TERM PAPER ON EVALUATION OF MARKETING AND LOGISTICS INTERFACE AND ITS ADVANTAGES IN AN ORGANIZATION

Submitted By
Manikanta

ABSTRACT

This study ON EVALUATION OF MARKETING AND LOGISTICS INTERFACE AND ITS ADVANTAGES IN AN ORGANIZATION. This research paper is basically to evaluate the marketing and logistics cooperation and to know its importance in any organization .The primary purpose of the paper is to find the advantages of an organization to have Marketing and logistics interface. This research required us to conduct the consumer research. To find out perspectives of the people about the importance of marketing and logistics interface in an organization.

CONTENTS

INTRODUCTION 5
REVIEW OF LITERATURE 5
OBJECTIVES 6
RESEARCH METHODOLOGY 7
ANALYSIS AND INTERPRETATION 8 SUGGESTIONS 19

INTRODUCTION

Organizations began to view their business as a collection of processes, rather than as a collection of processes, rather than as a collection of functions and departments. As processes cut across functional boundaries, greater attention needs to be devoted to interface activities. In order to build a cohesive organization, it is important that points of commonalities between functions are identified and emphasized.
The purpose of this research is to analyze how the link between marketing and logistics can be co-ordinate in order to use this link as a sustainable competitive advantage.
The level of cooperation between marketing and logistics functions in an organization are measured by questions relating to the use, the impact and the importance of the marketing –logistics interface coordination techniques in order to build and improve the cooperation and create a sustainable competitive advantage through the interface. The techniques like top management support, join outings and information sharing are mostly