...the organization that brought about a paradigm shift in the Indian watch market when it introduced its futuristic quartz technology, complemented by international styling. With India's two most recognized and loved brands Titan and Tanishq to its credit, Titan Industries is the fifth largest integrated watch manufacturer in the world. The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. Presenting Titan quartz watches that sported an international look, Titan Industries transformed the Indian watch market. After Sonata, a value brand of functionally styled watches at affordable prices, Titan Industries reached out to the youth segment with Fastrack, its third brand, trendy and chic. The company has sold 135million watches world over and manufactures 13 million watches every year. With a license for premium fashion watches of global brands, Titan Industries repeated its pioneering act and brought international brands into Indian market. Tommy Hilfiger and FCUK as well as the Swiss made watch – Xylys owe their presence in Indian market to Titan Industries. Entering the largely fragmented Indian jewellery market with no known brands in 1995, Titan Industries launched Tanishq, India’s most trusted and fastest growing jewellery brand. Gold Plus, the later addition, focuses on the preferences of semi-urban and rural India. Completing the jewellery portfolio is Zoya, the latest retail chain in the luxury segment...
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...INTRODUCTION Tanishq is India’s one of the largest, most desirable and fastest growing jewellery brand. A TATA Enterprise and the jewellery division of Titan Industries Limited, it started in 1995 with its first store opening in Chennai. In its early days, Tanishq was positioned as an international jewellery brand for the Indian elite. This meant it catered to a niche market. The Tanishq portfolio comprises a wide range of jewellery, including 18-carat studded products, 22-carat plain-gold products, silverware and coins. Tanishq is the first brand in the jewellery category to introduce collections designed exclusively for the modern Indian woman, especially working women. Tanishq pioneered the concept of branded jewellery and ornaments in India. They have set up production and sourcing bases with thorough research of the jewellery crafts of India. Their factory located at Hosur, Tamil Nadu (India) spreads over 135,000 sq ft. The brand’s winning virtues in design and overall quality have shaped a class of discerning buyers who seek the best in jewellery products. Leadership and innovation are two of the other brand features that Tanishq is consistently identified with. These values have helped the brand bond with its consumers like no other Indian jewellery retailer. PRODUCT LINE & THE COLLECTIONS PRODUCT LINE: Tanishq Diamond Cut and crafted with utmost care, Tanishq diamonds come with a certificate of authenticity, stating the karat, colour and clarity of the stone, to enable...
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...MARKETING IS ALL ABOUT UNDERSTANDING SOCIO CULTURAL FACTORS 05/12/2013 MARKETING IS ALL ABOUT UNDERSTANDING SOCIO CULTURAL FACTORS Compiled By- (17/2013) Arun Kumar (20/2013) Amandeep Singh Mehta (33/2013) Nishant Dahiya (36/2013) Manish Kumar Singh (41/2013) Priyanka Singh (52/2013) Ashim Gupta To Be Received By- Dr. Joyeeta Chatterjee ACKNOWLEDGEMENT We would like to thank Dr. Joyeeta Chatterjee for giving us the opportunity to study the importance of socio cultural factors in marketing. It gave us an insight how the different socio cultural factors affect the marketing strategies of different companies. We would also like to thank our class-mates whose valuable insight about socio cultural factors helped us to analyze and develop a broad perspective of how these factors affect the way companies market and sell their products. LETTER OF TRANSMITTAL December 05, 2013 To Dr. Joyeeta Chatterjee Associate Professor, Marketing Lal Bahadur Shastri Institute of Management Delhi From Group number-1 We, group number-1 are submitting a report “Marketing is all about understanding socio cultural factors”. We hereby declare that the work presented in this project report entitled “Marketing is all about understanding socio cultural factors” is original and correct to the best of our knowledge and has been carried out taking...
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...“A STUDY ON PROBLEM FACED BY GOLD INDUSTRY AND PROVIDING FEASABLE SOLUTONS TO OVERCOME IT” Dishant Gosain1 Mehak Ahuja2 Sonu Kumar3 1, 2, 3 Student, Delhi School Of Management, Delhi Technological University (formerly DCE), New Delhi, India dishant3281@gmail.com, mehak.ahuja3@gmail.com, sonurca11@gmail.com ABSTRACT In India, gems and jewellery has always symbolized wealth and prestige. It has always ignited desire unlike any other object of importance. This industry has always been an important driver of Indian economy with its great influence in large-scale employment generation, earnings from foreign exchange through exports, and value addition. The Indian gold industry, which has a vast potential of being a kingpin of the financial system of India, is currently facing potential stagnation, with difficulties at multiple fronts. It is hence essential for its various stakeholders, like the government, Reserve Bank of India, and the gold industry, to initiate large-scale transformation so as to ensure a sustainable and well modulated industry. In this article we try to develop a clear policy framework to address key structural and regulatory challenges. The various institutional mechanisms required to bring the entire gold industry under standard and uniform governance to pilot long term direction setting on gold are formulated and numerous suggestions on reducing the supply constraints in gold without perturbing CAD have been proposed. The aim of the article is...
