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Tesco

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Tesco was founded by a person called Jack Cohen in London’s East End by selling groceries in the markets and the store opened in 1929 (Wikipedia). Now it is one of the world’s largest retailers with operations in 14 countries, employing over 500,000 people and serving millions of customers every week (http://en.wikipedia.org/wiki/Tesco). The company does not only sell food products but also have other non-food products including clothes, electrical devices, etc it also offers Tesco Personal Finance. Many stores own gas stations being one of Britain’s largest independent petrol retailers. Tesco Direct website, www.tescocom which was launched in 2000, offers more than 75,000 products being the world’s largest online grocery retailer (www.tescoplc.com).
The retailer is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It had a market capitalisation of approximately £24.4 billion as of 15 January 2012, the 15th largest of any company with a primary listing on the London Stock Exchange (http://en.wikipedia.org/wiki/Tesco).
Tesco has shown a great interest in environment conservation and it had launched an environment awareness campaign in 1996. It supports the government’s commitments to the Kyoto protocol on climate change and it has set a goal to be a zero-carbon business by 2050 (www.tescoplc.com). The company has shown its commitment to caring for the environment. According to Tony Keohane, CEO Tesco Ireland, ‘The key to success in to turn green consumption into a mass movement’ (www.tescoplc.com).
Tesco has observed the following practice to become greener retailer (www.tescoplc.com):
• Reduction in trips by maximising the amount of product they deliver in each journey. In Malaysia they have been increasing the use of larger vehicles and in South Korea they achieved reductions by filling our trucks more efficiently.
• Travelling fewer miles by planning their distribution from central locations and making their networks more efficient. In Slovakia they make particular progress in this area.
• Alternative modes of transport. In the UK they have transferred significant volumes from road to rail. Their four dedicated rail services save 15,000 tonnes of CO2 per year taking 14 million miles off the road.
• Using fuel with lower carbon emissions. Their Tesco dotcom vehicles in the UK use biogas which has lower carbon emissions than standard diesel.
• The ‘F plan’. In the UK they have halved their emissions per case of goods delivered from 0.14 to 0.07 kg or CO2 by following their plan; o Fuller cages and pallets o Fuller trucks and containers o Fewer miles o Fuel economy
Tesco is making more green choices easier, more affordable and sustainable for the customers so that the products do not damage the environment and contributing negative impact on society. It can be noted that they are making a conscious effort to increase the number of green products the stores as we can have the following green products or service:
• Energy-saving light bulbs
• Their Naturally range of cleaning products which have a lower impact on the environment
• Recycled products such as kitchen towels and toilet rolls
• The BNatural skin care products
• Green Clubcard points scheme. They continue to reward customers’ environmentally friendly behaviour by offering them Greencard points when they reuse carrier bags, recycle mobile phone or inkjet cartridges, choose bagless delivery when oaring groceries online, use their recycling centres and purchase renewable energy, windows or doors from Tesco Home Efficiency. In Thailand, the Company have already given customers over 44 million Green Points and have saved over five million plastic carrier bags, which is the fifth year of their ‘Plant 9 Million Trees’ project and they have planted over seven million trees so far (www.tescolplc.com/index.asp?pageid=85).

