...influence the performance of using online services. They did surveys and interviews. The results of descriptive statistics revealed that participants have habituation of booking online ticket and they find those systems satisfactory. On the other hand, booking an online ticket is a complex task for them. They looked at user habits when using online services. They looked at the adoption factors. They built their model based on technology accepteance model Article21 his paper presents two parts of a comprehensive research project undertaken: exploration of adoption factors in the USA and comparison of them with those found in Turkey in a prior study by the same research team. Ease of use got the highest weight of 34.5% of the interviewees’. Interviewees affirmed that they do not want to deal with complicated mobile services. According to the findings above, mobile services providers should focus on ease of use and usefulness with affordable cost. They looked at the mobile application use and adoption factors. They built their model based on technology acceptance model. They interviewed and they found that easy of use and usefulness is the most important both in the usa and turkey. Article 23 explore the effects of technical, organisational and personal...
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.......................................... 15 BIBLIOGRAPHY .............................................................................................................................. 16 2 College year 2015-2016 National Central University Introduction Researchers working in the high tech field have not finished to offer more innovative results. Connected watch is part of the hot topics of the moment and creates a race between the major manufacturers. A connected watch got several elements differentiating it from other existing watches. As its name indicates, it is connected to the web or a smartphone. Generally, the watch uses Bluetooth or Wi-Fi technology to allow the connection with your phone, or a...
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...的知覺易用、知覺有用、及知覺娛樂透過其使用態度產生間接的顯著影響。 關鍵字：科技接受模型、知覺娛樂、線上音樂系統、結構方程式模型 An Empirical Study on the Determinants of Adoption Intention of KKBOX On-Line Music Web System Abstract With the advent of E-commerce era and the rapid development of information technology, the choices for consumers are rich and multiple more than ever. This study investigates the registered members of KKBOX On-line Musical Web System to explore how the intention for use is influenced by related variables. Based on the technology acceptance model (TAM), we include perceived fun of users as an external motivation to establish an integrated model, which delineates how intention for using KKBOX is influenced by perceived usefulness, perceived ease of use, and perceived fun, and attitude toward using KKBOX directly and indirectly. A sample consisting registered members of KKBOX is used to test the proposed model. The empirical results show that intention for use is positively and significantly affected by attitude toward using KKBOX and perceived fun in a direct manner; through attitude toward using KKBOX, perceived usefulness, perceived ease of use and perceived fun positively and significantly affect intention for use in an indirect manner. Key words: Technology Acceptance Model, Perceived Fun, On-line Musical System, Structural Equations Modeling - 375 - 2008 12 壹、 前言 網際網路的興起已經逐漸顛覆傳統通路的階層結構。依據資策會於 97 年 1 月所公佈 的台灣地區網路、寬頻、無線及行動上網使用人數分析，上網人口已突破千萬人，網路的 普及率已達...
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...A Research Proposal On “Evaluating Customer Perceived Value in Mobile Banking Apps using Technology Acceptance Model (TAM)” Date: 15th May’15 Introduction Mobile banking is a result of the development of mobile technology used in the commercial domain. Mobile banking combines information technology and business applications together. Thanks to the mobile banking, customers can use it to get banking services 24 hours a day without having to visit a bank branch for personal transactions. Suoranta, M. (2003) conclude that Mobile banking is a relatively new service offered by banks to customers, and because of the convenience and features that save time and customers appreciate the services. Compared to other e-banking services, the development of mobile banking (m-banking) regarded the fastest. This development is due to the presence of m-banking services to answer the needs of a modern society that is promoting mobility. With one touch, creates convenience m-banking banking services in one hand. Benefit of mobile banking services will increase customer satisfaction. Furthermore, mobile banking creates "value" for the bank as a customer transaction service delivery channel access (wireless). Birch D and Young, M. A, (1997) conclude that the rapid advanced of technology in banking technologies, Customers want the convenience and flexibility on products and services that suit their needs and easy to use which cannot be offered by traditional banks. In the future of e-banking...
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...International Journal of Technology and Human Interaction, 9(2), 1-19, April-June 2013 1 Factors Influencing Citizen Adoption of E-Government in Developing Countries: The Case of Jordan Omar Al Hujran, Department of Management Information Systems, Princess Sumaya University for Technology, Amman, Jordan Anas Aloudat, Department of Management Information Systems, University of Jordan, Amman, Jordan Ikhlas Altarawneh, Prince Sultan College for Business & Tourism, Al-Faisal University, Abha, Saudi Arabia ABSTRACT The main purposes of this study are to investigate citizen adoption of e-government services in Jordan and to explore factors affecting the level of adoption of e-government services. Importantly, this study aims to develop a conceptual framework that is based on previous literature of Technology Acceptance Model (TAM) in order to examine the relationships between certain factors (government trustworthiness, service quality and citizen satisfaction) and citizen adoption of e-government services. A self-administered questionnaire was used to capture data from 356 Jordanian citizens across the country randomly. The findings indicate that perceived usefulness, perceived ease of use, citizen satisfaction and trustworthiness are significant predictors of the Jordanian intention to use an e-government service. The results also showed that the service quality dimensions: responsiveness, reliability, and empathy have significant impacts on the citizen satisfaction...