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...A SUMMER PROJECT REPORT ON “CHANNEL DISTRIBUTION OF TITAN WATCHES IN WESTERN UTTAR PARDESH” SUBMITTED TO:- SUBMITTED BY:- Resp. Mr. V.S.Solanki sir Chirag Gupta Faculty P.G.D.M(2010-12) IPM, Meerut IPM,Meerut External guide:- Mr Sachin Kumar Singh Distributor (western U.P) cum ASM Titan watches Institute of Productivity & Management PREFACE The PGDM program is well structured and integrated course of business studies. The main objective of practical training at PGDM level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. The PGDM program provides student with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management. In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I can learn about various departmental operations being performed in the industry, which would, in return, help me in the future when I will enter the...
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...INTRODUCTION Theory & Concept “A business has two – and only two – basic functions: marketing and innovation.” -Peter Drucker The rapid pace of change and intense competitive pressure in today’s marketplace demand that brands continuously innovate and reinvent themselves to maintain their relevance and market position. In this context, brand repositioning and other revitalization strategies have become a business imperative for battling brand erosion. The appeal of brand repositioning is further heightened by the rising costs and high risk associated with launching a new brand. Brand repositioning has received little attention in the marketing literature and has mostly been treated as a variation of brand positioning. Biel, for example, has defined brand positioning as “building (or rebuilding) an image for a brand”. The goal of positioning and repositioning strategies relates to the management of consumers’ perceptions. However, positioning focuses on the creation of band association – consumers’ perceptions of the attributes that differentiate the brand from competitive offers – while repositioning also implies managing existing brand associations. The unique challenge of a repositioning strategy thus lies in rejuvenating the brand image to make it relevant in an evolving environment, while honoring the brand equity heritage. Repositioning can be required as the market changes and new opportunities occur. Through repositioning the company can reach customers they...
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...TABLE OF CONTENT a) Introduction b) Corporate diversification c) Reasons for Diversification d) Types of diversification strategies e) GOAL of diversification f) RISK of diversification g) Corporate diversification of TATA group h) List of diversification of TATA group i)CONCLUSION Introduction Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the corporate level. At the business unit level, it is most likely to expand into a new segment of an industry that the business is already in. At the corporate level, it is generally via investing in a promising business outside of the scope of the existing business unit. Diversification is part of the four main growth strategies defined by the Product/Market Ansoff matrix:[1] [pic] Ansoff pointed out that a diversification strategy stands apart from the other three strategies. The first three strategies are usually pursued...
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...Retail Management Strategies: Shoppers Stop Retail Visit J. Shiveen Page | 1 INDIAN RETAIL INDUSTRY: The Indian Retail Sector has undergone rapid transformation by setting scalable and profitable retail models across various categories and formats. Traditional markets are making way for departmental stores, hypermarkets, supermarkets and specialty stores. The modern malls cater to shopping, entertainment and food, all under one roof. Indian Retail Market Share: 30% of GDP Share of retail in private consumption: 53.3% Total retail market: Rs. 1,948,916 cr. Organized retail market: Rs. 126,680 cr. (6.5% of total market) Growth rate of organized retail: 17.39% YOY Page | 2 KEY DRIVERS OF THE ORGANISED RETAIL INDUSTRY: Favorable demographics, rising income as a trickledown effect of the rising GDP are among the major reasons for the retail boom. Other reasons for retail boom are: Exposure to international trends; Technology; Fluidity; Increasing Middle class consumption growth. BRAND PROFILE: HEADQUATERS INDUSTRY TYPE STATUS COMPANY SIZE NUMBERS OF STORES 2011 REVENUES NET PROFIT TOTAL RETAIL AREA FOUNDED Eureka Towers,9th Floor, B Wing, Mindspace, Link Road, Mumbai, Maharashtra-400064 Retail Public Company Operating 8000 employees 49 Rs. 439.2 crore Rs. 11.7 crore 3.93 million sq. ft. 1991 “Feel the experience While you shop” Page | 3 Vision: To be a global retailer in India & maintain no.1 position in Indian market in Department Store ...
