How Prada and Primark define their target markets for fashion merchandise Prada is multinational luxury fashion retailer that specialising in luxury high-end leather and fashion accessories, shoes, luggage, perfumes, watches, founded in Italy.

Primark is a multinational clothing retailer that specialising in cheap low-end trendy accessories, shoes, luggage, perfumes, watches, founded, which has Irish origins under the name Penneys as it was founded in Dublin. | Prada | Primark | Age: these are the age groups targeted by the businesses | Prada target the 20+ market segment as they provide an image of success and wealth which appeals to this age range | Primark targets all age groups as they provide a wide range of products in a large variety of sizes and sell clothing that have wide appeal through out the various age groups. | Gender: these are the genders targeted by the businesses | Prada targets both males and female as they produce clothing items as well as accessory’s, jewellery and footwear for both genders | Primark targets both males and female as they produce clothing items as well as accessory’s, jewellery and footwear for both genders | Personal characteristics: this focuses on the personality traits the business attempts to appeal too. | Prada targets customers who have High self-esteem, customers who are proud want to be seen as that as well as people who want to appear as being Intelligent and sophisticated | Primark targets customers who are Humble and savvy and know how to spot a bargain they also target people who are responsible with their money. | Socio-economic factors: this focuses on a specific things such as levels of education and income | As a luxury brand and fashion forward/trendy retailer Prada’s socio-economic market segment consists mainly of young well-educated adults who have medium to