...dubaiThe current issue and full text archive of this journal is available at www.emeraldinsight.com/1753-8335.htm JPMD 1,1 Dubai – a star in the east A case study in strategic destination branding Melodena Stephens Balakrishnan University of Wollongong in Dubai, Dubai, United Arab Emirates Abstract Purpose – Worldwide approximately 200 national economies are competing in the destination market. In 2006, global government and capital expenditure exceeded US$1,480 billion making destination branding an important concept that still remains fragmented and unplanned. Dubai, an emirate of the UAE in the Middle East has been chosen as a case study to explain some elements of successful destination branding. This paper aims to apply a framework developed by Balakrishnan to explain areas of caution when competing in an international market where success is also partially dependent on the macro-environment. Design/methodology/approach – The framework was developed by reviewing literature on destination, place, corporate, product portfolio and service branding. The framework was tested using case study methodology. Secondary research was primarily used to develop the case. Findings – There is a strong fit with the model suggesting that destinations can use this as a basis for continuity in strategy even as governments change. Based on the analysis and review; a checklist for destination branding strategy was recommended. Research limitations/implications – Since, this study depends...
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...Dubai World Center Airport Operations Management Name: Institution: ABSTRACT Dubai is one of the United Arab Emirates, it has been a center for remarkable growth and development over the years. It currently has a population of a little over 2 million citizens. The past few decades have especially witnessed a rapid growth in the city’s development projects to a ‘world-leader’ status. Primarily, Dubai is an ideal region for socio-economic and infrastructure development owing to its geographical location. The Dubai World Central (DWC) in specific is an ideal and modern aerotropolis that is centered around Al Maktoum International Airport and serves the purpose of connecting flights from most parts of the world with tactical ease. It is noteworthy to mention that Dubai’s aviation sector is responsible for 28% of the Emirate’s Gross Domestic Product (GDP). Additionally, it is a source of employment for numerous local and international personnel (IBP, Inc., 2014). Dubai is one out of seven Arab Emirates of the United Arab Emirates (UAE). It is quite unfortunate that only little is known of its historic development since the culture of initial inhabitants did not focus on documenting happenings. Nonetheless, the area covered by the UAE has been occupied by people of Arab descent for thousands of years that have past. This is mostly because it served as a major trading area that connected the East and the West during prehistoric times (Ramos, 2012). By the inception of the 20th...
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...Relationship between Real Estate and Financial Sectors in Dubai Economy Dr. Eisa Abdelgalil Data Management and Research Department Table of Contents Table of Contents............................................................................................................i ......................................................................................................................ﻣﻠﺨﺺ ﺗﻨﻔﻴﺬيii Executive Summary ..................................................................................................... iii 1. Introduction................................................................................................................1 1.1 Background ..........................................................................................................1 1.2 Objective ..............................................................................................................1 1.3 Research questions...............................................................................................1 1.4 Methodology and data..........................................................................................2 1.5 Outline of the study..............................................................................................2 2. Dynamic of Real Estate Market.................................................................................3 3. Impact of Real Estate on Financial Institutions ........................................................
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...Emirates has managed to achieve in less than three decades what giant and well established global carriers like British and Lufthansa managed in about five decades, and that is to serve all five continents without any alliances or partnerships. The objective of this term paper is to analyze some of the competitive dynamics that Emirates, legacy airlines and regional rivals have had to contend with and how Emirates has managed to come out on top especially in some business-hostile territories like North America and Europe. The history and origins of the Emirates airlines are highlighted as this paper outlines the business strategy that has propelled the carrier to international stardom. Also articulated from the research is the ambitious expansion that has European rivals worried and in some cases like Canada, the government stepping in to protect local carriers. The paper concludes by examining the viability of the carrier maintaining the growth and profitability curve and the expected rebound from regional carriers who seem to be currently languishing in losses as Emirates takes over their skies. Competitive Dynamics in Emirates Airlines Quest for Global Expansion The year was 1985; the place is Dubai, a sleepy gulf trade center and a small part of the seven Emirates that make up the United Arab Emirates. With two leased aircrafts from Pakistan airlines, Emirates was born out of Dubai's airport desperate situation of being shunned by regional...
