...fun, but attending an school with diehard fans is best part of college sports. College football has gained the reputation for becoming the most celebrated sport. The best way to celebrate a college football game is tailgating. Tailgating and college football have become such a tradition that it is hard to see one happening without the other. Tailgating is a legendary activity that I could not wait to participate in. Surprisingly enough, I was able to find my way onto the tailgating scene for the University of Georgia football game. They were facing University of Tennessee which was a big rivalry in the south. Both of these teams compete in the South Eastern conference, also known as the SEC. The rivalry brought a lot of excitement around campus which meant heavy tailgating. I was brought up to speed on the tailgating by a Georgia alumnus. Thomas was the perfect person to give me the ultimate tailgating experience. Having no previous knowledge on the topic of tailgating, it was surprising to me that tailgating is a detailed process that started days before the event itself. I started my research on the first step of tailgating labeled the “pre-game”. The pre-game step for us started on a Thursday afternoon. We made on who was participating, where we were tailgating at, and what vehicles were being taken. For us, we would bring two four door trucks that could seat eight people total. There were seven total people in this group including me....
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...Establishing Security Risks and Countermeasures for Large Scale Businesses Stephen Yopp 23 May 2014 ISSC-361 American Military University Establishing risks and countermeasures can be a complex procedure, even more so when protecting hundreds of systems from internal and external threats. Many tools exist to assist in implementing and scaling security operations. There are many assets that represent risks to businesses ranging from information systems to the data which is stored on them and therefore almost as many existing threats (Smith, 2013). The National Institute of Standards and Technology (NIST) describes 11 types of assets; people, organizations, systems, software, databases, networks, services, data, computing devices, circuits, and websites (Halberdier, Waltermire, and Wunder, 2011). This list is more extensive than the categories discussed, for the sake of brevity, but it might be helpful to enterprise employees seeking to identify different assets. Hardware represents a large investment for businesses. Servers, network devices, cables, workstations, and mobile devices can cost enterprise businesses millions of dollars up front. Because information systems are such an integral part of modern business, companies cannot afford to be without access to file and print servers or internet access. This means that the loss of hardware would represent setbacks in productivity, potential negative impacts to the organization’s reputation, and necessary additional...
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...Robert Wesoloski Andrew Gross Nigel Whitney Table of Contents Executive Summary……………………………………………………………………………….2 Background Company mission statement and information Financial Macro environmental factors………………………………………………………………..4 Social and culture Demographics Economics Technological Political SWOT Analysis………………………………………………………………………………………6 Strengths Weaknesses Opportunities Threats Marketing Planning……………………………………………………………………………….7 Marketing Objectives Marketing research Target Markets………………………………………………………………………………………8 Measurement………………………………………………………………………………………..8 Implementation……………………………………………………………………………………..9 Messaging Packaging Distribution Control Branding and Positioning Marketing Mix……………………………………………………………………………………….11 Product Price Place Promotion References………………………………………………………………………………………………12 Executive Summary and Introduction Our vision at Anheuser-Busch is to add to life’s enjoyment through our products, relationships and services. With our Mission being to be the best beer company in the world, while still enrich and entertaining. We also wish to give amazing results to the shareholders and the community. We try to bring to life our dream to be the best beer company in the world. Our goal is to connect our efforts to a collective responsibility we share with our employees, consumers, wholesalers, retailers, law enforcement, elected officials, educators and other partners. After all, these are...
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...dramsbro@umd.edu Stepan Moskovchenko stevenm86@gmail.com Christopher Conroy cconroy@gmail.com Abstract This paper provides a comprehensive security analysis of the Lenel magnetic swipe card system used at the University of Maryland at College Park. We first explore the cards and hardware components which comprise the system, and then present several plausible points and methods of attack on the system. We chose several of these attacks and demonstrated them using a $240 commercial card reader/writer and a customized unit powered by a microcontroller, which cost about $20 in parts. We developed the capability to read cards, write arbitrary data to cards, simulate card swipes through a reader using a flux reversal pattern generator, and “sniff” data from up to 16 live swipes using a single microcontroller which can be easily hidden in the reader's housing. We tested and successfully demonstrated these capabilities on the live Lenel system under the supervision of the university's Department of Public Safety. Based on our findings, we recommend that the university use neither social security nor university ID numbers on the cards, that it use magnetic card access only in low-security areas, and that it use a more sophisticated and secure system such as proximity smart cards for access to high-security areas. While the analysis and recommendations presented in this paper are aimed at the University of Maryland, building security professionals everywhere can use the material presented...
