...Business and Management Referred/Deferred Coursework Critique: The Effects of Social Media Marketing on Online Consumer Behaviour Table of Contents Summary 2 Main Critique 2 Research Approaches 5 Conclusion 7 Reference 8 Summary The paper is providing a critical review of “The Effects of Social Media Marketing on Online Consumer Behaviour” by Simona Vinerean, Iuliana Cetina, Luigi Dumitrescu,and Mihai Tichindelean. The article is reviewing the communication of brand with consumers (Vinerean, Cetina, Dumitrescu, & Tichindelean, 2013). Internet and social media is proved to be the most effective platform for consumers and businesses to socialize or communicate. Organizations can access a wide array of consumers throughout the globe, as social media is a platform to publicize the personal evaluation of consumers. The article is focusing on 236 social media users to examine different measures reflecting positive influence of networking websites on the consumers’ perception about advertising through this platform (Vinerean, Cetina, Dumitrescu, & Tichindelean, 2013). It is found in the paper that the social media marketing provides the evidence of virtual presence of online consumers for organization reflecting the positive outlook on sales and reputation. The aim of this research is to empirically investigate, determine the communication with social media marketing, and have a positive outlook regarding advertising on social networking websites (Vinerean...
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...Impact of Online Marketing [Name of Author] [Institutional Affiliation] Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Finding Number 1 4 Finding Number 2 5 Finding Number 3 5 Recommendations 5 Conclusion 6 References 7 Impact of Online Marketing Executive Summary The internet refers to information technology that exponentially diffuses among businesses over the world. The central focus of this exploration reflects on the effects of internet based marketing on sales volume, organization management and resource allocation. Over the last decade, the internet has interrupted most retailers in terms of organization management, sales volume and the allocation of resources. The introduction of innovative technological changes such as cloud computing and web 2.0 continue to emerge at a dizzying pace, with each appears to be giving promises on the elimination, improve or transform the traditional marketing procedures. The report falls into five sections: introduction, research findings, analysis, recommendation and conclusion. The purpose of the paper is to highlight the benefits that accrue with online marketing so as to advice the organization on its importance. Furthermore, the paper intends to seek to offer advice to the management over the potential elements to put into consideration when implementing expansion project of internet marketing. The findings provide insight on the benefits of online marketing, what many...
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...The approach taken in solving Marketing assignment and Marketing homework is to lucidly explain the concepts involved as well as how to apply these to practical problems. HwA’s expertise in MarketingManagement Assignment solving spans various streams such as 5 C's of marketing - company, collaborators, customers, competitors, and climate Market Segmentation Target Market Selection Market Analysis – involving market sizing, drivers, restraints, trends, distribution channel, etc. 4P’s of Marketing Brand Equity Pricing Strategy Product life cycle Business Marketing Customer Lifetime Value Customer Relationship Management Marketing Orientation Integrated marketing communication Our highly qualified, professional and skilled team members can provide you help with complex marketing case study, report writing, essay writing, research paper, term paper, dissertation involving multiple disciplines and concepts, research proposal writing, presentation in areas like brand equity, marketing mix, etc. The HWA team has highly qualified tutors with many years of industry experience. The team has helped a number of students pursuing education through regular and online universities, institutes or online MBA, MA, or BA Programs. What is Marketing Management? Marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. Marketing is a business function which deals...
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...Brand Channel White Paper Online viral marketing: the strategic synthesis in peer-to-peer brand marketing By Justin Kirby, managing director www.dmc.co.uk online@dmc.co.uk If you’re selling the next iPod™ or another product that has an inherent wow factor, you can stop reading now. But if your brand, service or product is not so one-in-a-million, read on – you can still generate massive peerto-peer endorsement © 2004 Digital Media Communications Ltd (DMC). All rights reserved. All trademarks and registered trademarks acknowledged. Not to be reproduced in whole or in part without the express written permission of Digital Media Communications Ltd Brand Channel White Paper, July 2004: Online viral marketing, the strategic synthesis in peer-to-peer brand marketing 2/5 Ever since marketers acknowledged that there’s too much advertising (so people have learned to tune it out), and too many media channels (which makes it harder for advertisers to reach their now-fragmented audiences), they’ve been looking for alternative ways to get consumers to buy into their brand and buy their products. Most of the solutions being explored try to re-engage and interact with consumers in an old-style, ‘top-down’ approach, whereby Above-The-Line (ATL) mainstream media activities focusing on the brand are driving the communication. [Figure 1.] Yet one of the most credible solutions to the ‘much advertising no longer works’ problem is word-of-mouth marketing, whose raison d’être is...
