupid Pink, Minimal White, and Festival Orange; 2 Fashion Jackets | | | - Social networking integration with live updates - MP3/WMA/eAAC+ player - Find Music recognition service - H.263/H.264/MP4/WMV...
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...the PC starts, it has to know these settings. In order to remember its settings, the PC uses a small battery powered memory called CMOS. As you perform different hardware upgrades, you might want to update the CMOS settings. When storing your PC’s hardware settings, the CMOS keeps track of the systems date and time. PC’s normally uses its CMOS settings only when it boots up. Depending on the PC type, the way to access the CMOS settings will vary. When first turning on your PC, the PC performs a self-test of the hardware components. During the self-test, the PC displays the count of its working memory. Normally, you will access your system’s CMOS settings by pressing a specific set of keys for example DEL, EXS, CTRL-ALT-ENTER, CTRL-ALT-INS, CTRL-ALT-ESC. But like I said it will vary. If the PC starts successfully, you can normally ignore the PC’s CMOS settings. However, if you add memory to your system or install a new or different disk drive, you may need to update a CMOS setting. Depending on your system type, you may be able to use a CMOS setting to password protect your system. When you assign a password to your system in this way, your system will require you to type in a password each time it starts. If...
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...90 | 1 | 59.90 | | Samsung 24” LCD | 630.00 | 1 | 630.00 | | Grand Total | | | 1125.60 | | Question 2 Question 3 How to replace the CMOS battery Issue: How to replace the CMOS battery. Cause: Like any battery the computer CMOS battery can fail or lose its charge. Solution: If your computer is losing its time or date settings, or you are receiving a message CMOS Read Error, CMOS checksum error, or CMOS Battery Failure, first attempt to leave the computer on for 24 hours. In some cases this can charge the battery and resolve your issue. This often resolves CMOS battery related issues when a computer has been left off for several months. If this does not resolve your issue follow the below steps. (1) Write down all system settings * Ensure that the information within your CMOS, if not already lost, is written down. If you're getting a CMOS error message or your time is not being saved your settings are already lost. Getting into the CMOS setup can be found on document CH000192. (2) Locate your CMOS battery * Open the computer case and find the battery on the computer motherboard, verify that it will be accessible and that it can be removed. Most computers today use a coin cell CMOS battery as shown in the image to the right. * If you are unable to locate your CMOS battery you will need to refer to your motherboard or computer documentation and/or contact your computer manufacturer for additional assistance in locating it. (3) Obtain battery...
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...Over $146 billion was awarded for contracts under in Fiscal Year 2011 (Preweb, 20012). Since the beginning of Fiscal Year 2012 (October 2011), over 12% of government contracts were awarded for Professional, Scientific and Technical Services, second only to Electronics, Computer and Transportation Equipment Manufacturing. “With the Obama Administration's push for agencies to adopt cloud computing, provide more transparency to tax payers and allow more federal employees to engage in telework, IT government contractors in particular should expect significant growth during 2012” (PreWeb). The aforementioned programs support the American Recovery and Reinvestment Act of 2009 which made billions available in government spending available to assist in the economic turnaround. As the government spend billions of additional dollars into the economy, there are numerous firms that has and continue to conduct business with the Federal government. The firm that will be discussed in this paper is Kellogg, Brown and Root Inc (KBR). This paper will highlight the company, what it does and the amount of business it does with the federal government. It will further discuss required actions that enable KBR to be able to participate in federal government contracting process actions and finally it will discuss the required actions that enable KBR to be able to participate in federal government contracting process actions. What that means for potential contractors is numerous opportunities...
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