...District, West Bengal, India. This place was practically unheard of and gained international media attention after Tata Motors proposed the idea of setting a factory to manufacture the world’s cheapest car- The Tata Nano. It was supposed to be priced at Rs 1, 00,000 and the car was scheduled to be rolled out by 2008. The Communist Party of India (Marxist) had just come to power at that time, (May 18, 2006). The State Government had allowed Tata to take over 997 acres of farmland in Singur to build its factory. Buddhadeb Bhattacharjee, the then Chief Minister of West Bengal, wanted Tata to go ahead with the Tata Nano project in his state citing reasons of industrialisation and State development. West Bengal was viewed as an anti- industrialised state and Buddhadeb Bhattacharjee wanted to reform that image. However, this act was received with much opposition from the activists, the displaced land owners and the opposition parties in Bengal. (Singur Tata Nano Controversy, 2012) The government had acquired 1200 acres of land which included 997 acres from 13000 'unwilling' farmers. These 997 acres of land was leased to the Tata Motors to set up the Nano plant. The government had offered a price which was better than that in Nandigram and also provided compensation which had included the sharecroppers also. There were six sites offered by the state government to Tata Motors. The company had selected Singur as the chosen site. Singur is the most fertile belt in that region. Almost...
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...In 2009, a car known as “Nano” was introduced by Tata Motors, the largest automobile company in India. It is cheapest and smallest car in the world. Its features have captured the sight from the whole world. Some people think the “people’s car” is good but some believe in the vice versa. Nano is expected to improve the Indian’s life, boost the economy, invent entrepreneurial opportunities bring prosperity for the urban. Every company nowadays will encounter external organizational environment no matter what industry it involves with. The external environment consists of general environment and task environment which influenced the company’s business directly and indirectly respectively. The dimensions of the general environment includes international, technological, sociocultural, economic, legal-political, and natural while the task environment includes customers, competitors, suppliers and labor market. At here, I will discuss about the success and failure of Nano based on the sociocultural, economics, natural and customers environment. Although Indian economy showed a healthy growth in the recent years, many people still cannot afford to own a car. Ratan Tata believes that, the Nano car, also known as “people’s car” is an idea to provide a safer but affordable car for the lower-middle class families in four members in the developing world. (For further information, see Appendix 1). In 2009, Nano is first launched in India with the promised and lowest cost in the world...
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...LEGAL ELEMENT West Bengal's Nano Impasse: A Roadblock for Tata The slogans on signs in Singur -- the West Bengal site where Tata Motors plans to manufacture the Nano, its $2,500 small car -- say it all. Most are in Bengali, but the few in English capture the overriding sentiment. "Nano No No," reads one. "Atta not Tata," says another. Atta, which is flour made from whole wheat, refers to the core question of the dispute: Should fertile farmland be requisitioned for industrial purposes? Does food get priority or factories? According to faculty at Wharton and the Indian School of Business, the impasse over the plant in West Bengal threatens to increase the Nano's production costs and could delay its entry into the domestic market. Moreover, they say, it will likely impact investment in the region, as outside companies shy away from antiquated land laws and political disruption. As things stand today, work has been suspended at the Nano plant. Tata has closed shop because, as chairman Ratan Tata told journalists in Kolkata (formerly Calcutta): "I can't bring our managers and their families to West Bengal if they're going to be beaten, if there is going to be violence constantly, if their children are afraid to go to school." Tata has faced trouble ever since it got the go-ahead for the plant on May 18, 2006. Just a week later, there were angry demonstrations by farmers objecting to the "forcible" acquisition of land for the project. The Trinamool Congress, a political party...
