...Talbots: The Journey to Re-launch Classic Awards Situation Talbots launched Classic Awards, one of the first retail credit card loyalty programs in the U.S., in 2001 after extensive testing. The goals were to increase the Talbots Charge card base, as well as drive usage and sales. The structure was simple: Charge customers earned 1 point per dollar spent and received a $25 reward when they earned 500 points. Although the classic women’s apparel retailer considered the program an ongoing success with an average 6 percent increase in sales annually and 91 percent redemption of rewards, Talbots asked CCG to review theClassic Awards program beginning in 2006. Not only was the retailer faced with increasingly competitive rewards programs from both bank and other retail private-label cards, but the portfolio size had also remained flat and penetration was beginning to show signs of decline. CCG was also asked to determine if the refreshed Classic Awards should be launched in Talbots’ Canadian market, which had never participated in the Charge loyalty program. Solution After extensive research, CCG recommended that Talbots leverage the high awareness and participation in the existing Classic Awards program, but expand it to track, reward and ultimately drive the behavior of non-Charge customers. Our transactional analysis combined with primary research showed that there was a significant opportunity to better serve these core customers. But part of the challenge in expanding the...
Words: 577 - Pages: 3
...SPARTAN WOMEN The Spartans were renowned throughout the ancient world for their strict military discipline, particularly the powerful men that were bred and trained in their systems. However, it was not only the men who were physically fit and dominant – the females in Spartan society also held their own, and were trained just as hard as the men. Spartan girls were not brought up to perform such tasks as spinning and weaving – these tasks were fit only for slaves – but partook in a certain amount of physical training with the boys (although they were excluded from military training), took part in various singing and dancing competitions, played instruments and recited poetry.[1] Spartan women were very unique in the ancient world, particularly in the areas of education and training, their roles and positions in Spartan society and their place in public life. EDUCATION AND TRAINING The women of Sparta were highly valued and respected, particularly for their roles as mothers and nurses. Spartan women also had a reputation for fitness, physical beauty and a strong, independent character. The purpose of a girl’s education in Sparta was to produce healthy bodies, so that, according to Lycurgus, ‘the fruit they conceived might take firmer root and find better growth, so that they, with this greater vigour, might be more able to undergo with the pains of childbearing’.[2] According to Plutarch, the girls were organised into bands, similar to the boys groups. He also...
Words: 1203 - Pages: 5
...Let’s build a smarter planet Kraft Australia explores a new frontier of customer understanding through advanced analytics. Overview ■ The Need With Australian demographics changing, Kraft Australia saw the need to change its longtime branding campaign for its much loved Vegemite product. To get it right, Kraft needed a deeper and more insightful view of how consumers viewed—and used— Vegemite that it could rely on to tailor its branding message. ■ The Solution Kraft engaged IBM to provide Kraft Foods Australia is a subsidiary of Kraft Foods, the second largest branded food and beverage company in the world. Established in 1926, Kraft Australia is headquartered in Melbourne and has sales revenue of over A$650 million. The company’s flagship brand—Vegemite—has long been considered an Australian national icon. its leading edge tool for corporate brand and reputation analysis (COBRA) to conduct a pioneer study of its customer base. The solution reaches out to millions of sources of usergenerated content to paint a fresh picture of what its customers are thinking and saying. ■ Key Benefits — Ability to identify market opportunities at a very early stage — Ability to detect—and respond to—threats to Kraft’s brands and corporate reputation — Ability to increase sales and customer loyalty through more targeted brand advertising campaigns For all the diversity in the worldwide consumer products market, the most successful companies...
Words: 2009 - Pages: 9
...Usually shown through the giant bluffs of Utah, Arizona, and New Mexico. Liberty Valance has none of those traditional locales. There are two establishing shots bookending the film, one of the train rolling in and rolling out, but both are not unspoiled land. The only other time we see “Land”, in the sense meant by Talbot, is Tom Doniphon’s cabin on the outskirts of Shinbone. The film pretty much takes place entirely in the town of Shinbone with very little “Land”. Clearly, The Man Who Shot Liberty Valance does not fit the definition of a western film. Liberty Valance starts with a description of how everyone has moved out except the old marshall. “The only one of us from the old days still working steady is the senator. Place has sure changed. Churches, high school, shops.” The town of Shinbone has changed to a fully-fledged modern city, with John Ford, very specifically, showing the telephone and the trains. The Man who Shot Liberty Valance more importantly, starts with John Wayne, the personification of the west, dead, and his town of Shinbone is modernized...
