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Task3

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Unit 3- Introduction to marketing
Task 1

Cadbury’s and Matalan have a lot of aims and objectives in which they need to target. The difference between an aim and an objective is that is that an objective is short term target as well as they help companies to reach their aim, which is a long term target used to make a business successful.
Cadbury’s
One of their objectives is that they aim to bring out a new product every year. This is a specific goal because it is well laid out and will gain more profit from the customers. It can also be said that it is measurable because, if the company waits until everyone has brought the product then brings out a new product, it can be an indicator to whether the customers have liked the old product enough to buy the latest product being sold. This can be achievable because, a lot of businesses use this as an objective but the way Cadbury do it efficiently is that they are always ahead and instead of doing the improvements to the new product when the old one has stopped being brought, Cadbury do the improvements to the upcoming product while the latest product has just been released.
Another objective is that they exploit technology so therefore, they can upgrade their growth and quality of products. This goal is specific in the way that it is more efficient and saves time for the business to work on more things such as the product which has not been retailed yet or improving the latest product. It has to be measured in a way which it isn’t rushed and that they are using the technology effectively. This objective is very achievable because a lot of companies are exploiting technology enabling them to push past their competitors and stay ahead of them. However, Cadbury’s are using technology for almost everything and the fact that they have a sustainable science team proves that they will be able to do this.
They try and

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