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Taco Twist

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Strategic Plan: Taco Twist – Part I
LeeAnn Jordan
BUS/475
July 16th, 2012

Strategic Plan: Taco Twist – Part I
Analysis and Mission Statement Taco Twist is an authentic Mexican/American restaurant with a twist. The restaurant offers authentic Mexican tacos, like those from across the border as well as other Mexican favorites. In addition, the restaurant offers a variety of American style tacos sure to please the pickiest eater. The service is provided by a complete and qualified team of associates whose only wish is to make the experience to Taco Twist enjoyable and a remember able dining experience. The customers are made up of all ages from different walks of life who enjoy tacos and other Mexican favorites whether Mexican or American style. The mission statement for Taco Twist is simple “To provide excellent food with first class service, an exciting atmosphere, and a great value for the money.” What makes this restaurant different from other Mexican/American restaurants is that the menu offers traditional Mexican tacos and other Mexican favorites, whereas the American style tacos offer a variety of American created favors. Next, the service is first class with an enthusiastic staff, which greets everyone as soon as they enter the building. They ensure that their order is taken in a timely manner that their food is served piping hot, and return to their table regularly to ensure that they have everything they need to enjoy their dining experience. Then there is the ambience of the restaurant, which is exciting with bright Mexican colors of all shades and wide array Mexican/American music to suit the mood of Taco Twist. Another feature is the play area for children, which features slides, a jungle gym, and a set of swing. Finally, what makes this restaurant different is the great value you receive for your money.

Analysis and Vision Statement This organization plans to renovate the Mexican dining experience while providing an American style dining experience as well. The objective is to have this accomplished in the next five years. Taco Twist intends is to provide an excellent place for a family to enjoy a meal. This will be done by offering an excellent selection of Mexican fine foods cooked in authentic Mexican style. The menu will also include an American style menu with selections to entice all to come to the restaurant. The restaurants will employee both Mexican and American employees who will be able to speak Spanish as well as teach the customers a couple of words if so desired. The vision statement for Taco Twist is to be a great restaurant in the authentic Mexican category with an authentic American style too with five locations within the next seven years along with a catering service for special events. Guiding Principles: Taco Twist intends to be successful by following these guiding principles, which are culture, ethics, legal compliance, and social responsibility. First, the restaurant intends to respect both the culture of the Mexican and American people. This will be done by carefully ensuring that none of the advertisements, promotional campaigns, or any of the other actions by the restaurant offending either culture. The restaurant understands that each culture has unique qualities and we intend to capture these culture differences and incorporate them into the organization. In addition, the restaurant will ensure the ethical, legal, and social responsibility by following the guidelines of the business form and doing our part in society. Taco Twist will ensure that all required licenses and permits are obtained through the correct challenges and through proper procedures. Additionally, Taco Twist will make available any financial disclosures and provide financial statements in compliance with all laws for the organization. Furthermore, Taco Twist understands that we have a responsibility to the planet and the people who share it with us. To meet this need Taco Twist will use recycled products when available as well as recycle the products used by the restaurant. We will education our customers on the importance of recycling and provide recycle events in our local communities to obtain everyone’s involvement. To help the needy in our communities we will team up with local food banks to help provide meals and other needed items to those less fortunate. Still to reach the needs of the children in the community we will work with organizations to provide new books, which will be given out during the dining experience to inspire reading at an early age. Analysis of how Taco Twists vision, mission, and values guide the businesses strategic direction: Taco Twist mission statement helps the organization understand the very purpose of its existence. It is there to remind the organization of its purpose in case it forgets or get side-tracked. The purpose of the strategic plan is to set long-term goals and perspectives for the organization and the mission statement helps by keeping the focus clear, which is the purpose for the existence of the restaurant. For example, the mission statement states that the restaurant will provide first class service, which means that the organization must do some research and provide excellent training to all of its employees. Additionally, the vision statement for the organization is the statement that tells the organization where they want to be. It helps to provide a goal for the strategic plans and actions to research those goals. By the organization knowing where it wants to be, the strategic plan can be clearer and goal-driven. The value and mission statements help Taco Twist to reach their goals and prevent the organization from doing anything that could jeopardize their existence in the community. Evaluation on how Taco Twist addresses customers’ needs and critiques how they achieve the competitive advantage: Taco Twist addresses customers’ needs in numerous ways. First, let us start with the menu, Taco Twist will not only serve the finest authentic Mexican food in town, but also offers an American twist to various Mexican dishing. Then there is the first class service, which greets you at the door and make sure your dining experience is and remember able. Next, is the exciting atmosphere with a colorful array of Mexican styles blended with an exciting colorful play area for the children to enjoy. Last, but surely not lest is the great value for your money. Everyone is looking for a place to eat that does weigh heavily on the pocket book and Taco Twist does this by offering more value for the dollar. All of this gives Taco Twist its competitive advantage over other restaurants in the business. Not all restaurant deliver on their promises but Taco Twist is an exception to the rule. Providing all that, Taco Twist can sustain its clientele and even gain new clientele from its competitors. The competitive advantage comes from possessing satisfied customers who come back repeatedly. These customers also tell their friends and families about their dining experience and that generates even more customers.

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