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...1302-074 Section: B/I PGDM-DCP- 2013-15 Leadership Styles Ratan Tata Ratan Tata was the chairman of the Indian conglomerate Tata Group from 1991 till 2012. Currently he is the Chairman Emeritus of the group. He was awarded Padma Vibushan in 2008 and was given honorary knighthood, the Knight Commander of the Order of the British Empire in 2012. By the time he stepped down as the chairman, the revenue to the Tata Group was 40 times of what it was when Ratan Tata took the chair. Under his leadership, various companies under the Tata group made high profile acquisitions like Tata Tea bought Tetley, Tata motor acquired Jaguar-Land Rover and Corus steel by Tata Steel. Such acquisition brought the Tata Group to the world map. Ratan Tata was instrumental in the development of Tata Indica, which is considered as India’s first indigenously designed car, and Tata Nano, the world’ cheapest car. Another of his vision was to develop water filters for rural areas which did not need any electricity to run. A visionary leader A visionary leader is defined as a leader gives the organization a new direction. The goal is to give the employees freedom to innovate, experiment and take calculated risks. Ratan Tata’s success lies with his ability to think big, to have a vision. When the Indian economy entered the liberalization era, Rata Tata took the decision to streamline the group. He sold few companies under the Tata group’s umbrella and rationalized the functioning of other companies...
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...------------------------------------------------- Tata Consultancy Services Tata Consultancy Services Limited | | Type | Public company | Traded as | BSE: 532540 NSE: TCS | Industry | IT services IT consulting | Founded | 1968 | Headquarters | Mumbai, Maharashtra, India | Area served | Worldwide | Key people | Ratan Tata (Chairman) S Ramadorai (VC) N. Chandrasekaran (CEO & MD) | Products | TCS Bancs Digital Certification Products Healthcare Management Systems | Services | Outsourcing BPO Software Products | Revenue | US$ 8.355 billion (2011)[1] | Profit | US$ 2.024 billion (2011)[1] | Total assets | US$ 7.215 billion (2011)[1] | Total equity | US$ 5.499 billion (2011)[1] | Employees | 2,15000 (May 2011)[1] | Parent | Tata Group | Website | TCS.com | | | Tata Consultancy Services Limited (TCS) (BSE: 532540, NSE: TCS) is an Indian IT services, business solutions and outsourcing company headquartered in Mumbai, India. It is the largest provider of information technology in Asia and second largest provider of business process outsourcingservices in India.[2][3] TCS has offices in over 47 countries with more than 142 branches across the globe and is a subsidiary of textiles and manufacturingconglomerate Tata Group. ------------------------------------------------- History It began as the "Tata Computer Centre", for the company Tata Group whose main business was to provide computer services to other group companies. F C...
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...Assignment Subject | Marketing | Nature of the Assignment | Individual Handwritten Assignment | Assignment Submission Period | 9th March 2016 to 31st March 2016 | Last Date of Acceptance | 31st March 2016 | Write down a critical evaluation of a company (allotted as per your roll no) over following points: 1. Overview of the Company ( Maximum 3 pages ) i. Brief history ii. Current size, the areas where the company is operating, growth and profitability etc. iii. Product/ Service Portfolio 2. The selected Product / Service ( Maximum 2 pages ) (You have to select any one service /product or service /product category of the allotted company) iv. Product Overview v. Market Share overview 3. Overview of the market and Customer’s ( Maximum 2 pages ) 4. Overview of the competition( Maximum 2 pages ) 5. Micro and Macro Environment Analysis ( Maximum 3 pages ) 6. Marketing Strategy (Consider the points which ever are applicable to your product/ service , minimum 10 to maximum 20 pages ) vi. Product Strategy vii. Pricing Strategy viii. Promotional Strategy ix. E marketing Strategy x. Sales and Distribution Strategy xi. International marketing strategy xii. Rural Marketing strategy xiii. Physical Evidence Strategy xiv. Process Strategy xv. People Strategy xvi. Marketing to BoP Overview . Ashok Leyland is an Indian automobile manufacturing...