‘Tesco has been included in key responsible investment indices this year, and received some prestigious awards for our corporate responsibility strategy and performance.’ (www.tescoplc.com). Tesco won ‘Green Retailer of the Year’ at the Grocer Gold Awards 2012. The award recognises all the great work done across the retailer’s market to reduce the negative impact on the environment. Tesco claimed that they have continued to lead the way on low-carbon buildings by opening the first zero carbon stores in Asia. They have transferred more distribution to rail than any other retailer in the UK and they have also launched the Tesco Knowledge Hub, allowing their suppliers, the first time, to work more closely with them and each other to manage their environmental impact (www.tescolplc.com/index.asp?pageid=85).
There is no doubt that the company has put lots of efforts to caring environment through the tree planting projects, transferring road to rail transport, awarding customers with Green Clubcard points for not using plastic bags, etc and its efforts is praised with the respective awards.
Even though Tesco has implemented the CSR, there was controversial news on media recently. The Sun a daily national tabloid newspaper writes on 22nd of February 2013’s paper, ‘A romantic couple put a Tesco salad on their plates after cooking steak and chips to dine by candlelight – and found a dead bird in it… Tesco – among stores hit by the horse meat scandal – identified it as a Blackcap European warbler, usually found in Spain and Italy.’ (www.thesun.co.uk)
‘Tesco has placed full-page adverts in a number of national UK newspapers apologising for selling beefburgers that were found to contain horsemeat. The supermarket giant said it and its supplier had let customers down.’, published the BBC on 17 January 2013 on its website news.
The Telegraph newspaper reports on 16 Jan 2013 that ‘Tesco shares were among the heaviest fallers on the FTSE 100 after samples taken from beef burgers sold in the supermarket discovered traces of horse meat… Horse meat was found to account for about 29pc of the meat in Tesco Everyday Value Beef Burgers. The company said last night that it was immediately withdrawing all fresh and frozen burgers from its shelves, regardless of whether they had contained traces of house DNA.’ (www.telegraph.co.uk).
There was another report in most of the national newspapers that Tesco had been voted the worst UK supermarket in a poll carried out by a leading consumer group. The score, 45% achieved by the supper retailer, was based on customers’ satisfaction on its pricing, store environment, quality of fresh product and customer service.
Tesco writes on its ‘About us’ page (in www.tescoplc.com),
‘Our success depends on people: the people who work with us and the people who shop with us. Whether in Ireland or India, Turkey or Thailand, our Values let our people know that kind or business they are working for and let our customers know what they can expect from us.
Tesco is an environment based on trust and respect. We have leant over the years that if customers like what we offer, they are more likely to come back and shop with us again. If the Tesco team find what we do rewarding, they are more like to go that extra mile to help our customers.
By living the values we create a good place to work and one where great service is delivered.’
`By having read the recent news, the company seems like it is not operating its business what is said and promised on its sites.
The phrase ‘The triple bottom line’ was first coined by John Elkington in 1994. The triple bottom line (TBL) consists of three Ps – Profit, People and Planet. Main aim of the TBL is to measure the financial, social and environmental performance of the company over a period of time.
Sustainable quality life depends upon combination of those three elements which are interlinked each other. Therefore their relationship to each others needs to be understood and acknowledged to maximise the quality.

If the company does not operate the business in ethical way then the company will be trusted any more. Everyone expects to have what the company has promised to deliver. No one expects to have a dead bird inside a packet of salad. A customer purchases beef and it turns out to be horse meat would be very unusual and unpleasant experience. This type of malpractice will have domino effect on society which will contribute negative impact on profit and then to suppliers or environment. Horse meat scandal can be taken as an example. ‘Horse meat discovery knocks £300m off Tesco market value’ reads the headline title in the ‘The Telegraph’ national newspaper dated 16 Jan 2013. All the respect and trust gained over the period of time were endangered due to the scandal. One of the statements in the website ‘…By living the values we create a good place to work and one where great service is delivered.’ and the practice of the business in reality seem to be contradictory.
Taking care of the environmental issues by the Tesco seems to be encouraging and praising. Tesco has already planted a large numbers of trees and it has also some projects to plant more trees. It would be better if the retailer can add Gardening Building similar to Home Base or B&Q where customers can buy plants and plant. If customers can buy baby vegetables or herbs like coriander, etc in small plant pot then they can be put somewhere suitable place at home. It will last longer and will be fresh and green as well. Buying baby herbs or vegetable in plant pot and letting grow at home, will not need to use refrigerator. Planting apple trees at the back garden will make the surrounding greener and fresher at the same time it will provide fresh fruits as well.
We really care about the three Ps then it would be better to teach how to catch fish rather than giving fish.

(words: 1604)

Bibliography
Henriques, A. and Richardson, J., (2007), The Triple Bottom Line does it all add up?, Earthscan

Barsoux, J. and Schneider, S., (2003), Managing across cultures, 2nd edition, Pearson Education Litmited

Tesco plc http://www.tescoplc.com/ (Accessed: 22 February 2013)
The Telegraph

http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9805479/Horse-meat-discovery-knocks-300m-off-Tesco-market-value.html (Accessed: 22 February 2013)

Wikipedia http://en.wikipedia.org/wiki/Tesco (Accessed: 22 February 2013)

The Sun http://www.thesun.co.uk/sol/homepage/news/4807288/Tesco-ready-to-eat-shock-as-dead-bird-found-in-salad.html#ixzz2LgwsZZM9 (Accessed: 15 February 2013)

BBC http://www.bbc.co.uk/news/uk-21054688 (Accessed: 22 February 2013)

The economist http://www.economist.com/node/14301663 (Accessed: 15 February 2013)

Tesco Corporate Responsibility http://www.tesco.ie/corporate-responsibility/ (Accessed: 22 February 2013)

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