...Microsoft: Launching the Smart Watch Microsoft was founded in 1975 by Bill Gates and Paul Allen, which initially sold operating system software for personal computers and, over time, expanded into office application software, web browser software, entertainment devices, and other technologies. By 2003, Microsoft generates over $32 billion in annual revenues and more than 54,000 employees globally, a worldwide leader in software, services, and Internet technologies for consumers and businesses. With the believe that a new software platform could be built for non-computer devices, Mitchell made a presentation to Microsoft management in which he reviewed the progression of computing platforms over time – from mainframes to PCs to personal digital assistants (PDAs) to cellular phones – and asked what could be the next platform in late 1999. Later, Mitchell formed a team and identified watch as the first SPOT-enabled device after a series research within the wearable market. At that time, there are already several watch manufacturers launched their smart watch, for instance, Seiko introduced its MessageWatch in 1990, Timex launched its DataLink Watch in 1994 and Motorola introduced a wristwatch word pager in 1997. Mitchell commented: “ The idea was quite visionary, but the technology just wasn’t there yet.” Therefore, Mitchell built the SPOT watch based on different aspects, content, the FM radio network, the software and microchips and the watch itself in order to maximum...
Words: 777 - Pages: 4
...[pic] Incident Response Plan Template for Breach of Personal Information Notice to Readers Acknowledgments Introduction Incident Response Plan Incident Response Team Incident Response Team Members Incident Response Team Roles and Responsibilities Incident Response Team Notification Types of Incidents Breach of Personal Information – Overview Definitions of a Security Breach Requirements Data Owner Responsibilities Location Manager Responsibilities When Notification Is Required Incident Response – Breach of Personal Information Information Technology Operations Center Chief Information Security Officer Customer Database Owners Online Sales Department Credit Payment Systems Legal Human Resources Network Architecture Public Relations Location Manager Appendix A MasterCard Specific Steps Visa U.S.A. Specific Steps Discover Card Specific Steps American Express Specific Steps Appendix B California Civil Code 1798.82 (Senate Bill 1386) Health Insurance Portability and Accountability Act of 1996 (HIPAA) Gramm-Leach-Bliley Act (GLBA) Appendix C Escalation Members (VP Level of Management) Auxiliary Members (as needed) External Contacts (as needed) Notification Order Escalation Member Notification List Notice to Readers Incident Response Plan – Template for Breach of Personal Information does not represent an official position of the American Institute...
Words: 8476 - Pages: 34
...constitute a well-defined market segment, direct marketing tends to target specific individuals or households. In a business-to-business (B2B) context this would be an individual or a specific organisation or firm. Direct marketing is not just concerned with marketing communications. It is also concerned with distribution. In using direct marketing, the firm is making a choice to cut out the use of marketing intermediaries and sell the product or service direct to customers. This has implications for both channels of distribution and logistical decisions. Direct marketing comes in a variety of forms. It is one of the fastest growing areas of marketing and is being propelled by technical advances, particularly in the field of computer technology and the www. Academics and consultants have taken up direct marketing with enthusiasm, and have helped to drive the subject forward both intellectually and practically. 1.1 Direct marketing is not new Direct marketing is not new, as many companies have sold products direct to the public for years e.g. Kleeneeze and Avon who have sold products door to door for many years. Direct mail through the post and mail order catalogues have been utilised for a long time and all are...
Words: 8178 - Pages: 33
...Can But Should We? “As healthcare embraces technology to improve patient outcomes, streamline operations, and lower costs, the technologies with the most impact are the ones that make things simpler” (Why and How). Various companies are trying to simplify the process of obtaining essential patient information with the use of quick response, or QR codes. These codes are placed on stickers, bracelets, and cards for wallets. When paramedics scan the QR code, they gain access to the patient’s health profile, which contains basic personal information, allergies, medications, and emergency contacts. With instant access to this vital information, medical errors are reduced, and the time that they would otherwise spend obtaining this information is cut. Some people believe that this is a wonderful advancement, and it “could benefit so many folks” (Davis), while others are concerned and skeptical about this new technology. Benefits One advantage of utilizing QR codes in emergency response situations is the shortened time spent obtaining vital patient health information. By cutting down time, paramedics are able to make treatment decisions more quickly. “Every second counts during medical emergencies, and quick access to medical information can be the difference between life and death” (Rich). Immediate access to the individuals medical data will allow for more accurate and effective health interventions. Another convenience to quick response codes is the reduced risk of medical errors...