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...Reference journal for getting an Idea on how to write the term paper. Journal of Industrial Engineering and Management is a semestral, open access scientific journal that publishes theoretical and empirical peer-reviewed articles, which contribute to advance the understanding of phenomena related with all aspects of industrial engineering and industrial management. JIEM includes contributions, but not limited to, in the following fields: (1) Production, Logistics, Quality, and Operational Research; (2) Information Systems, Technology and Communication; (3) Industrial Economics and Regional Development; (4) Management, Organizational Behaviour and Human Resources; (5) Finance, Accounting and Marketing; and (6) Education, Training and Professional Skills. Term Paper can focus on Mapping new frontiers in emerging and developing technology areas in research, industry and governance.. Some Abstracts which emphasis on the Technology and Marketing. These are abstracts of articles which are already published. These are for your reference and you can start working in the same way concentrating on Technology and Marketing. * Trial-and-Error Marketing: The Role of the Customer in Tech Start-ups by Fabian Eggers, Deborah Brown McCabe Abstract: This paper explores the role of a customer- or product-centric focus in young technology firms decision-making and whether the behaviors of these firms differ from textbook marketing. rnData from depth interviews with founders of growth-stage...
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...Innovation in an Evolving Industry | | Dalia Al Asali Kamal Odeh Q1) What Opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to the opportunities? Answer these same questions for USATODAY.COM Through Research they found out that all competitors target the intellectual elites therefore USA today should target the achievement oriented men and men of professional and managerial positions which are the middle America young well educated who are on the move about current events. Also due to experiment to choose the format of the paper through a prototype delivered to 5000 expert in that field they knew which preferred layout to choose form, and also from another research to choose the content of the paper which from the results they established that the paper consisted of 4 sections: News, Money, Life and sports. Also from the two trends that Neuharth was going to take advantage of that is going on among the reading public, an increasingly shorter attention span and a generation nurtured on television a growing hunger for more information but readers faced the problem where there is too much information out there with so little time to absorb all of it, he made his paper laid out for easy access and quick comprehension by time-pressed readers. Q2) how has a continuous strategy of marketing innovation proved successful for USA Today and USAToday.com? Do you believe that USA Today is well positioned...
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...MARKETING FOR MANAGERS MAR601-6 SEMESTER 1 DATE- 16/06/2014 FROM- ADITYA MISHRA TO- Rosemary Burnley INDEX Sr.no | TOPICS | PAGE.NO | 1 | INTRODUCTION | 3 | 2 | PRODUCTION AND SELLING CONCEPT | 4 | 3 | SOCIETAL MARKETING CONCEPT | 5 | 4 | CONCLUSION | 6 | 5 | REFERENCES | 6 | STUDENT NUMBER | SURNAME | FORENAME | SEMINAR PAPER NUMBER | 1325080 | MISHRA | ADITYA | 1 | Introduction In today’s world, production marketing as well as societal marketing has a vital impact on company’s profitability. Production marketing means companies launches new product in time interval for target consumer. On the other hand, societal marketing means companies launches new product for long term by looking consumer benefit towards product. Some of the companies use production marketing whereas some uses societal marketing depends upon the companies and market situations. For example, cosmetic companies such as L’Oreal, lakme might launch their new product in every 6 months. However, Anti Smoking companies launch new product on customer welfare and demand. These rising demands of product companies come to know by survey and other marketing plans. Societal marketing holds consumers wants interest and needs for long term. These are moral and ethical concept of marketing. It was introduced by Philip Kotler,”what consumerism means for marketers” in the Harvard Business Review Journal. His aim was to “long run consumer interest” ,stressing that the short term...
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...purpose of the study is to determine the effectiveness of social media as marketing tool for Small Medium Enterprise (SMEs) Companies in Malaysia. The objectives of the study are, first, to determine the level of influence social media on customer knowledge towards the Malaysian SMEs companies brand, products and services and second, to investigate the causes and effects of the usage social media as marketing strategies for SMEs companies in Malaysia. The study was conducted based on a quantitative approach. A set of questionnaire was distributed to 30 random respondents. In addition, the research pointed out that there are a lot of factors influencing the success of social media as a marketing strategy. The conclusion drawn from the research was that internal and external factors are affecting the effectiveness of social media as one of the marketing tools. One of the major limitations encountered in the research was time constraint. Future researchers are advised to conduct this research for a longer period of time in order to collect more data. Keywords: effectiveness, social media, SMEs in Malaysia, quantitative Introduction In today’s technology driven world, social media have become a venue where retailers most of them use it to expand their marketing strategies or campaign to acknowledge their existence in the market. Many retailers and companies believe the social marketing is the viral new marketing concepts in the industry and most of the co owner wants to know more...