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...Univ Access Inf Soc (2015) 14:81–95 DOI 10.1007/s10209-014-0348-1 LONG PAPER Technology acceptance model: a literature review from 1986 to 2013 ´ ´ Nikola Marangunic • Andrina Granic Published online: 16 February 2014 Ó Springer-Verlag Berlin Heidelberg 2014 Abstract With the ever-increasing development of technology and its integration into users’ private and professional life, a decision regarding its acceptance or rejection still remains an open question. A respectable amount of work dealing with the technology acceptance model (TAM), from its first appearance more than a quarter of a century ago, clearly indicates a popularity of the model in the field of technology acceptance. Originated in the psychological theory of reasoned action and theory of planned behavior, TAM has evolved to become a key model in understanding predictors of human behavior toward potential acceptance or rejection of the technology. The main aim of the paper is to provide an up-to-date, wellresearched resource of past and current references to TAMrelated literature and to identify possible directions for future TAM research. The paper presents a comprehensive concept-centric literature review of the TAM, from 1986 onwards. According to a designed methodology, 85 scientific publications have been selected and classified according to their aim and content into three categories such as (i) TAM literature reviews, (ii) development and extension of TAM, and (iii) modification...
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...Almost daily a new information technology is introduced into our personal, professional, or educational lives. Studying acceptance of new technologies has become a focus of industry as well as academia. Application developers realize that lack of user acceptance of their technology can lead to loss of money, resources, and the failure of their product. In studying this key factor of user acceptance and use of technology, the Technology Acceptance Model (TAM) is one of the most cited models.TAM was developed by Fred Davis and Richard Bogazzi to explain computer technology user decisions. The theoretical basis of the TAM model was from Fishbein and Ajzen’s Theory of Reasoned Action (TRA). The Technology Acceptance Model (TAM) is an information systems theory that explores how users may accept and use a technology, or may decline to accept and use the technology. The purpose of TAM is “to provide an explanation of the determinants of computer acceptance that is general, capable of explaining user behavior across a broad range of end-user computing technologies and user populations, while at the same time being both parsimonious and theoretically justified” (Davis, 1989). TAM examines a number of factors that influence user decisions about if, how, and when they will use a new technology. One of these influencing factors is perceived usefulness (PU). PU was defined by Davis as, "the degree to which a person believes that using a particular system would enhance his or her job performance...
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...i THE CONSUMER’S BEHAVIORAL INTENTION TOWARD E-TICKETING SYSTEM OF GOLDEN SCREEN CINEMA (GSC) IN MELAKA SHAFINAZ NADIA BINTI MOHD MOTTASIR Report submitted in partial fulfillment for the Bachelor of Technology Management (High Technology Marketing) FAKULTI PENGURUSAN TEKNOLOGI & TEKNOUSAHAWAN UNIVERSITI TEKNIKAL MALAYSIA MELAKA ii VERIFICATION “I hereby declare that I have read this thesis and in my opinion this thesis is sufficient in terms of scope and quality for the award of the degree of Bachelor of Technology Management (High Technology Marketing) Signature: Name of Supervisor: Madam Azrina Binti Othman Date: Signature: Name of Panel Supervisor: Dr. Norfaridatul Akmaliah Binti Othman Date: iii CONFESSION “Hereby, I declare that this thesis entitled “The Consumer’s Behavioral Intention Towards e-Ticketing of Golden Screen Cinema (GSC) in Melaka” is the result of my own research except as cited in the reference. The thesis has not been accepted for any degree and is not concurrently submitted in candidature of other degree. Signature: …………………………………… Name : Shafinaz Nadia Binti Mohd Mottasir Date : …………………………………… iv DEDICATION I learn patience, perseverance and dedication. Now I really know myself, and I know my voice. It’s a voice of pain and victory. To my beloved Mom and Dad, My siblings, My lecturers, My friends, Those who have helped me during my rough time, Helped shape me into what I’ve...