Words: 1867 - Pages: 8
...back then, there was concern among commentators and customers that the Ann Taylor look was getting “stodgy,” and the question was how to “reestablish Ann Taylor as the preeminent brand for beautiful, elegant, and sophisticated occasion dressing.”4 Krill’s challenge was based on the ANN legacy as a women’s specialty clothing retailer. Since 1954, Ann Taylor had been the wardrobe source for busy, socially upscale women, and the classic basic black dress and woman’s power suit with pearls were Ann Taylor staples. The Ann Taylor client base consisted of fashion-conscious women from age 25 to 55. The overall Ann Taylor concept was designed to appeal to professional women who had limited time to shop and who were attracted to Ann Taylor stores by their total wardrobing strategy, personalized client service, efficient store layouts, and continual flow of new merchandise. ANN had two branded divisions focused on different segments of this customer base: • Ann Taylor (AT), the company’s original brand, provided sophisticated, versatile, and high-quality updated classics. • Ann Taylor LOFT (LOFT) was a newer brand concept that appealed to women who had a more relaxed lifestyle and work environment and who appreciated the more casual LOFT style and compelling value. Certain...
Words: 8987 - Pages: 36
...What is photography? Photography is the art, science and practice of creating durable images by recording light or other electromagnetic radiation, either chemically by means of a light-sensitive material such as photographic film, or electronically by means of an image sensor. Typically, a lens is used to focus the light reflected or emitted from objects into a real image on the light-sensitive surface inside a camera during a timed exposure. The result in an electronic image sensor is an electrical charge at each pixel, which is electronically processed and stored in a digital image file for subsequent display or processing. On 1834, in Campinas, Brazil, Hercules Florence, a French painter and inventor, wrote in his diary the word "photographie" to describe his process. As far as can be ascertained, it was Sir John Herschel in a lecture before the Royal Society of London, on March 14, 1839 who made the word "photography" known to the world. But in an article published on February 25 of the same year in a German newspaper called the Vossische Zeitung, Johann von Maedler, a Berlin astronomer, had used the word photography already. The word photography derives from the Greek φωτός (phōtos), genitive of φῶς (phōs), "light" and γραφή (graphé) "representation by means of lines" or "drawing", together meaning "drawing with light". Invented in the first decades of the 19th century, photography (by way of the camera) seemed able to capture more detail and information than traditional...
Words: 2771 - Pages: 12
...Perspective Ron L. Adams Simon Fraser University and Stacie M. King Indiana University, PG. 3) This is to give a basic idea on what will be further discussed in this paper. In the article that was found, there were multiple burial sites where archeologists found remains and burial methods all over Thailand. These places in Thailand where they found these residential burial sites are, “The mortuary remains from most of these low mound sites including Ban Kao (Sørensen 1967), Non Nok Tha (Bayard 1984, 1996–97), Ban Na Di (Higham and Kijngam 1984a, 1984b, 1984c), Khok Phanom Di (Higham and Thosarat 1994:23), Nong Nor (Higham and Thosarat 1998), Ban Wang Hai (Pautreau et al. 2001), Ban Lum Khao (Higham and O’Reilly 2004:301), Noen U-Loke (Talbot 2007:305), and Ban Non Wat (Higham 2008, 2009a; Higham and Thosarat 2006), have all been discussed explicitly in terms of being “cemeteries” (Residential Burial and the Metal Age of Thailand, PG 60) According to the article, “Occupations fall within the time range of just before 2000 B.C.E. to about C.E. 500.” (Residential Burial and the Metal Age of Thailand, PG 60) Based on the research of this article, the people that lived in this time period were people that were “In the general category of middle range societies (more complex than...
Words: 1212 - Pages: 5
...Competitive Analysis………………………………………………………………….…Page 5 D. Financial Analysis…..……………………………………………………………………Page 7 E. Implementation Issues/Problems………………………………………………………..Page 10 F. Evaluation/Control Procedures……………………………………………………….…Page 14 ALTERNATIVE SOLUTIONS TO PROBLEMS /ISSUES………………………………Page 15 RECOMMENDED COURSE OF ACTION/JUSTIFICATION…………………………..Page 17 IMPLEMENTATION PLAN………………………………….…………………………..Page 18 MAJOR PROBLEMS OR ISSUES Ann Taylor (NYSE ticker = ANN) was founded in 1954 based upon the corporate mantra of providing professional, yet fashion conscious, business women access to quality, yet affordable, attire. During the last fifty-four years Ann Taylor has become very well known for its offerings, especially “the classic basic black dress and women’s power suit”, and has maintained itself as a leader and innovator within the specialty retail sector. Ann Taylor’s strategic management has maintained its comparative advantage by successfully and accurately predicting client fashion preferences and meeting these preferences through three, diversified, retail divisions (AT, LOFT and FACTORY). The instigation of each division was an effort to meet the broader specialty retail challenge that accompany changing consumer demographics, buyer habits and apparel expectations associated with the professional environment, while also maintaining brand longevity and product differentiation. Nevertheless, efforts to meet changing consumer preferences have resulted in...
