...For the exclusive use of M. Alshahri, 2015. W14536 TACO BELL: A MEXICAN-INSPIRED RESTAURANT IN INDIA Lubna Nafees, Ashok Bajpai, Akshay Kumar, Anoop Chand, Maryne Ann James, Bonney Luke Thomas, Jayakrishnan B. Nair, Kunal Hazari and Garima Konda wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2014, Richard Ivey School of Business Foundation Version: 2014-10-29 With four outlets of Taco Bell opened in Bangalore by December 2013, Niren Chaudhary, managing director of Yum! Restaurants India, felt eager to expand its market offerings. He pulled out the morning newspaper and impatiently ruffled through the pages until he reached the business section. He paused briefly, folded the paper and leaned forward to read better. Focusing his attention...
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...he had to do much of the family cooking. By the time he was seven, Harland Sanders was a master of a range of regional dishes. After a series of jobs, in the mid 1930s at the age of forty, Colonel Sanders bought a service station, motel and cafe at Corbin, a town in Kentucky about 25 miles from the Tennessee border. He began serving meals to travellers on the dining table in the living quarters of his service station because he did not have a restaurant. It is here that Sanders began experimenting with different seasonings to flavour his chicken which travellers loved and for which he soon became famous. He then moved across the street to a motel and restaurant, which seated 142 people. During the next nine years he developed his secret recipe of 11 herbs and spices and the basic cooking technique which is still used today. Sander's fame grew. Governor Ruby Laffoon made him a Kentucky Colonel in 1935 in recognition of his contributions to the state's cuisine. And in 1939, his establishment was first listed in Duncan Hines' "Adventures in Good Eating". A new interstate highway carried traffic past the town, which soon had a devastating affect on his business. He sold up and travelled the United States by car, cooking chicken for restaurant owners and their employees. If the reaction was favourable Sanders entered into a handshake agreement on a deal which stipulated a payment to him of a nickel for each chicken the restaurant sold. By 1964, from that humble beginning...
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...very friendly conduct to complete this work. His kind and friendly behavior can’t be forgotten at all. Finally, we are thankful to our friends for their support and encouragement, . • Introduction of KFC: 4 • Company Overview: 9 • Product and Services: 12 • Conclusion: 25 • References: 28 • Appendix: 29 Introduction of KFC: Background: Kentucky Fried Chicken was founded by Harland Sanders in Corbin, Kentucky. Harland Sanders was born on a small farm in Henryville, Indiana, America, in 1890. Sanders loved to cook and to invent a new recipe. One day he tested to mix eleven herbs and spices with wheat flour until he got success and he had a secret recipe for cooking chicken. Sanders opened the first facility with a 142-seat restaurant, a motel, a gas station. During the 1930s an image that would became known throughout the world began to develop. First Sanders was named an honorary Kentucky Colonel by the state’s governor; second, he developed a unique, quick method of...
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...KFC (the name was originally an initialism for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. It is the world's second largest restaurant chain (as measured by sales) after McDonald's, with 18,875 outlets in 118 countries and territories as of December 2013. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell chains. KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders," Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey. KFC was one of the first fast food chains to expand internationally, opening outlets in the United Kingdom, Mexico, and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went...
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...KFC (the name was originally an initialism for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. It is the world's second largest restaurant chain (as measured by sales) after McDonald's, with 18,875 outlets in 118 countries and territories as of December 2013. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell chains. KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders," Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey. KFC was one of the first fast food chains to expand internationally, opening outlets in the United Kingdom, Mexico, and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it...
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...Colombian Food vs. American Food Food is more than what we eat. For many families and cultures, traditional meals are passed down from one generation to another. But families do not just teach a recipe; instead they have their own story of how a dish became such an important part of the family, culture, and country. For example, it is important to know who started cooking it, the secret of how to make it the way grandma did, or that special ingredient that makes the difference. Food is the best way to learn about a country or a region. For instance, Colombian food is very traditional and carries the legacy of many generations, from the first native people to the colonists and the influence they had in our cuisine. Compared to American food that because of the huge movement of immigrants and industrialization has an overabundance of tradition behind their meals....
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...for the Ethical treatment of Animals) logged a serious complaint against KFC for the ill treatment of Birds in the poultry farm. As in India, Animals and Birds are protected with due care, PETA supported the evidence of video tape projecting the cruel treatment of birds in the KFC farm. We will discuss about the culture, economic issues while establishing business in Foreign country. We will identify different solutions that can be suggested by different Ethical theories along with the Ethical judgement and Moral reasoning. Kentucky Fried Chicken(KFC) Background Colonel Sanders, founder of Kentucky Fried Chicken started a café at Corbin, a town in Kentucky. He started experimenting with different seasonings to flavor the chicken with secret herbs and spices. Since then, he had 600 Franchise outlets for his chicken across United states and Canada. Colonel Sanders passed away on Dec 1980. His restaurants have been developed all over the world. It stretches as more than 13,000 restaurants in more than 80 countries. KFC...