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...Information Instructor: Office: Office Phone: E-mail: Term A Office Hours: Dr. Chrisann Merriman Parker Academic Center Office 144 254.295.4647 chrisann.merriman@umhb.edu Monday, Wednesday, & Friday: 10 am – 11 am Monday: 1 pm – 4 pm Tuesday: 5 pm – 6 pm Thursday: 9 am-1 pm Other times by appointment Description of the Course Course Name, Number and Section: Principles of Marketing, BMKT 3311 01 Term: Spring 2013 Catalog Description: Introduces students to basic concepts, practices, and techniques of contemporary marketing. Time/Location Course Meets: MWF @ 11:00-11:50 pm in PAC 222 Course Objectives: By to end of this course you should have accomplished the following learning objectives (LO): LO1: Define, explain and differentiate between the four strategy elements of marketing (4Ps), as well as explain how they work together in the "marketing mix" LO2: Define marketing including such concepts as product/service development, efficient distribution and consumer segmentation LO3: Explain why marketing decision-makers must be aware of the constant flux of the mix variables and the dynamic nature of environmental forces LO4: Explain the differences between the various approaches to marketing Credit Hour(s): This is a traditional, 3-credit hour course. Each credit hour earned in this course requires at least fifteen (15) contact hours, as well as a minimum of thirty (30) hours of student homework. Textbook and Materials: 1. Marketing: An Introduction. Armstrong ISBN 978-0-13-274403-4...
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...McBride Marketing Paper BSA/310 Jessie Nightingale McBride Marketing Paper After studying the business McBride financial services, it is evident there's a lot of marketing that can be done and tools used that will increase the company's visual presence and in turn increase mcBride's customers database. Lets first look at the facts and position that the company is in currently. Who is McBride? They are a regional mortgage lending company that specializes in conventional FHA and VA loans for new homeowners buying and homeowners that want to refinance their homes. The headquarters is conveniently located in Boise Idaho. One of their goals is to expand their operations to Wyoming, Montana, North Dakota and South Dakota. McBride's target markets are as follows: 1. Families and/or individuals purchasing recreational properties. 2. Professionals that are either buying a primary or secondary residents. 3. Retirees that are buying a primary or secondary residence. While targeting these markets McBride's business philosophy is, " Our customers will receive the most efficient and effective processing of mortgage application form from inception to close." McBride is a very aggressive business seeking to break even financially within six months of being in operation this is key because they want to become profitable within a year of operating. McBride also has a goal of establishing themselves in five different states. Although these goals are aggressive they can...
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...McBride Marketing Paper Nicholas Fletcher BSA/310 01/24/2014 Jessie Nightingale McBride Marketing Paper After studying the company McBride financial services it is evident there’s a lot of marketing that can be done and tools used that will increase the company’s visual presence and in turn increase mcBride’s customers database. Let’s first look at the facts and position that the company is currently in. Who is McBride? They are a regional mortgage lending company that specializes in conventional FHA and VA loans for new homeowners purchasing and homeowners that want to refinance there homes. The headquarters is conveniently located in Boise Idaho. One of their goals is to expand their operations to Wyoming, Montana, North Dakota and South Dakota. McBride’s target markets are as follows: Families and/or individuals purchasing recreational properties. Professionals that are either purchasing a primary or secondary residents. Retirees that are purchasing a primary or secondary residence. While targeting these markets McBride’s business philosophy is “ Our customers will receive the most efficient and effective processing of mortgage application form from inception to close.” McBride is a very aggressive company seeking to break even financially within six months of being in operation this is key because they want to become profitable within a year of operating. McBride also has a goal of establishing themselves in five different states. Although these goals...