Words: 1446 - Pages: 6
...system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location." While there are many other possible definitions, the DMA captures the four basic concepts that set direct marketing apart from traditional marketing. The notion of interactivity, or one-to-one communication between the marketer and the prospect or customer, is one factor that distinguishes direct marketing keting from general advertising and other types of marketing. Direct marketing makes an offer and asks for a response. By developing a history of offers and responses, direct marketers acquire knowledge of their prospects and customers, resulting in more effective targeting. Measurability also sets direct marketing apart from general advertising and other forms of marketing. Direct marketers can measure the response to any offer. Measurability allows direct marketers to test a variety of lists, offers, media—virtually any aspect of a campaign—in order to allocate marketing resources to the most effective combination of elements. Direct marketing uses a variety of media, including mail, magazine ads, newspaper ads, television and radio spots, infomercials (also television but longer format), free standing inserts (FSIs), and card decks. This flexibility allows direct marketing to provide interactivity and measurability and still take advantage of new technologies. By being adaptable to virtually any media, direct marketing will lead marketers...
Words: 3377 - Pages: 14
...Information Technology Acts Technology has affected us in a very positive way and has increase quality of life. However, everything comes with a price and at times disadvantages. A major disadvantage is the loss of privacy in many different levels, from our personal lives to our everyday routines but also in the work environment. As a response to the invasion of privacy, the government has passed several laws to counteract this trend and try to protect us and our privacy in some extend. In this paper we will discuss the Telephone Consumer Protection Act of 1991 and the Health Insurance Portability and Accountability Act of 1996. Telephone Consumer Protection Act The telephone has brought great benefits and has become a necessity. At the same time, several companies use this as a tool to drive sales and increase profits. Telemarketing is one of the ways companies have taken advantage of this great invention. Who has not been the victim of these intruding and harassing phone calls? This is an issue that has plagued millions of people across the United States since the late eighties. People felt their privacy was being invaded. Their phones numbers and contact information was being sold and shared amongst many companies while they were being bombarded with phone calls in the privacy of their own homes. There was a sense of loss of personal control and privacy. As a result, the government passed the Telephone Consumer Protection Act (TCPA) of 1991 in response to the increasing...
Words: 754 - Pages: 4
...environment . Information technology has been an essential part of this process. As there are huge benefits obtained from technology there have also been issues that have derived from it, such as ethical ones. Several acts have been established in order to have the ability to control those pitfalls identified. Mankind has acknowledged that technology is an ideal part of our work lives as well as our personal lives and has been able to identify and establish boundaries within these to ensure the overall protection of one. CHANGE There was a time in which in order to send another person a memo or a letter it was sent by transporting it with a carriage and horse, patiently one would await a response from the other party which could at times take weeks or months depending on how far the other party was. That changed when motorized vehicles were invented, it was now faster to send and receive those responses, and one would still patiently await the other’s response. We then had airplanes a much faster method of transporting our said information. Nowadays, there is no such thing as waiting patiently for a response! We have electronic mail! With which as soon as we hit the “send” button we expect a reply, within a few minutes of waiting one grows impatient. Technology has allowed to be in touch with one another across the globe in a simultaneous and immediate manner in the same way it has been an enabler to have expectations of immediate responses. BENEFITS AND ISSUES ...
Words: 821 - Pages: 4
...Kasia, thanks for sharing this is very interesting policy of BYOD/BYOT. This policy is a notable response to improve the gap between technology and school access within the public schools. However, it was very disappointing to learn of the policymakers did not solicit input from teachers, a major policy actor (Fowler, 2013). Ironically, BYOD has been around for a while (in the workplace) as more organizations opted to have employees use same mobile device for personal and office use, and work from anywhere. With regards to the workplace, it was clearly viewed as a cost savings measure for most organizations. Conversely, BYOD became a security nightmare for the technology and human resources departments of these same organizations. Ultimately,...