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...“Introduction of a new concept into different geographies in India” Summer project report submitted in partial fulfillment of the requirements for the post graduation diploma in management By: Anuj Kumar Supervisors: Company Guide: Private Limited) Faculty Guide: Alumni Mentor: Mr. Saurabh Goswami, Managing Director (Ultra Rich Wedding Mr. M. Sivagnanasundaram Mr. Siddharth Sharma Kirloskar Institute of Advanced Management Studies, Harihar, Karnataka 1 2 “Acknowledgement” 3 ACKNOWLEDGEMENT With due respect and gratitude I want to thank Kirloskar Institute of Advanced Management Studies, Harihar for giving me this opportunity to see, learn and gain a firsthand industry experience in this summer internship program which will help me a lot to grow professionally. After that, I want to thank my assigned Faculty Guide Prof. M. Sivagnanasundaram, for generating confidence in me, always keeping in touch and providing some classic literatures which benefitted me a lot. I would also like to thank my mentor Mr. Siddharth Sharma. Who helped me throughout the project time to time, despite his busy schedule. I am very grateful to them for their valuable and timely guidance throughout the project. I would like to express my gratitude to my Company Guide Mr. Saurabh Goswami, Managing Director, Ultra Rich Wedding Private Limited, who gave me the opportunity to work on this project. Despite of his hectic schedule, he took his time out to support and guide me in understanding...
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...SUMMER TRAINING PROJECT REPORT ON UNDERSTANDING THE SALES PROCESS, PREPARING A STANDARD OPERATING PROCEDURE MANUAL & A STUDY OF THE FUTURE OF LED LIGHTS IN INDIA FOR INLITE PVT LTD. BANDRA, MUMBAI BY KIRAN UIKEY (roll no.171) (MMS 2012-14) IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE IN masters IN management studies (m.m.s) FROM MET – INSTITUTE OF MANAGEMENT, MUMBAI. ACKNOWLEDGEMENT It is my immense pleasure to present this report of summer training. I am grateful to Mr. Naresh Shahri (Managing Director) for allowing me to do summer internship in the sales department of Inlite Pvt Ltd. I would like to express my deep felt gratitude to my mentor Mr. Avinash Shahri (Head- Sales & Marketing) who has guided me from the inception till the successful completion of my project report. He has guided me through the 2months of the internship, taught me the basics of led lighting & the lighting industry and has helped me to comprehend the basics of my project. He was always open to suggestions and maintained a professional as well as friendly environment at the workplace. I would also like to express my heartfelt gratitude to Mr. Ashwin Dsouza (Business development manager) who has been immensely supportive, friendly and a great source of knowledge. I would like to thank the other staff members of Inlite Pvt Ltd for giving me their valuable time and constant support which made this project report a success. KIRAN UIKEY MMS (2012-14) DECLARATION ...
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...Marketing Process CHAPTER 1: INTRODUCTION A. Introduction: In the era of globalization, a major global change has occurred and the world has become so competitive that companies of all over the world are trying to get over one another by being distinctive in their field. New product development process is the leverage which eases a company to do so. Consumers are now looking for new innovative products and so they demand to find a way to develop this product more quickly and effectively. Here we are discussing this new product development process according to our company’s view in launching our new product which is ‘Solar Backpack.’ About our company: Our company is renowned for supplying green products with higher quality, style and reliability. The company established in 1998 in London and since we have been continuing our service with and great reputation. In several years we achieved the market leadership in supplying green product to the major UK retailer. Now we have our own outlet established in 2006 in London. Soon, we are going to open more outlets all over UK and our aim is to provide our service in international basis. About our product: The Solar backpack is the first product in backpack line which has an integrated solar charging system retaining all the qualities of a usual backpack. It has more features comparing with a usual backpack as it a smart, effective solar charging module, multiple pockets for electronic devices, adapters and sometimes...
