...How American Music has shaped America Every culture uses music to express their beliefs or feelings. From the early days of slavery, to recent pop culture, hip hop, rock, jazz or techno, music has shaped Americans into what we are today. Music not only gives artists an avenue to express their beliefs, it also gives the listener the feeling that there are people in the world that has the same feelings that they have. Not all music has a meaning or a message. Some music is just that, music; beats of a drum, strums of a guitar, electronic collaborations to make a melody, with no real message. Whether it is political, cultural, social, or just for the sake of music, artists have the means to express what they feel, and the popular ones have an audience. The first chapter of William Roy’s book, Reds, Whites, and Blues, focuses on folk music and social movements from the 1930s-1960s. He states that the importants of music was that, “…freedom songs was less important for their mass appeal than in the activity of blacks and whites joining arms and singing together (Roy 2010). Roy goes on and explains that social movements mobilize around culture, and music is culture. Ron Eyerman and Andrew Jamison explore social movements as it relates to music and how it transforms cultures. In the beginning of the book, they state that, “…nowhere has the “role” of music been more important than in the United States, where social movements have been less ideological and more emotive than...
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...culture of the Argentinians, there is one important place to start. Buenos Aires, the capitol of the country, accounts for over a third of the country’s population, and is rich in diversity. The city, and country, has religion freedom, as well as many different dialects meandering amongst the population, although Roman Catholicism is the official religion and Spanish the official language of the country. This relative “melting pot” of individuals carries a unique atmosphere, with different kinds of handicrafts found all over the country. “The gauchos produce silver buckled belts, spurs, stirrups and the mate gourds from which they drink their mate through a silver straw. The indigenous groups produce wood carvings, weavings and textiles such as ponchos” (Select, 2010). This is just the tip of the iceberg when it comes to the cultural relevance of Argentina and its people. The country is also very prominent within the realm of entertainment such as music and dance. The music scene in Buenos Aires is very much alive and there are many pubs and clubs, called "boliches", where local and international rock, jazz, reggae, punk, techno, dance, hip-hop, electronica or Caribbean bands perform. But the main attraction of the Buenos Aires entertainment culture is that of the Tango dance. Although there has been speculation that Cuba might have developed the dance, Buenos Aires is known...
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...SAVONIA UNIVERSITY OF APPLIED SCIENCES Savonia Business Marketing Plan in Spain of Black Light Discipline Heikki Karvonen Zhao Yunke Gogunskaya Valeriiya Xie Yuanyuan International Business Administration May 2011 CONTENTS 1 INTRODUCTION 5 2 TITLE 6 2.2 Subtitle 6 2.2.1 Subtitle 6 3 DISCUSSION 6 3.2 Subtitle 6 3.2.1 Subtitle 6 4 CONCLUSION 7 4.2 Subtitle 7 4.2.1 Subtitle 7 REFERENCES OR BIBLIOGRAPHY (examples) 8 5 APPENDIX 1 Title of Appendix 1 9 6 APPENDIX 2 Title of Appendix 2 10 INTRODUCTION With the development of globalization, our company decides to expand our target market to Spain. To make sure we have enough background knowledge about Spain, our company has done some marketing research, such as questionnaire, telephone interview and face-to-face interview before we dealing with the detailed marketing plan. In this marketing plan, we will present the result of our marketing research, and the analysis of marketing mix. The SWOT analysis is also an essential part of this plan. The insights of strengths, weaknesses, opportunities, and threats offer our company a good foundation before implementing the marketing plan. Below is some background information of Black Light Discipline band: Black Light Discipline is a Finnish band founded in 2005 on the idea to make captivating, synth-based grooves with a mix of metal and electro genres...
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...relaxation of border controls, especially within parts of Europe participating in the Schengen Agreement. As some people may be more inclined to use illicit substances during holiday periods and some may even choose to travel to destinations that are associated with drug use — a phenomenon sometimes referred to as ‘drug tourism’ — this means that from a European drug policy perspective the issue of drug use and travel has become more important. This Thematic paper examines travellers and drug use, with a focus on Europeans travelling within Europe, although some other relevant destinations are also included. For the purpose of this publication, a ‘traveller’ is defined as someone who goes abroad for reasons ranging from a weekend visit to a music festival or a short holiday, through to backpacking for longer periods. Using drugs in a foreign country can be associated with...