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...an earlier draft are greatly appreciated: Sridhar Balasubramanian, Dick Blackburn, Paul Bloom, Ed Cornet, Ely Dahan, Abbie Griffin, Steve Hoeffler, Erin MacDonald, Jackki Mohr, Bill Moore, Vithala Rao, Allan Shocker, and Gal Zauberman. Introduction Touted as the “most significant category innovation since toilet paper first appeared in roll form in 1890,” dispersible (flushable) moist toilet tissue on a roll was introduced in the United States by Kimberly Clark in 2001. According to a corporate press release, Cottonelle Fresh Rollwipes was a breakthrough product that “delivers the cleaning and freshening of pre-moistened wipes with the convenience and disposability of toilet paper.” Internal market research seemed to indicate that there was a clear customer need for a new product to supplement dry toilet paper. Surveys and focus groups revealed that over 60% of adult consumers had experimented with a moist cleaning method (e.g., using baby wipes, wetting a washcloth, sprinkling water on dry toilet paper) and one out of four used a moist cleaning method daily. Kimberly Clark made the obvious connection that a majority of US consumers found dry toilet paper to be limited for their real needs. Convinced that there was a huge market opportunity for a more convenient product that addressed this consumer need for a cleaner and more refreshing bathroom tissue, Kimberly Clark obtained more than 30 patents on a new product and dispenser and invested...
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...------------------------------------------------- Techniques and terms[edit] All social engineering techniques are based on specific attributes of human decision-making known as cognitive biases.[3] These biases, sometimes called "bugs in the human hardware," are exploited in various combinations to create attack techniques, some of which are listed here: Pretexting[edit] Pretexting (adj. pretextual), also known in the UK as blagging or bohoing, is the act of creating and using an invented scenario (the pretext) to engage a targeted victim in a manner that increases the chance the victim will divulge information or perform actions that would be unlikely in ordinary circumstances.[4] An elaborate lie, it most often involves some prior research or setup and the use of this information for impersonation (e.g., date of birth, Social Security number, last bill amount) to establish legitimacy in the mind of the target.[5] This technique can be used to fool a business into disclosing customer information as well as by private investigators to obtain telephone records, utility records, banking records and other information directly from company service representatives. The information can then be used to establish even greater legitimacy under tougher questioning with a manager, e.g., to make account changes, get specific balances, etc. Pretexting can also be used to impersonate co-workers, police, bank, tax authorities, clergy, insurance investigators — or any other individual who...
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...will do just about anything to attract a customer. Doing “just about anything” is where marketers and advertisers operate on a very thin line as to what is considered ethical. This strategy now includes tactics such as the use of alcohol, sex, and the targeting of children to attract consumers. Companies use the power of beer advertisements at college sporting events, sexually explicit advertisements in venues viewed by children and teenagers, and use the developing minds of small children as targets in the advertising of certain products. While these strategies may be legal, they are not always ethical. In this paper, I will challenge the use of content, tactics, perception, and target audience, while applying ethical tests and theories regarding a company’s marketing strategies. A company must have ethical marketing policies to guide their pricing, advertising, research, and competitive strategies. (www.boundless.com) My analysis will determine if the aforementioned strategies follow this standard code of ethics. Does Alcohol hit its Target? Since there is a standard drinking age in the United States of 21...
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...1:38 Part II TIio Opportumtv Case Jim P Preparation Questions 1. 2. 3. Apply the Timmons entrepreneurship framework (entrepreneur—opportunity—resources) to analyze this case. Pay particular attention to the entrepre neur’s traits and how he gathered resources for his venture. Discuss Jim’s fund-raising strategies. What other options might be considered for raising the funds SPC needs? Is this a good investment? Discuss the growth strategy. What additional mar ket(s) would you recommend pursuing as they move ahead? On his way through Logan Airport, Jim Poss stopped at a newsstand to flip through the June 2004 Notional Ge ographic cover story that declared, “The End of Cheap Oil.” Inside was a two-page spread of an American family sitting among a vast array of household posses sions that were derived, at least in part, from petroleumbased products: laptops, cell phones, clothing, footwear, sports equipment, cookware, and containers of all shapes and sizes. Without oil, the world will be a very different place. Jim shook his head. and here we are burning this finite, imported, irreplace able resource to power three-ton suburban gas guzzlers with “these colors don’t run” bumper stickers! Jim s enterprise Seahorse Power Company {SPC) was an engineering start-up that encouraged the adop tion of environmentally friendly methods of power gen eration by designing products that were cheaper and more efficient than 20th-century technologies...
