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Ted Henderson Case Study Essay

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1: There are more than 12 000 veterinarians in Canada. Canada has approximately 3000 veterinary practices: large or/and small animal practices. The majority of veterinarian practice in the provinces: Ontario, Quebec, Alberta, and British Columbia. (Promote and distribution to veterinarians because they are the target market)

2: Ted Henderson has $40,000 + $10,000 = $50,000 to self-invest.

3: The prices offered by manufacturers in China range from $3.44 to $3.60 per boot. The order from the company with the lowest price has to be a minimum of 6000 boots.

The main problem is that Ted Henderson needs to put together a marketing plan in order for him and his friend, Brett Welch, to make a decision on whether to proceed with the business of

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