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Task 9 of Studies

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Submitted By MedBouagina
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Borovets – a Bulgarian ski resort

Question 1:
Both texts appear to the reader as if they are not describing the same place ( Borovets ski resort) in the same country ( Bulgaria). To start with the titles of each text, the first one does not give so much information about the ski resort but, mention the country name. The expression “Charter flight” tells a little bit about the conveyed message of the text. However the title of the second text comes in one word, the name of ski resort, and it would be obvious that the text will be about it. The length of both texts is also different, the first one is longer than the second one and that could be explained through the source of each one. The first text is an extract from a popular magazine and the second one is from a promotional brochure. Popular magazines are usually geared towards readers who, although not experts, are knowledgeable about the issues presented while a brochure is an advertising piece mainly used to introduce a company or organization and inform about products and/or services to a target audience. The difference of the source of information of both texts reflects the controversial message of each one. Both text provided information and some data about the ski resort but, the way the information were presented in each text is different. While the first text highlighted the facts tourists nationalities in the resort, the “Bulgaria urgent need” of foreign currency and “limited comfort” of the resort, the second one stress on the resort surrounding landscapes and facilities , events hosted and also how some famous skiers have recommend it. The differences of the two text reflects 2 main aspects in my opinion; first one is the purpose of each text and especially the aims of its editors, authors or publisher in driving the attention of a specific range of readers or potential customers. Second

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