... Tata Motors Ltd) is a corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Tata Motors is India¶s largest automobile company, with consolidated revenues of USD 20 billion in 2009-10. It is the leader in commercial vehicles. and among the top three in passenger vehicles. Tata Motors has products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, the world's second largest bus manufacturer, and employs 24,000 workers. Since first rolled out in 1954, Tata Motors has produced and sold over 4 million vehicles in India.[ In this report we will discuss the various methods of analysis by means of which Tata Motors analysises its business environment. THE method used for analysis are- I. PEST Analysis In PEST analysis various Political,Economic,Social,Technological factors which affect the business are identified and analysed In addition to this Portar’s Five forces which are basically threats to the business are identified and analysed. TATA NANO INTRODUCTION The Tata Nano is an inexpensive, rear-engined, four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. Tata Motors began...
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...Company: TATA Motors Group – India Business & Jaguar Land Rover Mission “To be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally” Vision Most admired by our customers, employees, business partners and shareholders for the experience and value they enjoy from being with us. Marketing Objectives Tata motors is a leading automobile brand. It is most widely known for its commercial vehicles such as buses and trucks. However, TATA motors has also started an excellent expansion in passenger cars and it is rapidly gaining market share. The Marketing mix of Tata Motors talks about the 4P of the brand which has helped the brand rise in the automobile empire. 1. Product in the marketing mix of Tata Motors Tata has a very wide range of products it has passenger cars, utility vehicles, JLR, Commercial passenger Carriers and Defence Vehicles Passenger cars Utility Vehicles Jaguar Land Rover Commercial Passenger Carriers Zest,Bolt,Tiago Safari Dicor Jaguar Buses Indigo XL/Vista Sumo Grande Land rover Winger Nano Sumo Magic Fiat cars Xenon XT Novas, TL4*4 2. Price in the marketing mix of Tata Motors The prices of Tata motors are generally affordable acceptable by the general public at large. Tata always have something for the lower class people with Nano being their trump card. Giving discount every month and special promotion for certain type of vehicle also one of the strong strategy use by Tata Motors. Discount...
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...Management Development Institute, Gurgaon MARKETING PLANNING Study on ‘TATA NANO’ Submitted By : Aabid Bains (15P001) Arti Jain (15P011) Gautam Bindlish (15P021) Mayank Rajput (15P031) Rohit Gupta (15P041) Siddharth Gupta (15P051) INDEX Chapter No. Section-1 1 2 3 Section-2 4 5 Section-3 6 Chapter Name Page Number Preface The Curious Case of Tata Nano SWOT and PEST Analysis 3 4 6 Porter’s Five Forces Analysis Analysis of Consumer Behavior 11 14 Positioning Strategies 20 2 CHAPTER : 1 PREFACE The project aims at building a comprehensive understanding of how a company decides its marketing strategy and answer associated questions such as pricing, promotion and positioning of the product. Post launch, the effectiveness of the marketing strategy and performance of the product is also to be analyzed. The project also aims to analyze the decision-making process, purchase behavior and buying patterns from the perspective of the consumer. We will consider the dynamic market environment and changes at the micro and macro levels in the economy which affect the automobile sector 3 CHAPTER : 2 The Curious Case Of TATA Nano Introduced in January 2008 and launched in March 2009, TATA Nano was the most awaited launch of the year or perhaps the decade for the automobile industry. TATA MOTORS invested heavily in the project, not only financially but also as a brand. They were going to build an affordable “Rs...
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...INTRODUCTION Globalisation has brought about immense change in the business environment, however thorough analysis of both the task and broad environment much be well understood before setting up business especially in Asia. The broad environment composed of the External Determinants. This includes factors such as political-legal, economical, social-demographic, technological, ecological and Cultural. These factors have an indirect impact on a firm or any business activity. While the task environment is composed of the Internal determinants. This includes factors such as suppliers, consumers, competitors. Bringing this into perspective it is very significant to analyse and study the Business environment in order to make plans, design strategies, entry mode and taking effective decisions on expansion. Company from South Africa setting up its activities in Indonesia has to focus on the Macro and Micro Environment in Indonesia to run successfully. If they work according to the analysis of the business environment in the South Africa they are bound to fail in their operations in Indonesia. Thus to understand the Macro environments, usage of PESTEL analysis which helps in critically evaluating the political, economical, social, technological, environmental and legal determinants which have an indirect impact on any business entity. This critical evaluation helps a business firm to strategise effectively and take justified decisions. After analysing the business environment using...
