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Taxi Service Industry Analysis

In: Business and Management

Submitted By MiznaAdam
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[TAXI SERVICE INDUSTRY ANALYSIS]

Service Industry Analysis Services Marketing / Bachelor of Business

2

SERVICE INDUSTRY ANALYSIS: INDIVIDUAL ASSIGNMENT

TAXI SERVICE INDUSTRY ANALYSIS

PREPARED BY:

MIZNA ADAM SERVICES MARKETING (323) BACHELOR OF BUSINESS FACULTY OF MANAGEMENT & COMPUTING MALDIVES COLLEGE OF HIGHER EDUCATION

Mizna Adam

Service Industry Analysis Services Marketing / Bachelor of Business

3

Acknowledgement

First and foremost I would like to thank all the taxi center owners and Mr. Ahmed Nazeer, Director of Ministry of Transport and Civil Aviation, for their contribution in completion of this report. Secondly I acknowledge the assistance provided by Mr. Hussain Husham, Managing Director of Brothers Motor Company, in arranging appointments with the taxi owners for the completion of this assignment. I also acknowledge the invaluable guidance provided by the lecturer, Ms. Zakkiyaa Moosa. I am also grateful for my colleagues Ms. Maliya Kurik Riza, Ms. Waseema Abdulla in the Bachelors Program for their valuable support and contribution in collecting the relevant information for the compiling the report. The constructive comments provided by each individual motivated me to improve my work.

Mizna Adam

Service Industry Analysis Services Marketing / Bachelor of Business

4

Executive Summary
This report analyses the performance of taxi service industry of the Maldives. Taxi service is an important mode of transport in Maldives. However no one knows exactly when the business emerged. Initially the service was provided with the use of central frequency by all operators of the business, however now each center has its own frequency. The porter’s five forces indentified that since there are number of taxi operators throughout Maldives and their prices being similar could create threat for existing competitors. Indirect

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