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...1:38 Part II TIio Opportumtv Case Jim P Preparation Questions 1. 2. 3. Apply the Timmons entrepreneurship framework (entrepreneur—opportunity—resources) to analyze this case. Pay particular attention to the entrepre neur’s traits and how he gathered resources for his venture. Discuss Jim’s fund-raising strategies. What other options might be considered for raising the funds SPC needs? Is this a good investment? Discuss the growth strategy. What additional mar ket(s) would you recommend pursuing as they move ahead? On his way through Logan Airport, Jim Poss stopped at a newsstand to flip through the June 2004 Notional Ge ographic cover story that declared, “The End of Cheap Oil.” Inside was a two-page spread of an American family sitting among a vast array of household posses sions that were derived, at least in part, from petroleumbased products: laptops, cell phones, clothing, footwear, sports equipment, cookware, and containers of all shapes and sizes. Without oil, the world will be a very different place. Jim shook his head. and here we are burning this finite, imported, irreplace able resource to power three-ton suburban gas guzzlers with “these colors don’t run” bumper stickers! Jim s enterprise Seahorse Power Company {SPC) was an engineering start-up that encouraged the adop tion of environmentally friendly methods of power gen eration by designing products that were cheaper and more efficient than 20th-century technologies...
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...Class D & E Driver’s Guide LOUISIANA OFFICE OF MOTOR VEHICLES DPSMV2052 (R042013) Message from the Commissioner “Welcome to driving in Louisiana.” I am pleased to present the Louisiana Driver’s Guide to our new and current drivers. This guide is designed to provide you with the rules of the road, knowledge to assist you in making better driving decisions, and valuable information on safety and sharing the road with others. It is incumbent upon you, the driver, to respect all traffic laws and other drivers as well. Driving is a vital part of life. It provides you with a means of attaining the necessities of daily living as well as providing you with the added convenience to move about at leisure. The driving experience, however, is a privilege and comes with great responsibilities. Please strive to become a safe and dependable driver to ensure that this privilege is not lost. Driving, the same as life, is a constant learning experience. The information contained in this guide, along with your experience and responsive actions while driving, will assist in protecting you, your family, and other drivers. This guide is not intended to be an official legal reference to the Louisiana traffic laws. It only highlights those laws, driving practices and procedures that you will use most often. It should be noted that the material in this guide is subject to change to comply with amended State and Federal legislations. Remember to buckle up. Safety belts save lives. Let’s work...
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...Class D & E Driver’s Guide DPSMV2052 (R062013) LOUISIANA OFFICE OF MOTOR VEHICLES Message from the Commissioner “Welcome to driving in Louisiana.” I am pleased to present the Louisiana Driver’s Guide to our new and current drivers. This guide is designed to provide you with the rules of the road, knowledge to assist you in making better driving decisions, and valuable information on safety and sharing the road with others. It is incumbent upon you, the driver, to respect all traffic laws and other drivers as well. Driving is a vital part of life. It provides you with a means of attaining the necessities of daily living as well as providing you with the added convenience to move about at leisure. The driving experience, however, is a privilege and comes with great responsibilities. Please strive to become a safe and dependable driver to ensure that this privilege is not lost. Driving, the same as life, is a constant learning experience. The information contained in this guide, along with your experience and responsive actions while driving, will assist in protecting you, your family, and other drivers. This guide is not intended to be an official legal reference to the Louisiana traffic laws. It only highlights those laws, driving practices and procedures that you will use most often. It should be noted that the material in this guide is subject to change to comply with amended State and Federal legislations. Remember to buckle up. Safety belts save lives. Let’s work...