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... | |RM4712, | | | | | |OS5310 | | |Assignment Number: |FP |Title: |Dubai Islamic Bank | | |Professor’s Name: |Dr. Mark Esposito | | |Due Date: |14th Feb 2010 |Subject Code and Name: |MBA690- Strategic Management | | |DECLARATION OF ORIGINALITY OF WORK: | |I affirm that the attached work is entirely my own except where the words or ideas of other writers are specifically acknowledged through the use of inverted | |commas and in-text references. This assignment has not been submitted for any other subject at U21Global or any other institution. I have revised, edited, and| |proofread this paper. | | | (To input your electronic signature, double-click on this box and...
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...ASSIGNMENT DUBAI AIRPORT COMPANY STUDENT NAME: ID: DATE: SUBMITTED TO: Dubai Airports Company * Introduction: I am working as a coordinator between the department and its employees and my objective is help the employees and the management to remove the communication gap. In this research we will analyze the history of the company, its organizational environment, governance structure, strategy and performance and as a result of our discussion and result, the way forward for the future. My detailed research about the company is as follows: Dubai Airport Company was established to take control of: * Dubai Cargo Village It is the first cargo handling facility of Middle East to be awarded with ISO 9002 and was build in 1990. It is considered as most technologically highly developed handling cargo facilities. The company is designed to handle about 150,000 tonnes of cargo each year. * Dubai International Airport Dubai International Airport is the world busiest airport serving Dubai, United Arab Emirates and all over the world. It is ranked as 3rd busiest airport of world and on 6th number due to busiest cargo activities. The airport was inaugurated in 1966. The airport has capacity of 75 million passengers annually and consists of three terminals and is major contributor toward increasing economy of Dubai. * Al Maktoum International Airport Is the international airport in Jebel Ali which is situated 37km southwest of Dubai and was opened...
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...Opportunities for India and UAE In Bilateral Investments Soumen Pattanayak Institute of Management Technology, Dubai, United Arab Emirates Soumen.pattanayak08@gmail.com Rahul Hoare Institute of Management Technology, Dubai, United Arab Emirates rahulhoare@gmail.com ACKNOWLEDGEMENT This research paper is made possible through the help and support from everyone, Including: parents, teachers, friends, our institute IMT and in essence, all sentient beings. Especially, please allow us to dedicate our acknowledgment of gratitude toward the following significant advisors and contributors. First and foremost, we would like to thank Dr. Vimi Jham for her support and encouragement. She kindly read our paper and offered invaluable detailed advices on the theme of the paper. Second, we would like to thank our institute, Institute of Management Technology, Dubai for providing us a platform to do the research on Bilateral Investment. Finally, we sincerely thank to our parents, family, and friends for their encouragement. The product of this research paper would not be possible without all of them. About the author Rahul Hoare was born in Kolkata, India (1989). He obtained the B.E degree in Electronics and Telecommunication from University of Pune, India in 2013. Currently pursuing his Masters in Business Administration from Institute of Management Technology Dubai, UAE. Soumen Pattanayak was born in Angul, Orissa, India, in 1986. He received the B.Tech degree in Applied...
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...Ministry of Health, Health Authority-Abu Dhabi (HAAD), the Dubai Health Authority (DHA) and the Emirates Health Authority (EHA) are the main authorities. Ministry of Health and Emirates Health Authority The Ministry administers a number of federal healthcare laws, including (i) Federal Law No. 5 of 1984 (regulating the licensing and registration of physicians, pharmacists and other healthcare specialists within both public and private healthcare establishments); (ii) Federal Law No. 7 of 1975 and Federal Law No. 2 of 1996 (defining the specific requirements for establishment and licensing of public and private medical laboratories, clinics and hospitals in the UAE); and (iii) Federal Law No. 4 of 1983 (governing pharmaceutical professions and establishments and the import, manufacture and distribution of pharmaceutical products). The Ministry oversees the Northern Emirates healthcare system (the Northern Emirates include Ras Al Khaimah, Ajman, Umm al Quwain, Sharjah and Fujairah). Some of the Northern Emirates recently started establishing new healthcare institutions or reforming existing ones. Sharjah, for example, established the Sharjah Health Authority by Sharjah Amiri Decree No. 12 of 2010. The Ministry, however, still invests substantial efforts to improve the level of healthcare services in the Northern Emirates. The projects announced by the Ministry in 2012 were mainly in these Emirates. Dubai Health Authority (DHA) DHA was created in June 2007 pursuant...