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...fast-food chain in Malaysia and Brunei, serving world famous Original Recipe fried chicken which contains secret blend of 11 herbs and spices. Apart from serving finger-licking good food, they continuously aim for high quality and are committed to ensure food safety by stringent control to maintain their standards. Products They cook their products well above the minimum temperature recommended by WHO. They have developed standard procedure that would minimize risk of cross contamination between raw and ready-to-eat products. They provide information on the nutritional values of KFC products to assist their customers in planning a wholesome and balanced meal. For frying all of their products, they use non-hydrogenated palm oil that contains insignificant amount of trans fat and it is 100% cholesterol free. They have a team of food technologists constantly experimenting with new flavors and creative concepts to provide more value, choices and healthy options for their customers. Apart from introducing international products into our market, they have also developed some popular local flavors designed to enable their customers to enjoy an exciting dining experience. KENTUCKY FRIED CHICKEN Food, fun & Festivity, this is what KFC is all leading the market since its inception. KFC provides the ultimate chicken meals for a chicken loving nation. Be it colonel sanders secret original recipe chicken or the hot & spicy version, every bite brings a yum on our face. At KFC they...
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...Fried Chicken will be able to reestablish itself as a profitable leader in the fast food chicken industry. The design of a logo and company name, in conjunction with a healthy menu that properly embodies the meaning of the brand will be the key to a clear identity. The final piece of the equation requires a comprehensive, nationwide advertising plan to re-launch the contemporary and comprehensible identity of the Kentucky Fried Chicken brand. II. The Company The American fast food chain Kentucky Fried Chicken (KFC) was a family run business, founded in 1930 by Harland Sanders in Corbin, Kentucky. The Sanders Court and Café featured Southern comfort foods, specifically the widely enjoyed fried chicken. Sanders began franchising his secret recipe throughout the 1950’s and 1960’s. Following the sale of Sander’s interest in his company to a group of investors in 1964, Kentucky Fried Chicken was taken public, as...
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...Control Mechanisms: Use and Reaction at Chipotle Mexican Grill Control Mechanisms: Use and Reaction at Chipotle Mexican Grill Control is essential for any company to ensure their business plan is being executed efficiently to achieve its corporate goals. Part of the organization's planning includes which control mechanism best suits the business' core competency. This paper will study how Chipotle Mexican Grill utilizes Control Mechanisms and the reactions from employees and customers and to what degree Chipotle can monitor and control execution of its business plan, will determine the long-term viability of the company’s very existence. Leadership Vision Steve Ells, chef and founder of Chipotle is an inspired leader with a strong desire only to serve delicious and healthy ‘Food with Integrity.’ Integrity in the Chipotle vernacular means a strong commitment to small farmers by serving only naturally raised animals and organically grown vegetables. Culture Chipotle believes their crew members are just as important as their food for sustained success. Crew...
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...ase 3–6: McDonald’s and C KFC: Recipes for Success in China Quick Service Restaurant Giants in the Middle Kingdom In 2008, McDonald’s and KFC were the two largest quickservice restaurants (QSR) in the world, with 31,999 and 15,580 outlets, respectively.1 Both chains were renowned for their broad spectrum of consumers on a global basis. McDonald’s appeared to be a clear winner in international expansion. It had over 17,500 international outlets and was the first corporation to set up a solid foundation for international franchising. It spearheaded global expansion with its first overseas outlet in Canada in 1967, and entered Japan in 1971.2 McDonald’s outlets had tremendous success in Japan—despite the difference in culture— with record-breaking daily sales and speed of expansion in the initial stage.3 KFC also started international expansion early, opening its first overseas outlet in England in 1964. However, it was given a bumpy ride when it began to penetrate the market in Asia. The Japanese outlets were far less successful than McDonald’s and only started to make a profit in 1976, six years after KFC entered Japan. KFC outlets opened in Hong Kong in 1973 but were all closed down within two years. The company would eventually win the confidence of Hong Kong customers ten years after its first entry. In Taiwan it experienced relatively smoother development, although KFC headquarters was to spend a huge amount of money and effort in order to get the...