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...Analysis for TATA Motors TATA motors are one of the leading motor vehicle producers in the world. TATA motors have strong background and reputation in the market. The company is working to strengthen its position in automobile industry by adopting different strategies. Following are the strengths, weaknesses, opportunities and strengths of TATA motors. Strengths TATA Motors is one of the leading companies in automobile industry with more than 70 years of experience. During this period it had produced more than 3 million vehicles which is huge achievement for the company. TATA motors have been expanding its business which is obviously requiring more workforces. Currently TATA motors employee base is 23,000 Approx. One of the strengths which is very visible in the industry and also beneficial for TATA motors revenue are low price vehicles and low fuel consumption. Due to TATA motors strong brand and quality vehicles it has good reputation in the industry. It is India largest automobile company with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. TATA motors are expanding its network in International market by aggressively acquiring foreign companies. TATA motors has been famous to introduce new vehicles, this is possible just because of the strong research and development. TATA motors also play active role in corporate and social responsibility. Weaknesses There are strings attached with every new invention and improvement on products. These strings are Tata Motors...
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...Question 1 (a) i. Motorola Company ‘To be the leading product provider of innovative products that meets the expanding needs of customers around the world’ There are a lot of customers around the world, thus there’ll have different needs and wants demand by customers. Motorola would like to be the leading product provider. So, it has to be a product provider that can provide innovative products for all the customers in orders to fulfill what have been demand by the them. It can complete its tasks through the providing portfolio of technologies, solving method and services. ii. Honda Company "Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction." Its mission statement is also known as their company principle. Honda company is trying to offer products at sensible price for customers in orders to fulfill customers’ contentment. It will offer the highest quality product in sequence to maintaining the global viewpoint. If the Honda management team works accordingly to the Management Policies it will definitely lead the company to achieve their mission in future. So, we now can see that Honda Company has a lot of brunches at all around the world in order to expand their business. iii. AirAsia “Create a globally recognized ASEAN brand” AirAsia provide the cheapest ticket that can let traveler travel to any Asian destination compare to other air line company. It is...
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...A SWOT analysis identifies and assesses the strengths, weaknesses, opportunities and threats an organization faces. A SWOT analysis of the pharmaceutical industry illustrates to upper management what the industry is excelling in, what improvements need to be made, where growth is possible and what preemptive measures need to be taken to protect shareholder or company value. Strengths • The strengths of the pharmaceutical industry’s SWOT analysis document the internal industry components that are providing value, quality goods and services and overall excellence. The internal industry components can include physical resources, human capital or features the industry can control. For example, the pharmaceutical industry’s strengths could include low operating overhead, firm fiscal management, low staff turnover, high return on investment (ROI), state-of-the-art laboratory equipment and an experienced research staff. Weaknesses • The weaknesses of the pharmaceutical industry’s SWOT analysis document the internal industry components that are not providing significant added value or are in need of improvement. The internal industry components can include physical resources, human capital or features the industry can control. For example, the pharmaceutical industry’s weaknesses could include high-risk business modeling, disengaged Board of Directors, dated medical equipment, poor branding, low staff morale or diseconomies of scale. • Sponsored Links o viral clearance study ...