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...Organizations are thus forced to accommodate the changing business environments so as to remain relevant or take advantage of a new trend in the market. One of the major steps that organizations are considering is merging with other organization in the same trade. Mergers are especially common when the merger presents a gain to the shareholder of the two companies (Sanghoee, 2005). The following paper will critically analyze the proposed merger of the Dubai Financial Market and the Abu Dhabi Securities Exchange. It will show the advantages of the merger and the potential benefits to the shareholders, the government, and other stack holders. It will also show the likely disadvantages of the merger. The paper will show how various departments in the merging organizations will be affected. Finally, the paper will show instances where mergers are appropriate. The proposed merger between Dubai Financial Market (DFM) and the Abu Dhabi Securities Exchange (ADX) look certain to go through. When the merger happens, it will provide the United Arab Emirates with a phenomenal chance to have one of the strongest securities exchange company with the world. Coming on the heels of the Dubai financial crisis of 2009-2010, which saw the Dubai World ask for a ‘standstill’ in its debt payment program. The announcement made bonds and equity markets come down crashing as market observers made the investors have doubts about how creditworthy Dubai was. As a result of the crisis Dubai’s credit default...
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...* CASE STUDY ANALYSIS: CASE STUDY 25 – DUBAI THE JEWEL IN THE DESERT MING CHANG FEI FANG EMMA HAN ALIREZA PAYKAZADI EMILEE RICE UNIVERSITY OF FLORIDA CASE STUDY ANALYSIS: CASE STUDY 25 – DUBAI THE JEWEL IN THE DESERT MING CHANG FEI FANG EMMA HAN ALIREZA PAYKAZADI EMILEE RICE UNIVERSITY OF FLORIDA Table of Contents 1 Introduction 3 2 Key Issues 4 3 General Environmental Analysis 5 3.1 Tourism 6 3.2 Business in Dubai 8 4 SWOT Analysis 10 4.1 Strengths 10 4.2 Weakness 12 4.3 Opportunity 13 4.4 Threat 14 5 TOWS Analysis 14 7 Recommendation 17 8 Conclusion 18 9 Update to Present 18 * * Introduction Dubai is a small nation that “thinks big and sells dreams”. As an emirate that is known very little for the oil that it produces, it has made a name for itself by providing the best tourist location for anyone looking for the perfect weather, extravagant amenities, jaw dropping architecture, high-end fashion and entertainment unlike any other place in the world. Dubai’s leaders, the Maktoum family, knew oil was a temporary resource that would eventually run out. The family wanted other revenue sources to be made from other places and the prince had a vision that has made Dubai the Jewel in the Desert (Temporal, 2006). Dubai joined six other states to form what is known as the Federation of the United Arab Emirates in 1971. Many have wondered, the likelihood for such a small nation to grow so quickly...
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...(CSR) in Dubai government and the UAE has always been present from the earliest Islamic times, with people and organizations practising Islamic values, donating through philanthropy and Shariah compliant ways of commerce. In recent years, there have been worldwide initiatives to invest responsibly and focus on investing profits into community life and saving the environment. CSR addresses a company’s transparency or openness and considering its stakeholders’ expectations. This means that business does more than act out of self-interest and shows social responsibility (Juholin, 2004). Companies cannot operate any more entirely independently and need to consider the needs of society and welfare of the community. Organizations now realize that in order to survive and stay unique in business and obtain strategic advantages, they need to practice being socially responsible. Many larger organizations have already integrated CSR into their strategic plans as an important factor in order to have a sustainable business. Although larger enterprises have more impact on society today, SMEs are also considered as a leading area of business with great influence on society due to the fact that they comprise the largest business sector and are dominant employers in most economies. CSR awareness is increasing in the Middle East,particularly in Dubai. One of the main motivators for CSR in the UAE is the Dubai Chamber of Commerce and CSR centre namely; Centre for Responsible Business...