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...Though their revenue streams are generated in different ways, there are many similarities between for-profit and not-for-profit organizations. Each of these types of organizations are faced with challenges that can become catastrophic in nature if they are not handled properly. This paper will identify the make up of a for-profit and not-for-profit organization and compare how public relations can help contain problems as well as future disasters. McDonald’s, the long-time leader in the fast-food, faced a crossroads in the early 1990s. Domestically, sales and revenues were flattening as competitors encroached on its domain. In addition to its traditional rivals—Burger King, Wendy’s, and Taco Bell—the firm encountered new challenges. Sonic and Rally’s competed using a back-to-basics approach of quickly serving up burgers, just burgers, for time-pressed consumers. On the higher end, Olive Garden and Chili’s had become potent competitors in the quick service field, taking dollars away from McDonald’s, which was firmly entrenched in the fast-food arena and hadn’t done anything with its dinner menus to accommodate families looking for a more upscale dining experience. While these competitive wars were being fought, McDonald’s was gathering flak from environmentalists who decried all the litter and solid waste its restaurants generated each day. To counter some of the criticism, McDonald’s partnered with the Environmental Defense Fund (EDF) to explore new ways to make its operations...
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...HTML Full Text HOW COKE IS KICKING PEPSI'S CAN Contents 1. THE NIGHT PROWLER AND THE SWAN 2. WHERE'S OSWALDO? 3. HOSING THE SODA JERKS 4. THE REAL SECRET FORMULA 5. THE PEPSI CHALLENGE 6. IS BIGGER BETTER? Listen Pause Loading | Download MP3 Help | | | It's the bloodiest clash yet of the cola titans. Coke, with its relentless focus--and a surprise attack--has stolen enough Of pepsi's market share to ask, is the war finally over? Inside the chairman's office on the 25th floor of Coca-Cola's stately headquarters in Atlanta, in the top left-hand drawer of his desk, Roberto Goizueta has for many years kept two charts. One describes Coca-Cola's fundamental business: selling the concentrate that transforms fizzy water into Coke. The diagram plots the four reasons Goizueta adores the business: (1) Selling concentrate requires little capital; (2) it produces superb returns; (3) it demands minimal reinvestment; (4) it spills an ocean of cash. One day recently, Coca-Cola's cerebral chairman and CEO was asked to pull out the second chart. This one illustrates PepsiCo's altogether different strategy, which has involved pouring billions of dollars into capital-intensive businesses like restaurants. Goizueta slides open the drawer and riffles through the papers. "I threw it out," he says nonchalantly. Raising his eyebrows, he dismisses the world's most famous No. 2 with trademark dispassion. "As they've become less relevant," Goizueta says, "I don't...
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...the jewels were traded for explosives. “We have a visitor boss… You might know him” Captain Hook added. A familiar voice called out from behind a mound of remote control C4’s “Come on Penguin, wrong place, very wrong time.” Slowly a man appeared showing just his eyes at first. Oh no, JJ. It all made sense. JJ wasn't like the others, he didn’t open up much. He stayed in his bedroom alone too. Pablo stood up against the wall while JJ played baseball with his phone. His grand slam gave Pablo a glass fragment shower. The sleeveless shirt revealed the dark snake on his arm. No wonder he didn’t want to go swimming. It was all connected now. This was easy for Black Mamba, they had security camera control, a detailed floor plan and the inside secrets. Pablo was handcuffed and brought to the roof. Pablo felt helpless. Enough bombs to blow up a third of Miami were being set up while he sat there tied up. So many would die. His life didn’t matter right now. What would Vin Diesel do. A red laser pointer flew around the roof top. Crazy miami nightlife of course. The two Black Mamba guards were to busy with the screaming security guard tied up in the corner. Bang, the terrorist fell to floor. He realized there were two dots. Where are these lights coming from. The dots were on him now. He was getting sniped. He saw to black figures on the neighboring rooftop. Why were they waving. It was Ant Man and 1! Pablo untied the guard who broke his cheap cuffs and picked up the dead Mamba’s Kalashnikov...
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...simple. As stated by Jerry Murrell, “Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don’t cut corners (Boone & Kurtz, 2012).” This kind of philosophy has voted them to be number one as customers favorite go to restaurant (Hsu, 2012). To stand out from other fast food chains, Five Guys wanted to focus on the quality of food and less advertising as possible. In addition, their food is always served fresh with burgers that are eighty percent lean patties that aren’t frozen with a side of Idaho potatoes that fried in peanut oil (Boone & Kurtz, 2012). Furthermore, they ensure that the ingredients are of best quality to satisfy the customer’s tasty needs. Other fast food companies like Burger King, McDonalds, and Taco Bell serve meat that is USDA approved, but the meat is of low standard. The burger patties served at these restaurants are called “Pink Slime” whereas this meat is induced with Ammonium Hydroxide (Satran, 2012). As for Five Guys,...
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