...Task 1 Tesco is a well-known retail supermarket in the UK as well as almost in the world as it has become the third largest retailer in the world. It has stores 12 countries across Europe, Asia, and North America. Retailing is really a competitive industry as the competitors are in all over the world, such as ASDA, ICELAND, Sainsbury’s, Waitrose, German Aldi, US Warmart, and many other local retailers. The success is the effective leadership and management. Tesco’s leaders have always set high satndards and clear goals, never setting anything less than the best (The times 100). As a global company, Tesco always looks at and respects the strengths from other competitors and tries to learn and bring them on board as quick as they can to become they own strengths. Tesco has employed both the differentiation strategy and the low price strategy in the past. According to Poter (2008), cost leadership means having the lowest cost per unit among its rivals in the highly competitive industries, which in the case, returns will be low but nonetheless higher than others. The differentiation strategy is to be outstanding in this industry with a number of dimensions that are broadly valued by customers, employees. Tesco sells a no frills commodity and it is way above a standard business in this industry. In turn, it keeps customers satisfied with their shopping experience and loyal. Loyalty is what benefit do you create for somebody and in return for the benefit hey will repay you...
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...Strategic marketing in Tesco Plc Executive summary Tesco is one of the biggest names in retail and deals in a wide variety of products and services. By its effective marketing strategies it has been a great success and has been able to maintain its leadership position. The report aims at examining the strategic marketing of Tesco and seeks to find the ways in which it has been able to maintain its leadership position. In order to get suitable and reliable information of the operations of the company, secondary data from the company’s website, scholarly articles, reports, etc have been utilized. The report also uses various strategic analysis tools like PESTLE analysis and SWOT analysis to access the competitive position of the company and its internal as well as external environment. It has a strong leadership position in retail and its low cost strategy has been a great success to attract more number of customers. It has also operations in other countries where it has emerged successful by adapting to localization techniques. It is recommended for the organization to increase its international presence in order to derive more growth and profitability. This report highlights the strategic marketing of Tesco and the ways in which it has created a leadership position in the extremely competitive market and industry in which it operates. The market position of Tesco has also been accessed by the use of different strategic tools like SWOT analysis and PESTLE analysis. ...
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...different strategy. Organization’s profits leading to ultimate growth are backed up by appropriate strategy of the organization. Strategic management process is also considered here to understand strategy planning and its implementation. Strategic planning process must involve identifying the organization’s current mission, vision, objectives and goals; SWOT analysis: Internal analysis and external analysis; Strategy formulation; Strategy implementation and the evaluation of strategy. An organization to make a strategy appropriately must fulfill all of the elements in the process. Table of Contents Executive Summary: 2 Introduction: 4 Task 1 The process of strategy planning: 4 Task 1.1 Strategy contexts and terminologies: 4 Task 1.2 Issues involved in strategic planning: 5 Task 1.3 Discourses of different strategic planning techniques: 6 Task 2 Formulating new strategy: 7 Task 2.1 Organizational auditing of Tesco: 7 Task 2.2 Environmental auditing of Tesco: 8 Task 2.3 Significance of stakeholders’ analysis: 9 Task 3. Approaches to strategy evaluation and selection: 10 Task 3.1 Plausible alternative strategies relating to substantive growth, limited growth or retrenchment: 10 Task 3.1.1 Corporate strategy: 10 Task 3.1.2 Competitive strategy: 10 Task 3.1.3 Functional strategy: 11 Task 3.2 Appropriate future strategy for Tesco: 11 Task 3.2.1 Continuous investment in strong UK business: 11 Task 3.2.2 Foundation of multichannel leadership: 12 Task...
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...Contents 1. Strategic Review................................................................................................................5 1.1.1. 1.1. 1.1.2. 1.2. The industry.....................................................................................................................................7 Needs and Expectations of stakeholders of an organization ............................... 10 1.3.1. 1.3. The macro-environment.............................................................................................................6 External factors affecting the organization...................................................................5 Macro-environmental level: Pestle analysis is applied ...............................................12 Major Changes taking place in the external environment.................................... 12 1.3.2. Industry Level: Porter five forces.........................................................................................13 2. Review of Tesco Existing Plans ................................................................................. 16 2.1. Tools to analyze the effect of current business plan............................................... 16 2.2. Position of Tesco in its current market ....................................................................... 17 2.3. Competitive Strengths and weaknesses of current business strategy ............. 19 3. Consideration...