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...Harley’s Stanley Marcus Retail Competition March 31, 2011 Harley’s Stanley Marcus Retail Competition March 31, 2011 Table of Contents Executive Summary 3-4 History/Background 5-7 Trends.............. 8-17 Target Market 18-21 Positioning…………… 22-34 Competitive Analysis 35-42 SWOT Analysis 43-48 Recommendations 49-61 Conclusion………….. 62-64 Appendices Appendix A Online Survey Results 66-75 Appendix B Mystery Shopping Results 76-99 Appendix C Manager Interview 100-105 Appendix D Focus Group Description and Results 106-113 Appendix E Timeline 114 Appendix F Works Cited 115 Executive Summary Executive Summary Executive Summary Executive Summary After being in the retail business since college, Harley Hooper’s passion for retail, especially specialty men’s clothing, grew. This passion led to him opening his first store, Harley’s, in Tyler, Texas, thirty years ago. In 2009, Mr. Hooper decided to expand his store by opening a second store in College Station, Texas, which is the focus of our project. Even though the store will only be celebrating its second anniversary this May, they already have a large customer following that is continuing to grow. Our audit will be providing assessments of Harley’s current marketing strategies to show them not only what they are doing well, but how they can make further improvements to the company. In order to do this, we will first define both...
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...Learning Objectives Chapter 1 Distinguish between microeconomics and macroeconomics. Explain the factors that drive demand and supply. 2 Describe each of the four different types of market structures in a private enterprise system, and compare the three major types of economic systems. 3 3 Identify and describe the four stages of the business cycle. Explain how productivity, price level changes, and employment levels affect the stability of a nation’s economy. 4 Discuss how monetary policy and fiscal policy are used to manage an economy’s performance. 5 Describe the major global economic challenges of the 21st century. Economic Challenges Facing Contemporary Business Rudyanto Wijaya/iStockphoto Copyright ©2012 John Wiley & Sons, Inc. NASCAR Tries to Restart Its Engine ASCAR is widely known as the most popular spectator sport in the United States. Yet even its most diehard fans are tapping the brakes when it comes to buying tickets to their favorite speedway. Tracks in cities such as Phoenix and Talladega have reported double-digit percent declines in attendance. Just as worrisome is the fact that, instead of watching races at home, fans are changing the channel. Some critics of NASCAR blame a drop in dramatic action and a mandated car chassis design that leaves car models undifferentiated. Others say that the races are just too long and the broadcast commentary is boring. But NASCAR defenders argue that there’s another huge obstacle: the...
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...Exam : 312-50 Title : Ethical Hacker Certified Ver : 02-23-2009 312-50 QUESTION 1: What is the essential difference between an 'Ethical Hacker' and a 'Cracker'? A. The ethical hacker does not use the same techniques or skills as a cracker. B. The ethical hacker does it strictly for financial motives unlike a cracker. C. The ethical hacker has authorization from the owner of the target. D. The ethical hacker is just a cracker who is getting paid. Answer: C Explanation: The ethical hacker uses the same techniques and skills as a cracker and the motive is to find the security breaches before a cracker does. There is nothing that says that a cracker does not get paid for the work he does, a ethical hacker has the owners authorization and will get paid even if he does not succeed to penetrate the target. QUESTION 2: What does the term "Ethical Hacking" mean? A. Someone who is hacking for ethical reasons. B. Someone who is using his/her skills for ethical reasons. C. Someone who is using his/her skills for defensive purposes. D. Someone who is using his/her skills for offensive purposes. Answer: C Explanation: Ethical hacking is only about defending your self or your employer against malicious persons by using the same techniques and skills. QUESTION 3: Who is an Ethical Hacker? A. A person whohacksfor ethical reasons B. A person whohacksfor an ethical cause C. A person whohacksfor defensive purposes D. A person whohacksfor offensive purposes Answer:...
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...CompTIA Security+: Get Certified Get Ahead SY0-401 Study Guide Darril Gibson Dedication To my wife, who even after 22 years of marriage continues to remind me how wonderful life can be if you’re in a loving relationship. Thanks for sharing your life with me. Acknowledgments Books of this size and depth can’t be done by a single person, and I’m grateful for the many people who helped me put this book together. First, thanks to my wife. She has provided me immeasurable support throughout this project. The technical editor, Steve Johnson, provided some good feedback throughout the project. If you have the paperback copy of the book in your hand, you’re enjoying some excellent composite editing work done by Susan Veach. I’m extremely grateful for all the effort Karen Annett put into this project. She’s an awesome copy editor and proofer and the book is tremendously better due to all the work she’s put into it. While I certainly appreciate all the feedback everyone gave me, I want to stress that any technical errors that may have snuck into this book are entirely my fault and no reflection on anyone who helped. I always strive to identify and remove every error, but they still seem to sneak in. About the Author Darril Gibson is the CEO of YCDA, LLC (short for You Can Do Anything). He has contributed to more than 35 books as the sole author, a coauthor, or a technical editor. Darril regularly writes, consults, and teaches on a wide variety of technical...
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