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...Module: | Integration 1 (Markstrat) | Professor: | Suman Modwel | Program: | Solvay Ponts MBA | Course dates: | June 23-26, 2014 | Professor Bio + Contact information (approx. 1 paragraph): Dr. Suman Modwel is the Emeritus Professor of Business Policy at the ENPC School of International Management, Paris. Formerly in the Indian Administrative Service of India where he had the privileged opportunity of participating in the development process of his country both at the district and national policy making levels, especially in the international trade policy area as Director General of the Indian Institute of Foreign Trade and as Chairman of a very large public sector conglomerate (50000 employees) in the textile sector. Suman Modwel holds a PhD from the Institut d'Etudes Politiques, Paris (Sciences-Po), with "habilitation nationale" to supervise doctoral research in sciences économiques, and an MSc in Mathematics from Allahabad University, India. He has published widely (see http://www.enpcmbaparis.com/modwel-suman-phd for detailed CV)Email:modwel@enpcmbaparis.com | Course Description (please list any pre-requisite(s) and maximum number of students, if applicable): Markstrat is a simulation that has primarily been designed for teaching strategic marketing concepts, but has other equally significant learning experiences of an integrative nature. Used in combination with more traditional training methods such as lectures, discussions or case studies...
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...Comparative analysis of 4 brands of small segment cars Brands name: Maruti Swift, Volkswagen Polo, Chevrolet Beat, and Tata Indica Vista. * Maruti swift: it is the India’s largest car maker. And well known for offering pocket friendly cars, which are packed out with numerous features that make the car worth every penny. Maruti India is one of the pioneers of the automobile revolution in India. * Chevrolet beat: The Chevrolet Beat is a small, convenient car that offers looks that set it apart, great drive-ability, compact size and a stunning value-for-money proposition. Available with a choice of petrol and diesel engines, the Beat caters to a wide audience. Apart from being frugal, the Beat's USP lies in its design and futuristic interior styling as well. * Tata vista: The Tata Indica is a supermini car produced by the Indian manufacturer Tata Motors since 1998. It is the first passenger car from Tata Motors and it is also considered India's first indigenous developed passenger car. * Volkswagen polo: The Volkswagen Polo is a supermini car produced by the German manufacturer Volkswagen since 1975. It is sold in Europe and other markets worldwide in hatchback, saloon and estate variants. Analysis on the basis of product, price, place, promotion PRODUCT: * Tata Indica Vista * Maruti Swift * Chevrolet Beat * Volkswagen polo 1. Volkswagen polo: Highlights Engine capacity 1199 cc Fuel Economy (ARAI) ...
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...Mind Vs Mind Set : The Grand Indian Challenge by Dr. RA Mashelkar May I say first of all what a great honour, what a great privilege it is to be standing before you this morning. I want to thank All India Management Association and Lucknow Management Association for doing me this honour. As one gets older, the company of the young makes you feel young and you start adding just not years to your life but life to your years. So thank you for giving me this opportunity. What I have been asked to do is to be a little anecdotal and take you through the journey that I have my self gone through – share with you the lessons and the inspirations one can have from that journey of my life. Mind and Mindset While I am going to do precisely that, let me begin by saying that the idea of having this Shaping Young Minds Programme is a great idea. And why do I say it’s a great idea? When we look at the 21st century, many people say that it is going to be the century of knowledge, but people who think more deeply about it say it is going to be the century of mind. Just think about it. Can you imagine that with the demographic advantage that India has, with 55% of its population being less than 25 years old, you are talking actually in terms of something like 600 million odd young minds shaping the destiny of this country. So, Mr. Handa, what a powerful theme you have selected for designing and defining the future of this great nation. For this, I will really like to congratulate...