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...the role of the resource decision in the strategic development and the strategic planning of Tesco. The report also analyse the different strategic tools and techniques used for the strategic decision making and which are also helping the organization in developing strategic plans of the organization. There are various issues which are described in this report like the ratio analysis, break even analysis, and the other appraising methods which are used in strategic decision making and planning of Tesco. The management of the tangible and intangible assets of Tesco are also analysed by the different analytical tools and the report reveal that the organization is taking effective steps and it is managing its resources effectively and efficiently. Contents TESCO PLC: 2 Task 1: 3 Resource Decisions and their Impact on Strategy of the Organization: 3 Task 2: 5 Role of financial Analysis and techniques in the strategic planning and strategic development: 5 Task 3: 8 International Financial perspectives of Tesco: 8 Risk Assessment and Management 9 Financial Performance 9 Task 4: 11 Task 5: 16 Contemporary management Accounting: 16 Task 6: 18 Analysis of environment of Tesco: 18 Political Factors 18 Economic Factors 18 Social/Cultural Factors 18 Technological Factors 18 Steps Taken By Tesco to respond these changes: 19 Task 7: 20 Importance of Communication: 20 References 22 TESCO PLC: Tesco plc is a global grocery and general merchandise...
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...___SP______________________Module Name Strategic Planining___________________ Programme: __MBA________________________Submission Date: 28/03/2011 STUDENTS ARE REQUIRED TO SUBMIT A HARD COPY OF THEIR ASSIGNMENT TO 6th FLOOR ST JAMES BULIDING 79 OXFORD STREET MANCHESTER M1 6FQ AND E-MAIL TO : accamanchester@kaplan.co.uk Assignment Strategic Planning SAMPLE COVER SHEET Prepared By Muhammad Asif Anjum asifanumm@yahoo.com Student Number: Module Code:SP Table of Contents Executive summary 3 1. RECENT PAST: Strategies deployed and resulting outcomes- recent Strategic development history. 4 Introduction:- 4 Strategic Development History:- 4 Growth Strategy:- 7 Organic Growth:- 7 External growth (Acquisitions):- 7 Product series Strategy:- 8 Tesco Finest Range:- 8 Tesco Average Range: 8 Tesco Value Range: 8 Store Formats strategy:- 8 2. CURRENT: Current Strategic Situation:- 9 PEST Analysis:- 9 PORTER’s Five Forces:- 11 SWOT ANALYSIS:- 13 3. FUTURE: Strategic Direction for the future:- 16 Strategic 1: Tesco should expand in South East Asian developing country:- 16 Strategic 2: Tesco should alliance with Star Bucks or Caffe Nero:- 17 Strategic 3: Tesco should introduce books section in back to school section:- 17 Strategic 4: Tesco should launch micro Tesco chain in UK:- 17 Conclusion:- 18 References:- 19 Executive summary The main purpose of this work is that to analyse the strategic growth of Tesco plc. After the brief study...
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...Assessing the performance of tesco TESCO plc is a United Kingdom based group specialised in food retailing, it operates as a grocery and general merchandising chain in the United Kingdom and across the world. So far, it is the largest British retailer in term of sales and market share with, according to Thomson one banker, a total net income of £ 2,161.00 for the year 2009. It is also the third largest global retailer group in term of revenue after the American group Wal-Mart and the French group Carrefour. With a main activity of food global retailer, it has diversified his activity into clothing, home, financial services, car insurance, health, telecoms and internet services and software. However in this report we are focusing on its clothing unit which operates online. So to better know this Tesco clothes retailing, this report will bring an overview of the company and will analyse its current strategic position, the same as its fitness with the other business units. This report will also analyse the Tesco clothes retailing’s macro environment, the competitive environment, the strategic capability and also the future strategic options. Tesco clothes retailing’s brief overview: The Tesco clothes retailing company is among the biggest clothing retailer by volume in the United Kingdom as it was ranked at the third place in 2008 and had to juggle this place with Asda Direct online retailer behind Mark & Spencer and Primark (Hall, J.). Tesco clothes retailing is committed...
