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Takeda's Vaccine Business Market Entry

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Submitted By pj0703
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Cheung Kong MBA Thesis Oral Defense
Jul 30/31, 2011

Takeda’s Vaccine Business Strategy

CKMBA0621

Jenny Jie PENG

彭洁

Agenda
1.
2.

3.

Why Vaccines?




Key Trends






Maximize value of current assets

Major Drivers for Growth

Why Takeda? Why Vaccines Create Opportunity for Takeda
Current pipeline opportunities
Short and long term growth potential
Capability mapping for future growth

How? Roadmap to Establish Takeda’s Global Vaccines Business





Opportunities and barriers to entry
Strategic roadmap to enter global vaccines market and address capability gaps
Proposed action plan

Why Vaccine?

Vaccine Has Become an Attractive Market





Vaccine is the most cost-effective tool for disease prevention and reduction of healthcare costs
Investment in partnerships and other deals to develop and manufacture vaccines has been on a tear: dollars in government and non-government grants are bringing
– Billionways to develop and manufacture new and improved vaccines better, faster worldwide emphasis on
– Rising are purchasing a broader preventive health care: Government and private sector set of modern vaccines
– Acceleration of vaccine development since the birth flu, SARS, swine flu
– The advent of the first multibillion-dollar vaccines, have further boosted their appeal Vaccines now are viewed as a crucial path to growth, as drug makers look for ways to bolster slowing prescription medicine sales amid intensifying generic competition and government pressure to cut down prices under the federal health overhaul – Vaccines are not subject to patent expiration
– Consistently growing, yearly demand of vaccines

Why Vaccine?

The Vaccines Market Is Expected to Continue Its
Impressive Growth through the Next Decade
$97.4B
100
90
80

Sales ($bn)

70
60
50
40
30
20
10
0

2008

2010

2012

2014

2016
Year

2018

2020

2022

Source: visiongain: The Global

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