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...TERM PAPER ON: “CONSUMER PERCEPTION OF E-ADVERTISING” TOPICS: Airtel Bangladesh Ltd. SUBMITTED TO Mahmud Zubayer Assistant Professor Department Of Business Administration East West University SUBMITTED BY Hasnat Jahan Nira: 2012-2-10-229 Md. Abul Kalam: 2012-2-10-126 Md. Abu Bakar Siddique Bhuiyan: 2010-2-10-327 LETTER OF TRANSMITTAL 10th December, 2013 To, Mahmud Zubayer Assistant Professor Department of Business Administration East West University. Subject: Consumer perception of e-advertising about “Airtel Bangladesh Ltd.” Dear Sir, It gives us an immense pleasure in submitting to you the term paper Consumer perception of e-advertising about “Airtel Bangladesh Ltd.” Which is the topic under our observation? While preparing the report, we closely focused on the topic & tried to collect most complete information available. We believe that it will provide you a clear scenario of e-advertising about the company. We thank you for giving us the opportunity to do a report on the above mention point. This term paper will definitely give us experience which we can be used in our professional life. We will be always available for any further query and to answer any questions on this paper. Thank you Truly yours Group- Scanner, Course- MKT201; Section- 01 Hasnat Jahan Nira _______________________________ Md. Abul Kalam _________________________________ Md. Abu Bakar Siddique Bhuiyan __________________________ ...
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...CONCEPT OF MARKETING MIX. Financial Times (FT) VS Manchester Evening Newspaper (M.E.N) extended marketing mix PRODUCTS Developing the satisfactory product which suits the needs of the target market is important for any organisation. FT is a financial newspaper offering highly specialised information in finance, business and industry specific. This Includes international business news covering political, fashion, entertainment, sports and property news. M.E.N Media dominates Greater Manchester reaching adults each week within the region providing local and regional community news, sports coverage, entertainment, jobs, and motors. It is particularly renowned for its classifieds section. PRICE Price is simply defined as a quantitative expression of the value of a particular product to a particular audience. E.g. How much will we charge for the product? How much will customers pay? Kotler (2009). FT adopts premium pricing strategy which means setting a higher price for the product reflecting the elitism of the product. FT paper cost £2.50, however with the target segment being of higher class price isn’t of concern as information is highly sought by international business owner, etc. M.E.N on the other hand uses “part free, part-Paid” where copies are free within Manchester city on Thursdays and Fridays while readers outside have to pay for the paper costing them 70p. The price between the two products show a significant different in terms of audience and position...
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...Abstract This paper will address the situation, recommended solutions and the results associated with the three major phases in the simulation process of gallery furniture. This paper will also address the various marketing components addressed in the simulation process. This paper will also details the relationship between positioning and differentiation of the products. This paper will also discuss about the repositioning and whether it is needed in the case of gallery furniture or not. The various effects of product life cycle along with the effect of product life cycle on the product of simulation. Situation The gallery furniture earned great customers from Houston and other store locations. But it is important to note that many people are now turning towards the furniture showrooms who spend great time in interacting with customers and also offering huge discounts. Gallery furniture is in a competitive market area where there are many competitors. Another important thing is, there are certain problems in the payment processing periods for the customers purchased online. These situations should need to be overcome. The delays of the supply of furniture are also making great issues for customers. Recommended Solutions It is important to care more for the welfare of the customers and there should be no way for making the customers to shift to other showrooms. There must be certain different strategies to be developed to overcome various issues associated with Gallery...
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...International Marketing Review 14,5 376 International online marketing of foods to US consumers Gregory K. White Department of Resource Economics and Policy, University of Maine, Orono, Maine, USA Introduction Internet shopping is beginning to show signs that it may live up to its early revolutionary projections. It is now estimated that 23 per cent of US and Canadian residents over the age of 16 use the Internet, and as of March 1997, 17 per cent of this population had used the World Wide Web (WWW) in the previous month. (CommerceNet, 1997) Nearly three quarters of these Web users have searched the Internet for information about products and services, and 15 per cent have made an online purchase. Thousands of firms marketing food and beverages worldwide are among those trying to attract the attention, and buying power, of these Internet shoppers. It is now possible to purchase specialty Italian cheeses direct from a cybershop in Italy or New York. Consumers interested in smoked fish can pay a virtual visit to companies in Alaska or Iceland from their home computers. Internet users are an attractive target group for specialty food and drink producers. Like the overall Internet population, people who visit food and drink sites online are relatively young (median age of 37), wealthier than most (median income of $58,000), and well educated (91 per cent have attended some college and 75 per cent have at least a four-year degree) (White and Cheng, 1996). They also mirror those...
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