CONSUMER QUESTIONNAIRE:
Name ………..……………………………………………………………………………….
Occupation………………………………………………………………………………………
Gender: Male [ ] Female[ ]

1) Age a) 4-12 b) 12- 18 c) 18-25 d) 25-45 e) 45& above

2) When do you have biscuit? a) Morning (with breakfast) b) Evening (with tea)
c) Quick snack in evening. d) Whenever hungry.

7) Normally, where do you buy biscuits from? a)Grocery stores b) mall c) general stores d) others

9) Are you a health conscious? a)Yes b) No

10) If yes, which category of the biscuit do you prefer? a) Glucose b) sugar free c) nutritive d) whole grain

11).Rate the following brand in terms of product awareness in all category (5-Very High ,4-High ,3-Medium ,2-Low ,1-Very Low) a)Munchee [ ] b)Maliban [ ] c)Horliks [ ] d)Maam [ ]

12). Rate the following brand of biscuits in the order of buying and consumption preference (5-Very High ,4-High ,3-Medium ,2-Low ,1-Very Low) a)Munchee [ ] b)Maliban [ ] c)Horliks [ ] d)Maam [ ]

13). How did you know about the preferred biscuits ? (5-Very High ,4-High ,3-Medium ,2-Low ,1-Very Low) a)Television & Radio [ ] b)News paper & Magazine [ ] c)Family & Friends [ ] d)Others [ ]

14).What are the reasons which made you choose the preferred brand of biscuits ? (5-Very High ,4-High ,3-Medium ,2-Low ,1-Very Low) a)Price [ ] b)Quality & Taste [ ] c) variety [ ] d) Nutritional value [ ]

15).How often do you purchase the preferred brand ? a)Daily b)weekly c)Random d)Monthly

16).How do you rate the product variants available in the preferred brand of biscuits ? a)Excellent b)Good c)Average d)Poor

17).Which variant of the biscuits do you choose ? a)Cream Biscuits b)Chocolate Biscuits c)Salt & Chips Biscuits d)Wheat Biscuits

18).Is the packing of preferred branded Biscuits attractive ? a)Excellent b)Good c)Average d)Poor

19).What is your opinion about Preferred Biscuits ? a)Excellent b)Good c)Average d)Poor

20).How nutritious is Preferred variant Biscuits ? a)High b)Neutral c)Law d)Very Low

21).What is your prospect of buying preferred Biscuits in comparison to new brand ? a)High b)Neutral c)Law d)Very Low
22).Do you think the celebrity of Preferred Biscuits is enough than others ? a)Excellent b)Good c)Average d)Poor

23).Would you like to give any suggestion ?(please specify) ................................................................................................................................. ................................................................................................................................. ..................................................................................................................................