Words: 284 - Pages: 2
... Technology Plan and Effective Online Communication Skills Michael E. Dudley Walden University September 11, 2013 Assignment Template Summary This template includes spaces for you to respond to each required part of the Week 2 Application. It also includes excerpts from the Discussion and Response Rubric and the Application 2 rubric that your instructor will use to grade your work. Specifically, you will complete: 1) Part 1: Personal Technology Contingency Plan a) Technology Back-up Plan b) Communication Plan c) Back-up Computers and Contacts Information 2) Part 2: Effective Online Communication d) Your Sample Post: Definition of email etiquette e) Evaluation of Your Sample Post This template also contains other important information: * Excerpt from the Discussion and Response Rubric – the complete rubric can be found in your classroom. Your instructor will use this rubric to assess your discussion posts each week. You will use the rubric elements and criteria to evaluate your work in Part 2 of this assignment. * Excerpt from the Week 2 Application Rubric – the complete rubric can be found in your classroom. Your instructor will use the Week 2 Application Rubric to assess your work for this assignment, completed in the following pages. * Information about how to save a file to your computer is found at the end of this template. Proceed to the next page to begin your work. Part 1: Personal Technology Contingency...
Words: 2361 - Pages: 10
...Control __Empathy ___Being Assertive _Compassion ___Athletic Ability __Integrity ___Honesty __Courage ___Respect __Wealth ___Competitiveness * The question asks the reader to choose 5 characteristics, but not how to choose it. More specification should be considered into the question, such as asking the respondent to place a check mark beside the desired answers. c) Ambiguity in responses-respondent may be confused about how to answer because some answers overlap or they perceive no correct answer. What does bullying mean to you? -Emotional abuse -Physical abuse -Sexual harassment -Other * Physical abuse and sexual abuse and emotional abuse are all linked to each other because they are all forms of unwanted association , and this may be confuse the reader as it makes it hard to distinguish one answer from the other since they overlap and are somewhat repetitive. Also, the answers are one-sided as the point of view is not only from the victim, but the bully as well. There are no victims without bullies. The responses should...
Words: 1518 - Pages: 7
...Perception of Using a Personal Emergency Response System among Community-Dwelling Older Adults With advancements in technology, assistive devices have facilitated older people to be independent for a longer period of time. The Personal Emergency Response System (PERS) is one example of a device that has aided older adults living with chronic illness and disability (Mann, Ottenbacber, Fraas, Tomita & Granger, 1999). In addition, the trend of living alone amongst older people has increased dramatically from 1935 to 2011 (US Census Bureau, 2010). One-third of the adult population who are over the age of 65 fall each year and the risk of falling increases with the advancement of age (Centers for Disease Control and Prevention, 2008). Falls, therefore, have become one of the major health challenges in the health care system if there is a delayed or absence of medical attention. Prevention or early detection of such incidences could minimize the severity of falls related injuries (Gurley, Lum, Sande, Lo & Katz, 1996). Some of the devices that keep older adult secure during emergencies, based on Personal Emergency Response Systems (PERS), have reduced mortality rates significantly (Berstein, 2000). Concept and importance of a PERS The history of a PERS started from 1972...
Words: 1866 - Pages: 8
...Information Technology Acts Paper BIS/220 01-26-2012 Information Technology Acts Paper Advancements in information technology are made daily. Theses advancements have brought new ethical issues to the surface. Complexities that could not be imaged 30 years prior are making the public take a look back at privacy and how fast it is disappearing. The processing of data via the computer (Encarta, 2003), better known as information technology, brings with it the ability to gather and distribution of large amounts of data inexpensively. The majority of the data available on-line is the comprised of bits and pieces of everyone’s lives. The public has taken a closer look at the options they have to govern that data and protect their privacy. Two laws put into place to protect the public’s privacy were the Do Not Call Implementation Act of 2003 and the Childrens Internet Protection Act of 1998 (COPPA). Do Not Call Implementation Act of 2003 Some of the major advancements in information technology are the World Wide Web, electronic mail, mobile phones, and multiple communication device options. The combination of these advancements made individuals personal contact information very accessible. This gave telemarketers many different ways to contact possible customers. Many organizations used this opportunity to bombard, anyone unlucky enough to unknowingly provide their data, with multiple sale attempts. The Do Not Call Implementation Act of 2003 was in response to the unethical...
