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Telecom

In: Business and Management

Submitted By sachind21
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ASSIGNMENT

Course Code : MS - 65

Course Title : Marketing of Services

Assignment Code : MS-65/TMA/SEM – I/2014

Coverage : All Blocks

Note : Attempt any six questions and submit your assignment on or before 30th April, 2014 to the coordinator of your study centre.

1. What are the implications of the services marketing triangle? Explain giving suitable examples.

2. Give some examples of services that are high in credence qualities. How do high credence qualities affect consumer behavior for these services? Discuss.

3. Describe the non-monetary costs involved in the following services: a) Health services b) Home loans

4. Select a service organization of your choice a) Identify its patterns of demand. Do demand levels following a predictable cycle or change randomly? What are the underlying causes of these variations? b) What is the nature of this service organization’s approach to capacity and demand management? c) What changes would you recommend in relation to its management of capacity and demand? Why?

5. Why do customers switch service providers? Can you do anything as a marketer to prevent the customers from switching? Discuss.

6. (a) Explain the importance of branding of financial services giving suitable examples. (b) Explain the importance of physical evidence for an educational institute.

7. The GATS conceives of services as being traded internationally through four modes. Explain these four modes and give specific examples of each.

Q1) What are the implications of the services marketing triangle? Explain giving suitable examples.

Ans:- Services Marketing Triangle is a model for the relations between company-personnel-customers. It focuses upon making and keeping promises to customers.

Points of the Triangle
Each side of the service marketing triangle

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