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...University of Phoenix Material Appendix D Part I Define the following terms: |Term |Definition | |Ethnic group |A group of people who identify with each other by way of language, heritage, culture and religion | |Anti-Semitism |Suspicion of, hatred toward, or discriminating against the Jewish community | |Islamophobia |Describes prejudice against, hatred or irrational fear of Islam or Muslims | |Xenophobia |An unreasonable fear of foreigners or strangers or of that which is foreign or strange | |Persecution |The systematic mistreatment of an individual or group by another group | |Religious group |A subgroup within a religion that operates under a common name, trandition and identity. | Part II Select at least 1 religious and 1 ethnic group not your own from the list below. Religious groups (based on http://religions.pewforum.org/pdf/affiliations-all-traditions.pdf) Christianity Evangelical Protestant Mainline Protestant Historically Black Churches Roman Catholic Latter-Day Saints (Mormons) Jehovah’s Witnesses Orthodox (Greek, Eastern) Judaism (Orthodox, Conservative, or Reform) Buddhism (Theravada or Mahayana) Islam (Sunni, Shia...
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...Term | Definition | Ethnic group | A group of people who identify with each other by way of language, heritage, culture, and religion. | Anti-Semitism | Suspicion of, hatred toward, or discriminating against the Jewish community. | Islamophobia | Describes prejudice against, hatred or irrational fear of Islam or Muslims. | Xenophobia | An unreasonable fear of foreigners or strangers or of that which is foreign or strange. | Persecution | The systematic mistreatment of an individual or group by another group. | Religious group | A subgroup within a religion that operates under a common name, tradition, and identity. | Part II Select at least 1 religious and 1 ethnic group not your own from the list below. * Religious groups (based on http://religions.pewforum.org/pdf/affiliations-all-traditions.pdf) * Christianity * Evangelical Protestant * Mainline Protestant * Historically Black Churches * Roman Catholic * Latter-Day Saints (Mormons) * Jehovah’s Witnesses * Orthodox (Greek, Eastern) * Judaism (Orthodox, Conservative, or Reform) * Buddhism (Theravada or Mahayana) * Islam (Sunni, Shia, Sufism) * Hinduism * Ethnic groups (based on divisions in U.S. Census Bureau documents) * Asian (Asian descent) * Black (African descent) * Hispanic and Latino (South or Central American descent) * Pacific Islander (Polynesian descent) * White (European descent) ...
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...Breakout Strategy Meeting the Challenge of Double-Digit Growth Sydney Finkelstein Charles E. Harvey Thomas C. Lawton (McGraw-Hill, New York, 2006) Table of Contents Dedication Acknowledgements Table of Contents List of figures Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Breakout Strategy Getting on the Fast Track Staying out Front Breakout Dynamics Putting Vision to Work Being a Magnet Company Delivering the Promise Executing Breakout Breakout Leadership Appendix: case study companies Index List of Figures Figure 1.1 Figure 2.1 Figure 3.1 Figure 4.1 Figure 5.1 Figure 5.2 Figure 5.3 Figure 5.4 Figure 5.5 Figure 6.1 Figure 6.2 Figure 6.3 Figure 6.4 Figure 7.1 Figure 7.2 Figure 7.3 Figure 8.1 Figure 8.2 Figure 8.3 Figure 9.1 The Breakout Strategy Cycle Companies Getting on the Fast Track Companies Staying Out Front Types of Capital and the Capital Accumulation Process The Vision Wheel State Transition for Harley-Davidson: Organization State Transition for Harley-Davidson: Culture State Transition for Harley-Davidson: Relationships State Transition for Harley-Davidson: Markets The Six Pillars of a Value Proposition Leveraging up the Apple Value Proposition Reconciling Different Value Propositions Leveraging up Samsung Electronics’ Value Proposition Components of a Business Model Aligning the Business Model and Value Proposition Business Model Needs Analysis Delivering Strategy System Balance and Strategy Delivery at...
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...arguments sake let’s call him “DANNY.” You desperately want to punch him in his ear, but he’s disabled. And because he disabled he makes sure to make EVERYONE mad. This kid will sometime attempt to befriend you then manage to say or do something so unspeakably rude or offer some sort of backwards compliment. Parties disassemble whenever this guy manages to find his way to one. Everyone avoids him but secretly watches him to see if he will lose a crutch while walking or roll down the stairs just to get in a good chuckle. THE SUBURBAN RAPPER The Suburban Rapper can be found in any common area, listening to his own music on his IPOD at an unreasonable volume. Generally (but not always) white, he awkwardly uses the words Dog, Crib, Homie, Phat, G, or Ill. If he spots you, he’ll ask you to “peep this new track yo,” or attempt to sell you tickets to his concert. His music is generally unbearable, and if you’re lucky, you can get away with only hearing a few verses. He always seems surprised that his poser antics never land him a girl, or a record deal. ACTIVIST ANNIE Somewhat related to the man-hating feminist but has plenty more to get her riled up than just men. Needs to be involved in every civil rights or ultra liberal campaign that has ever been mentioned on campus. Tries to make a cause out of every problem anybody has with authority, no matter how absurd or completely unfounded the complaint. YOU’RE A LITTLE...