Words: 4663 - Pages: 19
...MAP 4 21.2 20 25 19.1 18 17 24 34 8.2 19.2 Swansea University Campus Visitors Car Park (Pay and Display) Key Buildings 1 2 2.1 3 4 5 6 7 8.1 8.2 8.3 9 9.4 11.1 11.2 11.3 12 13 14 15 16 17 18 19.2 24 31 32 32.1 33 34 36 40 Finance Building Singleton Abbey Singleton Abbey, Stable Block Keir Hardie Building James Callaghan Building Law Library Mosque Library and Information Centre Faraday Building Faraday Tower Talbot Building Wallace Building Margam Building Glyndwr Building ˆ Vivian Tower Sports Science Motion Laboratory Grove Building Grove Building Extension Richard Price Building Amy Dillwyn Building Haldane Building Fulton House Union House Energy Centre Digital Technium Taliesin Annexe Taliesin Arts Centre Egypt Centre Institute of Life Science 1 Llyr Building ˆ Institute of Life Science 2 / Centre for NanoHealth Porters’ Traffic Control Lodge 3 4 3 14 8.3 3 12, 33 11.2 4 11.2 11.2 11.2, 11.3 4 Hispanic Studies History Italian Law Mathematics Media and Communication Studies Medicine Physics Politics and International Relations Psychology Social Policy / Work Sports Science War and Society Singleton Hospital To Sports Village (pedestrian access) 36 Bus, Cycle & Pedestrian Access 33 P 11.3 11.2 16 P 14 P 21 21.3 Staff Car Parks Bus Stops Taxis P 27 26 Public Telephones Catering Facilities Baby Changing Facilities Services / Facilities 2.1 2 2 32 32 17, 18, 32 32 17, 18, 32 17 7 2 17 17 30 23 3.1 13 17 32.1 18 1...
Words: 662 - Pages: 3
...The CASE Journal Volume 5, Issue 2 (Spring 2009) Ann Taylor: Survival in Specialty Retail Pauline Assenza Manhattanville College Alan B. Eisner Lubin School of Business, Pace University Jerome C. Kuperman Minnesota State University Moorhead In the summer of 2008, headlines announced that the declining economy was generating a “wave of retail closures” among many well-known companies, including Home Depot, Pier 1 Imports, Zales, Gap, Talbots, Lane Bryant, and Ann Taylor. The Chief Executive of J.C. Penney’s called the 2008 situation “the most unpredictable environment in his 39-year retail career”. i One industry group forecasted that nearly 6,000 retail stores would close in 2008, a 25 percent increase from the previous year. A representative from the National Retail Federation (NRF) suggested that these businesses should “look at where they’re underperforming and how can they change their operations so that they have a little bit more power in another area, or a little bit more growth potential.” ii Kay Krill, President and CEO of Ann Taylor Stores Corporation (ANN), was already considering this advice. Krill had been appointed President of ANN in late 2004, and succeeded to President/CEO in late 2005 when J. Patrick Spainhour retired after eight years as CEO. At that time, there had been concern among commentators and customers that the Ann Taylor look was getting “stodgy”, and the question was how to “reestablish Ann Taylor as the preeminent brand...
Words: 11348 - Pages: 46
...The Holographic Principle Andrew J. Birk Jr. Argosy University Page 1 Abstract The holographic principle; a seemingly abstract idea almost out of reach from the mentality of the average person that suggests the entire basis of existence is merely illusory images. William Blake, the early 18th century English poet in Auguries of Innocence made allegory to this notion: "To see the world in a grain of sand, and to see heaven in a wild flower, old infinity in the palm of your hands, and eternity in an hour." The idea that everything in the world is subjective and the physical manifestations of matter are purely a construct of observation. The properties of certain immutable cosmic laws of the universe, physics and even mentality intertwine to depict a reality of literal imagination. The purpose of this thesis is to prove this very cogitation; the universe is most likely intangible and thus holographic by nature. Since, as human beings, our experience is totally confined to perception and it’s interpretation and due to many anomalous events and devices within the physical world; there lies credence in this theory. Anomalous objects such as black holes and their “informational paradox”, dark matter, atomic structure and even the manner of which the brain works all play a crucial role in supporting this outrageous, yet sensible idea. Keywords: quantum physics, reality, gravity, observation...