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...CONTENTS CORPORATE OVERVIEW (1-31) Board of Directors Senior Management Corporate Information Chairman’s Statement Designed to Deliver Product Range Global Presence Milestones Winners From Tata Motors Customer Satisfaction Green Mobility Human Resources Corporate Social Responsibility FINANCIAL HIGHLIGHTS (32-45) Pace in Performance Summarised Balance Sheet and Statement of Profit and Loss (Standalone & Consolidated) Fund Flow Statement Subsidiary Companies: Financial Highlights Financial Statistics STATUTORY REPORTS (46-122) Notice Directors’ Report Management Discussion and Analysis Report on Corporate Governance Awards and Achievements FINANCIALS Standalone Financials (123-168) Auditors’ Report Balance Sheet Profit and Loss Statement Cash Flow Statement Notes to Accounts Consolidated Financials (169-206) Auditors’ Report Balance Sheet Profit and Loss Statement Cash Flow Statement Notes to Accounts Attendance Slip and Proxy Form ANNUAL GENERAL MEETING Date: Friday, August 10, 2012 Time: 3.00 p.m. Venue: Birla Matushri Sabhagar, 19, Sir Vithaldas Thackersey Marg, Mumbai 400 020. 2 6 7 8 12 14 16 18 20 22 24 26 28 Tata Motors began operations in 1945. Since that time, we have remained committed to our values and our stakeholders. We have maintained a consistent focus on strengthening our organisation, and expanding our presence. Today, through our subsidiaries and associate companies, we already operate in the UK, South Korea, Thailand, Spain and South Africa. Our forays...
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...irreversible like Climate Change, Global Warming, La Niña, El Niño, Ecological Imbalance, Water Scarcity, increased levels of Atmospheric Pollution, Soil Contamination etc. Even though these detrimental effects cannot be mitigated completely, they can be contained using frugal engineering which in turn helps in achieving sustainable development. The various aspects of how frugal engineering leads to sustainability are explained in this paper. KEY WORDS Frugal Engineering, Sustainable Development, Mitigation Measures, Ecological Balance, PROLOGUE As I was reading the theme for this write up, one thing that hinted me is a very fancy mobile which is bought anew for around 50,000 by one of my friends, and which has got lot of features, but seldom more than two or three features are used. Tips for effective utilization of the mobile have been explained to him. The Institution of Engineers INDIA has taken up a very apt topic for discussion, at the right time. “Earth provides enough to satisfy every man’s need, but not every man’s greed” ~ Mahatma Gandhi Development that is not sustainable is not development at all. Due to...
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...69TH ANNUAL REPORT 2013-14 04 WHAT’S INSIDE CORPORATE OVERVIEW STATUTORY REPORTS 02 Corporate Information 44 Notice 03 Mission, Vision and Values 53 Directors’ Report 04 Chairman’s Message 69 Management Discussion & Analysis 08 Board of Directors 104 Corporate Governance 12 Tata Motors at a Glance 14 Major Launches during the Year 125 Secretarial Audit Report Chairman’s Message 16 Presence across Markets To ensure long-term competitiveness of Tata Motors, the company also took several steps under the Horizonext strategy. FINANCIAL STATEMENTS 18 The NEXT Level in Design 20 The NEXT Level in Driving Experiences 22 The NEXT Level in Fuel Economy 14 24 The NEXT Level in Connectivity 26 Corporate Social Responsibility at Tata Motors Standalone Financial Statements 126 Independent Auditors’ Report 130 Balance Sheet 131 Statement of Profit and Loss 132 Cash Flow Statement 134 Notes to Accounts 30 Awards and Accolades 32 Financial Performance Our products represent the Horizonext philosophy with best-in-class offerings. 170 Independent Auditors’ Report 36 Summarised Balance Sheet and Statement of Profit and Loss (Consolidated) Major Launches during the Year Consolidated Financial Statements 172 Balance Sheet 38 Summarised Balance Sheet and Statement of Profit and Loss (Standalone) 40 Funds Flow - Last Five Years 41 Financial Statistics 173 Statement of Profit...