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...Evolution of Music in Film and its Psychological Impact on Audiences By Stuart Fischoff, Ph.D. “I feel that music on the screen can seek out and intensify the inner thoughts of the characters. It can invest a scene with terror, grandeur, gaiety, or misery. It can propel narrative swiftly forward, or slow it down. It often lifts mere dialogue into the realm of poetry. Finally, it is the communicating link between the screen and the audience, reaching out and enveloping all into one single experience.” Film composer Bernard Herrmann. Why Is There Music in Film? The general feeling about film is that it is singularly a visual experience. It is not. While we certainly experience film through our eyes, we just as surely experience it through our ears. Especially today, particularly with modern home and theater sound systems offering multi-channel sound and high fidelity. Films are generally fantasies. And fantasies by definition defy logic and reality. They conspire with the imagination. Music works upon the unconscious mind. Consequently, music works well with film because it is an ally of illusion. Music plays upon our emotions. It is generally a non-intellectual communication. The listener does not need to know what the music means, only how it makes him feel. Listeners, then, find the musical experience in film one that is less knowing and more feeling. The onscreen action, of course, provides clues and cues as to how the accompanying music does or is supposed...
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...9-502-040 OCTOBER 5, 2001 DOUGLAS B. HOLT Mountain Dew: Selecting New Creative Standing at the front of a PepsiCo conference room, Bill Bruce gestured enthusiastically, pointing to the sketches at his side. Bruce, a copywriter and Executive Creative Director, headed up the creative team on the Mountain Dew account for PepsiCo’s advertising agency, BBDO New York. In fact, it was Bruce who devised the famous “Do the Dew” campaign that had catapulted Mountain Dew to the number three position in its category. With his partner, art director Doris Cassar, Bruce had developed ten new creative concepts for Mountain Dew’s 2000 advertising to present to PepsiCo management. Gathered in the room to support Bruce and Cassar were BBDO senior executives Jeff Mordos (Chief Operating Officer), Cathy Israelevitz (Senior Account Director), and Ted Sann (Chief Creative Officer). Each of the three executives had over a decade of experience working on Mountain Dew. Representing PepsiCo were Scott Moffitt (Marketing Director, Mountain Dew), Dawn Hudson (Chief Marketing Officer, and a former senior ad agency executive), and Gary Rodkin (Chief Executive Officer, Pepsi Cola North America). Scott Moffitt scribbled notes as he listened to Bruce speak. Moffitt and the brand managers under him were charged with day-to-day oversight of Mountain Dew marketing. These responsibilities included brand strategy, consumer and sales promotions, packaging, line extensions, product changes, and sponsorships....
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...CHAPTER 2. A HISTORY OF DRUG AND ALCOHOL ABUSE IN AMERICA Written by: Tammy L. Anderson To appear in: Harrison, L., Anderson, T., Martin, S., and Robbins, C. Drug and Alcohol Use in Social Context. Belmont, CA: Wadsworth Publishing -1- A HISTORY OF DRUGS AND ALCOHOL IN THE UNITED STATES Introduction The purpose of this chapter is to review the history of drug use and its social control in the United States so that students can gain an improved and thorough understanding of today’s problems and policies. Our approach to this matter is sociological, i.e., exploring how the interconnection between culture, social institutions, groups, and individuals function to create drug-related phenomena. A sociological approach integrates many kinds of social, cultural, political, and economic factors that manifest themselves in everyday life. While pharmacology helps us comprehend how specific drugs impact brain activity, sociology can inform us about the social roots of drugrelated behaviors which ultimately shape beliefs and behavior and motivate social policy. Therefore, a review of drug use in the U.S. and the social response to it must consider many diverse phenomena. This broader framework will move us beyond domestic borders and into the international community, for the history of drug abuse is an international, socio-political marvel. Another idea warrants mentioning before we begin our history lesson. It centers on the idea that drug use and abuse are socially...
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...BUSI 520 Group Marketing Analysis Project INDEX Introduction 1. Fitbit, Inc Background 2. Market Analysis 3. Positioning, Competition and Branding 4. Services and Pricing 5. Promotions and Marketing Conclusions Introduction This project will cover research done on the Fitbit Ultra, a fitness aid device design to help ambulatory people track their wellness and fitness. The report will open with a brief background and history of Fitbit, Inc and introduce the device features. The second section will cover a Market Analysis of the Fitbit Ultra. Research done on the demographic trends and economic trends that currently impact marketability of the Fitbit Ultra will be discussed. Additionally, consumer’s tastes and preferences, along with cultural factors that influence consumer purchasing of the device will also be covered in this report. Aspects of product positioning, to include social factors, personal factors, psychological factors, and other behavior that would influence a consumer to purchase the Fitbit Ultra will help identify more specific marketing strategies. The next section is devoted to research of the competition. This will include a SWOT analysis and a synopsis of the most competitive brands vying for market share with Fitbit Ultra. Analyzing the target markets and their potential for best customer impact is explored as well. The report will explore branding and services regarding the Fitbit Ultra and the website Fitbit.com...