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...By Mashell Chapeyama PEST analysis Pest analysis is a way in which the organization evaluates how it would fare in the environment. With PEST the organization is evaluating critical factors that affect the organization. These factors are: political, economic, socio-cultural and political. This essay is going to discuss these four factors as they affect a company named Chipinge Banana Company, which is found in Zimbabwe. It is a company that specializes in growing and selling of Bananas. These bananas are sold in the country as well as other foreign markets, particularly Asia and Middle East. Political The political system is not stable. Usually there is uncertainty in relationship to land ownership. There is a threat that some farms may be taken by government for resettlement reason. Some countries do not want to do business with Zimbabwe because it has bad human rights record. Some workers may be displayed from work due to political violence. Currently, we are going towards elections which can turn to be violent. Zimbabwe has a very high taxation system in the world. One advantage is that Zimbabwe is part of free trade agreements such as comesa. Zimbabwe has many bilateral trade agreements with many countries. This means there are some favourable conditions in that we can sell some products to countries which trade well with Zimbabwe. Economic Zimbabwe has the advantage of using many currencies, including the pound, US dollars, the yen, the kwacha, and the rand...
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...Trapped in the Dutch Anesthesia Market Executive summary The Dutch healthcare sector, where AA operates, is highly intervened and regulated Governmental price capping renders a pricing strategy based on Bouwman's model innefective. The PESTLE analysis points to several, sometimes concurring, threats from the outside. The SWOT analysis pointed to the need to redefine our mission as business. AA has gradually shifted from a clinical services company to a consultancy services company. Background information Anesthesia Associates Care (AA) operates in the Dutch medical sector, and it was first established in 2000 as an anesthesiology freelance practice in the city of Rotterdam. Although the author of this report works three to five days per week as a clinician, his function in AA also includes quality management and strategy. The Dutch medical sector where AA operates is highly intervened and regulated. The financing of hospitals and medical services is done by an oligopoly of insurance companies. The government, under advice from the insurers, imposes capped hourly wages for anesthesia services. Non-compliance with the price limitation is a criminal offence. Between 2002 and 2007 the demand for anesthesia locum tenens was so high that AA expanded to eighteen anesthesiologists and nine nurse anesthetists, while it expanded from Rotterdam to all corners of the Netherlands. Today, our client portfolio includes sixty-one Dutch university...
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...Discussion and Evaluation of Woolworths Foods purchasing process Authors: Ian dlamini, Sne Byron Van Herder, Naseer Khan, Mohamed Kadar & Muhammad Moola, Executive summary Woolworths is one of the biggest retail stores in South Africa. Founded in the early nineteen thirties by Max Sonnenberg, Woolworths has grown to a retail giant with over four hundred stores throughout Africa and Middle East. Along with Woolworths being of such large proportions it now is listed on the Johannesburg Stock Exchange. Within our study of Woolworths we will be examining the purchasing process of this retail giant and in order to achieve this we will employ tools and techniques to simplify our study. This study will compromise of a detailed discussion, illustration and evaluation of Woolworths purchasing process and for the purpose of our study we narrow down the study to a smaller aspect of Woolworths namely Woolworths Food. As we look closer into exactly what is required we employ the use of tools to aid in our study. These will consist of a SWOT analysis of the company, a PESTLE analysis of the purchasing processes and a PORTERS five forces analysis. We will then narrow down the purchasing process to one area of Woolworths namely Woolworths Food and base our study on that. A concise discussion is to follow in which we outline the most important factors that influence the purchasing decision. Included in the factors to be mentioned within our investigation we would refer to...
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...PEST and SWOExecutive Summary Transportation has played a part in human beings affairs over the years. It gave man a change to travel to different places. Transportation also provided man with the capability to transfer his/her goods, products, materials and belongings from one place to another without experiencing many difficulties. There are many kinds of transportation one of which is the modern railways. A company engaging in railway systems is MTR Corporation. The paper conducted a strategic analysis of the MTR Corporation and its strategic position. The paper performed a SWOT analysis of the company. The paper Identified options for the future development of the organization. The paper evaluated the merits of potential future strategies. The paper also recommended courses of actions that will be implemented by the organization. The findings of the paper state that the company has two strategic options. One is resource led and the other is market led. Among the two options the market led strategic option is more desirable for the company. The paper found out that MTRC’s market led strategic option to increase its railway systems will help in accommodating the needs of the increasing number of tourists and residents of Hong Kong. This option will help the company to maintain its good image in the industry. This option will give the company additional income. The strategic option to increase the railway system will also assist in maintaining the minimal incidents of traffic...