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...Analysis of the super retailer tesco ukessays.com /essays/business/analysis-of-the-super-retailer-tesco-business-essay.php One of the biggest and top three international retailers is Tesco. At present, Tesco operates 2000 stores with 3, 26,000 people are working across the Asia & Europe. The Tesco expanded the business from the traditional mode to new approach of business and set as UK supermarket base of retails like nonsuper market business, personal finance and internet shopping. The Tesco is incorporating the business world wide and their product, culture and taste is different from other products. Tesco operates 923 stores and employs 240,000 people, giving us access to a population of 260 million across our nine markets. Over the past five years, we have expanded from our traditional UK supermarket base into new countries, products and services, including a major non-food business, personal finance and internet shopping. The increasing scale and internationalization of our sales and purchasing operations makes a significant contribution to our efficiency and profitability, as we progress towards our long-term goal of becoming a truly international retailer. ( Globalsources.com,2010) MISSION STATEMENT Vision: The vision of the company is to help the people lot. The company is selling variety of goods like food, phones, cloths and banking. The main philosophy and vision of Tesco is the 'Every little helps' of the company it will remain over a years and work with all together...
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...ITERNATIONAL BUSINESS AND STRATEGY ANALYSIS, TESCO By Basheer Mohamad Hassan Alkhatib Student Number:@00406850 This Assignement is submitted for Professor Dr. Alistair Benson Salford University August, 3rd, 2014 Contents 1. Introduction 2 2. Analysis of the International Market 2 2.1 PEST Analysis: Tesco in Brazil 2 2.2 Market Specific Issues 4 3. Industry Analysis: Brazil 4 3.1 Competitive Rivalry in the industry 5 3.2 Bargaining Power of Suppliers 5 3.3 Bargaining Power of Customers 5 3.4 Threat of New Entrants 5 3.5 Threat of Substitutes 6 4 Company Analysis: Tesco 6 4.1 Resource Based View: Tesco 6 4.2 SWOT Analysis: Tesco 8 5. CAGE Analysis 9 6. Conclusion 11 7. References 12 1.Introduction Tesco Plc is the second largest retailer in the world and currently operates in over 6000 stores worldwide (Tesco Annual Report, 2014: n.p). This report analyses Tesco as an organisation and proposes a potential market for international expansion. The aim of this report is to analyse the international market’s environment and then indicate a potential strategy for Tesco to enter the market. The report initially works towards the analysis of the new market’s macro environment to understand key aspects linked with the proposed business market. This is followed by an internal analysis of Tesco and an overall external analysis of the retail industry in the new market. A strategic approach to enter the new international market is then presented...
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...Assignment on Strategic Planning Total Words (main text): 4853 Table of Content Title page…………………………………………………………… 01 Table of content……………………………………………………. 02 Learning Outcome 1 ……………………………………………… 03-05 Learning Outcome 2 ……………………………………………… 06-09 Learning Outcome 3 ……………………………………………… 09-10 Learning Outcome 4 ……………………………………………… 10-12 Learning Outcome 5 ………………………………………………. 12-14 Learning Outcome 6 ……………………………………………… 14-16 References …………………………………………………………. 17 Learning outcome 1 UNDERSTAND THE EXTERNAL ENVIRONMENTAFFECTING AN ORGANIZATION. 1.1: Explain the importance of External factors affecting the organizations. Ans: Environment produces change in organization. An organization may become victim of change or it may be gainer of change. The external environments are those factors that occur outside of the company that cause change inside organizations and are, for the most part, beyond the control of the company. Customers, competition, the economy, technology, political and social conditions and resources are common external factors that influence the organization. Even though the external environment occurs outside of an organization, it can have a significant influence on its current operations, growth and long-term sustainability. Tesco is one of Britain's...