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...THE EVOLUTION OF TECHNOLOGY: COMPARING COMMUNICATION METHODS OF MODERN SOCIAL NETWORKS TO RURAL INDIGENOUS GROUPS [DO NOT CITE WITHOUT PERMISSION OF THE AUTHORS] 1 ABSTRACT “It has become appallingly obvious that our technology has exceeded our humanity” (Einstein 1875-1955). This quote by Albert Einstein shows the vast technology changes experienced by humanity. The early indigenous tribes and groups had developed systems of communication and networks to conduct their daily activities (ie. trade, etc) with the use of technological resources which were far inferior compared to modern day. They created social networks to communicate and share common interests during their interactions. A social network defined is a social structure that encompasses individuals and organizations who become connected through sharing of common interests, for example in friendship, beliefs, knowledge, etc. In the modern era, post 1950s, humankind had begun to see a sharp climb in technology uses to ease daily tasks and activities. They created a social structure such that much of the interaction and creation of social networks revolves around the use of technology as a resource. Technology in the modern era has begun to be viewed as a means of effective communication and function for a majority of individuals. The comparison between rural indigenous groups of the past and the modern era communication methods can be studied to see whether technology has increased level of communication. ...
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...Augmented Technology Acceptance Perspective Johannes Putzke, Detlef Schoder, and Kai Fischbach Department of Information Systems and Information Management University of Cologne, Germany The authors propose an augmented version of the Technology Acceptance Model to examine the consumer acceptance of mass-customized (MC) newspapers. Model findings (n D 2,114) suggest that the customer’s willingness to invest effort for MC products is one of the main factors driving adoption. Furthermore, gender is found to moderate the relation between base category satisfaction (with the base category “newspaper”) and perceived usefulness of an individually printed daily newspaper. Mass Customization (MC) products are one of the emerging research trends in management (Arora et al., 2008). Although considerable research has been devoted to MC in supply chain management (e.g., Dean, Xue, & Tu, 2009), innovation management (e.g., Franke, Keinz, & Schreier, 2008; Kaplan & Haenlein, 2006), and marketing (e.g., Syam & Kumar, 2006), rather less attention has been paid to MC in media economics (e.g., Franke, Keinz, & Steger, 2009; Franke & Schreier, 2002; Ihlström & Palmer, 2002; Kaplan, Schoder, & Haenlein, 2007; Schoder, Sick, Putzke, & Kaplan, 2006). Hence, there remains a limited understanding of the underlying factors that drive the customer’s adoption of MC media. This study intends to help fill this research gap. It proposes a modified version of Fred Davis’s (1989) Technology Acceptance...
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...2009. 14 IMPACT OF TECHNOLOGY ADOPTION ON CONSUMER BEHAVIOUR Elina Gaile-Sarkane Riga T echnical University, Latvia, elina.gaile-sarkane@rtu.lv Abstract Fast development of equipment and technologies, economic globalization and many other external circumstances stimulate the changes in consumer behavior. Usually consumer behavior has drawn upon theories developed in related fields of study of human behavior such as psychology, sociology, economics, behavioral economics, and anthropology, to develop a theoretical framework for the analysis of the behavior of consumers. It is very convenient and up-to-date to use information and telecommunication technologies for communication among individuals what improves the information flow within an organization and outside. At the same time there are a lot of challenges for all involved parts – industry and society. These challenges are principally related to adoption of the technologies in the country what directly impacts the consumer behavior. In the paper customer behavior in electronic environment have been analyzed, peculiarities of behavior caused by information and telecommunication technologies were funded out. The research conducted by the author showed that information technologies create dynamic behavior what involves different from traditional market interactions and exchanges. Keywords: consumer behavior, electronic environment, adoption of technologies, information and telecommunication technologies. Introduction A...
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...Colegio de San Juan de LetranCollege of Liberal Arts and SciencesIntramuros, Manila 1002, PHILIPPINES | Date Completed: March 16, 2013Signature of the Proponent:_________________________________ | Capsule Research Proposal | | BalcosSioting | CziannicaVhieJennyvyl | PolintanMaglantay | | Last Name | First Name | Middle Name | Field of Specialization | Communication | Research Attributes | Research Approach | Mixed Method | | Research Method/Design | Descriptive | | Corpus of Data | FocusInterview/ Questionnaire Survey | | Research Domains | Social Network and Technology Use | | ResearchFoci/Parameters | Instagram, Technology Acceptance, Uses and Motives of Social Media Users | | | | Project Title: | Instawhat? Defining the Technological and Personal Uses of Instagram | Research Journals /Articles/BooksReviewed | Ancu, M.(2012). Older Adults on Facebook: A Survey Examination of Motivesand Use of Social Networking by People 50 and older. The FloridaCommunication JournalAyyad, K.(2011). Internet usage vs traditional media usage among universitystudents in the United Arab Emirates. Journal of Arab & Muslim Media Research,4 (1), 41-61Ballard, C. L. (2011). “What’s Happening” @Twitter: A Uses andGratifications Approach.University of Kentucky Master ThesesBerkers, P. (2011). Gendered scrobbling: Listening behaviour of young adults in Last.fm. Interaction: Studies in Communication & Culture, 279-296Boyd, D.M. & Ellison, N.B...