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...Case 1 PEST analysis for Target Canada MGMT 6057 Contemporary Business Management Fanshawe College Submitted To: Albert Knab Submitted By: Jwal Dakwala Student Id: 0723855 Date: October 18, 2014 Introduction The acronym of PEST is: * Political * Economic * Social * Technological PEST includes factors related to political, economic, social and technological related factors of the company whose effect can cause a great loss to the company. PEST analysis describes the structure of some macro-environmental factors that are used in scanning, environmental fundamental element for a strategic measurement which affects all the firm of the company. PEST factors are crucial to the company’s environment which can affect the company’s growth or can even shut down a company. Such factors are beyond the company’s firm and can cause a great threat by themselves. Political components fundamentally incorporate the tenets and regulations made by the legislature and some lawful issues which incorporate formal to casual decides that are most to be trailed by the organization. Financial components incorporates the impact of monetary development, investment rate, swapping scale and expansion rate. Social variables incorporates social components and it likewise incorporates wellbeing distinguishment, populace development rate, age dispersion and security. Technological elements incorporates innovative angles which can bring down the impediment to entrance and which can...
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...conformation of a mousetrap?" They needed to know that the product was the answer to a cry coming from the marketplace. Trap-Ease mission statement. Trap-ease America believes it has developed a product that fulfills a great need in the mousetrap product arena. We have worked hard to develop a trap that eliminates the need to be "involved" with the trapped subject. The company's aim is to provide a seamless experience in pest control. Our product is made to insure an "out of sight, out of mind" experience for the user. The user is not invested in the caught object as it is with more conventional traps. We believe that our product is great for the individual who wants pest control without seeing the pest. My mission statement: Pests are a fact of life. The fact is , pests invade the dwellings of people more than we like to think. The distaste of the presence of pests in a dwelling is unacceptable. Trap-Ease has made as its goal, the production and sales of pest-control devices that meet the need of sense-disengaging pest control devices. This is the main goal of our enterprise. 2. The target market - The chosen target was not well thought out. It was too general. It did not address actual need which had not been discovered. It could have ben broadened by segmenting it into different sorts of women. She could have broadened it with professionals, students, environmentally concerned invividuals, etc. 3. The product doesn't seem...
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...Management Principles and Practices Term Paper Blackberry Rosul Jasim Submitted to Catherine M.L. Pearl December 1, 2015 Table of Contents introduce & analysis of blackberry environment…………………………..…………...….. 2 -3 focal issue and analysis of issue………………...………..…...………………………………. 4 -6 recommendations ………………………………………………………………….……..…..... 7-8 self-reflection ……………………………………………………………………………….... 9 reference list…………………………………………………………………………………...10 appendices Introduction & Analysis of Blackberry Environment Blackberry also known as Research in Motion Limited (RIM) founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data.In this perper i setting to accomplish the potential combeback for the comanay. PESTLE analysis The economic factors plays a key role in the smartphone industry as the demand is...
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...Business Plan (Industry Analysis and Description of Venture) Name of the Business: 4-D Gaming Zone Course name: Introduction to Business (MGT368) Section: 9 Instructor: Faisal Wali (FsW) Prepared By:- Sehel Somani ID#1010312030 Mahmud Hossain Rajit ID# 1010769030 Md. Abul hasan Chowdhury ID# 1010282030 Chowdury Farhat Aseeya Nidhi ID#1010313030 Industry Analysis Overview of the industry : PESTLE Analysis: Social factors: Any changes in social trends can impact on the demand for a company's products and how that company operates. Also the company may change its management strategies to adapt to the changes in social trends. As discussed earlier the inflation rate in Bangladesh is pretty high and also due to worldwide recession there is a fall in the trend of lifestyle and career expectation. This may have a negative impact on the 4D gaming zone as people may be more busy in setting up their career then going or spending on entertainment purpose. Also In global context, Bangladesh is now world’s eighth populous country having 148.5 million people with a high growth rate. The life expectancy in Bangladesh is 68 years. Population is characterized by a high proportion of young age population and the population is slowly aging, also there is huge rural to urban migration thus the demand for entertainment may have a upward trend. Technological Factors: There is a strong need for technological development in Bangladesh. Technological improvement...
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