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...69TH ANNUAL REPORT 2013-14 04 WHAT’S INSIDE CORPORATE OVERVIEW 02 Corporate Information 03 Mission, Vision and Values 04 Chairman’s Message 08 Board of Directors 12 Tata Motors at a Glance 14 Major Launches during the Year 16 Presence across Markets 18 The NEXT Level in Design 20 The NEXT Level in Driving Experiences 22 The NEXT Level in Fuel Economy 24 The NEXT Level in Connectivity 26 Corporate Social Responsibility at Tata Motors 30 Awards and Accolades 32 Financial Performance 36 Summarised Balance Sheet and Statement of Profit and Loss (Consolidated) STATUTORY REPORTS 44 Notice 53 Directors’ Report 69 Management Discussion & Analysis 104 Corporate Governance 125 Secretarial Audit Report Chairman’s Message To ensure long-term competitiveness of Tata Motors, the company also took several steps under the Horizonext strategy. FINANCIAL STATEMENTS Standalone Financial Statements 126 Independent Auditors’ Report 130 Balance Sheet 131 Statement of Profit and Loss 132 Cash Flow Statement 134 Notes to Accounts Consolidated Financial Statements 170 Independent Auditors’ Report 172 Balance Sheet 173 Statement of Profit and Loss 174 Cash Flow Statement 176 Notes to Accounts Subsidiary Companies 207 Financial Highlights 210 Listed Securities issued by Subsidiary Companies during FY 2013-14 14 Major Launches during the Year Our products represent the Horizonext philosophy with best-in-class offerings. 38 Summarised Balance Sheet and Statement of Profit and...
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...Marketing Management MKTG5561; SE-2, 2015, Seminar 1 Dr Richard L. Gruner Assistant Professor 1 What is Marketing to you? 2 How many marketing messages are we exposed to every day? 3 3000-20,000* every day. most days of your lives. *Source:fluiddrivemedia.com/advertising/marketing-messages/ 4 5 So what can be done? 6 7 8 9 10 ...too often messages fail to stand out. 11 12 But marketing is not just about B2C communications. 13 Who is being targeted in this ad? 14 Nor is Marketing always about selling products. 15 Boycotting products... 16 17 18 And Marketing is not just about tangible products. 19 What’s the product in this campaign? 20 Behaviour Change 21 Can you think of other behaviour change campaigns? 22 23 24 25 26 AND! 27 Marketing is not limited to advertising and communications! Marketers need to be prepared to answer all sorts of strategic questions. Can you think of any? 28 [ ] Do we extend our product line/brand? [ ] How do we fight off a competitor? [ ] How do we push into new markets? [ ] Should we restructure our supply chain? [ ] Change or production processes? [ ] Raise our prices?.... It’s much more than just making ads. 29 In fact...“Marketing is Everything” (Regis McKenna). “Marketing is about all factors that influence a company's ability to deliver value to customers...
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...UNIVERSITY OF KERALA B. TECH DEGREE COURSE 2008 SCHEME ELECTRICAL AND ELECTRONICS ENGINEERING I to VIII SEMESTER SCHEME AND SYLLABUS BOARD OF STUDIES IN ENGINEERING AND FACULTY OF ENGINEERING AND TECHNOLOGY UNIVERSITY OF KERALA B.Tech Degree Course – 2008 Scheme REGULATIONS 1. Conditions for Admission Candidates for admission to the B.Tech degree course shall be required to have passed the Higher Secondary Examination, Kerala or 12th Standard V.H.S.E., C.B.S.E., I.S.C. or any examination accepted by the university as equivalent thereto obtaining not less than 50% in Mathematics and 50% in Mathematics, Physics and Chemistry/ Bio- technology/ Computer Science/ Biology put together, or a diploma in Engineering awarded by the Board of Technical Education, Kerala or an examination recognized as equivalent thereto after undergoing an institutional course of at least three years securing a minimum of 50 % marks in the final diploma examination subject to the usual concessions allowed for backward classes and other communities as specified from time to time. 2. Duration of the course i) The course for the B.Tech Degree shall extend over a period of four academic years comprising of eight semesters. The first and second semester shall be combined and each semester from third semester onwards shall cover the groups of subjects as given in the curriculum and scheme of examination ii) Each semester shall ordinarily comprise of not less than 400 working periods each of 60 minutes...
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