Words: 4106 - Pages: 17
...L.L.Bean is a privately owned company founded by Leon Leonwood Bean, which specialize in outdoor clothing and equipment based in Freeport, Maine, United States. The company is famous for marketing its products by mail order at the beginning of its business. More importantly, L.L.Bean held the essence of superior product quality, friendly personal service and legacy of true passion for outdoor, rugged individualism to make the company standout in the industry as a leading brand. At the beginning of this corporation, L.L created the very first boots called “Maine hunting boots”. He had brochure about his product and the mailing list of the license holders to sell his products. By experimenting the products by himself over and over, he believed that the customers would love them as well. He also provided the superior customer service of diagnosing problem, returning money and explaining reasons to the buyer when he heard there were defects about his products. After 50 years of practicing catalog methods of production, the quality of products and customer service was gradually going problematic. The transitions that L.L.Bean made was increase more advertisement to promote and offer freer catalogs to consumers to get the company back on track. After all this effort, the retail store in Freeport had expanded and the operation facilities were improved, too. However, no matter how L.L.Bean evolve with the market and industry change, it always kept the goal of maintaining that...
Words: 1885 - Pages: 8
...Diplock: 5 characteristics: 1) misrepresentation 2) made by a trader in the course of trade 3) to prospective customers of his or ultimate consumer of goods or services supplied by him 4) which may injure the business or goodwill of another 5) cause actual damage to a business or goodwill of the trade Lord Fraser; 5 characteristic 1) In England, particular trade name applies 2) Class of goods clearly defined, trade name distinguish from other similar goods 3) Reputation lead to goodwill 4) Claimant must be owner of the goodwill 5) Suffered substantial damage, to his goodwill, because of the falsely described by the trade name of the defendant. Reckitt & Colman v Borden (Jif lemon): Lord Oliver Classic Trinity: * Claimant has reputation which lead to goodwill, * Defendant made a misrepresentation that is likely to deceive the public, * By inducing confusion, damages REPUTATION :who, trading, where,what Goodwill: definition: IRC v Muller: Lord Macnaghten: Goodwill is the benefit and advantage of the good name, reputation and connection of a business. The attractive force that brings in consumers. Distinguish from an old establish business to a new business. WHO – trader House owner: Day v Brownrigg – House owner could not stop neighbour form calling the house the same name Political party: Kean v McGivan – Not trader because of the party is too...
Words: 2146 - Pages: 9
...setelah mewacanakan prinsip cahaya serta bayangan dari fenomena alam sebagai awal ditemukannya teknologi fotografi. Istilah fotografi diambil dari bahasa Yunani yang berarti drawing with light, secara berangsurangsur dikembangkan hingga hadir teknologi dunia fotografi yang canggih. Perkembangan teknologi fotografi yang bermula dari kamera kamar gelap (dark room) yang dalam bahasa Latin disebut obcura tanpa berhenti disempurnakan. Penyempurnaan fotografi secara praktis kali pertama ditemukannya kamera obscura oleh Joseph Nicephore Niepce di Prancis tahun 1826, teknologi cetak fotografi pada logam oleh Louis Jacques Mandé Daguerre di Prancis tahun 1787-1851, penemuan formula kimia untuk bahan pemrosesan negatif film oleh William Henry Fox Talbot di Inggris tahun 1800-1877, hingga eksperimen pertama foto berwarna oleh J.C Maxwell pada tahun 1861 yang menciptakan karya foto berwarna melalui pita sintetis...
Words: 2976 - Pages: 12
...Ann Taylor Stores Corporation International Management Project Management 4900 – International Management and Globalization Executive Summary As an opportunity to apply concepts of international management, the following analysis evaluates issues and provides recommendations for the Ann Taylor Corporation. The retail apparel industry as a whole has rapid business cycles because fashion and consumer tastes changing constantly. The already fiercely competition for market share is amplified by the declining economy. Like many apparel companies, Ann Taylor creates the designs and outsources the manufacturing process. Ann Taylor sells women’s apparel and accessories and targets affluent career-minded women. One of the company’s strengths is brand equity. Every aspect of the Ann Taylor brand supports corporate social responsibility. Any association with a supplier or manufacturer that doesn’t support CSR and environmental sustainability will tarnish the Ann Taylor brand and risk losing brand loyal customers. With dependency on over 150 suppliers around the globe, communication and culture awareness is required of all Ann Taylor management. Lack of culture understanding will put business partnerships at risk. Although Ann Taylor doesn’t have ownership rights in China, understanding what drives and motivates Chinese workers will help Ann Taylor management collaborating more effectively with the managers of the outsourced manufacturing located in China. The need for strategic...
Words: 4213 - Pages: 17