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...submitted in partial fulfilment of the requirements for the degree of Master of Science (MTM) In the GRADUATE SCHOOL OF TECHNOLOGY MANAGEMENT, FACULTY OF ENGINEERING, BUILT ENVIRONMENT AND INFORMATION TECHNOLOGY, UNIVERSITY OF PRETORIA 09 April 2012 Table of Contents Contents RESEARCH REPORT: 0 Title: An investigation into the adoption of Digital Terrestrial Television in Gauteng 0 Student name 0 Bongane Brian Mabaso 0 Master of Science (MTM) 0 GRADUATE SCHOOL OF TECHNOLOGY MANAGEMENT, 0 FACULTY OF ENGINEERING, BUILT ENVIRONMENT AND INFORMATION TECHNOLOGY, 0 UNIVERSITY OF PRETORIA 0 09 April 2012 0 Table of Contents 1 Abstract i Acknowledgements ii List of Figures iii List of Tables iv List of Acronymns/Definitions/Abbreviations v 1. Background to the research study 1 1.1. Introduction 1 1.1.1. Advantages of Terrestrial Microwave over Satellite 2 1.1.2. Digital Terrestrial Television value chain 4 1.1.3. Benefits of Digital Terrestrial Television to the consumer 5 1.1.4. Benefits of Digital Terrestrial Television to the broadcaster 5 1.1.5. Public broadcaster’s commercial activities 6 1.1.8 International Public Broadcasters 7 1.2. Historical development and current state of the industry 8 1.3 Technology standards (DVB-T set top boxes) 9 1.4 Research problem 11 1.5 Rationale for the study 11 1.6 Research objectives and/or...
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...DARE TO DISRUPT!! DARE TO DISRUPT!! Theme: Means to tackle disruptive innovation Name: Prasun Kumar Das PGPM Participant, Batch 1114 Information Management S. P. Jain Institute of Management & Research Mobile - +91 7506793925 DISRUPTION – The New Age Competitive Strategy Everything is fair in love and war; and competition in a business environment is like a cold war. Innovation has always been the major strategy used by businesses around the world to stay competitive. The traditional paradigm of innovation was to improve the performance of the existing technology, thereby steeping up the performance trajectory. However, value creation for customers may be much simpler than high performing technology. There is always a threshold level till which customers can absorb and appreciate which the traditional paradigm fails to address. This has lead to a gradual shift in paradigm, over the last five decades, from a continuous performance improvement to that of something called ‘Disruption’. Clayton Christensen coined this term and today it has become a big buzzword. He identified ‘Disruptive Innovation’ as a product or service, so compelling in nature that everyone rapidly abandons their current way of doing things to this new approach. IT has been the big enabler of this disruption. The fundamental aspect of disruption is to use the right benchmark, which becomes additive with time. When that happens, we find entire product lines – even the whole market...
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...THE APPLICATION OF CHANGE MANAGEMENT THEORY TO HR PORTAL IMPLEMENTATION IN SUBSIDIARIES OF MULTINATIONAL CORPORATIONS Cataldo Dino Ruta HR portals are complex information technology (IT) applications that can be accessed by all employees of a given organization. By placing more applications and information online, HR portals reduce the reliance employees have on HR personnel. Given this relational change, from human to computer, the HR portal implementation process must take into account the challenges of both change management and technology acceptance. By integrating change management theories with IT user acceptance models, this article adds to HR’s collective knowledge of ways to effectively implement HR portals. In addition, this article describes the cross-national challenges that exist when a global firm attempts to implement an HR portal around the world. Thus, this article will present a model that (1) integrates change management theories and IT user acceptance models and (2) illustrates the ways in which change management plans may need to be adapted to be effective in various subsidiaries. A case study of Hewlett-Packard’s (HP’s) worldwide implementation of their @HP Employee Portal in the Italian subsidiary of HP illustrates the key issues of these theories. © 2005 Wiley Periodicals, Inc. Introduction Human Resources Portal Applications In recent years, the World Wide Web has revolutionized the way individuals in organizations access information. In addition...
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