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...1 INDEX Page INTRODUCTION 1. 2. YOUR CV USING THIS GUIDE TO CREATE A CV AND GETTING HELP 3 3 THE DESIGN GUIDE 3. 4. GETTING STARTED 4 Fig 1. Your Lifeline PROVIDING EVIDENCE THAT 4 CROSSES CULTURES Fig 2. Explaining Your Results COVERING LETTERS 6 Fig 3: Covering Letter Layout Fig 4: Opening Paragraph of Covering Letter Fig 5: Middle Paragraphs of Covering Letter Fig 6: Closing Paragraphs of Covering Letter CV FORMAT – 1 PAGE OR 2? 8 IMAGE AND FONTS 9 THE HEADER 9 Fig. 7: Header Fig. 8: Header plus ORGANISING YOUR MATERIAL 9 AND HEADINGS TACKLING WORK PERMIT ISSUES 10 Fig. 9 Nationality and Work Permission Data WRITING PERSONAL PROFILES 12 Fig 10. Personal Profile Statement Fig 11: Career Objective Statement Fig 12: Career Summary Fig 13: Expertise Summary BEAUTIFUL BULLETS 13 Fig 14: Bullet 1 Fig 15: A Powerful Summary SHOWING MANAGERIAL CAPABILITIES 14 REFERENCES 14 Fig 16. References SCANNING YOUR WORK 15 CV EXAMPLES PROFILE EXAMPLES EXAMPLE COVERING LETTER 16-28 29-30 31 5. 6. 7. 8. 9. 10. 11. 12. 13. 14 15. CV EXAMPLES 2 INTRODUCTION 1. YOUR CV Welcome. If you are a postgraduate student at The Birmingham Business School, one of the tasks you are likely to want to tackle is the design of a CV to ‘market’ your skills for the future. Even if you do not intend to try and seek work in the UK, you are likely to find that you can learn from the self-marketing skills our Careers Advisers and Consultants will emphasise in the workshop sessions offered...
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...3: Culture While this Hong Kong pedestrian appears not to notice the Nike billboard behind him, featuring NBA star LeBron James wearing the Air Zoom sneaker, the Chinese people certainly did notice. The Oregon-based Nike corporation was forced to pull its “Chamber of Fear” promotion, based on a Bruce Lee movie, after an outraged public objected to the image of a U.S. athlete defeating a kung fu master. In the global marketplace, cultural differences can undermine even the most elaborate promotional campaign. inside Culture and Society Development of Culture around the World Elements of Culture Culture and the Dominant Ideology Case Study: Culture at Wal-Mart Cultural Variation Social Policy and Culture: Bilingualism Boxes Sociology in the Global Community: Life in the Global Village Sociology in the Global Community: Cultural Survival in Brazil Sociology on Campus: A Culture of Cheating? “Nacirema culture is characterized by a highly developed market economy which has evolved in a rich natural habitat. While much of the people's time is devoted to economic pursuits, a large part of the fruits of these labors and a considerable portion of the day are spent in ritual activity. The focus of this activity is the human body, the appearance and health of which loom as a dominant concern in the ethos of the people. While such a concern is certainly not unusual, its ceremonial aspects and associated philosophy are unique. The fundamental belief underlying the whole...
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...Chapter 12: The African Diaspora in the Caribbean and Europe from Pre-emancipation to the Present Day by Roswith Gerloff Caribbean history of Christianity can be divided, with overlaps, into four main periods: the rather monolithic form of Spanish Catholicism from 1492, and of the Church of England from 1620; the arrival of the Evangelicals or nonconformist missionaries, Moravians, Methodists, Baptists, Congregationalists, and Presbyterians from the mid-eighteenth century; consolidation and growth of various European denominations in the region in uneasy tension with the proliferation of independent black Christian groups and African religions in the post-emancipation era from 1833; the contest for political, economic and religious independence after 1870, including the shift from British Imperial intervention and influence to those from North America, and national independence after 1962. Contemporary studies in anthropology and sociology of religion speak of 'religions on the move', or the process of transmigration and transculturation, as it refers to dynamic, reciprocal, transitory and multidimensional creations in shaping a 'poly-contextual world'. This implies that religions have to be regarded as cultural and spiritual phenomena whose 'taken-for granted' essence1 has resulted from transcultural and transnational processes of mutual 1 Klaus Hock, University of Rostock, abstract for an essay on the African Christian Diaspora in Europe, January...
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