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...CHAPTER 1: INTRODUCTION A. Introduction: In the era of globalization, a major global change has occurred and the world has become so competitive that companies of all over the world are trying to get over one another by being distinctive in their field. New product development process is the leverage which eases a company to do so. Consumers are now looking for new innovative products and so they demand to find a way to develop this product more quickly and effectively. Here we are discussing this new product development process according to our company’s view in launching our new product which is ‘Solar Backpack.’ About our company: Our company is renowned for supplying green products with higher quality, style and reliability. The company established in 1998 in London and since we have been continuing our service with and great reputation. In several years we achieved the market leadership in supplying green product to the major UK retailer. Now we have our own outlet established in 2006 in London. Soon, we are going to open more outlets all over UK and our aim is to provide our service in international basis. About our product: The Solar backpack is the first product in backpack line which has an integrated solar charging system retaining all the qualities of a usual backpack. It has more features comparing with a usual backpack as it a smart, effective solar charging module, multiple pockets for electronic devices, adapters and sometimes with removable...
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...EXPORT-IMPORT BANK OF INDIA OCCASIONAL PAPER NO. 138 INDIAN GEMS AND JEWELLERY: A SECTOR STUDY EXIM Bank’s Occasional Paper Series is an attempt to disseminate the findings of research studies carried out in the Bank. The results of research studies can interest exporters, policy makers, industrialists, export promotion agencies as well as researchers. However, views expressed do not necessarily reflect those of the Bank. While reasonable care has been taken to ensure authenticity of information and data, EXIM Bank accepts no responsibility for authenticity, accuracy or completeness of such items. © Export-Import Bank of India Published by Quest Publications February 2010 CONTENTS Page No. List of Tables List of Exhibits List of Boxes Executive Summary 1. 2. 3. 4. 5. 6. 7. 1. 2. 3. 4. 5. Introduction Raw Material Base: Global scenario International Trade in Precious Metals, Gems and Jewellery Profile of Select Countries Status of Precious Metals, Gems and Jewellery Industry in India Market Analysis Challenges and Strategies World Gold Demand Production of Diamond in the World and in India World Exports and Imports (2007) of Select Precious Metals, Gems and Jewellery India’s Major Export Destinations and Import Source Countries of Precious Metals, Gems and Jewellery (2008-09) Members of Kimberley Process 5 7 9 11 30 32 41 47 61 84 93 108 109 110 113 116 Annexure Project Team: Mr. S. Prahalathan, General Manager, Research & Planning Group Ms. Renuka Vijay...
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...Citibank Rewards Your world of wishes Exclusively for Citibank Rewards Card TD_0077 Citibank Rewards Catalogue Size: H 21.5cm x W 29.7cm (close size) Citibank Rewards Card The Most Rewarding Card! Rewards Everywhere, Every time Earn one Reward Point on every ` 125 spent anywhere on your Citibank Rewards Card. 10X Rewards Everyday Enjoy 10 Times the reward points on spends at Apparel and Department Stores on all days*. Rewards All Year Round! Take advantage of our exciting bonus programs to build your reward points balance faster. Citibank Rewards Privileges Concierge service, Special deals on dining, entertainment and more. We bring to you an exciting Rewards Platform exclusively for your Citibank Rewards Card. To know more about the Citibank Rewards Card, please visit www.citibank.com/india * Conditions Apply Citibank Rewards Card Dear Cardmember At Citibank, we are always looking out for new ways to reward you for using your card. Thus, we are pleased to offer you an exciting Rewards Program exclusively for your Citibank Rewards Card to cater to your wishlist. We bring to you a wide variety of options that will enable you to enjoy a broad range of products and services. Redeem your points for a wide variety of international brands like Adidas, Levi’s, Benetton, Charles and Keith and many more Swipe your card and pay instantly with your Reward Points at Landmark, Shoppers Stop, Fabindia, Ritu Kumar, Nokia and other preferred outlets Enjoy a...
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...UNIT I INTRODUCTION ------------------------------------------------- Understanding Brand - What is a Brand? Brands are different from products in a way that brands are “what the consumers buy”, while products are “what concern/companies make”. Brand is an accumulation of emotional and functional associations. Brand is a promise that the product will perform as per customer’s expectations. It shapes customer’s expectations about the product. Brands usually have a trademark which protects them from use by others. A brand gives particular information about the organization, good or service, differentiating it from others in marketplace. Brand carries an assurance about the characteristics that make the product or service unique. A strong brand is a means of making people aware of what the company represents and what its offerings are.To a consumer, brand means and signifies: * Source of product * Delegating responsibility to the manufacturer of product * Lower risk * Less search cost * Quality symbol * Deal or pact with the product manufacturer * Symbolic device | | Brands simplify consumers purchase decision. Over a period of time, consumers discover the brands which satisfy their need. If the consumers recognize a particular brand and have knowledge about it, they make quick purchase decision and save lot of time. Also, they save search costs for product. Consumers remain committed and loyal to a brand as long as they believe...
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