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...A Literature Review on Destination Branding: DUBAI Bygone are days when only the rich explored the realms and secrets the world has to offer; or days when expectations were simple. There was a time when people were dependent for a holiday on various other elements. Now, with one click on the internet, you can choose from the places within your budget, read hotel reviews and plan holiday as per your comfort. Globalization has resulted in options galore, be it entertainment, shopping or sightseeing, followed by global business expansion and revolutionizing of tourism sector. The world has transformed into a global village, it’s a crowded place where 250 countries are competing to woo holidaymakers of all kinds. In today’s rat race, it has become imperative for each nation to compete with other for their share of the world’s consumers, business, investment, attention, tourists and position. For each country, the cities play a significant role in international competition for funds, fame and talent. The prosperity of an entire economy is at stake, and how effectively the city manages to succeed or fall depends on how effectively it communicates and brands itself. The nations focus on marketing their cities as a distinctive place and communicate about the place with help of media resources. In today’s world cities are like companies; those with a strong brand image will attract more tourists and investors. Any factor that emphasizes on a country’s appeal is constructive...
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...Term Paper By: Shannon Panetta MKT564: Global Marketing Saint Leo University October 10, 2015 Walt Disney once stated that, “We keep moving forward, opening new doors, and doing new things, because we are curious and curiosity keeps leading us down new paths.” Expansion is the most important way for a company to continue to be relevant and to attract new consumers. Global expansion allows for a company to build a presence in a country besides their home country. The Disney Company currently has theme parks in three countries. These countries are the United States (Disneyland in California and Walt Disney World in Florida), Paris (EuroDisney), and China (Disney Hong Kong and a new resort and park set to open in 2016 in Shanghai). Disney has such a worldwide known brand that expansion into other countries will only help to continue to capitalize on that brand. The tourism industry in Dubai is currently predicted to become one of the fastest evolving markets in the industry. (Government of Dubai) With the expansion coming to the area for tourism it would a smart business move for Disney to open a park in the upcoming Dubai Parks and Resorts complex. This complex is set to open in 2016. The complex will be home to multiple themed experiences, shopping, dining and will have a destination hotel themed to represent the Polynesian atmosphere. (Sahoo) Building a resort and park in this area would be the best way to enter the market. Before entering the market, Dubai as a whole will...
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...Mix……………………………………………………………………………………10 V Marketing Budget………………………………………………………………………………12 VI Reference…………………………………………………………………………………………..15 1 (II) Executive Summary Dubai Internet City is considering expansion opportunities to offer its unique one-stop business services to other country, where it can enjoy a new celebrity that is gradually loss over the years. This paper is to produce a marketing plan for India/Bangalore as a place considered for Dubai Internet City for its new business operation. Dubai Internet City located inside a free trade zone in Dubai, provides a knowledge economy ecosystem designed to support the business development of information and communications technology (ICT) companies that wanted to start newly. (www.dubaiinternetcity.com). Asia which India /Bangalore is among will be a good location since business parks is a new concept in the country, with “the immense potential of the Indian software industry and collaborating with Bangalore, the premier hub of India’s IT upsurge will give Dubai Internet City the ability to build strong ties with the Indian technology industry” (http://www.dubaiinternetcity.com/news/28). The company enjoys the uniqueness of its brand and its success can be tied to good location and superb services. In this new business, its plan is to...
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...Executive summary | | | This paper presents a description of the hawala (also referred to as hundi) alternative remittance system. Hawala is an ancient system originating in South Asia; today it is used around the world to conduct legitimate remittances. Like any other remittance system, hawala can, and does, play a role in money laundering. In addition to serving as a 'tutorial' on hawala transaction, this paper will also discuss the way in which hawala is used to facilitate money laundering. What is hawala? | | | Hawala (1) is an alternative or parallel remittance system. It exists and operates outside of, or parallel to 'traditional' banking or financial channels. It was developed in India, before the introduction of western banking practices, and is currently a major remittance system used around the world. It is but one of several such systems; another well known example is the 'chop', 'chit' or 'flying money' system indigenous to China, and also, used around the world. These systems are often referred to as 'underground banking'; this term is not always correct, as they often operate in the open with complete legitimacy, and these services are often heavily and effectively advertised. The components of hawala that distinguish it from other remittance systems are trust and the extensive use of connections such as family relationships or regional affiliations. Unlike traditional banking or even the 'chop' system, hawala makes minimal (often no) use of any sort...
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