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...| |EDEXCEL LEVEL 5 |[pic] | | |BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS | | | | | | | |ASSESSMENT ACTIVITY | | | | | | |Unit Name: |BUSINESS STRATEGY | |Unit Number: | | |Assignment Submission Date: |31 November 2012 | |Assessor: | | |Mode of submission: ...
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...| |EDEXCEL LEVEL 5 |[pic] | | |BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS | | | | | | | |ASSESSMENT ACTIVITY | | | | | | |Unit Name: |BUSINESS STRATEGY | |Unit Number: | | |Assignment Submission Date: |31 November 2012 | |Assessor: | | |Mode of submission: ...
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...P7 - outline electronic and non-electronic methods for communicating business information, using examples for different types of audience. M1 - analyse different types of business information and their sources M2 - analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate examples. D1 - evaluate the appropriateness of business information used to make strategic decisions D2 - evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points. Explain different types of business information, their sources and purposes Tesco has stores in 14 countries across the world. In the UK it is the grocery market leader it has about 30% of market share. This means that Tesco is the main supermarket leader in the shores of the UK. The key purpose of Tesco is to make profit. Tesco’s is the third largest retailer in the world measured by revenues and is the second largest in the world measured by its profit. Tesco is in the tertiary sector. This is because its sells the products, it doesn’t manufacture or directly get the product from its primary sector. Tesco’s has millions of shareholders which the majority shareholder only has around 3% of the shares. This just shows the vast amount of shareholders that...
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...Denise Mc Gahan, Jessica Byrne, Elizabeth Mc Entee, Siobhan Kearney, Sandra Sharpe | How can Tesco manage effectively strategic change? | How can we manage effective strategic change? According to Eric Douglas ‘The process of strategic change management involves developing an innovative vision for where the company needs to be, and then developing and equally innovative path for achieving the goal.’ (Douglas E, 2010) Many different theories have been developed in order to give a greater understanding of strategic change and how to manage it. These include Force Field Analysis theory, the Change Kaleidoscope approach and the Cultural Web approach. These theories help to give an understanding of the link between strategy, dimensions of corporate culture and managerial action. ‘Force Field Analysis provides an initial view of change problems that need to be tackled by identifying forces for and against change’ (Johnson G, 2011, p. 469) Kurt Lewin created this analysis in the 1940’s as a tool for his social psychologist work however it is now used within businesses as a method for making and communicating decisions. (Force Field Analysis , 2013) You use the tool by listing all of the factors (forces) for and against your decision or change. You then score each factor based on its influence, and add up the scores for and against change to find out which of these wins. (Force Field Analysis , 2013) This is carried out by starting and completing a diagram relevant to your business...
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...Concept 3 1.2 Brief Background of Tesco PLC 3 Main Products and service range offered 4 Markets Served 5 Tesco’s Main Competition 5 1.3 Key Issues faced by industry players and Tesco PLC 5 2.0 Marketing Mix 6 2.1 Product Mix 6 2.2 Place Strategy 8 2.2.1 Current strategies used in distribution 8 2.3 Price Strategies 8 2.4 Promotion Mix 9 3.0 Technological Impact 10 3.1.1 Tesco and CRM (Customer Relationship Management) 10 4.0 Conclusion 12 Executive Summary The main objective of this report is to critically analyze the Tesco PLC’s overall operational scope based on a retailing perspective, since they are indeed the UK’s largest multiple retailer and across in Central Europe, it is the author’s main objective to study the marketing mix strategies and the components of the business as well. The technological factors as well the customer relationship management that Tesco has incorporated into their business in order to gain reputation and an established brand reputation is also what fascinated the author to conduct this research because Tesco has proven themselves in terms of the diversification of their services and the further expansion of their stores across the globe with an effective marketing strategy associated with it. Furthermore the highly advanced Information Technology and IT systems that has given Tesco a competitive advantage over the competitors on an international platform and has helped Tesco in maximizing the overall supply chain...
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