Words: 450 - Pages: 2
...ESSAY ON IMPACT OF C/T ON PERSONAL BUSINESS LIFE Conclusion Communications Impacts In the past the manual and verbal method of communication was the norm on all aspects of our lives. Communications mediums have changed beyond recognition with the advancement of Technology. In this essay I will provide an overview of three forms of Technology: Mobile Phone, the Internet, the E-Mail. I will also explain current development in C/T and discuss the role of legislation on the industry. Mobile Technology: Mobile Technology is the technology used for cellular communication. They come into use in 1990’s. When first introduced, it way a luxury item, today it is viewed as an essential to our existence. Old mobile technology consisted of a large handset, battery and signal difficulties and was very expensive. Since the start of this millennium a standard mobile device has gone. Today mobile are slim line, cheaper and can perform of many functions: Personal Mobile use: * To call * To Text * Camera functions * Games * Alarm * Email * Internet * Calendar * App Store Business use: * To communications with staff, customers/business partners Advantages of Mobile Technology: * 24/7/365 contact * Accessible at all time * Variety of services available via any mobile * Mobile Marketing reaches new and existing customers * Sending out special offers and tracking responses. * GPS in phone can help to...
Words: 867 - Pages: 4
...Section A: Personal Information In this section the author would like to gather personal information from respondents. (Please tick “X” at appropriate response.) Q1. What is your age? Below 21 years||21-30 years|||| 31-40 years||Above 41|||| Q2. What Gender? Male|| Female|| Q3. What programme are u undergoing currently at Twintech? Master degree||Diploma||Others|| Bachelor degree||SPM|| || Section B: ATTITUDE The section below is seeking the Attitude of students towards acceptance of e-learning to the e-learning system used by institution. Respondents are asked to indicate the extent to which they agreed or disagreed with each statement using 5 Likert scale [(1) = strongly disagree; (2) = disagree; (3) = neutral; (4) = agree and (5) = strongly agree] response framework. Please put an “X” to the BOX to indicate the extent to which you agree or disagree with the following statements. No|Questions|Strongly Disagree|Disagree|Neutral|Agree|Strongly Agree| B1|Attitude|||||| A1|I feel at ease using e-learning provided by my institution.|||||| A2|I tend to feel convince and accept the e-learning system into my life style.|||||| A3|I feel convince that, e-learning will enhance my education skill.|||||| A4|I feel the e-learning system, attracts me to my institution.|||||| A5|I generally believe in the e-learning system as it makes learning less stressful.||||| | From the section C to section H ALSO HELP TO DETERMINE WHAT ARE THE EFFECTS OF E-LEARNING...
Words: 1024 - Pages: 5
... Overcoming Challenges to Conducting Online Surveys Jiali Ye Georgia State University, USA Chapter VIII AbstRAct The widespread use of personal computers in the work place and at home has created a new opportunity of conducting research. With the increasing accessibility of the Internet and e-mail, using the new medium to distribute surveys is gaining popularity among researchers. The online survey, however, is a “double-edged sword,” with the ability to access a large number of respondents at low costs, but the risk of increasing difficulties to evaluate the quality of the research (Couper, 2000). Concerns over response rates, sampling, and controlling the data collection environment have posed serious challenges to online survey researchers. The purpose of the present chapter is to offer suggestions for addressing these concerns. After a brief discussion on the formats of online surveys, the author will outline the challenges of conducting online surveys, and provide some strategies to overcome these challenges. IntRoductIon formats of online surveys Internet-based research may appear in various forms, but generally there are two formats for online surveys: e-mail surveys and Web-based surveys. E-mail surveys. According to Bachmann, Elfrink, and Vazzana (1996), e-mail questionnaires appeared almost simultaneously with the introduction of e-mail. E-mail surveys used to be restricted to population samples from within a company or a university. With the increasing...
Words: 1226 - Pages: 5
