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Target Market

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Target Market
There are two groups that are the target market for the Italian restaurant that is planned to open with high tech and futuristic installations. One of them is the generation Y, the kids born in late 1980s to 1999, who are very knowledgeable about the new technology being brought into the market. The other group would be the families who would come to enjoy the services and technology of the restaurant and have a family time together.
Today’s generation Y would be between the age of 13 and 24. This Gen. Y is connected to is most connected group of people due to the help of the technology. They themselves are a marketing tool with the help on the technology they seem to achieve this. This in turn helps the businesses. 91 % of these individual make their Facebook Places and Foursquare check-ins public which is in a way is promoting the business by letting people know that they were there. That would cause the other friends to look up the store where there friend has checked into. According to the statistics 66% of the individual are likely to this. This form of marketing is beneficial for the business. The generation Y promotes the things they like and the places they have been to.
The other target markets are the families consisting. They are the main focus our strategies. This group is likely to spend more money than the individual and are more likely to come back to the restaurant if they find to their liking. They are likely to bring kids with them. Kids area in the restaurant would be very beneficial and may prove to be very attractive point of interest for the families because they can enjoy the food while the children are playing in the kids areas. Today’s children are interested more in Games on a touch screen, so there be games like Angry birds and Temple Run which can be played by any child and during that time parents will be able to enjoy

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